Tag: Piramal Pharma Limited

Health, News

Piramal Announces Brand Association for Naturolax-A® with actor Subodh Bhave

Aug 16, 2021 by Rekha Nair 0 Comments #ayurvedic product, #CEO, #India Consumer Product’s Division, #Naturolax-A®, #Naturolax-A® actor Subodh Bhav, #Nitish Bajaj, #Piramal Pharma Limited

Mumbai, India: Piramal Pharma Limited’s Consumer Products Division today announced its association with leading actor Subodh Bhave for its ayurvedic product Naturolax-A®. Naturolax-A® is an ayurvedic formula that comes in a tasty orange flavour with high effervescence providing effective relief from constipation.

Over the past few years, Indian dietary habits have changed gradually and increasing dependence on junk food, irregular food habits, and sedentary lifestyles have increased digestive problems. With Naturolax-A®, the aim is to offer an effective remedy to constipation.

On this association, Nitish Bajaj, CEO, India Consumer Product’s Division, Piramal Pharma Limited said that “We are pleased to associate with Subodh Bhave, a popular Indian actor, writer, producer and director who is very well known for his work in Marathi Cinema and is loved by many consumers in Maharashtra. Our aim is to build Naturolax-A® as a preferred solution for consumers to solve their constipation issues.”

Speaking on his association with Naturolax-A® actor Subodh Bhave said, “I am thrilled to be associated with Piramal Pharma’s Naturolax-A. It is a trusted brand that provides relief to many consumers and helps them to solve their constipation problems”

Business World

Piramal Pharma Limited’s Consumer Products Division Ropes in Manoj Bajpayee for its Skin-Care Soap ‘Tetmosol’

Feb 8, 2021 by Neel Achary 0 Comments #Manoj Bajpayee, #Piramal Pharma Limited

Mumbai: Piramal Pharma Limited’s Consumer Products Division today announced its association with two-time national award winner Manoj Bajpayee, for its brand Tetmosol. Piramal’s Tetmosol is a medicated skin-care soap that is used in the treatment and prevention of scabies and other skin-related problems.

Over the past 20 years, Tetmosol has been developed with recommendations from experts and is currently the No.1 brand recommended by doctors in its category. A unique product for the entire family, which is effective for a healthy lifestyle and keeping skin infections away.

Commenting on this association, Nandini Piramal, Director, Piramal Pharma Limited said, “We are pleased to associate with Manoj Bajpayee for Tetmosol and believe this is a winning relationship. Piramal’s Tetmosol is a much loved brand across the length and breadth of the country and stands by its brand promise of ‘Sabka Skin Specialist’. Manoj Bajpayee has established himself as one of India’s leading actors known for his authentic and realistic acting skills. This makes him an ideal fit for our two-decade old trustworthy brand Tetmosol.”

Speaking on his association with Piramal’s Tetmosol brand, Manoj Bajpayee said, “There are various soaps available in the market today but few which deliver to the promise. Tetmosol is one such soap which with its unique formula helps keep skin infections away if used regularly. I am pleased to endorse Piramal’s Tetmosol, a brand that is true to its promise of ‘Sabka Skin Specialist’. I share the brand’s conviction of improving the lives of millions of Indians and this has been a strong incentive for my association.”

Tetmosol has grown its retail presence across three lakh chemist outlets in the country. The brand intends to strengthen its position in the medicated soap market by becoming No. 1 selling soap at chemist stores. Currently the brand is available in the form of soap bars and has entered into dusting powder and other medicated skin-care categories.

Business World

Piramal Pharma Consumer Products Division’s Tri-Activ Disinfectant Spray For Multi-Surfaces is 99.9% Effective Against the Covid-19 Virus in 1 Minute

Oct 27, 2020 by Gouri Achary 0 Comments #Nandini Piramal, #Piramal Pharma Limited, #Tri-Activ Disinfectant Spray

Piramal Pharma Limited’s Consumer Products Division today announced that its Tri-Activ Disinfectant Spray for multi-surfaces is “99.9% effective against the Covid-19 virus in 1 minute”. This spray has been tested and proven for efficacy as well as fast action on the Covid-19 virus by an independent accredited US-based lab.

The Tri-Activ Disinfectant Spray can be used to disinfect a variety of hard and soft surfaces including delivery parcels, non-leather car interiors and shoes, glass tabletops, door handles and knobs, lift buttons, children’s toys and cycles, and non-satin clothes, sofas, curtains and mattresses. Its regular usage also keeps fungus and mould away from high touch surfaces. This spray is available in 3 pack sizes – 100ml (convenient to carry), 230ml (medium) and 500ml (large) at affordable prices.

Nandini Piramal, Director, Piramal Pharma Limited said, “With the threat of Covid-19 and the uncertainty around it, the demand for sanitization and disinfectant products is on a significant rise as personal hygiene and environment sanitization is of paramount importance. Piramal’s Consumer Products Division launched the Tri-Active range of products with an aim to provide complete protection to its consumers by catering to their various personal and household needs. Our Tri-Activ Disinfectant Spray is tested and proven to be 99.9% effective against the coronavirus in 1 minute. Committed to our purpose of Doing Well and Doing Good, we’re now enabling more consumers to make their world ‘Tri-Activ’ safe.”

Piramal’s Consumer Products Division recently launched its disinfectant product portfolio under the brand name Tri-Activ in Q1 FY2021. The products under this portfolio offer customers a complete range of protection from virus, bacteria and other germs. In addition to having adopted a WHO-approved hand sanitizer liquid, this range comprises a variety of products including disinfectant spray, hand sanitizer gel, multi-purpose disinfectant liquid, as well as a 6-layer protective face mask with an anti-virus coating.

Adopting an e-commerce first strategy, the complete Tri-Activ range of products is available across all major sales channels including general trade, modern trade and leading e-commerce platforms. Tri-Activ sprays and sanitizers are available at 50,000+ outlets in 177 towns in India across chemist and non-chemist channels. Currently, ~3,000 Tri-Activ range products are sold daily over e-commerce, contributing to ~50% of the range’s total sales.