Tag: Pepperfry

Business

Mintwud from Pepperfry Unveils the Maya Collection: Premium Quality Furniture for Modern Living

Jun 24, 2024 by Sujata Muguda 0 Comments #India's leading e-commerce for furniture and home decor company, #India’s premier marketplace for furniture, #Maya Collection, #Mintwud from Pepperfry, #Mumbai, #Pepperfry, #Premium Quality Furniture for Modern Living, #Vintage Sheesham

Mumbai, June 24, 2024: Pepperfry, India’s leading e-commerce for furniture and home decor company, introduces the Maya collection under its esteemed brand, Mintwud from Pepperfry. Renowned for providing high-quality furniture at accessible prices, Mintwud from Pepperfry’s latest collection epitomises style, durability, and functionality, ideal for those seeking affordable and sturdy furniture pieces for their homes.

3. Mintwud By Pepperfry - The Maya Collection

Crafted with precision from the finest quality engineered wood and solid wood frames, the Maya collection undergoes stringent quality checks to ensure accurate dimensions, sturdiness, and a scratch-resistant finish. The collection features a variety of beds and wardrobes in different sizes and finishes, catering to the diverse needs of living spaces. Whether you’re furnishing a studio apartment or a small family home, the Maya collection offers high quality beds and spacious wardrobes for every home, providing maximum utility.

The collection features a diverse range of wardrobes, available in sizes from single-door to five-door options, with finishes including Wenge, Vintage Sheesham, Black Wenge, and Teak & White. These spacious wardrobes provide plenty of drawer storage and come in versions with or without mirrors.

The Maya collection also includes comfortable beds in king and queen sizes, available in Vintage Sheesham and Dark Wenge finishes. Each bed features box storage with a bottom panel and four partition blocks. Crafted from European standard eco-friendly recycled wood, these beds are easy to clean and assemble.

Mintwud from Pepperfry is celebrated for its innovative design solutions that meet the evolving needs of modern lifestyles, particularly in homes where space optimization is crucial. The new Maya collection embodies this ethos, providing furniture that is both visually appealing and highly functional. With its clean lines, convenient features, and understated design, the collection seamlessly integrates into any environment, enhancing the ambiance of any room.

With Mintwud from Pepperfry, the brand reinforces its position as India’s premier marketplace for furniture and home products, setting industry standards in quality, convenience, and innovative home furnishing solutions. Customers can expect a wide selection of competitively priced items that do not compromise on quality.

Discover the perfect blend of style, durability, and practicality with the Maya collection from Mintwud by Pepperfry, now available exclusively on Pepperfry’s website and stores.

Pepperfry Launches The ‘Pepperfry Accelerator Program’, To Establish Over 200 Studios In A Year
Business World, News

Pepperfry Launches The ‘Pepperfry Accelerator Program’, To Establish Over 200 Studios In A Year

Jun 3, 2021 by Rekha Nair 0 Comments #Amruta Gupta, #Ashish Shah, #Co-founder & COO, #Head of Franchisee Expansion, #Pepperfry

Pepperfry, India’s No.1 furniture and home products marketplace, announced the launch of its new franchise program – Pepperfry Accelerator Program. In line with its objective to build the largest omni-channel network in the country, through this initiative, the company aims to establish over 200 Studios in one year. The new FOFO (Franchise-owned and Franchise-operated) Studios will be launched in neighborhood markets across Metros, Tier 1 cities, Tier 2 cities and beyond.

Pepperfry has always propelled local entrepreneurship in India with its unique business model and, today, enables more than 10,000 merchants to do business on the platform. Through the newly crafted Pepperfry Accelerator Program, it aims to take this effort a notch higher by adding one entrepreneur a day for the rest of the year. Reaching out to the new generation with a message – ‘Build Your Own Business – Why work for anyone?’, the company is targeting the young and aspiring graduates who aim to start a business of their own with minimal investments, corporate employees with one to two years of experience, housewives looking to do business locally as well as small-medium business owners who are looking to expand beyond their own market.

Similar to its current franchise model, FOFO Studios launched through the Pepperfry Accelerator Program will be based on 100% price parity and does not require the partner to hold product inventory, making it a mutually beneficial business association. Pepperfry also offers a revenue structure wherein the franchise owners can benefit by earning a commission of 15% on each online transaction made via the franchise studio. However, the big differentiator of the new program is the Capex required by franchise partners, which is around INR 15 lakhs, one-third as compared to the existing franchise program. Through this program Pepperfry is looking to reach the neighborhood markets and will target to be present through its Franchisee in markets with more than 5000 residential apartments.

Talking about the launch of the program, Ashish Shah, Co-founder & COO, Pepperfry said, “Omnichannel has always been an integral part of our growth strategy and our existing franchise program has helped us expand our offline footprint by creating several touchpoints across major metros and TIER II cities. Taking cognizance of the shift from offline to online among consumers during the COVID-19 era, we aim to further our network across markets, with this new program, and add many more partners in our growth story by providing them with a strong base to build a profitable business. This low-investment, high return program will serve as a great opportunity for first-time entrepreneurs who want to take the leap but don’t know where to begin; we are committed to walk every step with these young entrepreneurs to make them successful”.

Amruta Gupta, Head of Franchisee Expansion added, “We have continued to receive an overwhelming response to our existing franchise program after the lockdown last year and opened 20 new Franchisee Studios in last 6 months, which is a testimony of the model and the opportunity it presents. We are very excited about what this power of local entrepreneurship can present and with the new Pepperfry Accelerator Program, we are looking to enable hundreds of new entrepreneurs across the country.”

Studio Pepperfry has evolved to become a key consumer touchpoint with an average contribution of more than 30% to the overall business. Pepperfry currently has 73 Studios in 40 cities, of which 32 Studios are Franchisee Owned.

local vocal
Business World

Few Indian brands & websites promoting “Make in India” & “Vocal for Local” campaigns

Sep 19, 2020 by Gouri Achary 0 Comments #Indian brands, #MAKE IN INDIA, #Pepperfry, #Vocal for Local’

The overall aim of the entire ‘Make in India’ and ‘Vocal for Local’ campaigns is to encourage local and native businesses and manufactured goods to gain precedence over exported or foreign products. One of the first stakeholders to join the bandwagon in support of these campaigns were Indian e-commerce brands, making it a point to heavily promote and suggest India-made goods/products to customers from all walks of life. The involvement of e-commerce players is crucial to the success of ‘Vocal for Local’, and the ‘Make in India’ campaign in general.

With the coronavirus pandemic, being ‘vocal for local’ has also gained momentum. With consumer demands, trends, and spending patterns also changing, and policy level changes supporting the growth of startups, many new businesses have taken up the cause of being completely made in India brands and supporting Indian products and services.

It can be said that initiatives like ‘Make in India’ and ‘Vocal for Local’ is certainly the need of the hour to revive the Indian economy following the pandemic. So, we have listed a few websites which are promoting such campaigns:-

Pepperfry – Riding on “Make in India” and “Vocal for Local” sentiment, online furniture retailer Pepperfry has launched a new digital campaign titled “Swadeshi is great” to promote and celebrate Indian artisans and their creations, and urge customers to buy local. The objective of this marketing exercise is to impress upon consumers the superiority of swadeshi products on key variables of purchase decision-making that include quality, style and value. The platform claims to have over 90% locally-made products.

Saraf Furniture – Saraf Furniture, launched in 2014 by Raghunandan Saraf, specializes as a direct manufacturer of solid Sheesham wood products available in a wide range in India. It is the only company dealing in all kinds of furniture, about 6000 varieties, made from Sheesham wood. As direct manufacturers and online retailers, Saraf Furniture, has a rich in-house system of 1500 artisans, workers, and craftsmen who design their distinctive range of wooden furniture tailor-made for commercial and residential purposes. The brand bags an average of 5 million engaging online visitors per annum. Clients from Pan India network and abroad visit their online website for beds, sofas, dining tables, kitchen cabinets, bedside tables, boxes, dressers, temple, garden furniture, chairs, easy chairs, and much more. Saraf Furniture’s wide range of products is available on the brand website as well as can be viewed on a mobile application for iOS and Android devices.

Zouk – Mumbai-based B2C startup Zouk, a vegan brand for bags, wallets, and accessories. The startup stands out by fusing Indian craftsmanship with modern functionality with its range of products. Zouk employs artisans from Dharavi and uses Indian handicrafts like Ikat, jute, khadi and motifs in its products. It also procures raw materials from across the country and 24 artisans handcraft each piece

WorldArtCommunity – WAC is an online, art and craft marketplace where consumers buy hand-made artistic products directly from their creators. World Art Community is a forum where artists and designers showcase their work for direct purchase by clients who would otherwise never encounter their creations. Shobhit Arora started World Art Community in Gurgaon in December 2014. It’s a peer-to-peer platform, which is used by both buyers and sellers across the country.

6yardsandmore – Noida-based 6yardsandmore was founded in 2016, a Facebook Business which works with weavers in remote villages across India and sells sarees, accessories, and more. It brings authentic and unexplored weaves of India to consumers worldwide. Apart from sarees, it also curates handcrafted and ethnic products like fabrics, dupattas, and stoles. It also offers traditional handicrafts in products like handcrafted jewellery in terracotta, semi-precious stones, and lead-free oxidised options, handcrafted bags in traditional ikat, kalamkari and block print fabric, and home furnishings like tables runners, coaster sets, bedsheets, and bedcovers.