Tag: Indian brands

News

CMAI’s FAB Show 2024 will boost sentiments for India’s Apparel Industry

Apr 12, 2024 by Sujata Muguda 0 Comments #Apparel, #Apparel Industry, #Arvind, #Banswara, #Brand owners, #CMAI, #CMAI members, #e-commerce platforms, #FAB Show 2024, #FAB sub-committee, #Garment manufacturers, #Gokul, #Grasim, #Indian brands, #Jindal, #Naveen Sainani, #Rajesh Masand, #Ruby Mills, #Siyaram’s

Mumbai, April 12, 2024: The Clothing Manufacturers Association of India (CMAI) is thrilled to host the much-anticipated 4th edition of Fabrics Accessories & Beyond Show 2024 (FAB Show) from April 15th to 17th, 2024, at the Bombay Exhibition Centre (NESCO) in Mumbai.

FAB Show has already become the largest Fair showcasing the entire Supply Chain to the country’s Apparel Manufacturers. Over 200 Fabric Suppliers from different parts of the country, along with leading Accessories Manufacturers, Machinery Suppliers, Real Estate Developers, and Software Developers display their offerings and services to more than 10,000 Brands, Manufacturers, Retailers, and Exporters who visit the show.

FAB Show 2024 presents unparalleled opportunities for industry stakeholders to engage, network, and explore the latest innovations in the textile manufacturing industry. Anticipated to attract more than 1500 top platinum buyers, and more than 10,000 trade visitors, which includes domestic and international buyers from the USA, Bangladesh, UAE, Bahrain, Egypt, Russia, Hong Kong, Kenya, Sri Lanka, Nepal, and others. At the show, the industry can witness an innovative zone made through recyclable materials to educate and raise awareness for Sustainability which is a cornerstone of CMAI’s holistic strategy to engage, educate, and inspire the Garment industry.

Rajesh Masand, President, CMAI, said “The FAB show exemplifies the vibrancy and optimism of the Indian Apparel industry, aligning with the ‘Make in India’ initiative. The last edition of the fair had facilitated over Rs. 2500 crores of business for participants in three days, showcasing its role as a catalyst for trade and partnerships within the textile manufacturing sector. The FAB Show serves as a platform for promoting Sustainability, Technological advancements, and adapting to changing Consumer preferences, shaping the industry’s Future.”

Speaking about the fair, Naveen Sainani, Chairman FAB sub-committee said “In the pulsating landscape of textiles in India, an evolution is underway, marked by a shift towards Sustainability and eco-conscious initiatives. Through FAB show, CMAI paves the way for a future where Sustainability is not just a choice but a fundamental aspect of all business operations, reflecting our vision for a greener and more resilient world. CMAI heralds a sustainable future where brands can redefine success by leaving a positive impact on both consumers and the environment. It’s an era for harmonious blend of innovation, conscious consumerism, and brand responsibility, signalling a promising era where Sustainability becomes synonymous with the essence of Indian brands.”

Among the esteemed list of participating companies are Grasim, Arvind, Siyaram’s, Banswara, Ruby Mills, Jindal, Gokul and many others. The expected visitors, includes over 4000 primary CMAI members mainly Garment manufacturers, Brand owners, and e-commerce platforms, underline the FAB Show’s importance as a premier gathering for the Fashion and Apparel industry highlighting its significance as a key platform for their sourcing requirements.

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Business World

Few Indian brands & websites promoting “Make in India” & “Vocal for Local” campaigns

Sep 19, 2020 by Gouri Achary 0 Comments #Indian brands, #MAKE IN INDIA, #Pepperfry, #Vocal for Local’

The overall aim of the entire ‘Make in India’ and ‘Vocal for Local’ campaigns is to encourage local and native businesses and manufactured goods to gain precedence over exported or foreign products. One of the first stakeholders to join the bandwagon in support of these campaigns were Indian e-commerce brands, making it a point to heavily promote and suggest India-made goods/products to customers from all walks of life. The involvement of e-commerce players is crucial to the success of ‘Vocal for Local’, and the ‘Make in India’ campaign in general.

With the coronavirus pandemic, being ‘vocal for local’ has also gained momentum. With consumer demands, trends, and spending patterns also changing, and policy level changes supporting the growth of startups, many new businesses have taken up the cause of being completely made in India brands and supporting Indian products and services.

It can be said that initiatives like ‘Make in India’ and ‘Vocal for Local’ is certainly the need of the hour to revive the Indian economy following the pandemic. So, we have listed a few websites which are promoting such campaigns:-

Pepperfry – Riding on “Make in India” and “Vocal for Local” sentiment, online furniture retailer Pepperfry has launched a new digital campaign titled “Swadeshi is great” to promote and celebrate Indian artisans and their creations, and urge customers to buy local. The objective of this marketing exercise is to impress upon consumers the superiority of swadeshi products on key variables of purchase decision-making that include quality, style and value. The platform claims to have over 90% locally-made products.

Saraf Furniture – Saraf Furniture, launched in 2014 by Raghunandan Saraf, specializes as a direct manufacturer of solid Sheesham wood products available in a wide range in India. It is the only company dealing in all kinds of furniture, about 6000 varieties, made from Sheesham wood. As direct manufacturers and online retailers, Saraf Furniture, has a rich in-house system of 1500 artisans, workers, and craftsmen who design their distinctive range of wooden furniture tailor-made for commercial and residential purposes. The brand bags an average of 5 million engaging online visitors per annum. Clients from Pan India network and abroad visit their online website for beds, sofas, dining tables, kitchen cabinets, bedside tables, boxes, dressers, temple, garden furniture, chairs, easy chairs, and much more. Saraf Furniture’s wide range of products is available on the brand website as well as can be viewed on a mobile application for iOS and Android devices.

Zouk – Mumbai-based B2C startup Zouk, a vegan brand for bags, wallets, and accessories. The startup stands out by fusing Indian craftsmanship with modern functionality with its range of products. Zouk employs artisans from Dharavi and uses Indian handicrafts like Ikat, jute, khadi and motifs in its products. It also procures raw materials from across the country and 24 artisans handcraft each piece

WorldArtCommunity – WAC is an online, art and craft marketplace where consumers buy hand-made artistic products directly from their creators. World Art Community is a forum where artists and designers showcase their work for direct purchase by clients who would otherwise never encounter their creations. Shobhit Arora started World Art Community in Gurgaon in December 2014. It’s a peer-to-peer platform, which is used by both buyers and sellers across the country.

6yardsandmore – Noida-based 6yardsandmore was founded in 2016, a Facebook Business which works with weavers in remote villages across India and sells sarees, accessories, and more. It brings authentic and unexplored weaves of India to consumers worldwide. Apart from sarees, it also curates handcrafted and ethnic products like fabrics, dupattas, and stoles. It also offers traditional handicrafts in products like handcrafted jewellery in terracotta, semi-precious stones, and lead-free oxidised options, handcrafted bags in traditional ikat, kalamkari and block print fabric, and home furnishings like tables runners, coaster sets, bedsheets, and bedcovers.