Tag: Music

Mahindra Percussion Festival 2024 Unveils Stellar Line-up

The Mahindra Percussion Festival is set to dazzle again with its second edition, promising an unparalleled showcase of percussion rhythms and a stellar line-up of artists. Scheduled for the 23rd and 24th of March 2024 at the Prestige Srihari Khoday Centre for Performing Arts in Bengaluru, the festival invites music enthusiasts to immerse themselves in a spectacular collision of cultures and sounds. Building on the success of its inaugural year, the Mahindra Percussion Festival is expanding into a two-day extravaganza, aiming to infuse new energy into Indian street culture and percussion tradition. This year, the festival unveils an impressive roster of homegrown talents eagerly awaited by fans and aficionados alike.

mahindra festival

The festival is poised to be a ground-breaking platform for a wide array of marginalised voices and unexplored genres, with percussion as its pulsating core. Each featured artist will present their unique style and bring to life the rich, diverse sounds from local streets across India, showcasing the varied realities and traditions they represent.

Highlighting the line-up is the Vikku Vinayakram’s Ghatam Symphony, alongside Grammy winner V Selvaganesh, Swaminathan Selvaganesh, and V Umashankar, set to captivate audiences with their unparalleled creativity. Taufiq Qureshi’s Surya will explore global percussion sounds, blending Afro, Latin, Indian, and contemporary music with an ensemble including Sarang Kulkarni, Abhay Nayampally, Kaushiki Joglekar, and Shikhar Naad. Anantha R Krishana and Vivieck Rajagopalan’s Two Summ will offer a unique fusion of the mridangam with electronic, drum and bass, jazz, and folk.

Ashtanayika – Kal Aur Aaj aims to bridge classical and contemporary arts through a fusion of poetry, rap, and dance, featuring Shivangini Yeashu Yuvraj, Krantinaari, Pratika, and others, set against a backdrop of classical and street percussion.

The festival also celebrates the rich heritage of Indian folk music with the Rhythms of India ensemble, showcasing the talents of BC Manjunath, Darshan Doshi, SG Pramath Kiran, and Varijashree Venugopal, among others. The Swarathma Percussive Experience with Thavil Raja and Beat Gurus and Charu Hariharan’s collaboration Kattunaykkar Jenukuruba & Kozhikode Nanthalakootam bringing the folk and tribal artists to highlight the diversity and richness of Indian percussion.

The percussion sounds are rooted in the desperate need for expression without being bound by prejudices or conformity, eventually manifesting as a style, art and culture not in the upper echelons of society but in the streets. By bringing timeless rhythm through a contemporary lens and curating a world-class street culture experience, the Mahindra Percussion Festival seeks to democratise this lost art form and nurture an appreciation for it amongst the next generation. The festival is a true testimony to the profound ability of music to unite people from different walks of life.

Jay Shah, Vice President – Cultural Outreach at Mahindra Group, said, “Building on the phenomenal success of its debut edition, this year, the Mahindra Percussion Festival promises to be an even more electrifying celebration of rhythm and community. Our carefully curated line-up transcends genres and borders, uniting established maestros with rising stars pushing percussion music’s boundaries. Our objective is to bolster the power of percussion, especially in India where this art form is so widely appreciated but is yet to find its foothold.”

VG Jairam, Founder of Hyperlink Brand Solutions, added, “Hyperlink Solutions is deeply rooted in connecting cultures and amplifying diverse voices. This isn’t just a music festival; it’s a cultural movement celebrating percussion tradition. It’s a dynamic platform that ignites a dialogue between tradition and innovation. By bringing together renowned artists and emerging talents, it not only showcases brilliance but inspires the next generation of beatmakers and fosters a global community that will thrive on the power of shared rhythm.”

The Mahindra Percussion Festival stands as a testament to the power of music to unite diverse groups, celebrating the timeless rhythm of percussion through a contemporary lens. This event is not just a music festival but a cultural movement, nurturing an appreciation for the art of percussion among the next generation.

Simplifying the Way Music Fans Purchase NFTs and Interact with Artists

Dynisty MusicVerse was created by Barsun Jones (YDB) and co-founders Danny Hamilton and Divine Everlasting. Dynisty MusicVerse will give musicians a way to earn new revenues from their music creations and digital likeness. Dynisty’s goal is to have a one-stop-shop for fans and artists to interact and earn from each other. The use of blockchain technology allows P2P fast transactions and shorter wait times for artists’ payouts.

Dynisty MusicVerse will revolutionize how fans and artists interact in their Web3 MusicVerse. Dynisty MusicVerse Limited was founded by American celebrity entertainer, singer, actor, and businessman Barsun Unique Jones, whose works were promoted independently worldwide in partnership with the Wu-Tang Clan. The second co-founder Danny Hamilton is one of the founders who have professional experience within the blockchain and credit card processing industries—connecting all dots and bringing his entrepreneurial business expertise such as finance and networking. Thirdly, Co-Founder Dashiel “Divine Everlasting” Gables is an American actor, celebrity brand manager, Entrepreneur, and Philanthropist devoted to his life’s mission to empower musicians and revolutionize the way fans and musicians interact.

Nonetheless, some music lovers or consumers will have little knowledge of crypto wallets. Therefore, Dynisty.io takes pride in bridging that gap. By Partnering with Polygon Studios and Venly.io for their February 24 Drunken Monk Vol.1 NFT drop, Dynisty MusicVerse will unlock exclusive and limited items offering up to 75% of sales payout to the artists – focusing on a virtual peer-to-peer relationship and user-friendly experience.

Dynisty.io will transport fans virtually into an interactive music marketplace that allows them to interact with their favorite artists, purchase music, NFTS and physical and digital AR merchandise powered by AR creation & publishing platform Vew (arvew.com) and enabled by Dynisty MusicVerse. Dynisty MusicVerse will also enable individuals to attend live concerts, and play to earn live video gaming powered by Dynisty MusicVerse and Sessionwire Technology with their favorite artists and more.

The Dynisty MusicVerse will release a YDB Drunken Monk Series, an intriguing co-collaboration with Bruce Lee author and collector Steve Kerridge, on the Binance NFT marketplace via Binance.com on March 10, 2022. Dynisty.io’s third Drunken Monk series will be a feature drop with Solana & Magic Eden on April 09, 2022. Each of their drops will include exclusive unreleased music, video, and autograph memorabilia. Dynisty.io “MusicVerse” will empower artists and give fans an innovative way to explore the artists’ catalog and interact through the Dynisty web3 “MusicVerse.”

Young Dirty Bastard states, “In this lifetime, you don’t have to be a billionaire to succeed in this musicverse. You can be an average Joe just playing your guitar and getting paid the same time you release the tune. Cryptocurrency gave people an outlet, and at the same time, I am honored to share my treasures with you all. The Dynisty MusicVerse is a real game-changer, and our motto is to empower our musicians and reward our fans.”

The Dynisty MusicVerse is a venture developing a blockchain-based platform for the music industry. This platform aims to facilitate the decentralization of the music industry, empowering both artists and fans alike. Investor inquiries are welcome to help us scale to widespread adoption.

Music on Cards for Photofit, this 2022. The run begins with the Punjabi Rap single “Udd Di Udd Di”

2021 was the extended year of surprises considering the music business. The new year has just begun and Photofit Music is all set to crush the charts, rehashing history over again. Analyses uncovered that genre, explicitly gangster rap is the most powerful predictor. Suresh Bhanushali and Photofit Music are always up with the trend. Keeping the trend going, Photofit Music has presented a new Powerful Punjabi Rap single “Udd Di Udd Di” sung by Hash Singg. It is the abstract sensation that makes his voice so rap exceptional. His intangible charm and metaphysical X-factor separate Hash from the rest. Meanwhile, the lyrics by Hash himself take on an increasingly messianic tone. “Udd Di Udd Di” is a Punjabi hip hop and is headed by Mr. Rajiv John Sauson, Director, Photofit Music.

 

“Udd Di Udd Di” is a Gangster Rap song that has been stigmatised with an end goal to make the genre seem pathologically powerful. Rap music has an increased response to the intricate interplay of changing social conditions and changing commercial practises within the music business, says Mr. Rajiv John Sauson. Hip Hop has become an inexorably mainstream part of the musical landscape and the practice of rapping has likewise become more widespread, adds Mr. Rajiv John Sauson. This song Directed by Mr. Harsh Virmani depicts its Punjabi attitude merged with rap music and diversifies in its range of themes and sounds. Suresh Bhanushali and Photofit Music raise their current standard and experience the flavour of a new genre of hip-hop. 

 

Punjabi Music Industry is the second-biggest music zone in India. Stunningly ambitious in sound and scope, it raises the bar for India’s hip-hop vanguard. Rap music is incredibly different in its reach. Phrases from Punjabi or beats have been enormously influential and most recently Punjabi rappers are gaining popularity due to their content, communication, Amit K Shiva, Director, Photofit Music. 

 

Suresh Bhanushali and Photofit Music have demonstrated to us time and again how talent is the space for artists notwithstanding genre. Mr. Rajiv John Sauson further proudly expresses, Photofit Music label and the producer Suresh Bhanushali are consistent about the vision and exploring and yet giving a series of hits. 

 

With the sharpening vocal dexterity and growing maturity Hash Singg has created “Udd Di Udd Di ”, the venture with Photofit Music. 

 

There is no denying the far-reaching of the artist in the respective music culture. Sit back and celebrate that grassroots musical moment with “Udd Di Udd Di”.

Learn Music from the Best, Buy & Rent Instruments, Consult the Maestros – OCTAVEZ – One App, Several Solutions

Imagine a world where you could easily pursue your passion for learning your favourite instrument without having to worry about how costly it might be or whether you’ll get the right mentor for it or not. Be it Western music or Indian Classical, you can now learn any kind of music with the help of OCTAVEZ – an innovative app developed by the Bengaluru-based Global Performing Arts Academy (GPAA). Designed with a mission to make music accessible and affordable for everyone, their app has been steadily gaining popularity since its launch a few months ago.

Suitable for beginners, serious music aficionados, and semi-trained professionals, OCTAVEZ is a virtual platform that connects trained musicians from across the globe to interested students. With a diverse set of mentors, it offers courses on both vocal and instrumental music, Indian and Western styles. Leading luminaries including Anoor Ananta Krishna Sharma, Praveen D Rao, Srinivasachar Dammur,NS Prasad, Arun Kumar, Shadrach Solomon, Srinivas Prasad, Madhusudana, Pramath Kiran, Sandeep Vasishta, Mangala Ravi, Varijashree Venugopal and Ohileshwari MK are all just a few clicks away. Furthermore, right from making musical instruments available, taking care of their insurance, scheduling their maintenance, renting out equipment to musicians and bands, and connecting leading musicians with enthusiastic learners, OCTAVEZ offers end-to-end solutions to suit every need.

What makes OCTAVEZ unique is its comprehensive and holistic approach to music, the diverse accessibility it offers to music learners, learning convenience, and affordability. Not only does the app have an array of instrumental courses with instruments like the mridangam, acoustic guitar, Latin percussion, keyboard, flute, and tabla, they also teach various streams of music like sugama sangeeta and Carnatic classical vocals. Since the learner and mentor are not required to connect in-person at a specified time, the entire learning process is highly flexible wherein people can learn music from the comfort of their homes.

As Ravi Krishnamurthy – Founding Partner of OCTAVEZ said, “OCTAVEZ is a one-stop comprehensive solution that caters to the needs of all those who are passionate for learning music regardless of their backgrounds. By connecting renowned music professionals with learners via a virtual platform, the app has been intelligently designed to ensure minimal fuss and maximum learning from the comfort of one’s homes. Also, with affordable prices starting at just Rs 2,000 per month and easy EMI options available, the app is best suited for a wide array of needs. The app also takes care of procuring instruments, maintaining them, etc. which saves people the unnecessary hassle and lets them focus on what they love to do best – learning music passionately.”