Tag: Mr. Prateek Sood

Health, News

Gym Industry: Treadmill witnesses’ uptick in demand: Report

Jul 13, 2021 by Rekha Nair 0 Comments #Director, #Grand Slam Fitness Pvt Ltd, #Mr. Prateek Sood

The fitness industry, particularly gyms have been hard hit by the pandemic. The industry, which was gradually recovering after the first wave, has been again pushed to slowdown by the second wave. However, the gym category has been witnessing a sharp rise in month on month leads generated on Indiamart. The total leads generated in the relevant gym category from Jun’20 to May’21 are 10.2 lakhs.

Grand Slam Fitness Pvt Ltd, a chain of fitness stores, has reiterated key trends and consumer behaviour during a year long period ending May 2021 through its recently published report. The brand has revealed key trends and consumer behaviour observed during Jun’20-May’21. The report focuses on evolving trends in the gym industry – overall as well as geography-wise during the above-mentioned period.

Highlights of the report are as follows:

· “Motorised Treadmill” is the top searched keyword and top product categories. The total leads generated are more than 1.2 lakhs. This is followed by “Multi Gym”, “Gym Equipment”, “Exercise Treadmill” and so on.

· Total leads generated at IndiaMART level in the relevant gym category of Grand Slam Fitness – 10.2 lakhs.

· The number of leads which was at its highest in July’20 (154.7 thousand) was experiencing a sharp decline thereafter. However, the trend paced up in Jan’21 and has been rising ever since. The total leads generated in May’21 are 95.4 thousand.

· In geography-wise split of enquiries, Uttar Pradesh tops the list of states followed by Maharashtra, Delhi, Bihar and so on.

· Top 10 cities according to leads generated are Delhi, Bengaluru, Mumbai, Ghaziabad, Pune, Meerut, Jamshedpur, Jammu, Thane and Jind.

“Commercial Treadmill” (buy leads: 454 and enquiries & calls: 218) is the top category in Grand Slam Fitness’ Lead Analytics Report till May’21. This is followed by “Gym Equipment”, “Gym Setup Services” and so on. Further, Delhi tops the list of cities in geography-wise split of Grand Slam leads. Other top performing cities are Bengaluru, Mumbai, Hyderabad etc. The leads analytics for Grand Slam is based on the last 90 days data.

Speaking about the analytics, Mr. Prateek Sood, Director, Grand Slam Fitness Pvt Ltd, said, “The pandemic has been devastating for businesses across various sectors. However, the recovery is happening and has pulled the pace. In our recently released analytics, one can see that there has been a sharp rise in leads generated as fitness enthusiasts from different locations continue to buy their favourite gym equipment. For some categories such as Treadmill, the keyword search and lead generation has increased exponentially over the last few months. It is good to see the enthusiasm for fitness among people from different locations covering both metropolitan cities as well as tier 2 & 3 cities.”

“The pandemic has bought a lot of certainty in our lives. However, it has not faded away the zeal for fitness. In fact, more people are engaging themselves in fitness activities to stay healthy and build immunity. It would be interesting to see further developments in consumer behaviour and demand for various gym equipment”, he added.

Business World

Grand Slam Fitness Announces an International Fitness Training Program

Apr 12, 2021 by Neel Achary 0 Comments #Director, #Grand Slam Fitness, #Mr. Prateek Sood

New Delhi:- 12th April:- Grand Slam Fitness, India’s fastest growing chain of fitness stores, has announced the launch of a 6-month long International Fitness Training Program. Through the program, Grand Slam aims to train at least 1000 trainers to help them become micro-influencers for the fitness brands.

Grand Slam Fitness is synonymous with Quality, Design, Durability, Efficiency, Functionality, Ergonomics, and Aesthetic Superiority. A legacy born from the deepest insights of fitness, wellness, and health, has been at the helm of global best practices personalized for each consumer’s needs.

The unique program consists of 12 international certificates and will give students an in-depth understanding of the actual role and scope of the practice of personal training. It has the propensity to set the model apart from its competition as a global phenomenon. The target is to give both the trainer a sense of being a world-class professional and the client of being trained by a sophisticated and knowledgeable expert. The company’s primary focus is to give these trainers the information and education they need to be able to suggest fitness equipment, fitness training to any individual or facility.

The program is partnered by the non-profit wing of the company, FIT INDIA TRUST. FIT endeavors to bring to the table requisite training programs to impart knowledge, support, and skills to empower trainers to be the face of world-class fitness brands. The aim is to ensure that trainers understand the implication of the differentiation that the brand brings to its prospective clients.

The international training program is spread over 6 months and will comprise 8 modules directed at building a solid foundation amongst students. The sessions will cover 12 broad agendas of the training that will include a holistic approach to Personal Training, Fitness Nutrition, and Supplementation, communication and languages including English, brand and equipment advisory, management training, sales, and even social media management of their Personal Profiles. The aim is to create all-around professionals who can handle the cream of clients with ease.

Commenting on the development, Mr. Prateek Sood, Director, Grand Slam Fitness, said, “Fitness is an industry that has been largely unorganized. Grand Slam Fitness is looking to disrupt industry expectations and bring a global level of expertise to the market. It is not only about building brand
equity and awareness for world-class fitness equipment and technologies but also about making clients comfortable. You should be able to enjoy the comprehensive experience that you deserve. Our Non-profit wing has enabled and empowered trainers to elevate their standards and become brand ambassadors for world-class fitness brands”

Health

Grand Slam Fitness announces collaboration with GIPHY on their 30th year of operations

Mar 2, 2021 by Neel Achary 0 Comments #Director of Grand Slam Fitness, #Grand Slam Fitness, #Health and Fitness Industry, #Mr. Prateek Sood

New Delhi: Grand Slam Fitness, a health and fitness industry leader and a pioneer in the gym equipment industry for nearly 30 years has recently announced its exclusive collaboration with the largest GIF search engine- GIPHY. For the first time, Grand Slam Fitness aims at increasing awareness by integrating your favorite Indian snacks & foods with fitness.

The idea of the campaign is to showcase popular Indian snacks and foods working out. Some of the popular Indian foods targeted by the campaign include Gol Guppas, Pakoras, Samosa, Tandoori Chicken, and Roti. Other delicacies range from the mouth-watering Jalebi, Kulfi, Chai Cup, to the Gujrati delight Dhokla. These foods are presented in a fun manner doing some sort of exercise. Keeping in mind peoples’ true love for food especially Indian, both Grand Slam Fitness and GIPHY have tried to create a unique food and fitness connection with the Indians.

Giphy Grand Fitne

This viral and engaging campaign was launched with the sole aim to connect with many Indian audiences. It will also help people to understand the relationship between food and fitness. It offers a subtle hint to people that ‘how important it’s to burn what we eat’. The idea of the campaign has been brainstormed by the GSF team and brought to life by the GIPHY artist, Aishwarya Sadasivan. The campaign incorporates comedy, color, food and fitness, thus making it a memorable & at the same time bringing out the uniqueness of the campaign in our daily life.

Speaking about the unique collaboration, the Director of Grand Slam Fitness, Mr. Prateek Sood says, “We were really excited to launch this unique food-fitness campaign on our 30thyear of operation of Grand Slam Fitness. Grand Slam Fitness was launched with one goal, to deliver fitness to every door step in India. Today we are able to generate so much fun for the users. All GIFs that are extensively used on WhatsApp, Instagram, Facebook, Twitter, Tinder, Slack, and Pinterest are powered by GIPHY. It is worth mentioning that GIPHY’s creative GIFs are used in iMessage and on IG Story Stickers as well. Hence, we collaborated with GIPHY as GEO (GIF engine optimization) is the future of becoming the first social fitness brand.

Isn’t it fascinating to see a Pav Bhaji doing jumping jacks? It is way more attractive and worth remembering than a person doing jumping jacks, right? The same goes with a person jump roping vs a ‘golguppa’ doing jump ropes, or a person doing sit-ups vs a ‘roti’ doing sit-ups. Such a fun-infused campaign has surely never been seen before.”

About Grand Slam Fitness:

A pioneer in the Health and Fitness Industry, Grand Slam Fitness has been an industry leader for nearly 30 years.Grand Slam Fitness has been associated with world-class and award-winning brands. Grand Slam now deals exclusively with 8 international brands i.e. TrueFitness, TuffStuff, Turbuster Fitness, Landice, Training Wall, Wattbike, Octane Fitness and XPT by GSF. We are currently India’s only exporter of outdoor fitness equipment.

The Grand Slam brand is synonymous with Quality, Design, Durability, Efficiency, Functionality, Ergonomics, and Aesthetic Superiority.

Business World

Covid19- Fear Make Fitness Enthusiasts Hesitate to Join Back Gym reveals Grand Slam Fitness

Sep 8, 2020 by Gouri Achary 0 Comments #COVID-19 infections, #Grand Slam Fitness Pvt Ltd, #Gym, #Mr. Prateek Sood

Grand Slam Fitness Pvt Ltd, India’s fastest growing chain of fitness stores, has released some insights about people’s behaviour towards gym in the wake of the pandemic. The survey submitted responses of 200 respondents with almost equal participation from males and females. Majority of participants (74.8%) belonged to the age group 20-30 years.

The survey that recorded the fitness routine of participants, among many other things, found that 46% respondents have been exercising for less than a year, 29.4% have been exercising from 1-3 years and 24.6% people have been into fitness routine from more than 3 years. When questioned about the number of hours devoted in a day to exercise before lockdown, 54% said they exercised for 1 hour, 21.14% said they exercised for 2 hours and 8.7% were exercising for more than 2 hours.

Given the fact that India is one among the countries with the most number of COVID-19 infections and gyms are crowded places with lots of surface area that can transmit infections, it is obvious to wonder if going back to your gym is a good idea or not.

Talking about the changes bought by COVID-19 to exercise working hours during the lockdown, 57.3% said they were spending same hours as before the lockdown, 13.7% have been spending more than 2 hours and 29% are not doing exercise at home. Out of many options available to manage workouts at home – live sessions, personal training sessions, YouTube videos, home gym and self workout, maximum people (32.5%) have been doing workout on their own followed by live session (21.4%) and YouTube videos (15.9%).

The scare of going back to the gyms persist with 41.6% of respondents preferring not going back to the gym till there is a vaccine and same share of people preferring to hit it back once the situation is under control in their surroundings.

Out of the important parameters that will guide people’s decision to start their workout in the gym post lockdown, maximum people (57.1%) consider all of them equally important-physical distancing, Aarogya Setu app, isolators on gym equipments, sanitisation, use of mask and gloves, lesser touch points. Moreover, the desire to resume fitness routine (35.8%) is the top reason for people wishing to go back to the gym followed by an equal agreement to the need for motivation and training and access to gym equipments and facilities.

Speaking about the insights, Mr. Prateek Sood, Director, Grand Slam Fitness, said, “Fitness enthusiasts have been going through a tough phase since the pandemic broke out but many of them have now found a substitute to continue their fitness regime. Now that gyms have started resuming their operations, the hesitant crowd is expected to turn back to their routine in a phased manner. Even the report highlights that fitness plays a vital role in boosting immunity and protecting from disease with 83.3% people agreeing to it. Things will get back on track gradually.”