Tag: Grand Slam Fitness Pvt Ltd

Health, News

Gym Industry: Treadmill witnesses’ uptick in demand: Report

Jul 13, 2021 by Rekha Nair 0 Comments #Director, #Grand Slam Fitness Pvt Ltd, #Mr. Prateek Sood

The fitness industry, particularly gyms have been hard hit by the pandemic. The industry, which was gradually recovering after the first wave, has been again pushed to slowdown by the second wave. However, the gym category has been witnessing a sharp rise in month on month leads generated on Indiamart. The total leads generated in the relevant gym category from Jun’20 to May’21 are 10.2 lakhs.

Grand Slam Fitness Pvt Ltd, a chain of fitness stores, has reiterated key trends and consumer behaviour during a year long period ending May 2021 through its recently published report. The brand has revealed key trends and consumer behaviour observed during Jun’20-May’21. The report focuses on evolving trends in the gym industry – overall as well as geography-wise during the above-mentioned period.

Highlights of the report are as follows:

· “Motorised Treadmill” is the top searched keyword and top product categories. The total leads generated are more than 1.2 lakhs. This is followed by “Multi Gym”, “Gym Equipment”, “Exercise Treadmill” and so on.

· Total leads generated at IndiaMART level in the relevant gym category of Grand Slam Fitness – 10.2 lakhs.

· The number of leads which was at its highest in July’20 (154.7 thousand) was experiencing a sharp decline thereafter. However, the trend paced up in Jan’21 and has been rising ever since. The total leads generated in May’21 are 95.4 thousand.

· In geography-wise split of enquiries, Uttar Pradesh tops the list of states followed by Maharashtra, Delhi, Bihar and so on.

· Top 10 cities according to leads generated are Delhi, Bengaluru, Mumbai, Ghaziabad, Pune, Meerut, Jamshedpur, Jammu, Thane and Jind.

“Commercial Treadmill” (buy leads: 454 and enquiries & calls: 218) is the top category in Grand Slam Fitness’ Lead Analytics Report till May’21. This is followed by “Gym Equipment”, “Gym Setup Services” and so on. Further, Delhi tops the list of cities in geography-wise split of Grand Slam leads. Other top performing cities are Bengaluru, Mumbai, Hyderabad etc. The leads analytics for Grand Slam is based on the last 90 days data.

Speaking about the analytics, Mr. Prateek Sood, Director, Grand Slam Fitness Pvt Ltd, said, “The pandemic has been devastating for businesses across various sectors. However, the recovery is happening and has pulled the pace. In our recently released analytics, one can see that there has been a sharp rise in leads generated as fitness enthusiasts from different locations continue to buy their favourite gym equipment. For some categories such as Treadmill, the keyword search and lead generation has increased exponentially over the last few months. It is good to see the enthusiasm for fitness among people from different locations covering both metropolitan cities as well as tier 2 & 3 cities.”

“The pandemic has bought a lot of certainty in our lives. However, it has not faded away the zeal for fitness. In fact, more people are engaging themselves in fitness activities to stay healthy and build immunity. It would be interesting to see further developments in consumer behaviour and demand for various gym equipment”, he added.

Business World

Covid19- Fear Make Fitness Enthusiasts Hesitate to Join Back Gym reveals Grand Slam Fitness

Sep 8, 2020 by Gouri Achary 0 Comments #COVID-19 infections, #Grand Slam Fitness Pvt Ltd, #Gym, #Mr. Prateek Sood

Grand Slam Fitness Pvt Ltd, India’s fastest growing chain of fitness stores, has released some insights about people’s behaviour towards gym in the wake of the pandemic. The survey submitted responses of 200 respondents with almost equal participation from males and females. Majority of participants (74.8%) belonged to the age group 20-30 years.

The survey that recorded the fitness routine of participants, among many other things, found that 46% respondents have been exercising for less than a year, 29.4% have been exercising from 1-3 years and 24.6% people have been into fitness routine from more than 3 years. When questioned about the number of hours devoted in a day to exercise before lockdown, 54% said they exercised for 1 hour, 21.14% said they exercised for 2 hours and 8.7% were exercising for more than 2 hours.

Given the fact that India is one among the countries with the most number of COVID-19 infections and gyms are crowded places with lots of surface area that can transmit infections, it is obvious to wonder if going back to your gym is a good idea or not.

Talking about the changes bought by COVID-19 to exercise working hours during the lockdown, 57.3% said they were spending same hours as before the lockdown, 13.7% have been spending more than 2 hours and 29% are not doing exercise at home. Out of many options available to manage workouts at home – live sessions, personal training sessions, YouTube videos, home gym and self workout, maximum people (32.5%) have been doing workout on their own followed by live session (21.4%) and YouTube videos (15.9%).

The scare of going back to the gyms persist with 41.6% of respondents preferring not going back to the gym till there is a vaccine and same share of people preferring to hit it back once the situation is under control in their surroundings.

Out of the important parameters that will guide people’s decision to start their workout in the gym post lockdown, maximum people (57.1%) consider all of them equally important-physical distancing, Aarogya Setu app, isolators on gym equipments, sanitisation, use of mask and gloves, lesser touch points. Moreover, the desire to resume fitness routine (35.8%) is the top reason for people wishing to go back to the gym followed by an equal agreement to the need for motivation and training and access to gym equipments and facilities.

Speaking about the insights, Mr. Prateek Sood, Director, Grand Slam Fitness, said, “Fitness enthusiasts have been going through a tough phase since the pandemic broke out but many of them have now found a substitute to continue their fitness regime. Now that gyms have started resuming their operations, the hesitant crowd is expected to turn back to their routine in a phased manner. Even the report highlights that fitness plays a vital role in boosting immunity and protecting from disease with 83.3% people agreeing to it. Things will get back on track gradually.”