Tag: Mitron TV

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Mitron TV founders launch Video Editing app MontagePro

Jun 16, 2021 by Rekha Nair 0 Comments #Anish Khandelwal, #Co-founder & CTO, #Mitron TV, #Rumit Anand, #VP of Product

Bengaluru: The founders of Mitron TV, one of India’s leading short format video app, haveMitron TV founders launch Video Editing app MontagePro launched an advanced video editing application, ‘MontagePro’. The video editing application has been primarily designed for content creators offering premium video editing services for free. The app includes more than 300 premium effects and filters and enables creators to export videos at 60 FPS HD without watermarks. MontagePro is available globally on Google Play and has crossed over 500K downloads.

Key app features:Mitron TV founders launch Video Editing app MontagePro
• Videos can be exported without watermarks
• Supports custom export settings
• PiP (Picture-in-Picture) feature
• Users can upload the edited videos directly on social media platforms through the app
• Voice modulation

Targeted at budding and advanced content creators as well as editors, the free all-in-one video editing app offers superior features that are clutter-free with a simple UX and UI for first-time creators and advanced features and effects for skilled creators. The easy to install application provides unique features like PiP (Picture-in-Picture) that allows users to embed another video in a section of their primary video clip, enabling users to upload the same video to multiple social media handles without disrupting the original resolution.

Moreover, users can add custom watermarks of their own from an existing image file while controlling the size, angle, and opacity or export and download videos without any watermark. While exporting the videos, users can choose the desired aspect ratios. The app’s music library comprises trending sound effects to suit all kind of moods & occasions with volume control settings. The app is designed to meet the smallest needs of creators and editors such as trimming, filters, adding text, blur, doodling, speed control, beauty controls, sticker support, amongst others. In addition to high-quality, exclusive features, MontagePro is looking to expand its asset library such as filters, effects, new text styles, and updating the existing music library.

Commenting on the launch of the application, Anish Khandelwal, Co-founder & CTO, Mitron TV, said, “Our aim as a UGC platform is to keep up with advanced technology and on-demand requirements. With our keen focus on building the creators’ ecosystem, all our efforts have been and will continue to be directed towards developing technology solutions for the creator community. There are multiple video editing apps, but when a creator or editor edits a video, he has to pay for several features. We believe that a creator should be given unique opportunities to showcase their creativity. Hence, all the features of MontagePro come for free and it is a one-stop destination for all video editing needs. With MontagePro, we aim to serve the global market by tailoring and simplifying editing tools to meet today’s growing user needs.”

Commenting on the launch of the application, Rumit Anand, VP of Product, Mitron TV said, “The growing demand for video content has compelled content creators to go mobile-first, and with MontagePro we see an opportunity to be strong enablers of this evolving ecosystem”.

He further added, “Since the beginning, our primary goal has been to translate complex editing into simple and usable features that anyone can use. MontagePro was thus created to serve the entire creator ecosystem, from novice to advanced creators. The video editor is at par with global standards and offers custom export settings for easy sharing, as well as the option to customise or completely remove a watermark.”

Digital transformation has continued to drive all industries in the last one year. As per the latest LinkedIn’s ‘Jobs on the rise’ list, content creation is becoming an increasingly popular career for young creators as the demand for local and relevant content is growing. With the increased consumption of content, the MontagePro app from the makers of Mitron TV will help empower and simplify the entire editing process with its avant-garde technological features that will benefit the creator’s community.

(L-R) Shivank Agarwal, Co-Founder & CEO, Rumit Anand, Vice President (Product) and Anish Khandelwal, Co-Founder & CTO - Mitron TV
Business World

On its First Anniversary, Mitron launches Mitron Club, Mitron Academy and Mitron On-Demand to help creators earn from the comfort of their homes

Apr 13, 2021 by Neel Achary 0 Comments #CEO & Co-Founder, #Mitron TV, #Mr. Shivank Agarwal

Bengaluru, April 13, 2021: India’s leading short-format video app, Mitron, completed one year of successfully providing entertainment to Indians. Mitron enables citizens to showcase their talent and share views and opinions freely in short videos. In a span of one year, Mitron TV has witnessed over 50+ million downloads on Google Play Store. With the success of its one-year journey, the app has propelled advancement by bringing new initiatives on the platform – Mitron Club, Mitron Academy and Mitron On-Demand, help in creating engagement and excitement between creators and users.

In line with Mitron TV’s vision of creating micro-entrepreneurs, the Mitron Club service offering sees the short-format video app entering the monetization business. Furthermore, through the Club, the app gives creators a unique opportunity to create engaging content exclusively for users opting for the service. Moreover, the Club members can directly connect with their favourite creators and request to create content that they would like to view. Thus, the platform supports and encourages creators to create content and monetize their talent by reaching – a larger audience.

Mitron TV is also introducing two more unique initiatives – Mitron Academy and Mitron On-Demand for its users. Through Mitron Academy, the creators get an opportunity to share educational videos to help users learn from the platform. Additionally, with Mitron On-Demand, users will be able to place requests for on-demand content like – Astrology reading, song dedication, tips and hacks, birthday wishes, amongst others..

Mitron TV has also advanced its technology and aims to offer users and creators with a friendly interface. The app has introduced technological initiatives that will help improve the user interface.

Recommendation engine – This feature will allow the creator’s video to garner more views and automatically boost the videos basis its performance. The For-You section on the feed makes sure that a user sees what they like.
Editor Tool – This new feature helps remove creators’ dependency to log on to other video editor apps to edit their content. The tool supports unique features like PIP, sound modulations, transitions along with effects, filters, stickers, amongst others.

Rendering and video quality – Improved the video compression and rendering capabilities, as a result of which less than 5% of its users suffer from the issue of video buffering.

Commenting on its first anniversary, Mr. Shivank Agarwal, CEO & Co-Founder, Mitron TV, said, “Since the launch of Mitron, the Indian audience has been extremely receptive towards the platform. We have observed a 2X increase in the interaction on our platform through likes and follow and approx. 3X increase through comments.”

He further added, “Mitron stands for compelling and versatile content with a major focus on infotainment and edutainment. With short-format content growing in the country, our vision is to connect with the heartland of India and provide them with a platform that is beyond entertainment. Our goal for the next six months is to add 100Mn (overall) users to the platform.”

Further talking about the one-year journey, Mr. Anish Khandelwal, CTO & Co-Founder, Mitron TV, said, “The past year has been a roller coaster ride for us, and we are truly grateful for the love shown by the Indian audience. Mitron has only grown upwards. We have evolved right from technological advancements to adding multiple features to our platform. Mitron TV users have started spending more time on the app, and the average session duration per user is approx. 10 minutes. After completing one year, we are now venturing into monetization through which we aim to provide our creators with a platform that allows them to monetize their talent and become entrepreneurs. We aim to take Mitron to the hinterlands of India and build a deeper connect with our audience.

Mitron TV is aggressively looking to grow its presence across India and has set up a goal to add more creators, users, and content partners to the platform. The app is steadfast in its belief that an Indian audience should be served by a home-grown app, with data firmly secured on Indian servers.

Shivank Agarwal and Anish Khandelwal
Business World

Mitron TV launches Atmanirbhar Apps to bring the spotlight on ‘Made in India’ apps

Nov 8, 2020 by Gouri Achary 0 Comments ##AtmanirbharPledge campaign, #Anish Khandelwal, #Atmanirbhar Apps, #Mitron TV, #Shivank Agarwal

To promote the Atmanirbhar Bharat initiative by PM Modi, Indian short-video app Mitron TV has launched a one-of-its-kind discovery platform called Atmanirbhar Apps today on the occasion of ‘National Unity Day’. With the launch of Atmanirbhar Apps, Mitron TV wants to urge people to become ‘Vocal for Local’ and to bring the spotlight on the Indian apps from various geographies.
Link to founders video – https://twitter.com/Mitron_Tv/status/1322421536351907840?s=20
National Unity Day is celebrated on the birth anniversary of Sardar Vallabhbhai Patel popularly known as the ‘Iron Man of India’ who played a key role in uniting the princely states of India. Atmanirbhar Apps by Mitron TV is a homage to the Iron Man and the efforts of Indian developers.

The app visions to strengthen homegrown technology on a grand scale by making it easier for users to identify Indian apps for their various needs. Currently, the platform hosts more than 100 apps and plans to bring 500 apps by the end of this year. The platform hosts a wide array of apps from categories like e-governance, utility, agriculture, gaming, entertainment, lifestyle, e-learning amongst others. To name a few, Atmanirbhar Apps features Kifayat, Grocit, Jain Thela, Home Shoppy, YourQuote, Vridhi Stores, Xploree AI Keyboard, mParivahan, and more. To access Atmanirbhar Apps on the Play Store, click onhttp://bit.ly/AtmaNirbhar

Commenting on the launch of Atmanirbhar Apps, Shivank Agarwal, Co-Founder & CEO Mitron said, “It gives me immense pride and pleasure to bring Atmanirbhar Apps to the Indian users on the National Unity Day. After PM Modi’s clarion call in May this year to be Atmanirbhar, and to focus on the creation of a Made in India ecosystem, we felt that it’s highly important to let users discover noteworthy Indian apps that are doing exceptional work to keep India running. This is a small effort by Mitron TV to celebrate self-reliance and promote domestic businesses.”

Anish Khandelwal, Co-Founder and CTO, Mitron said, “I am ecstatic to bring another offering from the Mitron TV. When we launched the Mitron TV app, we never imagined that users will shower us with so much affection that we will cross 39 million downloads within six months. This validated our belief that Indians have a trust factor towards local apps, which led us to launch Atmanirbhar Apps. We invite Indians to head to our discovery platform where they will find the best of desi apps to suit their every need.’’

With the launch of the app, Mitron TV also unveils #AtmanirbharPledge campaign to support the visible momentum for #VocalForLocal. The campaign appeals Indian users to choose domestic substitutes in the app world, and channelize their support for an Atmanirbhar Bharat.

Let’s together pledge #MainHoonAtmanirbhar and further grow India as a hub of technology, click here to access – http://bit.ly/AtmaNirbhar