Tag: Anish Khandelwal

Mitron TV founders launch Video Editing app MontagePro

Bengaluru: The founders of Mitron TV, one of India’s leading short format video app, haveMitron TV founders launch Video Editing app MontagePro launched an advanced video editing application, ‘MontagePro’. The video editing application has been primarily designed for content creators offering premium video editing services for free. The app includes more than 300 premium effects and filters and enables creators to export videos at 60 FPS HD without watermarks. MontagePro is available globally on Google Play and has crossed over 500K downloads.

Key app features:Mitron TV founders launch Video Editing app MontagePro
• Videos can be exported without watermarks
• Supports custom export settings
• PiP (Picture-in-Picture) feature
• Users can upload the edited videos directly on social media platforms through the app
• Voice modulation

Targeted at budding and advanced content creators as well as editors, the free all-in-one video editing app offers superior features that are clutter-free with a simple UX and UI for first-time creators and advanced features and effects for skilled creators. The easy to install application provides unique features like PiP (Picture-in-Picture) that allows users to embed another video in a section of their primary video clip, enabling users to upload the same video to multiple social media handles without disrupting the original resolution.

Moreover, users can add custom watermarks of their own from an existing image file while controlling the size, angle, and opacity or export and download videos without any watermark. While exporting the videos, users can choose the desired aspect ratios. The app’s music library comprises trending sound effects to suit all kind of moods & occasions with volume control settings. The app is designed to meet the smallest needs of creators and editors such as trimming, filters, adding text, blur, doodling, speed control, beauty controls, sticker support, amongst others. In addition to high-quality, exclusive features, MontagePro is looking to expand its asset library such as filters, effects, new text styles, and updating the existing music library.

Commenting on the launch of the application, Anish Khandelwal, Co-founder & CTO, Mitron TV, said, “Our aim as a UGC platform is to keep up with advanced technology and on-demand requirements. With our keen focus on building the creators’ ecosystem, all our efforts have been and will continue to be directed towards developing technology solutions for the creator community. There are multiple video editing apps, but when a creator or editor edits a video, he has to pay for several features. We believe that a creator should be given unique opportunities to showcase their creativity. Hence, all the features of MontagePro come for free and it is a one-stop destination for all video editing needs. With MontagePro, we aim to serve the global market by tailoring and simplifying editing tools to meet today’s growing user needs.”

Commenting on the launch of the application, Rumit Anand, VP of Product, Mitron TV said, “The growing demand for video content has compelled content creators to go mobile-first, and with MontagePro we see an opportunity to be strong enablers of this evolving ecosystem”.

He further added, “Since the beginning, our primary goal has been to translate complex editing into simple and usable features that anyone can use. MontagePro was thus created to serve the entire creator ecosystem, from novice to advanced creators. The video editor is at par with global standards and offers custom export settings for easy sharing, as well as the option to customise or completely remove a watermark.”

Digital transformation has continued to drive all industries in the last one year. As per the latest LinkedIn’s ‘Jobs on the rise’ list, content creation is becoming an increasingly popular career for young creators as the demand for local and relevant content is growing. With the increased consumption of content, the MontagePro app from the makers of Mitron TV will help empower and simplify the entire editing process with its avant-garde technological features that will benefit the creator’s community.

Shivank Agarwal and Anish Khandelwal

Mitron TV launches Atmanirbhar Apps to bring the spotlight on ‘Made in India’ apps

To promote the Atmanirbhar Bharat initiative by PM Modi, Indian short-video app Mitron TV has launched a one-of-its-kind discovery platform called Atmanirbhar Apps today on the occasion of ‘National Unity Day’. With the launch of Atmanirbhar Apps, Mitron TV wants to urge people to become ‘Vocal for Local’ and to bring the spotlight on the Indian apps from various geographies.
Link to founders video – https://twitter.com/Mitron_Tv/status/1322421536351907840?s=20
National Unity Day is celebrated on the birth anniversary of Sardar Vallabhbhai Patel popularly known as the ‘Iron Man of India’ who played a key role in uniting the princely states of India. Atmanirbhar Apps by Mitron TV is a homage to the Iron Man and the efforts of Indian developers.

The app visions to strengthen homegrown technology on a grand scale by making it easier for users to identify Indian apps for their various needs. Currently, the platform hosts more than 100 apps and plans to bring 500 apps by the end of this year. The platform hosts a wide array of apps from categories like e-governance, utility, agriculture, gaming, entertainment, lifestyle, e-learning amongst others. To name a few, Atmanirbhar Apps features Kifayat, Grocit, Jain Thela, Home Shoppy, YourQuote, Vridhi Stores, Xploree AI Keyboard, mParivahan, and more. To access Atmanirbhar Apps on the Play Store, click onhttp://bit.ly/AtmaNirbhar

Commenting on the launch of Atmanirbhar Apps, Shivank Agarwal, Co-Founder & CEO Mitron said, “It gives me immense pride and pleasure to bring Atmanirbhar Apps to the Indian users on the National Unity Day. After PM Modi’s clarion call in May this year to be Atmanirbhar, and to focus on the creation of a Made in India ecosystem, we felt that it’s highly important to let users discover noteworthy Indian apps that are doing exceptional work to keep India running. This is a small effort by Mitron TV to celebrate self-reliance and promote domestic businesses.”

Anish Khandelwal, Co-Founder and CTO, Mitron said, “I am ecstatic to bring another offering from the Mitron TV. When we launched the Mitron TV app, we never imagined that users will shower us with so much affection that we will cross 39 million downloads within six months. This validated our belief that Indians have a trust factor towards local apps, which led us to launch Atmanirbhar Apps. We invite Indians to head to our discovery platform where they will find the best of desi apps to suit their every need.’’

With the launch of the app, Mitron TV also unveils #AtmanirbharPledge campaign to support the visible momentum for #VocalForLocal. The campaign appeals Indian users to choose domestic substitutes in the app world, and channelize their support for an Atmanirbhar Bharat.

Let’s together pledge #MainHoonAtmanirbhar and further grow India as a hub of technology, click here to access – http://bit.ly/AtmaNirbhar

 

Mitron

Mitron raises $ 5 mil led by Nexus Venture Partners

Homegrown short-form video app Mitron has announced it raised $ 5 mil, led by Nexus Venture Partners. 3one4 Capital and Arun Tadanki’s private syndicate on LetsVenture also participated in the latest round.

Mitron app is a short-form social video app that allows users to create, upload, view, and share entertaining short videos. Mitron is founded by Shivank Agarwal (alumnus of IIT Roorkee) and Anish Khandelwal (alumnus of Visvesvaraya National Institute of Technology). Both the founders are Computer Science engineers and earlier worked together at MakeMyTrip.

The latest round of financing saw participation from stellar angels including Deep Kalra (Chairman, MakeMyTrip), Amrish Rau (CEO, Pine Labs), Jiten Gupta (Founder, Jupiter), Amarjit Batra (MD, Spotify India), Anand Chandrasekharan (Former Facebook, Snapdeal executive), Karan Bajwa (MD, Google Cloud, India), Radhika Ghai (Co-founder, Shopclues), Vikalp Sahni (Co-Founder and Ex-CTO at GoIbibo and Volunteer Architect at AarogyaSetu) and Shanti Mohan (Founder, LetsVenture). TK Kurien (Premji Invest), Manish Vij & Harish Bahl (Smile Group) also participated in their individual capacity.

The company will use the new infusion of capital to accelerate its product development to increase user engagement and hire high-quality talent. The company also plans to onboard a wide network of Indian content creators on the app and invest in building the Mitron brand.

Shivank Agarwal, Founder and CEO of Mitron, said, “We are thrilled to have Nexus Venture Partners join us in this journey, bringing in deep expertise of helping their portfolio companies build great products. We are committed to building Mitron as a world-class product that is designed for Indian users, by reimagining digital entertainment and engagement.

With more than 33mil downloads on Play Store and 9 billion video views per month, Mitron has emerged as the popular choice among Indians for short-form video. We are thankful to our users for their love for Mitron”

Mitron app was launched in Apr 2020 and achieved the 10mil download milestone even before the unprecedented ban on Chinese apps.

Commenting on their decision to invest in Mitron, Pratik Poddar, Principal at Nexus Venture Partners said “Shivank and Anish are product-first, deep-tech and very iterative entrepreneurs. We have been tracking them for 3 months and loved the way they have evolved their thinking around content creation, community management and video delivery. We love backing ‘product and tech-first’ entrepreneurs. We believe eventually the best product with long term thinking will win. Focus is to create a high engagement and high retention community. Then only you can be long term partners for creators.”

Anish Khandelwal, Founder & CTO, said “We have been rapidly improving our product experience and with this funding round, we plan to invest further in hiring top notch product & engineering talent that will help us build a world-class platform that can scale seamlessly”.

Anurag Ramdasan, Head of Investments at 3one4 Capital, said, “Shivank and Anish have built an impressive product together that we decided to back when they had just launched on the Play Store. Since then, the growth of the product, as well as the team, has been inspiring. The differentiated, long term thinking demonstrated by the founding team has led us to continue believing in them. We are excited to continue our work with the company to help build the next evolution of video engagement out of India”

Arun Tadanki said, “Mitron has been making rapid progress in establishing itself as the primary choice in the short-form video space and therefore, we are doubling down on our investment”