Tag: HDFC Life

Business

Towards a Greener Future: HDFC Life Launches Sustainable Equity Fund

Jan 25, 2022 by Praveen 0 Comments #Equity Fund, #HDFC Life

HDFC Life, one of India’s leading life insurers, has launched its Sustainable Equity Fund, currently available with HDFC Life Click 2 Wealth, a unit-linked product. The Company is committed to industry-leading ESG standards that help shape a sustainable future for the communities they serve and create long-term value for all stakeholders.

This Sustainable Equity Fund promotes Environmental, Social, and Governance (ESG) principles and will invest in stocks that form part of benchmark ESG indices or in stocks of companies with high ESG scores. This ESG score is calculated based on internal analysis, public disclosures, and ratings by external agencies.

ESG is a barometer of sustainable business practices, i.e., it helps identify if the business has a robust corporate governance framework, benefits society at large, and is run in an environment-friendly manner. The objective of this fund is long-term capital appreciation through investment in such select companies across market capitalisation.

HDFC Life’s ESG strategy focuses on ­five pillars – Ethical Conduct; Responsible Investment; Diversity, Equity, and Inclusion; Holistic Living; and Sustainable Operations. This ESG strategy has been developed based on global benchmarks and material topics for HDFC Life, with the intent to address ESG risks and drive meaningful impact.

Commenting on the launch, Vibha Padalkar, MD & CEO, HDFC Life, said “ESG is a way of doing business that generates sustainable growth, benefits all stakeholders and hence is an integral part of the value creation process itself. The pandemic has disrupted businesses and livelihoods and reinforced the interconnectedness of finance and sustainability. We believe that companies with strong governance practices, invest in developing human resources, cater to all strata of society, and help preserve the environment today will be the companies of tomorrow. These companies will face fewer risks, have lower costs, and generate strong returns over the long term.”

Further, she added, “Today’s investors are more conscious about responsible investing and sustainable wealth creation. This trend is evident because assets under management applying ESG frameworks or strategies have increased from USD 22.9 trillion in 2016 to USD 40 trillion in 2020*. Our Sustainable Equity Fund will be offered through our unit-linked products, starting with HDFC Life Click 2 Wealth. This fund offers customers an opportunity to contribute towards building a sustainable future while protecting their families and saving for their goals.”

 

HDFC Life was recently adjudged the ‘Best Governed Company’ in the Listed Segment, Large category at the 21st ICSI National Awards for Excellence in Corporate Governance.

Business

HDFC Life signs bancassurance deal with South Indian Bank to serve its large customer base

Dec 28, 2021 by Gouri Achary 0 Comments #bancassurance deal, #HDFC Life, #Murali Ramakrishnan, #South Indian Bank, #Suresh Badami

HDFC Life, one of India’s leading life insurers, today, announced a bancassurance tie-up with South Indian Bank.

This bancassurance arrangement will enable customers of the South Indian Bank to avail HDFC Life’s wide range of life insurance products which include solutions for protection, savings and investment, retirement and critical illness.

HDFC Life is one of the largest life insurance players with a market share of 22.3% (in terms of Overall New Business Premium as of September 30, 2021). The insurer has a wide range of products that offer customers the dual benefits of protection as well long term savings based on their life stage requirements.

The Company offers end to end digital on-boarding to customers along with 24/7 service. This unique combination of simple products and superior quality service makes for a compelling customer proposition. This bancassurance partnership will further strengthen HDFC Life’s business across India.

Speaking on the partnership, Suresh Badami, Executive Director, HDFC Life, said “India as a country is largely underinsured. The pandemic has further stressed on the need for financial security. Thus life insurance has become a critical product for every individual looking for solutions around protection, morbidity and savings. It is our endeavour to reach out to a larger section of the population with our products. In line with this, we are pleased to announce the partnership with South Indian Bank. We aim to provide their loyal customer base with innovative products and superior levels of service via both the physical and digital routes.”

Murali Ramakrishnan, Managing Director & CEO of South Indian Bank, said,“As South Indian Bank enters into 93 years of existence, partnering with HDFC Life is the continued tradition of building trust with our customers. With insurance getting paramount importance especially during the pandemic, South Indian Bank’s strong customer connect and HDFC Life’s product suite will ensure the customer is getting the best in class insurance solutions on offer.“

Business World

HDFC Life’s latest digital campaign #ClickKaroInsurekaro highlights the ease of buying life insurance online

Oct 30, 2021 by Rekha Nair 0 Comments ##ClickKaroInsureKaro campaign, #Digital Business & E-commerce, #HDFC Life, #Vishal Subharwal - Head-Marketing

Mumbai: HDFC Life, one of India’s leading life insurance companies, in its latest consumer awareness campaign, emphasizes on the ease of purchasing life insurance online and its varied offerings for different life stages.

HDFC Life has released six well-crafted films for the #ClickKaroInsureKaro campaign that focus on different life stages of an individual – as a young working professional, a married person, a proud parent, retirement, etc. and associating these life stages with specific HDFC Life products.

#ClickKaroInsureKaro follows the success of the ‘Buy Online’ digital campaign

#YeSahiTohLifeInsuranceOnlineKyuNahi that was launched earlier this year. The last campaign focused on the protagonist, Manjot Singh, highlighting the ease of buying life insurance online. In the latest campaign, the same protagonist, Manjot Singh, focuses on life stage based products while talking about the ease of buying online. In this series of films, he portrays the role of his father as well as his son. Through various relatable scenarios such as retirement planning, home renovation and vacation plans, the audience is exposed to the wide range of benefits that HDFC Life insurance plans offer customers.

The past couple of years have been transformative, making digital purchases imperative. The thought behind the campaign was to showcase how a critical financial tool such as life insurance can be purchased online, easily. This in turn would enable individuals to fulfill their long term goals while also securing their loved ones, financially.

Link to the films: https://youtube.com/playlist?list=PLPV2NFEDCbD0X7avlJ20wFlZcRCUEUdji

Speaking on the campaign, Vishal Subharwal – Head-Marketing, Digital Business & E-commerce, HDFC Life said, “Over the last one year consumers have been purchasing most products online. However, the idea of purchasing life insurance online is yet to become popular. It has been our endeavor to convey the benefits of buying life insurance online. There is a wide range of life insurance products that are designed to meet the life stage needs of every individual. These can be purchased via the digital platform in a convenient manner. We hope to be able to drive this message through our latest campaign.”

The campaign was ideated by creative agency partner Logicserve Digital. Providing further insight about the campaign, Manesh Swamy, Vice President – Creative, Social, PR & Marcom at Logicserve Digital, said “After the success of the Buy Online campaign, we wanted to move the consumer from interest to intent via deep-diving more on the plans and the features of the products. Last time the stories revolved around the lockdown phase this time we planned it around the Festive season and unlock phase.”

Business World

HDFC Life’s latest brand campaign Talks about role of financial planning in scripting one’s Bounce Back

Feb 25, 2021 by Neel Achary 0 Comments #CEO & Chief Creative Officer – South Asia, #HDFC Life, #Leo Burnett, #Pankaj Gupta - Sr. EVP (Sales) and CMO, #Rajdeepak Das

HDFC Life, one of India’s leading life insurers, has launched its latest brand campaign, Bounce Back. The communication conveys how financially securing one’s future makes things easier when it comes to charting a new course to success.

The past year stood out because of the pandemic and its impact on lives across the world. We faced challenges at various levels. However, what emerged stronger was human resilience. Despite the overwhelming circumstances, people adapted to the changing situations and overcame the challenges that arose, through sheer determination.
New businesses are starting and employment opportunities are being created despite the economic stresses the nation faced. Financial preparedness played a big role in this and it has been one of the key enablers for individuals who went ahead with their plans despite the prevailing uncertainties.

It is this never-give-up spirit that has been captured in the latest brand campaign by HDFC Life. The ad film focuses on the story of a couple, who, on the cusp of success reminisces on their journey of growth – from when the husband lost his job to opening their new retail store ‘Fashion House’. When the family was at its lowest, their determination and their financial preparedness helps them script a bounce back. The brand, thus, has touched upon a relevant subject and has focused on encouraging everyone to be financially prepared in order to pivot to success from their setbacks.

Link to the TVC: https://www.youtube.com/watch?v=S6pWCUuW714
Speaking on the launch, Pankaj Gupta – Sr. EVP (Sales) and CMO, HDFC Life, said “The pandemic has tested us all, creating an atmosphere of uncertainty. Individual confidence has been low and the feeling of financial insecurity has been higher.

The importance of life insurance to protect oneself from financial setbacks was reinforced during this period of human history. The most important thing these times have taught us is the importance of family and the need to secure our family’s future.

Our latest brand campaign celebrates the indomitable human spirit and how financial resilience helps one to overcome challenges”

Adding further, Rajdeepak Das, CEO & Chief Creative Officer – South Asia, Leo Burnett said “The past year has made everyone realize that setbacks can come at you most unexpectedly. But these tough times can also present the opportunity to pivot to a better future. However, the only way one can embrace these changes is when you are financially secured and well planned. This thought is poignantly put across in our film which narrates the tale of a couple’s success and takes us back in time when life dealt them an unexpected setback and how they overcame it. This campaign is the perfect extension to the brands ‘Bounce back’ narrative and takes a cue from the steadfast Indian spirit of resilience.”

The campaign will be promoted across multi-media platforms with focus on Television, Digital, DTH, OOH and PR.

News

HDFC Life takes the testimonial route for its latest term insurance campaign #Decision2Protect

Dec 19, 2020 by Rekha Nair 0 Comments #HDFC Life, #Leo Burnett, #Managing Director - India & Chief Creative Officer - South Asia, #Pankaj Gupta - Sr. EVP (Sales) and CMO, #Rajdeepak Das

HDFC Life, one of India’s leading life insurers, has launched the #Decision2Protect campaign. A part of the ongoing protection campaign, #Decision2Protect is a customer testimonial-based campaign that intends to showcase the need for term plans through the stories and experiences of the policyholders, narrated by the policyholders themselves.

As part of its research activity, the Company connected with existing policyholders to understand their reasons for choosing an HDFC Life term plan. This exercise not only offered insights but also brought to the fore powerful stories that are relatable to a larger audience, which in turn created the foundation for the testimonial campaign.

Speaking on the launch, Pankaj Gupta – Sr. EVP (Sales) and CMO, HDFC Life, said “We created the campaign around policyholders who believed in and benefited from our life insurance products – sharing their thoughts about how the product worked and enabled them to continue living their lives fully, despite the uncertainties that they faced. These powerful themes are universal and we feel confident they will resonate with the larger community.

While the concept of term life insurance is quite well established, not everyone acts in a timely manner or benefits from the product. We take it as our responsibility to create greater awareness that enables individuals to take the decision to protect at the right time.

The COVID-19 pandemic has impacted millions of lives bringing about an even greater sense of uncertainty. It has made every individual with financial responsibilities realise the need for protection for self and family. And that is what term life insurance provides. It acts as a safety net for the family and protects them against the uncertainties of life.”

Earlier this year, HDFC Life launched a protection campaign to drive awareness of             HDFC Life’s Click 2 Protect term offerings. This latest campaign will take it a step further and showcase not only the need for term plans but also how they have changed the lives of real people. The campaign will be promoted across multi-media platforms with focus on Television, DTH and Digital.

What the past one year has taught all of us is that life is full of uncertainties. But with a little bit of foresight we can overcome any unforeseen setbacks. HDFC Life’s new #Decision2Protect campaign explores such real life examples of people who ensured that their loved ones are able to tide over any eventuality that might come their way. And more importantly, it tells that all-important message that a small decision can go a long way in ensuring that our families are always protected.” says Rajdeepak Das, Managing Director – India & Chief Creative Officer – South Asia, Leo Burnett.

At 2.74%, life insurance penetration rate in India is still one of the lowest in the world. This under penetration has increased the mortality protection gap in the country and with the presence of COVID-19 in everyone’s lives, customers have realized the importance of securing their future against uncertainties.

 

Team Credits:

MD – India & CCO – South Asia, Leo Burnett: Rajdeepak Das

MD – India & CSO – South Asia, Leo Burnett: Dheeraj Sinha

National Creative Director: Sachin Kamble

Executive Director: Sujay Rachh

Executive Creative Director: Mayuresh Dubhashi

Creative Team: Savya Narang, Rucha Rao, Anupam Menon, Rachita Karnik, Sachin Pardeshi

Senior Vice President: Ashima Mehra

Account Management: Aditya Atre, Dilip Varu, Divya Ganeriwala, Aamir Pinzara, Khushboo Patil, Ananya Pachuari,

Planning: Noor Samra, Anjali Kamath, Shashank Bhagchandani

Production House: Content Factory

Director: Ateet Chaddha

Producer: Tanaya Barve

Asst. Producer: Surbhi Bafna