Tag: Harvard

Business

coto welcomes Ankita Gupta, CEO & Founder at Digitactix, as their new Community Advisor

Apr 2, 2024 by Sujata Muguda 0 Comments #Aparna Acharekar, #coto, #Digitactix, #Harvard, #IIM Ahmedabad

National, 02 April 2024: coto, a leading community-driven platform, proudly announces the addition of Ankita Gupta, CEO & Founder at Digitactix, to their team as their new Community Advisor. As a seasoned entrepreneur and digital marketing expert, Ankita Gupta brings extensive experience and expertise in digital marketing to the coto platform.

Ankita Gupta - coto Community Advisor

Over the span of eight years, Ankita has led her team at Digitactix to successfully serve over 250 global clients earning her various accolades. At coto, she will play a crucial role in advising the consultants and experts on digital marketing trends, social media engagement, and brand positioning. This will further help the consultants and experts at coto to build compelling digital marketing campaigns for their respective communities and also empower them with diverse perspectives, experiences, and expertise that will hone their entrepreneurship skills online.

Ankita expressed her enthusiasm for partnering with coto, stating, “I believe that digital marketing isn’t merely a choice but a revolutionary change that compels startups to rewrite their marketing playbooks. By joining coto’s Community Advisory Board, I am excited to share my expertise and collaborate with women on innovative marketing strategies that drive diverse communities toward success. Together with coto, our emphasis will be on fostering community, practicing ethical marketing, and sharing knowledge, alongside the focus on women-led Q&A content, quick consultations, and round-the-clock support for women, which distinguishes coto as the preferred social community platform for women.”

Aparna Acharekar, Co-Founder of coto, commented on Ankita’s recent onboarding, stating, “As a women-led platform, we are thrilled to announce that Ankita’s inclusion as one of our community advisors serves as an inspiration for all our coto communities. With digital empowerment advocates like Ankita on board, I am confident that we will create content and commerce opportunities to secure financial independence for women.”

Ankita’s educational experiences at prestigious institutions such as IIM Ahmedabad and Harvard have honed her business expertise, and her background at the Indian Institute of Modern Management in Pune has solidified her marketing fundamentals.

Apart from digital marketing, Ankita is also dedicated to sustainability. She firmly believes that in the digital realm, sustainability isn’t just an option but a necessity for the future. Her dedication to integrating sustainable solutions into digital marketing strategies has set her apart in the industry.

Education

Reinventing e-learning for young kids

Oct 12, 2020 by Gouri Achary 0 Comments #Harvard, #IIT alums, #Lido JR, #Nandini Mullaji, #new National Education Policy, #Sahil Sheth, #Stanford

Lido Learning, a leading EdTech startup focusing on small-group online tutoring for Coding, English, Maths, and Science, has launched a bespoke integrated online program for students from Kindergarten to Grade 3. This integrated online course – Lido Jr – helps kids build a strong foundation in the three most critical subjects, i.e. English, Maths, and Coding, and is the first of its kind in India.

Since its inception, Lido has been catering to students of Grade 4 and above with great results and was planning to expand its unique skill-based curriculum to younger grades in the future, but the pandemic catalyzed these plans. Lido found that the UN has predicted over 500 million students to suffer a setback of at least 1.5 – 2 years due to the ongoing coronavirus pandemic, and the youngest kids will be the last ones to go back to school. “There is a huge developmental downside to this, and we wanted to step in to ensure that students continue to learn and grow,” said Sahil Sheth, founder and CEO of Lido Learning. “To give children a wholesome start in their learning journey, the Lido JR program is designed to foster three prime instincts – curiosity, creativity, and confidence.”

The Lido JR curriculum is designed by Harvard, Stanford, and IIT alums in line with the new National Education Policy – and combines project-based learning with building life skills through the application of theoretical learnings to solve everyday problems. Through Maths, English, and Coding, students are building the foundational skills they need to thrive in the future – no matter their career path. Lido’s unique learning format of only 3 students per class ensures Lido JR students get personalised attention from carefully selected and internationally trained teachers.

“What further differentiates our program is that we weave in two things that kids today are really missing – community and exercise,” said Nandini Mullaji, CSO of Lido Learning. “Most of Lido’s activities are group-based so students have the chance to work, play, and grow together, and each class has a physical component where kids are dancing, jumping, and moving. It is our mission to cater to students holistically.”

Lido JR has caught the attention of parents from across India and even overseas, and with hundreds of trial classes being conducted each day, it is growing exponentially. Parents are loving the child-friendly interface which allows students to complete, independent control of the platform, so they can learn with minimum to no support. Further, Lido’s Super Parent app allows parents to track their child’s progress with just a few simple taps on their smartphones.

Anticipating soaring demand, Lido JR is set to hire 300 KG-3 teachers in the coming month.