Tag: Gyan Dairy

Business World, News

Gyan Dairy is eyeing aggressive expansion and growth through its product portfolio

Feb 26, 2021 by Rekha Nair 0 Comments #Gyan Dairy, #Mr. Venkataramani Santhanam, #Sales & Marketing, #VP

With a mission to deliver the purest and freshest dairy products to its consumers, Gyan Dairy, the Lucknow based dairy brand is bullish over expanding its markets and entering new regions.

Gyan Dairy has witnessed a sharp increase in the revenue from GHEE alone by 30% over the last year and is eyeing entering into eastern region. The brand is one of the most preferred and rapidly expanding fresh milk and dairy product brand in UP for 13 years that resonates with freshness and purity.

With their revenue-generating product, GHEE, the brand has given the product extensive retail push backed with wider visibility. The product is now available at new channels of modern trade and e-commerce (Flipkart,Amazon, bigbasket, easy day). Additionally, the brand is entering new markets with their product GHEE in Bihar, Jharkhand, parts of North East &West Bengal.

The strategy is to strengthen their presence and footprint grow gradually into new markets.

Commenting on the extension plan, Mr. Venkataramani Santhanam, VP, Sales & Marketing, Gyan Dairy, said, “Our expansion plan is very robust and we are aggressively moving eastwards, strategically entering Bihar, W. Bengal and North Eastern markets with our Desi Ghee and Cow Ghee. Our production plant at Gudamba, Lucknow is state of art production unit, having installed capacity 1000 tons per month. Our endeavor is to give the consumers a chance to try a wide range of quality ghee and our other dairy products”.

Gyan Desi Ghee is available in 3 types of packs- tetra, jar and tin while Gyan cow ghee is available in tetra packs of ½ and 1 ltr. All Gyan products are prepared and packaged in accordance with the highest standards of health and hygiene to ensure its freshness and most importantly, the safety of consumers.

The brand has witnessed a subsequent growth since its inception and has made a name for itself for fresh and pure dairy products. The seamless supply of fresh milk, product innovations and consumer centric services have all added up to the growing success of the brand. The products range boasts several USPs which altogether give it a distinct competitive edge over its counterparts. Ethically sourced from the farmers, Gyan Dairy products reaches from farm to table using advanced technology and it remains untouched by human hands even when it passes through multilevel quality checks. Such purity and freshness make the product range most favoured and a household name in UP.

Business World

Gyan Dairy marks its milestoneby completing 50 Gyan Fresh Stores in UP

Feb 5, 2021 by Neel Achary 0 Comments #Gyan Dairy

Uttar Pradesh:With a mission to deliver purest and freshest dairy products to its consumers, Gyan Dairy, the UP based dairy brand is bullish over expanding its markets and growing its presence. Recently, the brand has achieved its milestone by opening its 50th store, hence proving its commitment towards the consumer – Vishwaas se Bhara.

Gyan opened its 50thGyan Fresh Store, in Kanpur, Uttar Pradesh. The brand opened its first Gyan Fresh Store atAshiyana Lucknow and in a short span of time has expanded their retail footprint considerably. One of the reasons for these fast-growing numbers is the huge demand that the company enjoys in the market and second is its state-of-the-art processing plant with advanced technology, which maintains the maximum nutritional value and supplies safe & hygienic dairy products.

Today, Gyan operates stores across various cities in Uttar Pradesh that includes Lucknow, Kanpur, Gorakhpur and provides enhanced customer experience by offering freshest milk and quality dairy products.

“We are excited and thrilled to complete our50th Gyan Fresh Store in Uttar Pradesh! The journey so far has been exciting and promising. With our tagline, “Vishwaas Se Bhara”, we stand true to the purity and quality of the products. It’s true that COVID 19 pandemic brought a lot of focus on health and hygiene that led people to make conscious choice of healthyeating and opting for safe & hygienic products. Keeping that in mind, our Gyan Fresh Stores make sure that the products are in sync with quality and safety measures. With this milestone achievement, we are committed to bring the best products to our consumers”, says Mr. Venkataramani Santhanam, VP, Sales & Marketing, Gyan Dairy

The Gyan Fresh Stores provides a full line of dairy products, fermented, several other value added products like Butter, Ghee, Chaach, Lassi, Paneer and Khoya and special GyanAndaaz Range offering MishtiDoi, Kheer, Peda and KajuKathli. The range is quality branded packaged products, that are provided to various parts of UP through a network of Gyan Fresh Stores.

The brand has witnessed a subsequent growth since its inception and has made a name for itself for fresh and pure dairy products. The seamless supply of fresh milk, product innovations and consumer centric services have all added up to the growing success of the brand. The products range boasts several USPs which altogether give it a distinct competitive edge over its counterparts. Ethically sourced from the farmers, Gyan Dairy products reaches from farm to table using advanced technology and it remains untouched by human hands even when it passes through multilevel quality checks. Such purity and freshness make the product range most favoured and a household name in UP.

About Gyan

Gyan Dairy, head quartered at Lucknow, is a well-recognized name in the dairy industry,touching a turnover of over 908 cr in fiscal 2020. Gyan is into processing of dairy products and one of the leading suppliers of fresh milk and dairy products in India. The brand is synonymous with freshness, trust and consistent quality of dairy products which sources, processes, markets, and sells a full line of dairy, fermented, and value-added products. Popular dairy products by Gyan include full cream milk, toned milk, cow milk, ghee, curd, butter paneer, masala chaach etc. The company has rapidly grown in the past few years in Uttar Pradesh and is now among the leading dairy suppliers in the state. With tagline “Vishwaas Se Bhara”, the brand stands true to its theme ‘Shuddh aur taaza, Gyan ka waada’.

Gyan dairy was launched back in 2007, by partnering with small farmers and today, it is poised to grow into a 1000+ Cr dairy company, supplying products to more than 1.5 lakh plus households through a well-connected network of 500+ distributors and 40,000+ Retailers. The brand also has its exclusive retail outlets called Gyan Fresh stores, spread across 53 locations in UP to enhance customer experience by providing fresh and pure dairy products. One of the reasons for these fast-growing numbers is the acceptance of the quality by customers and the trust it enjoys in the market and second is its state-of-the-art processing plant with advanced technology, which maintains the maximum nutritional value and supplies safe & hygienic dairy products.

Health, News

Gyan Dairy increased its production capacity by 5 times

Dec 24, 2020 by Rekha Nair 0 Comments #Gyan Dairy, #VenkataramaniSanthanam, #VP (Sales & Marketing)

Lucknow: Due to the COVID-19 the consumer awareness towards health and nutrition products has increased and they are shifting more towards packed products over loose dairy products such as milk or loose paneer.

There is a sudden increase in the demand for packed dairy products from trusted brands especially in the Paneer category. To cater to this increased demand, Gyan Dairy has increased the production capacity of its Lucknow plant by 5 times. Earlier the plant was producing upto 1 ton paneer/day and now with the advance technology and state of art machinery, the brand will be producing upto 5 ton/day of Paneer. This will ensure the availability of hygienically packed Paneer to the consumer, which is totally untouched by hand and comes with higher standard of hygiene and prolonged shelf life.

Gyan stays committed to its tagline- Vishwas Se Bhara and always aims to provide pure and nutritional products to its consumer. The increased production for Paneer is the step further to stands true to its commitment.

Talking on the increased production, VenkataramaniSanthanam, VP (Sales & Marketing) said, “Post COVID, we witnessed that consumer is now going for safe, immunity, packed, trustworthy and affordable brands. Through our initiatives and offerings, we are trying to cover all these aspects. Paneer is our most admired and flagship product and we witnessed that consumers are opting for packed paneer as against loose ones available in the neighborhood. This led to the big boost to the packed Paneer portfolio and we installed international renowned machinery and increased our production capacity for Paneer by 5 times. We are also communicating the message of immunity and hygiene and replicating the message through our product offerings. We ensure that all our products are prepared and packed in accordance with the highest standards of health and hygiene to ensure its freshness and most importantly, the safety of consumers. We always stands by our mission statement- ‘Vishawas Se Bhara’ and we promise the same to our consumers.”

Paneer packs are available in sizes – 200gm, 300, gm and 1 kg fully sealed pack at Gyan Fresh Stores located across cities. The distribution channel is fully geared up to make sure that the products are available at all the retail channel. Besides, these products will also be available through a network of Gyan Select Stores, Gyan e-carts, and other retail stores via an extensive distribution netwo

Most important and convenient way of ordering Gyan products are through Gyan Fresh App, company’s latest venture in going digital and providing customer the convenience of ordering Gyan products. This facility further ensure flawless delivery of products 7 days a week, 365 days a year in making contact less products delivery at the customers door step.

Business World

Gyan Dairy shows aggressive expansion and growth; Enters Kanpur with a mission to deliver purest and freshest milk and dairy products

Oct 23, 2020 by Gouri Achary 0 Comments #AnnuAwasthi, #Gyan Dairy, #Manoj Bajpai’, #Mr. Anuj Agarwal, #Mr. Jai Agarwal

Gyan Dairy, one of the most preferred and rapidly expanding fresh milk and dairy product brand of UP has launched its Milk &Milk products in Kanpur. MD of the company, Jai and Anuj Aggarwal announced the launch and entry of Gyan Dairy into the city of Kanpur at a webinar today.

The brand resonates with freshness & purity and has been winning hearts in UP for the past 13 years. Continuing with its vision, the brand also announced its association with leading Bollywood actor Manoj Bajpai for the Kanpur launch. Manoj Bajpai’s personality reflects trust and honesty and it completely resonates with our brand philosophy – ‘Vishwaas Se Bhara’.

Today, Gyan Dairy is the most favoured dairy brand in the state of UP and is synonymous with purity and consistent quality of dairy products. With the tagline “Vishwaas Se Bhara”, the brand stands true to its theme ‘Shuddhaurtaaza, Gyankawaada’. Gyan aims to enter the market of Kanpur and establish itself as a leader of fresh milk and dairy products in the entire state of UP.

Announcing the Kanpur launch,Mr. Jai Agarwal, Managing Director, Gyan Dairy said, “We, very proudly announce our entry into the city of Kanpur to provide a hygienically packed full range of Milk and Dairy products. We take pride in ensuring delivery of the freshest products to our consumers and strive to give our customers the trust of consuming the best and the purest products.”

Adding to this, Mr. Anuj Agarwal,Managing Director, Gyan Dairy said, “We, at the same time are very honoured and excited to associate with Manoj Bajpai for the launch. The way he believes in delivering the best shot with complete honesty, similarly our products are the freshest and purest in the dairy industry, making it the most favoured fresh milk and dairy product brand of UP and we hope that we soon become the most favoured brand for the people of Kanpur as well.”

Speaking on the association with Gyan Dairy, Mr. Manoj Bajpai, said, “I am really happy to associate with Gyan and I congratulate them for their launch in Kanpur. I understand the soul of UP and its people and I am happy to see that Gyan is one such brand who equally understands what people of Kanpur and UP wants.

The reason why I relate to them is the trust and commitment they have shown to people by delivering the best quality milk and dairy products in the most hygienic packaging. I appreciate the brand for living up to its commitment and wish them all the best and hope that people of Kanpur will love this brand as much as I do.”

The brand has also associated with the leading comedian of Kanpur AnnuAwasthi for the consumer campaign and Faridkot, a famous five-piece pop-rock band for the special anthem.

Venkataramani Santhanam, VP (Sales & Marketing) added that the launch will enable people of Kanpur to experience the freshness and richness of Gyan’s Full Cream Milk – Mast malaikaMaza&along with other milk variants &dairy products like never before.

The products are from the best of the procured milk, following all the safety measures and processed & packed in the most hygienic manner ensuring they are hygienically sealed into safe packets and then delivered fresh to your table.

The full range of Milk- Full cream; Toned; Cow milk; Dahi, Paneer, Butter, Ghee, Chaach, Lassi, Khoya and special Andaaz Range offering MishtiDoi, Kheer and Peda are available in Gyan Fresh Stores located in Defence Colony, Govind Nagar, Rawatpur, Kalayanpur, Nawabganj, etc.

Our distribution channel is fully geared up to make sure that our products are available throughout Kanpur’s retail channel. Besides, these products will also be available in various parts of Kanpur through a network of Gyan Select Stores, Gyan e-carts, and other retail stores via an extensive distribution network.

Gyan Fresh App, company’s latest venture in going digital and providing direct customer interface platform will be soon introduced in the city. This will further ensure flawless delivery of milk & milk products by 8 am daily, 7 days a week, 365 days a year. The app also offers additional benefits like attractive customer offers, Value deals, weekend offers, and combo offers.

This module is already very successful in Lucknow, where there are over 90000 + downloads and overt 35000+ active customers. During the current challenging times of COVID, Gyan Fresh App was very instrumental in making contactless fresh dairy products available at the customer’s doorstep. The Local administration in Lucknow has also applauded the efforts of Gyan Fresh App during the current pandemic situation.

Under the astute leadership of Jai and Anuj Aggarwal, the brand has witnessed a subsequent growth since its inception and has made a name for itself for fresh and pure dairy products. The seamless supply of fresh milk, product innovations and consumer-centric services have all added up to the growing success of the brand.

The products range boasts several USPs, which altogether give it a distinct competitive edge over its counterparts. Ethically sourced from the farmers, Gyan Dairy products reach from farm to table using advanced technology and it remains untouched by human hands even when it passes through multilevel quality checks. Such purity and freshness make the product range most favoured and a household name in UP.

Gyan products are super-rich in their quality and procured from about 1lac+ farmers from over 3000+ villages of Uttar Pradesh. These farmers are associated with the company directly and following the guidelines of quality milk production, hygiene and safety of animals so that ensuring the best final product to the customers.