Tag: Great Lakes Institute of Management

The 15TH Nasmei International Marketing Conference 2021 Concludes At Great Lakes Institute Of Management Chennai

 The Great Lakes Institute of Management, Chennai hosted their 15th NASMEI International marketing conference in collaboration with the North American Society for Marketing Education in India (NASMEI). A 2-day doctoral workshop served as a prelude to the 2-day conference, thus providing great opportunity for the doctoral students and junior faculty to interact and learn from some of the top researchers in the world. 

 The premier annual conference held at Great Lakes Institute of Management was organized by the Kotler-Srinivasan Center for Research in Marketing. The session was inaugurated by Dr. Suresh Ramanathan, Dean, Great Lakes Institute of management. This is the fifth year that GLIM is offering grants to participants

 The keynote address was delivered by Dr. Arvind Rangaswamy, Distinguished Professor of Marketing at Penn State University, USA. Speaking on the occasion he said, “I am glad to witness the successful organization of the 15th NASMEI International Marketing conference 2021 at Great Lakes Institute of Management. I believe that one would not be able to transform their research unless they explore and understand the concept of the digital transformation of marketing.” He also shared specific research ideas through his presentation titled ‘The Digital Transformation of Marketing: Is your research keeping pace?’ to help the attendees and students frame research questions better and enable them to publish their work in premium marketing journals. During the presentation, Dr. Rangaswamy also suggested a few emerging areas of research in digital marketing and highlighted opportunities for aligning research with the digital transformation of marketing.

 The two-day conference had papers presented by students and researchers from across the country (India). A wide variety of topics from ‘Power Shifts Between Couples in Household Decision Making’ to ‘Artificially Intelligent Virtual Agent’ and ‘Customer-Brand and Factors that influence sustainable product adoption’ were covered. The latest digital marketing challenges and trends in the market were also addressed. This was conducted by the pioneers in Marketing Strategy and Consumer Behaviour Prof. Hari Sridhar (Journal of Marketing, Texas), Prof. Naveen Donthu (Journal of Business Research) and Prof. Justin Paul (International Journal of Consumer Studies) along with many other key researchers.

 “The time has come for India to take its rightful place in the World map of research. With the continued partnership of NASMEI and Great Lakes Institute of Management, we foresee a huge opportunity to take Indian marketing research into the kind of orbit that it needs to be in on a global level. We are certain that the scholars that have joined us at this 15th edition of Great Lakes NASMEI International conference, from India and abroad, have learned from each other and we look forward to witnessing collaborative research that emerges from partnerships forged during this conference.” added Dr. Suresh Ramanathan, Dean, Great Lakes Institute of Management.

The conference concluded with announcing the Research Grant Winners of the NASMEI Award 2021. The winners are:

research grant award

research and grant award 2

 

Great Lakes Institute Of Management Partners With The University Of Chicago Booth School Of Business…

Mumbai: Great Lakes Institute of Management in Chennai announced a partnership with The University of Chicago Booth School of Business – a globally renowned business school – to provide custom executive education programs that offer leadership, strategy, management, and finance frameworks to take participants and their organizations to the next level.

The partnership will design and deliver “Project Ascent,” a high-impact next-generation custom-blended leadership program for senior leaders of L&T. Providing crucial key competencies, this program is scheduled to commence in October 2021. The program serves to support the initiatives in developing a ‘future ready’ pipeline of senior leaders who will play an important role in the organization’s future growth.

“We are thrilled to be partnering with Chicago Booth in providing a unique learning and development program through ‘Project Ascent.’ We believe this opportunity will have the caliber to transform the participants’ perception of several management subjects and strengthen their confidence to handle complex situations in their day-to-day functioning. We are confident that the program participants will gain immense value out of the association to absorb and reinforce key competencies,” said Dr. Suresh Ramanathan, Dean, Great Lakes Institute of Management, Chennai.

The program has been co-created by the partners and L&T in assembling a contemporary curriculum intended to deepen the business, behavioral and leadership competencies of their senior managers. This 9-month blended program will combine the academic rigor with ‘industry relevance’ and will be delivered in sessions that will help the participants access the program content in smaller portions, enabling them to retain interest and achieve learning throughout the duration.

“Chicago Booth is excited to collaborate with Great Lakes Institute of Management in the development and launch of the executive education program. Our combined expertise and industry knowledge provides clients with world-class learning and curriculum that could position them as high-impact leaders,” said Mark Lewis, Executive Director of Chicago Booth Executive Education.

Great Lakes opens application window post CMAT exam till April 14th

New Delhi : Great Lakes Institute of Management, a premier B-school in the country with campuses in Chennai and Gurgaon, will be opening the application window for both its full time programs from April 1st to April 14th, 2021 post the CMAT exam. This window would enable candidates to apply to the PGPM 2021-22 & PGDM 2021-23 or to submit their test scores in case they’ve already applied earlier. Apart from CMAT Great Lakes also accepts valid GMAT/CAT/XATscores for both its programs.

One of the top ranked Indian business schools, Great Lakes offers innovative curriculum, world class faculty, diverse peer group, international collaborations, state -of- the art infrastructure and high industry engagement to its students. Both its full time programs, Post Graduate Program in Management (PGPM) & Post Graduate Diploma in Management (PGDM) are well recognized in the corporate world and attract high caliber students from all over the country every year.

PGPM (Post Graduate Program in Management)

The Great Lakes PGPM, is a fast track one year- MBA program for professionals with 2+ years of work experience. It leverages a global faculty pool, peer learning among the diverse group of experienced students, extensive industry networking and experiential learning. The admission process is for the academic session 2021 – 22, which will commence in April/May, 2021.

ELIGIBILITY CRITERIA for PGPM 2021-22:

· All applicants are required to apply with a valid GMAT/CAT/XAT/CMAT score. Previous years scores are also accepted.

· Typically candidates with more than two years of work experience are considered. However, exceptional students with 18+ months of experience (by April 30th, 2021) may be considered for applying.

· To learn more about the PGPM, click here.

· Eligible candidate can apply online- here: Application form

PGDM (Post Graduate Diploma in Management)

The program is custom designed for fresh graduates and young professionals and combines rigorous academics with significant experiential learning to prepare business ready managers. Some of the highlights of the program include Karmayoga – Leadership Experiential Project, a fully mentored Empirical Study, Live Projects, an 8 week summer internship program and significant industry interaction with thought leaders. The admissions are for academic session 2021 – 23, which will commence in July, 2020.

ELIGIBILITY CRITERIA for PGDM 2021-23:

• All applicants are required to apply with a valid GMAT/CAT/XAT/CMAT score.

• Freshers and candidates with less than 24 months of work experience as on 30th June 2021 ONLY are eligible to apply.

• There will be a special preference for College / University rank holders in terms of an extra weightage gained as part of the selection process.

· To learn more about the PGDM, click here.

· Eligible candidate can apply online- here: Application form.

Highlights of Great Lakes Institute of Management

· World Class Faculty: 25+ International visiting faculty from the likes of Kellogg, Stanford, Yale, etc. and 50+ renowned full-time faculty offer unparalleled learning and global perspectives.

· Innovative Curriculum: Future oriented business curriculum. Pioneer in introducing Analytics, AI and Machine Learning in MBA specialization.

· Rankings: Great Lakes is ranked 3rdh by Outlook in Top standalone institutions, 9th by Business India in top Indian B-Schools, 23rd among top b-schools by NIRF under Ministry of HRD, ranked in Super League 2 by Business Standard (Chennai Campus). The Great Lakes PGPM program has been consistently ranked in the top one year MBA programs in the country, 3rd by Outlook.

· Globally Benchmarked: Great Lakes is the youngest Indian Business School to receive prestigious AMBA accreditation. The institute also has collaborations with Top Global B-Schools like HKUST, Babson, IIT Stuart School of Business to name a few.

· Experiential Learning: Emphasis on experiential learning which helps put into action the concepts learnt in class through Karma-Yoga, the Leadership Experiential Action Program (LEAP), Empirical Studies, insights from distinguished Thought Leaders and student driven initiatives.

· Diverse Peer Group: Great Lakes ensures of bringing diversity in class and its PGPM students have over thousand years of collective work experience gained from different industries. Its PGDM class has 40% of female students.

· Campus: The pristine campus of Great Lakes Chennai is Asia’s 1st Leed Platinum Rated campus. The Gurgaon campus also offers world class facilities and is located in the corporate hub of Delhi-NCR

Great Lakes Institute of Management hosts Dr. Simon Galpin as part of its Distinguished ‘Thought Leadership Series’

Mumbai: Dr. Simon Galpin, Managing Director, Bahrain Economic Development Board graced Great Lakes Institute of Management, Chennai in a virtual thought leadership session organized by the institute. Dr. Simon addressed a strong audience of 450+ participants and shared his insights based on his experience and observations over the years.

During the event, Dr. Simon touched upon some key aspects and spoke about the recent trends in the FDI promotion in a post-COVID world and its implication for millennials. He started by saying that India has a large group of millennials and it is the nation’s strength. The first step is to attract and retain globally mobile talent. The creative class is critical in taking the digital economy forward. Countries need to re-evaluate education and immigration policies to attract global millennial talent. He emphasized that there is a need to support companies to retain creative pool. The second point he made was technology will come to the aid of supporting talent. He said that the thought process should be to attract companies that bring useful technology to boost economies. Health tech is one of them and here is to stay. There is a lot of focus on high-growth enabled start-ups and the right kind of hard and soft infrastructure to aid the growth of these companies. Hard infrastructure which includes access to 5G, cable networks and datacentres and soft infrastructure which includes transparent regulatory environment, remote working tools are going to be the necessary trends in encouraging FDI promotions in a post-COVID world. He further added, tools like Zoom have enabled individuals to get the job done at a much quicker pace. It helps everyone to get together like sector experts, decision-makers, local partners, and regulators and makes a difference to the whole process.

He added, remote flexi-working hours will go a long way in retaining younger talent especially youngsters, young mothers, among others. It can help in targeting companies in different time zones and allow individuals to develop skills to reinvent themselves. It will vividly bring everything to life. The next point he made was ‘Small is Beautiful’ and investment promotion agencies tend to target bigger companies and it becomes a bit too cluttered. There should be focus on high growth startups and scale-ups and even SMEs which are nimble, have the potential to grow fast and allows swift decision-making because of less cumbersome company structure. He next spoke about how millennials are a critical value proposition and are tech savvy, early adopters. He focused on the soft skills like familiarity with presentations, usage of social media, good inter-personal skills, keen entrepreneurial mind-set and able to use local knowledge to their strength. He said that menial jobs and internships will always add to knowledge and becomes a good learning opportunity. He stressed that it is important for the millennials to engage with the startup ecosystem. The last valuable point he made was the importance of developing and maintaining networks for the millennials. It can start from building on your family and school connections. The development should be consistent across social media channels and should meet your objectives. He highlighted that the role of mentors is important and should be a win-win relationship.

Speaking during the event, Dr. Suresh Ramanathan, Dean, Great Lakes Institute of Management, said “We are honoured to have the magnanimous presence of Dr. Simon Galpin. He brought alive the ideas that millennials are an important cog in the wheel of the FDI ecosystem and they can be vital to highlight a nation’s attractiveness as an investment decision. His vision of nurturing a young and skilled pool of people and how to develop your skills, build stronger networks can give the right signal to potential investors. His messaging was important for us and all the faculty and students of the institute and enlightened us to be prepared for the future.”

Great Lakes Institute of Management hosts Narayana Murthy as part of its ‘Distinguished Thought Leadership Series’

Mumbai: Padma Vibhushan Mr. Narayana Murthy, Founder, Infosys graced Great Lakes Institute of Management, Chennai in a virtual fire-chat session organized by the institute. Mr. Murthy addressed a strong audience of 750+ participants and shared his insights based on the experience and observations over the years.

During the session, Mr. Narayana Murthy touched upon some key topics. He started off with his definition of an entrepreneur and explained that entrepreneurs come with bright and powerful ideas. His latest venture is all about unleashing the power of young Indian minds. He highlighted few qualities than an individual should possess to become an entrepreneur. Some of these qualities include competency, leadership, learnability and a sound value system. He further elaborated and said that an entrepreneur should transform the power of ideas into job and wealth creation. He then touched upon the topic of whether the Indian I.T companies have moved up in the value chain system? He said that, Indian companies have been doing work that is of high value for their customers and are now focusing on higher per capita productivity. But the sector still remains as reactive problem solvers which needs to change and a more proactive approach is the need of the hour.

He then spoke about the role of using luck to one’s advantage. Hard work plays a key role in shaping your career. He said, ‘’Chance favours the prepared mind’’. When you fail as an individual, it is important to introspect your failure, analyse, decide on the next step and then act accordingly. He then spoke about how entrepreneurs can handle multiple roles in their initial stages of entrepreneurship. He was quick to add that his philosophy of choosing a team is to pick bright youngsters, review constantly and give them an opportunity to grow. He also emphasized on developing checklists and have constant dialogue with the team which can help and improve upon what you are doing at that point of time. High learnability, discipline and hard work are keys to enhance productivity. Mr Murthy also said that, he personally prefers learnability over experience for skills.

He next addressed the concern wherein I.T. sector pays higher remunerations than some other sectors and we are losing great talent in the sectors. He addressed the companies from different sectors and said, they need to sit down and ensure that the workplace provides a learning experience. Companies should visit campuses and sell jobs to students and provide better compensation. He added that, students nowadays prefer careers where there is learning involved. Also, curriculum in colleges need to keep pace with the industry demand and in-company training programs should be a key area of investment for the companies to groom talent. He then stressed upon the New Education Policy and rued the lack of constant research and innovation in Indian educational institutions. He mentioned that the New Education Policy (NEP) is certainly going to improve the quality of education. He called for a change in the mind-set of the society and said that the focus should be upon instilling curiosity, problem solving, open-mindedness, respect other’s opinions and not afraid of learning among the youngsters. He said that there is a need to embrace these traits in our cultures and then change will follow.

Please find the link to the recorded session by Narayana Murthy addressing students and faculty from Great Lakes Institute Chennai.

Link: https://drive.google.com/file/d/15tCXrJGYn9pzf4NA3zcysbhskgtOgN7_/view?usp=sharing

Speaking during the event, Dr. Suresh Ramanathan, Dean, Great Lakes Institute of Management, said “We are honoured to have the magnanimous presence of Mr. Narayana Murthy. His wisdom, knowledge, experience and vision is unparalleled and today’s event was a chance for our students to pick on his thoughts and learn from the man himself. His idea of originality, problem-solving, creativity, importance of values and sense of balance can truly go a long way in shaping our society and empower the youth of tomorrow. I also want to thank our esteemed audience who were part of this momentous occasion and we will continue to invite leaders who can be a source of inspiration for our students and other generations.”

Great Lakes Institute of Management to Host Economics Nobel Laureate on Their 11th Annual Virtual Finance Conference

Mumbai: As a part of their 11th Annual Finance Conference Great Lakes Institute of Management, Chennai will be hosting their virtual conference meet with 2020 Nobel prize winner, Professor Robert B. Wilson on 17th December 2020. The session will be commenced virtually on zoom link from 10.00am to 1.00pm on Thursday and will also be streamed live on the Great Lakes Institute of Management’s YouTube handle.

Professor Robert B. Wilson was jointly awarded the 2020 Nobel Memorial Prize in Economic Sciences, together with his Stanford colleague and former student Paul R. Milgrom for improvements to auction theory and inventions of new auction formats. The attendees will also see Mr. Rajat Kathuria, Director and Chief Executive, Indian Council for Research on International Economic Relations, New Delhi delivering the keynote address. With the changing economic status and standards in India the session will be highly informative and insightful to the attendees. The panel will also see other eminent academicians such as Professor Bala V. Balachandran (J L Kellogg Distinguished Professor (Emeritus in service) of Accounting & Information Management, Northwestern University, USA and Founder & Chairman at Great Lakes Institute of Management.

Dr. Suresh Ramanathan, Dean & Principal at Great Lakes Institute of Management, Chennai said, “Great Lakes has always tried to elevate the academic standards and exposure for our students with every initiative taken. The opportunity to interact with an eminent personality and a Nobel laureate like Professor Robert B. Wilson will pose as a chance for the young minds to explore their interests and learn from the best. We are confident that this will be one of the most exciting and enticing sessions in the history of our finance conferences.”

About Great Lakes: Great Lakes Institute of Management, Chennai founded in 2004 by Padma Shri Awardee Dr. Bala V Balachandran is one of the premier B-schools in India. Great Lakes has, within a short span of 15 years emerged as a top-ranked business school. Great Lakes has 50+ full time faculty and 150+ visiting faculty including over 25+ international faculty from top global schools like Yale, Kellogg, Stanford and Harvard. Further collaborations with world’s leading institutions like University of Houston, University of Bordeaux, Hongkong University of Science & Technology (HKUST), University of Missouri, Kansas, Illinois Institute of Technology, Chicago and Babson College etc., have helped Great Lakes in globally benchmarking its programs.

Great Lakes, Chennai, was accredited by Association of MBAs (AMBA), UK in 2014 and became the youngest B-school in India to receive this prestigious international accreditation. In 2015, Great Lakes, Chennai also received international SAQS accreditation and in 2017, its two year PGDM program was accredited by National Board of Accreditation (NBA). For the years 2018 -2019, Great Lakes was ranked No.1 in India by Analytics India for its Analytics program. Great Lakes, Chennai was ranked 5th by Outlook India among top private MBA institutions, 9th by Business India, 15th by Business Today and 18th by NIRF among top 10 Indian B-Schools. It was also placed in Super League 2 category by Business Standard in the year 2019.

Led by exceptional academic faculty, steered by an outstanding advisory council and buoyed by the international collaborations, Great Lakes has been constantly innovating to stay ahead of the needs of our businesses and community. It is the first B-school in India to offer full time specialization in Analytics and also first to introduce AI and Machine Learning specialization.

Great Lakes has a 30 acre LEED Platinum rated green campus in Chennai and a second campus in Delhi-NCR. In the year 2019, Great Lakes Gurgaon campus received the prestigious AMBA accreditation and was also ranked among the top 5 emerging business schools by the National HRD Network (NHRDN) for the year 2018-2019. Great Lakes Gurgaon was also ranked 13th by Business World for its one year program in the year 2019.

Great Lakes offers One Year full time MBA (PGPM) for experienced professionals, Two year MBA (PGDM), Part Time Executive MBA for senior managers, and Weekend Executive MBA Program. Great Lakes alumni currently numbering 8800+, work at world renowned organizations both in India and overseas across 30 countries.