Tag: Cricket World Cup

Star Sports’ Icc Men’s T20 World Cup Promo Celebrates India’s Biggest Love – Cricket World Cup

Chandigarh, 23 May, 2024 – As the ICC Men’s T20 World Cup draws near, Star Sports, the official broadcaster of the tournament, has released a stirring promo film that expresses the deep-rooted love for cricket and the World Cup in the hearts of millions of Indians.

Star Sports Promo World Cup

In 2007, the country saw the beautiful ICC T20 World Cup trophy and fell in love with it at first sight. From the six sixes by Yuvraj Singh to Sreesanth’s catch in the final, this love affair has seen many beautiful moments. In 2022, the whole world witnessed the passion of this love, when Kohli made the comeback of the century against Pakistan.

As a new chapter in this love story is approaching – the promo film showcases how the love for this great prize captures the Indian imagination. The film encapsulates the essence of ardent devotion, depicting everyday individuals, from young children to seasoned veterans, enthusiastically honing their cricketing skills. Whether it’s swinging an invisible bat, perfecting bowling run-ups, or practicing fielding drills, the film portrays the indelible bond between the nation and its favorite pastime, and how the excitement is peaking as the ICC T20 World Cup approaches.

Speaking on the promo-film, Vikram Passi, Head – Marketing, Disney Star said, “Cricket is more than a sport in India; & the ICC Men’s T20 World Cup is its biggest celebration .The “Air Cricket” campaign is a celebration of our love & passion for the cricket world cup. The campaign is based on a simple idea ,Passion for the cricket world cup in the period preceding & during manifests into people instinctively start playing an imaginary game , start mimicking the actions of our favorite cricketers. The fact that fans of all ages , gender , across the length & breadth of the country have themselves played air cricket on numerous occasions increases the relatability & memorability of the campaign.”

With the ICC Men’s T20 World Cup 2024 set to commence on June 2nd, Star Sports invites cricket enthusiasts from every corner of India to join in the excitement and cheer for Team India as they aim to bring the T20 Cricket World Cup back home. India finds itself placed in Group A alongside Pakistan, Ireland, Canada, and the USA. Their journey kicks off with a match against Ireland in New York on June 5, followed by a highly anticipated clash against Pakistan four days later at the same venue. Co-hosts USA will face India on June 12 in New York, and India will conclude their group stage fixtures with a match against Canada on June 15. Fans can catch all the action live on Star Sports Network and Disney+ Hotstar, with matches scheduled to start at 8.00 pm IST.

Do not miss the action-packed ICC Men’s T20 World Cup 2024, LIVE & Exclusive on Star Sports Network and Disney+ Hotstar on 2nd June, 2024 onwards

Mr Gautam Adani | Thoughts on Team India’s win at Gabba Test

It was on June 25th, 1983 that India lifted the Cricket World Cup. I vividly remember the shock turning to joy as we heard the commentary. We were not supposed to have been in the quarterfinals, definitely not in the semifinals, and winning a world cup final in which the West Indies legends Clive Lloyd, Vivian Richards, and Gordon Greenidge in full flow…only lunatics would have given India a chance. For an optimist who had turned 21 the previous day, there could not have been a better way to start my 21st year…my country India was the world cricket champion!

Likewise, the Indian cricket team’s victory on January 19th, 2021 at the Gabba will go down in history as one of the greatest days of Indian cricket. These were two of the world’s best teams from two nations that share a terrific relation, two of the countries that send the best of the players to the IPL, and two teams that are known for their drive and attitude to want to win. It had been a terrific series with both teams tied 1:1 at the end of the third Test match and even the fourth Test match was open until the last session of Day 5. The setting could not have been more dramatic!

My objective is not to discuss which team won – it is more to discuss the power of youthfulness that is increasingly defining India as well as much of what we see around us happening in the world. Rishabh Pant, Mohammed Siraj, Navdeep Saini, Shubman Gill, Shardul Thakur, and Washington Sundar were testimony to what the new India can and will be. Attitude counts. Belief counts. Most of all Spirit counts. This was more than cricket. These youngsters reflected the attitude, belief, and spirit of our nation.

I was inspired enough after this win to look up the personal journeys of these youngsters. Every single story is one of sacrifice, struggle, and intense dedication. None of them had it easy given the sheer numbers and depth of talent in Indian Cricket but because of this very reason, they demonstrated the resilience to handle the pressure. Getting a permanent slot in the Indian test team is increasingly getting harder and this was evident in the way these youngsters played. They are reflections of India’s new-found attitude that is creating an ecosystem of youngsters with tremendous resilience, and they take chances – not just in cricket – but across all fields. These youngsters are a reflection of the fundamental principle that it is only those that are fearless about consequences and take the risks that deliver outsized results.

Our Gabba win is a testimony of a broader attitudinal change. The talent that takes risks will get to the top in a field where competition is intense. After all, to rise and shine within a population of 1.3 billion is no easy task. The Indian start-up world now has over 27,000 startup companies. This makes us the third-largest start-up ecosystem in the world. I have absolutely very little doubt that this will only further accelerate. We are sitting on the cusp of an upcoming start-up explosion boom which I expect to lead to the creation of dozens of unicorns in the decade ahead and the several cascading innovations and fund flows that will lead to other spin-off benefits. This is a real power that India’s youthfulness is giving our nation. This is the real manifestation of a growing middle class with a demographic advantage.

There is so much I have learned from sports. From a corporate perspective, the Gabba win further reinforced my belief in the way we should be building organizations today – the best way you create outsized chances – is to give the youngsters a chance. Pick attitude over experience. Pick passion over polish. Pick the raw power of execution over planning.

Congratulations to both the teams for a super series – it brought out the best of 22 players from two great nations. It further reinforced my belief in the power of youth.