Tag: Bumble India PR Director

News

BUMBLE UNVEILS HOW SINGLE INDIANS ARE LOOKING TO DATE IN 2021

Jan 17, 2021 by Rekha Nair 0 Comments #Bumble India PR Director, #Samarpita Samaddar

Bumble, the women-first social networking app, reveals how single Indians are planning on dating in 2021 now that India has unlocked and lifted restrictions across states.

Virtual dating is the new norm in India: Bumble’s recent nationwide survey found that after connecting with people virtually, 83% of single Indians are comfortable to meet up with their connections in-person. The study also reveals that 40% of single Indians will opt for virtual dating in 2021.

Indians now going on pre-dates more than ever: Single Indians now go on ‘pre-dates’ where they explore virtual dating for the first time and use video dates to get to know one another before meeting in-person. Bumble’s internal research found out that 78% of single Indians feel the need to build trust before meeting in-person, which has given rise to ‘slow dating’ that means people are taking more time to get to know each other better.

Ideal first IRL dates in 2021: For those who are meeting in person, the pandemic has changed the way they approach dating with a majority (47%) preferring more low-key first IRL dates as staying indoors (at their home, their partner’s or a friend’s place) is the top choice for first in-person dates. Once comfortable to step out, going on a long drive remains a favourite among single Indians (43%) along with meeting at a local cafe/tea shop. Dinner dates at a restaurant (41%) is the next favourite for a great first IRL date choice.

Dating choices and preferences: When it comes to making a connection online, education and career choices top the list of preferences that matter most to single Indians, followed by dating intentions. However, the top most deciding factor when meeting someone in-person is compatibility (23%).

Making boundaries and comfort levels clear: To help navigate new rules of dating in 2021, Bumble’s new badges give the Bumble community the opportunity to communicate what kind of dates people are looking for: virtual, socially-distanced, or socially-distanced with masks. This helps with the potentially awkward conversation by allowing the community to search for people who are dating in the same way as them. Globally, more than 1 million people have used Bumble’s new feature on their profile. People who share what kind of dates they are comfortable with through Bumble’s new dating badges see a 43% increase in the average number of monthly matches than those who don’t.

Samarpita Samaddar, Bumble India PR Director, said: “Single Indians are now feeling a strong desire to build trust online before meeting in real life with virtual dating becoming the new norm in India. In fact, over 540 million messages have been sent on Bumble in India between January and November, 2020. We saw a 38% rise in the use of Video Chats and Voice Calls with people in India spending roughly 20 mins on average on video and voice calls.

As India continues to unlock, we’re seeing an emerging trend of people getting excited about the prospect of dating in real life again in 2021. At the same time, there’s still nervousness about what the future holds. We will continue to support our Bumble community in India to write their own stories and take charge of their dating journeys.”

News

Bumble partners with popular Tollywood actors

Dec 1, 2020 by Neel Achary 0 Comments #Bumble India PR Director, #Samarpita Samaddar

Hyderabad: Bumble, the women-first social networking app, partnered with popular Telugu actors Nivetha Thomas , Allu Sirish and Shraddha Srinath and as part of their new integrated campaign to support single Indians as they navigate the new rules of dating in 2020.

Tollywood heartthrob, Allu Sirish and leading ladies, Shraddha Srinath and Nivetha Thomas, who enjoy massive following among young millennials, recently shared tips on how to create a meaningful Bumble profile, and making the first move to find meaningful connections.

Speaking about the importance of having a partner during these tough times, actor Allu Sirish said, “Dating can be challenging at times. Considering what the world is going through today, even more so. Having said that, a partner that can help facilitate this part of lives safely and interestingly, is where Bumble comes in; and with women making the first move, it’s undoubtedly the place to be.”

On his partnership with Bumble India, he said, “Working and collaborating with Bumble has been an absolute joy. They’re in a space in the digital world that lends itself to helping people make that meaningful connection with one another. In today’s climate, what could be more important?”

“Associating with Bumble felt great. They’re a young and fun brand (just how I like to think of myself!) who really get this generation. My advice would be don’t be afraid to try out unconventional methods of dating,” said actress Shraddha Srinath who also partnered with Bumble as part of their integrated campaign.

Speaking about the partnerships, Samarpita Samaddar, Bumble India PR Director said, “As single Indians navigate this new world of dating in 2020, we’re excited to partner with Tollywood’s favorite stars, and hope our Gen Z and millennial audiences will be inspired by them to make the first move and take charge of their dating journeys.”

Niveditha Thomas – https://www.instagram.com/p/CIIjb6uAnvm/?igshid=14p5sflx6kaup

Shraddha Sharma – https://www.instagram.com/tv/CIItrSKFZJ2/?igshid=8f4eok449hax

Allu Sirish – https://www.instagram.com/p/CIImmrrF3Dw/?utm_source=ig_web_copy_link

Business World

Bumble encourages single Indians to make the first move in new brand campaign

Nov 25, 2020 by Neel Achary 0 Comments #Bumble, #Bumble India PR Director, #Samarpita Samaddar, #the women-first social networking app

Mumbai: Bumble, the women-first social networking app, launched its new integrated campaign aimed at empowering and supporting its community to navigate the new rules of dating.

2020 has upended our lives in unexpected ways – redefining dating rules, navigating virtual and socially distanced dating etiquettes, and different approaches to relationships and mental wellbeing in this new environment. Bumble’s recent research found that one in two claim they are ready to go on a date in real life. However, 64% of the Bumble community claim that their dating life has significantly changed post the pandemic and 70% of single Indians say they are not comfortable navigating dating in 2020.

Bumble’s new integrated campaign encourages millennials and Gen Z in India to make the first move, and aims to support the Bumble community to navigate the new rules of dating in these challenging times. The campaign spans across various touch points including five unique digital films, conceptualised by The Script Room, which capture different stories of virtual and socially-distanced dating. Bumble kicked off the campaign with the first film, ‘For your eyes only’ last week, which will be followed by others slated to release throughout this month. Additionally, Bumble has partnered with a robust set of influencers across India to support its community to make the first move and forge meaningful connections as well as out of home (OOH) branding in shopping malls in Mumbai, Delhi, Bangalore, Hyderabad, Kolkata and Pune.

Speaking about the campaign, Samarpita Samaddar, Bumble India PR Director said, “Even though 2020 turned our lives upside down, what didn’t change was the need to seek and build meaningful connections. We’ve learnt from our recent study that one in two people in India are ready to go on an in-person date now. Single Indians are navigating this new world of dating and redefining the rule book as India unlocks. With our new campaign, we want to support our Bumble community in navigating the new rules of dating, and encourage them to make the first move because falling in love is still an exciting possibility in 2020! Even though your dating journey might be a little bumpy, Bumble’s got your back!”

Bumble recently also launched three new dating badges in India to help people communicate how and what kind of dates they would like to go on: virtual, socially-distanced, or socially-distanced with masks.