Tag: Bumble

News

Single Indians want more serious and meaningful relationships in 2021: Bumble survey

Feb 10, 2021 by Neel Achary 0 Comments #Bumble, #Valentine’s Day, #women-first social networking app

Ahead of Valentine’s Day, a recent nationwide survey by Bumble, the women-first social networking app, revealed one in three (38%) single Indians hope to see themselves in a committed relationship in 2021. The study also showed that one in five (22%) single Indians hope to get married in 2021.

As India unlocks lifting restrictions across states, single Indians are also ready to get moving to meet someone in-person who they met online. While almost 73% of single Indians indicate they are ready to travel a couple of hours within their city for an in-person with someone they met online, 19% of people claim they are willing to travel to another city for an in-person date. Pune has the highest number of single Indians (37%) ready to travel within the city to meet someone in-person, followed by Kolkata (33%) and Chennai (32%).

For an IRL date, single Indians want to ensure safety protocols of using masks and hand sanitizers. 64% of single Indians claim that before their in-person date, they will also check in on their partner’s health status.

Samarpita Samaddar, Bumble India PR Director said, “As we enter a new year, there is a sense of optimism and hope amongst single Indians as they get more intentional about finding love in 2021. We’re seeing that our community is becoming more and more excited about the prospect of dating in real life again. Women in particular are making more empowered dating choices centred on them and their needs. This Valentine’s Day we are excited to see how our Bumble community celebrates, either virtually or IRL.”

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Methodology:

Research was conducted by YouGov between 2nd to 10th December 2020 in India.

About Bumble app: Bumble, the women-first dating and networking app, was founded by CEO Whitney Wolfe Herd in 2014. Bumble connects people across dating (Bumble Date), friendship (Bumble BFF) and professional networking (Bumble Bizz). No matter the type of relationship, women make the first move on Bumble. Bumble is built on the importance of equitable relationships and how crucial they are to a healthy, happy life. They’ve built their platform around kindness, respect, and equality – and their community plays an important part in that. Bumble holds its users accountable for their actions and has zero tolerance for hate, aggression, or bullying. Bumble is free and available worldwide in the App Store and Google Play.

Business World

Bumble encourages single Indians to make the first move in new brand campaign

Nov 25, 2020 by Neel Achary 0 Comments #Bumble, #Bumble India PR Director, #Samarpita Samaddar, #the women-first social networking app

Mumbai: Bumble, the women-first social networking app, launched its new integrated campaign aimed at empowering and supporting its community to navigate the new rules of dating.

2020 has upended our lives in unexpected ways – redefining dating rules, navigating virtual and socially distanced dating etiquettes, and different approaches to relationships and mental wellbeing in this new environment. Bumble’s recent research found that one in two claim they are ready to go on a date in real life. However, 64% of the Bumble community claim that their dating life has significantly changed post the pandemic and 70% of single Indians say they are not comfortable navigating dating in 2020.

Bumble’s new integrated campaign encourages millennials and Gen Z in India to make the first move, and aims to support the Bumble community to navigate the new rules of dating in these challenging times. The campaign spans across various touch points including five unique digital films, conceptualised by The Script Room, which capture different stories of virtual and socially-distanced dating. Bumble kicked off the campaign with the first film, ‘For your eyes only’ last week, which will be followed by others slated to release throughout this month. Additionally, Bumble has partnered with a robust set of influencers across India to support its community to make the first move and forge meaningful connections as well as out of home (OOH) branding in shopping malls in Mumbai, Delhi, Bangalore, Hyderabad, Kolkata and Pune.

Speaking about the campaign, Samarpita Samaddar, Bumble India PR Director said, “Even though 2020 turned our lives upside down, what didn’t change was the need to seek and build meaningful connections. We’ve learnt from our recent study that one in two people in India are ready to go on an in-person date now. Single Indians are navigating this new world of dating and redefining the rule book as India unlocks. With our new campaign, we want to support our Bumble community in navigating the new rules of dating, and encourage them to make the first move because falling in love is still an exciting possibility in 2020! Even though your dating journey might be a little bumpy, Bumble’s got your back!”

Bumble recently also launched three new dating badges in India to help people communicate how and what kind of dates they would like to go on: virtual, socially-distanced, or socially-distanced with masks.