Tag: Blue Tribe

Business, News

Blue Tribe launches zesty plant-based Chicken Keema and Chicken Nuggets in Chandigarh Tricity

Jul 30, 2021 by Rekha Nair 0 Comments #Blue Tribe, #co-Founder, #Niki Arora Singh, #Sandeep Singh

BlueTribe, a food tech company working on a mission to reinvent meat consuming methods, is gearing up to launch plant-based Chicken Keema and Chicken Nuggets in the Tricity– Chandigarh, Panchkula and Mohali. The cities famous for their flavoursome and blissful Chicken Tikka, savoury Butter Chicken and crispy-creamy Mutton Champ, along with cleaner roads and greener neighbourhood, will now be getting an amalgam of non-vegetarian taste and eco-friendly ingredients in the revamped form of plant-based meat products. Consumers can order the aforementioned products through Blue Tribe’s official website www.bluetribefoods.com.

After plant-based Chicken Keema and Chicken Nuggets, Blue Tribe is planning to bring a plethora of fresh-flavoured food products, including plant-based Chicken & Pork Sausages with crunchy coatings made with pure pea protein. Through these mouth-watering treats, Blue Tribe aims to encourage a conscious lifestyle change among meat lovers without compromising the taste, texture and quality of the regular meat products. The brand has also started locally manufacturing its exquisite plant-based products in Chandigarh Tricity.

Speaking on this occasion, the Co-founder of Blue Tribe, Sandeep Singh, said, “We are thrilled to launch our plant-based meat products in the cities known for delectable non-vegetarian cuisines containing wholesome protein, vitamins and other nutrients. This is sort of a true test for us, if we can encourage meat lovers in Chandigarh and surrounding areas, it will take us one step closer to our ultimate goal of reviving and rejuvenating mother Earth.”

He further added, “It is extremely important to understand that we are in no way asking people to stop eating non-vegetarian food. As of now, the overabundance of meat production in the world is dangerously contributing to the rapid emission of the greenhouse gases in the environment. We simply want to offer an alternate plant-based meat product so that the excess meat production can be reduced and nature can take a breath of fresh air.”

Blue Tribe is working on DTC and HORECA business models. It has already created a significant benchmark among the non-vegetarian food lovers wanting to make a lifestyle change in Delhi, Mumbai, Pune, Ahmedabad, Bengaluru, Hyderabad, Kochi, Chennai, Kolkata and now Chandigarh. It is further planning to expand its reach in Indore and other cities of India.

Business World

Blue Tribe, India’s First Plant-based Meat Company Has Arrived

Nov 7, 2020 by Gouri Achary 0 Comments #Blue Tribe, #Blue Tribe Foods, #Dr. Navneet Singh Deora, #Niki Arora Singh, #Plant-based Meat Company, #Sandeep Singh, #Sohil Wazir

India’s first plant-based meat company, Blue Tribe is here to provide an alternative to meat consumption in India. Industrial-level animal rearing has an adverse effect on the environment with a range of repercussions including, greenhouse gas emissions, deforestation for the production of crops for animals, and methane emissions, making the livestock industry unsustainable and also the second-largest polluter in the world.

Blue Tribe Chicken Nuggets

 

Blue Tribe Foods is co-founded by Sandeep Singh, MD and promoter of Alkem Laboratories, and Niki Arora Singh, who come from a background in pharmaceuticals and feel a duty to create a product that people can enjoy, but not at the cost of our little blue planet. Blue Tribe is the co-founders’ personal venture to replace the usage of meat in the food supply chain in India. Over 60% of the population in India are non-vegetarian, making it a viable market for plant-based meat. The company is equipped with a fully-functional, state-of-the-art R&D lab and a strong supplier network for base ingredients and flavour profiles.

Blue Tribe Minced Chicken

 

Today’s generation is making conscious decisions about the food that they are eating. With changing patterns and behaviour, Blue Tribe Foods believes that now is the right time to introduce India to a range of products that have the same attributes as regular meat but are made naturally and sustainably from plants. The brand is ready to step into the market with ready-to-cook plant-based chicken nuggets and minced chicken that are every bit as delicious as animal meat and replicates the same nutrient profile.

Dr. Navneet Singh Deora, Ph.D., Chief Technology Officer, Blue Tribe

 

Commenting on the launch of the brand, Dr. Navneet Singh Deora, Ph.D., Chief Technology Officer, Blue Tribe said, “Meat consumption in its current form is harmful to the planet for more than just ethical reasons. And, Blue Tribe provides you with better options for sustainable and healthy living. Working towards the common goal of bettering the environment, Blue Tribe is entering the market with a range of plant-based meat products that taste, look, feel, and cook just like animal meat!”

 

“Blue Tribe is a wholesome approach to the future of meat consumption in India. We want our products to hold a place in our consumers’ households. Blue Tribe offers a safe and healthy alternative to promote clean eating without having to worry about the animals harmed in the process. Our products are 100% animal-free, yet high in protein and super delicious,” said Sohil Wazir, Chief Commercial Officer, Blue Tribe.