Tag: Angel One Ltd

Narayan-Gangadhar-CEO-Angel-One-1
Business

6 Ways Big Data in Fintech is Creating a Better Customer Experience

Dec 24, 2021 by Gouri Achary 0 Comments #Angel One Ltd, #Fintech, #future market trends, #Narayan Gangadhar

By – Mr. Narayan Gangadhar, CEO, Angel One Ltd

In an ever-evolving digital world, industries across all domains are stepping up to enhance their customers’ experience. It is especially true in the financial service industry, where everything from banking, payments, trading to wealth management has gone online. Increasingly, more fintech platforms are using data analytics to understand consumer behaviour and market trends with advancements in technology. It helps them improve their services and products, thereby meeting customer demands better.

Increasing use of smartphones and internet penetration creates heaps of data every day. It consists of structured and unstructured data, also known as a data lake or big data. Leveraging this, the fintech industry gains data-driven insights that help them make strategic decisions for enhanced customer experience. A report by Mckinsey states that data-driven organizations are 23 times more likely to retain customers and are 19 times more likely to bear profits.

Let’s dive deeper to understand 6 major ways in which big data analytics improves customer experience.

Enhanced view of customer profiling

Knowing the customer segment well is the first step in ensuring customer satisfaction. This is where big data analytics steps in. Fintech players can utilize big data to understand their customers’ wants and needs by creating customized consumer profiles. Details like demographics, risk perception, employment type, financial status, behavioural patterns, etc., can be considered while creating segments. As a result, it helps the fintech segment and customizes its offerings and services according to specific customer demands.

Better risk assessment

One of the biggest factors while participating in the fintech industry is managing risks. Using big data analytics helps in combining data from multiple sources and determining the potential risk factors. The risk assessment analysis further helps the fintech devise strategic plans to rule out the risk related to certain situations or market trends. Meanwhile, big data also minimizes the threat posed by unethical hacking practices by facilitating time-to-time risk assessment.

Improved security

Fraud is an oddly common problem in the financial services segment, be it online or offline. To rule this out, big data analytics can help the fintech industry develop a fraud detection system. By keeping a complete record of data, including location, history, device, transactional pattern, data analytics can raise a red flag in case of unusual activity. This helps in developing a customer-friendly secularized fintech ecosystem.

Along with this, big data analytics also facilitates risk assessment to ensure improved security. For instance, a credit risk management analysis combines the data from multiple sources to ascertain a CIBIL score that takes an individual’s credentials and financial behaviour into account. An accurate analysis of the data helps the fintech organizations determine whether the applicant will be able to repay the loan. This helps in assuring financial certainty while ruling out any bad lending decisions.

Forecasting future market trends

By gaining a deeper understanding of the past and present trends, users can even get a glimpse and form predictions about the surge or dip in the market. It helps the investors and traders make well-informed trading decisions, thereby improving their experience. Besides this, predictive analytics help streamline fintech operations like optimizing cash flow, offering competitive rates, etc., for improved customer retention.

Personalized assistance with chatbots

By employing AI and machine learning, fintech platforms can sieve through massive amounts of data to assist traders or investors. Some fintech platforms are also coming up with Robo-advisors to assist new-age investors in making well-informed decisions with the help of data analytics. Moreover, the fintech industry can also devise data analytics and forecasts to customize or suggest products as per a customer’s past financial behaviour.

Ensures friction-less multi-channel experience

While adopting fintech solutions, a lot of customers interact with multiple channels to avail financial services. Data analytics helps assess user patterns, time spent on the platform, consumer preferences, etc. As a result, fintech platforms can alter their offerings for personalized customer experiences. Besides this, with real-time data, fintech platforms can determine if customers face any problems or hindrances while using a particular feature, service, or user interface. This will help them devise an enhanced UX for a seamless customer experience.

Final Note

Data analytics has become the key enabler for rapid growth in the fintech industry. Stemming from the real-time insights with big data, industries can enhance their services while improving the customer experience.

Prabhakar Tiwari
Business

Introducing Millennials to Capital Markets through Rule-Based Investment Engines

Nov 30, 2021 by Rekha Nair 0 Comments #Angel One Ltd, #Chief Growth officer, #Mr. Prabhakar Tiwari

Mr. Prabhakar Tiwari, Chief Growth Officer, Angel One Ltd

The Indian Capital market has witnessed a rapid transition from physical to digital in the past few years. There has been an emergence of several digital platforms offering advanced brokerage services at the touch of a button. Some of the legacy brands have also transformed to become digital-first players, which also captures the physical to digital shift. As companies scaled up their digital platforms by integrating advanced technologies like Artificial Intelligence and Machine Learning, investor participation also increased over time. New-age investors were looking for better investment avenues, as traditional tools like FDs or savings or real estate weren’t offering much profit. Since the stock market was offering better returns and digitization had also made investors confident about investing in the capital market, there has been a rise in retail investors in the market. The ease of doing investment has attracted GenZ and millennials from tier 2 and tier 3 cities and beyond as well.

The Evolved Notion of Investment

With extensive use of technology in the corporate world and so many other aspects, the demand for the skill sets of tech-savvy newer generations has increased manifold. The traditional asset classes provide a lower rate of return today and hence investors often look forward to investing in various other avenues that can provide a higher return even if it means taking slightly higher risk.

Offerings for Young Investors

Data is the new Oil. This has become true in Investments as well. Rule-based investing, also called “Smart Beta”, which uses algorithms and analyses data to find the right opportunities to trade are fast becoming the go-to products. The rule-based investment tools bypass trader biases and human emotions from the trading process, which was the central theme of actively managed funds. This method of investing is showing higher promise than the historical methods of investment through Fundamental and Technical analysis. Rule-based strategies add an element of reliability away from human emotion and bias to make the investment journey more process-oriented.

The demand for and the possibility of time-tested strategies has given rise to rule-based investment psychology. Back-testing algorithms on the historical data of asset performance and trends help find the best investment strategy in the uncertainty of the capital markets as seen in 2016 and subsequently in the recent pandemic. The brokerage function has also gained a new dimension of providing the investor with a spectrum of resources for customization to discover their investment strategy. These are the digital-first platforms that offer minimal brokerage fees and features such as pre-defined strategic indicators and trading bots to automate the trading experience for amateur investors.

Innovative Financial Solutions are the Future

As the capital markets are diversifying and attracting more investments, there is an immense need for decentralizing the investment ecosystem. Opening up access to money and participating in its management will also help build a financially literate society. An intelligent investor will always adopt newer technologies that make economic transactions simpler and lesser complex. The inclusion of intuitive engines has made phenomenal progress but is nowhere even near its full potential. Agile optimizing strategies prepare investors to be on top of market conditions even in the worst market conditions, with a diversified portfolio ensured by risk-management solid systems.

Final Thoughts

Technology is revolutionizing the average user behaviour by making them smart and responsive to change triggers. This is a possible time to invest in Smart Beta products for a time-tested and proven investment logic. It allows instant gratification by removing friction in the investment products while enabling a swifter experience with a simulated interface. Today’s economy is increasingly pivoting on quality and research over cheap services. People are ready to pay premiums for the worth of their efforts and services.

Mr Prabhakar Tiwari, CGO, Angel One Ltd.
Business, Technology

Five steps to implement to increase your brand’s digital presence

Nov 26, 2021 by Rekha Nair 0 Comments #Angel One Ltd, #Chief Growth officer, #Mr. Prabhakar Tiwari

Mr. Prabhakar Tiwari, Chief Growth Officer, Angel One Ltd

The world is rapidly turning to digital. In India, there were 700 million active internet users in 2020. The number has only increased over time. As of January 2021, India had 448 million social media users. On average, Indians spend 2.25 hours on social media every day, as per Global Statistics. In a country where active internet users are estimated to be 900 million in the next four years, businesses need to have a digital strategy for their brands to reach out to their audiences. What does a person do to confirm the authenticity of any product? The first step for any person is to run an internet search on it. That’s your clue on why you need a digital positioning for your brand.

A company can bring in all the technological advancements to its products, but it will be a waste if the brand doesn’t have a digital presence. People will only use the products when they know about them, therefore use various digital platforms to spread the word about your solutions. Here are five quick steps to increase the brand’s presence on digital mediums:

● Recognize your audience

Before laying out digital marketing or advertising strategy, identify your target audience. It will help you determine how much resources you need to spend on the platform. For instance, if you target GenZ and millennials for your products, digital spending will have to make the most share for your branding. The tech-savvy generations spend most of their time on digital platforms like Facebook and Instagram. They rely on digital media for news and research. Therefore, you have to thoroughly research where your target audience is spending most of their time. Chalk out a plan according to the details on the usage of every platform.

● Branding website

Every moment counts when it comes to marketing for GenZ and millennials. According to a study done in the early 2000s, the average attention span of humans decreased from 12 seconds to 8 seconds, it is a challenge for brands to capture the attention of digital natives. Considering the stats, companies have to build their websites so that people stay on them for longer and explore all the given options. For that to happen, you have to make your website simple and yet attractive. The user should be able to search for the product they are looking for quickly. It shouldn’t be too complex; else, they will leave the website. Your website should communicate what your brand is. If your company caters to a particular audience, the website should convey that the brand is young and innovative. Use different media to help the users better.

● Social media strategy

The easiest way to connect to your audience is through social media. Before investing in a product, people go to the brands’ social media pages to check out their products and customer feedback as they rely on them to know more about the brand. Hence, along with maintaining a presence on social media platforms, you have to address people’s queries and respond to their complaints immediately. Furthermore, you can also rope in social media influencers to create more awareness about your products. But even on social media platforms, you have to be careful. You can’t communicate the same way on every platform. Some are good for videos, some pictures, and others need detailed information.

● Content strategy

When it comes to brand positioning, you can’t solely rely on websites and social media platforms. You have to curate your content strategy for all mediums carefully. You are the writer of your brand’s story, and you have to tell it in the most compelling way on every platform. It also includes thought leadership articles from top management, online presence in podcasts, webinars, etc. With these efforts, people get to know about your brand and its products and the industry as well. Content is king, so you have to be highly creative with it to reach your audiences.

● Be Responsive

An essential part of digital presence is reachability. Your clients should find you easy to reach. You have to respond whether they reach out to you through the mail, message on your website, or social media comment or post. It is an essential part of being a digital-savvy brand. It ensures your clients that you are there and you care about them. Build a network that resolves client issues immediately through online communication. Nothing helps retain clients more than active customer service.

Building a digital presence is not difficult in today’s time. In a way, it is pretty clear what audiences want. You need the correct tools and strategies to reach out to build a robust digital presence for your brand. In the digital era, a company can build a strong brand through a solid digital marketing strategy.

Business World

Angel One simplifies Options Trading for GenZ and Millennials with Insta Trade

Oct 29, 2021 by Rekha Nair 0 Comments #Angel One Ltd

Mumbai: Committed to providing GenZ and Millennials with state-of-the-art trading and investment solutions, the Fintech platform Angel One Limited (previously known as Angel Broking Limited) has added the Insta Trade feature to its mobile application. With its non-intrusive interface, the new tool simplifies options trading for everyone, a beginner or an experienced trader.

The feature helps users save time by undertaking Options trade at an incredible speed in very simple and easy steps:

● Select the index, and analyze the charts

● Based on your analysis, tap on the ‘Buy Call’ or ‘Buy Put’ option

● Select from a shortlist of Strikes and tap on proceed

● Enter the quantity and confirm your order

Besides the ease of using this feature, ‘Insta Trade’ on Angel One app shows charts with intraday price moves for indices and stocks. Users can easily access watchlists, positions, and Live P&L along with historical charts, going back to one week, five weeks, months, and even years. Insta Trade provides all the necessary tools of Charts, Strikes, Indices, PnL and Orders on the same screen for ease of use. It is therefore the right tool, especially for new traders who need help to navigate the ups and downs of the markets.

Talking about the new integration, Prabhakar Tiwari, Chief Growth Officer, Angel One Ltd, said, “We understand that the new-age investors want everything to be convenient and easy. Our new feature Insta Trade enables undertaking options trade just with a click on a smartphone. Options trading is gaining popularity among the new generation as it requires taking decisions at a lightning-fast speed.”

Narayan Gangadhar, CEO, Angel One
Narayan Gangadhar, CEO, Angel One

Narayan Gangadhar, Chief Executive Officer, Angel One Ltd, said, “We are committed to helping the young generation ease their trading journey. Over the past years, we have made many changes to the business model to make Angel One (earlier Angel Broking) a better fit for GenZ and Millennials. With our new feature Insta Trade, we aim to make options trading easier for all the users in a few simple steps. Besides this, the new tool will also keep them aware of the fluctuations in the market, which will help them make informed decisions.”

The Fintech platform provides its users with a comprehensive research of the Indian market, providing a bird’s-eye view. They can look at trades of their interest in one overview and explore long-term and short-term stocks simultaneously.

Mr. Prathamesh Mallya, AVP- Research, Non-Agri Commodities and Currencies, Angel One Ltd
Business

Increasing demand for riskier assets underpin base metals and Oil prices

Sep 24, 2021 by Rekha Nair 0 Comments #Angel One Ltd, #AVP- Research, #Mr. Prathamesh Mallya, #Non-Agri Commodities and Currencies

Mr. Prathamesh Mallya, AVP- Research, Non-Agri Commodities and Currencies, Angel One Ltd

Gold

On Thursday, Spot Gold slipped over 1.4 percent to close at $1742.6 per ounce. While the US Central bank kept the policy unchanged in the recent meet, plans on withdrawing the economic support earlier than expected pressured Spot gold prices.

Federal Reserve Chair Jerome Powell stated that they might hike the interest rate in the coming year if the US economy continues to strengthen. An increase in interest rate will increase the opportunity cost of holding the non-interest-bearing bullion

The fall in Gold was limited as unexpected increase in the number of Americans claiming for unemployment benefits weighed on the US Dollar.

Gold also felt some pressure after worries over the impact of China’s property developer Evergrande’s debt crisis on the global economy eased after the group said it would pay some bond interest due.

While US FED kept the policy unchanged, hints towards a hawkish approach in the months ahead might continue to weigh on Gold prices.

Crude Oil

On Thursday, WTI Crude gained about 1.5 percent to close at $73.3 per barrel as tighter supply worries, depleting US Crude inventories and boost in demand for riskier assets underpinned Crude oil prices.

Revival in markets risk appetite and a weaker US Dollar underpinned Oil prices despite prospects of a hawkish approach by the US Federal Reserve in the months ahead.

As per reports from the Energy Information Administration, US Crude inventories dipped by 3.5 million barrels in the week ending on 17th September’21, surpassing the market expectation of a 3.3-million-barrel drop.

Gradual resumption in the US refining activities after the two hurricanes which the US gulf coast led to the withdrawal in US Crude stocks. US Crude inventories are down to the lowest levels in about 3 years.

Sooner than expected tapering of the expansionary policy by US Central bank might weigh on Oil prices. However, tighter supplies and depleting US Crude stocks is expected to levy some support.

Base Metals

On Thursday, most industrial metals on the LME and MCX ended higher following a weaker US Dollar and easing worries over the Evergrande debt crisis. The Chinese property developer Evergrande Group stated that it would make interest repayments on its domestic-issued bond on the due dates.

The People’s Bank of China infusing more liquidity into the banking system in an attempt to avoid a credit crunch further supported market sentiments.

Also, worries of tighter supply chains and depleting inventories across exchanges amid prospects of increasing global demand underpinned the base metal prices.

However, hawkish comments by US Federal Reserve Chair Jerome Powell at the recent policy meet is expected to cloud the outlook for the entire pack.

As per data from the World Steel Association, Global Steel output dipped over 1.4 percent (yoy) last month as major producer China move to limit production activities in order to curb their emission levels.

Copper

On Thursday, LME Copper ended marginally` lower by 0.13 percent to close at $9273.5 per tonne as easing worries over default by Chinese property developer and boost in liquidity by China’s central bank underpinned Base metal prices.

Easing worries over Evergrande Crisis and worries of potential Shortage in the global markets might support industrial metal prices.