Tag: Mr. Prabhakar Tiwari

Prabhakar Tiwari
Business

Introducing Millennials to Capital Markets through Rule-Based Investment Engines

Nov 30, 2021 by Rekha Nair 0 Comments #Angel One Ltd, #Chief Growth officer, #Mr. Prabhakar Tiwari

Mr. Prabhakar Tiwari, Chief Growth Officer, Angel One Ltd

The Indian Capital market has witnessed a rapid transition from physical to digital in the past few years. There has been an emergence of several digital platforms offering advanced brokerage services at the touch of a button. Some of the legacy brands have also transformed to become digital-first players, which also captures the physical to digital shift. As companies scaled up their digital platforms by integrating advanced technologies like Artificial Intelligence and Machine Learning, investor participation also increased over time. New-age investors were looking for better investment avenues, as traditional tools like FDs or savings or real estate weren’t offering much profit. Since the stock market was offering better returns and digitization had also made investors confident about investing in the capital market, there has been a rise in retail investors in the market. The ease of doing investment has attracted GenZ and millennials from tier 2 and tier 3 cities and beyond as well.

The Evolved Notion of Investment

With extensive use of technology in the corporate world and so many other aspects, the demand for the skill sets of tech-savvy newer generations has increased manifold. The traditional asset classes provide a lower rate of return today and hence investors often look forward to investing in various other avenues that can provide a higher return even if it means taking slightly higher risk.

Offerings for Young Investors

Data is the new Oil. This has become true in Investments as well. Rule-based investing, also called “Smart Beta”, which uses algorithms and analyses data to find the right opportunities to trade are fast becoming the go-to products. The rule-based investment tools bypass trader biases and human emotions from the trading process, which was the central theme of actively managed funds. This method of investing is showing higher promise than the historical methods of investment through Fundamental and Technical analysis. Rule-based strategies add an element of reliability away from human emotion and bias to make the investment journey more process-oriented.

The demand for and the possibility of time-tested strategies has given rise to rule-based investment psychology. Back-testing algorithms on the historical data of asset performance and trends help find the best investment strategy in the uncertainty of the capital markets as seen in 2016 and subsequently in the recent pandemic. The brokerage function has also gained a new dimension of providing the investor with a spectrum of resources for customization to discover their investment strategy. These are the digital-first platforms that offer minimal brokerage fees and features such as pre-defined strategic indicators and trading bots to automate the trading experience for amateur investors.

Innovative Financial Solutions are the Future

As the capital markets are diversifying and attracting more investments, there is an immense need for decentralizing the investment ecosystem. Opening up access to money and participating in its management will also help build a financially literate society. An intelligent investor will always adopt newer technologies that make economic transactions simpler and lesser complex. The inclusion of intuitive engines has made phenomenal progress but is nowhere even near its full potential. Agile optimizing strategies prepare investors to be on top of market conditions even in the worst market conditions, with a diversified portfolio ensured by risk-management solid systems.

Final Thoughts

Technology is revolutionizing the average user behaviour by making them smart and responsive to change triggers. This is a possible time to invest in Smart Beta products for a time-tested and proven investment logic. It allows instant gratification by removing friction in the investment products while enabling a swifter experience with a simulated interface. Today’s economy is increasingly pivoting on quality and research over cheap services. People are ready to pay premiums for the worth of their efforts and services.

Mr Prabhakar Tiwari, CGO, Angel One Ltd.
Business, Technology

Five steps to implement to increase your brand’s digital presence

Nov 26, 2021 by Rekha Nair 0 Comments #Angel One Ltd, #Chief Growth officer, #Mr. Prabhakar Tiwari

Mr. Prabhakar Tiwari, Chief Growth Officer, Angel One Ltd

The world is rapidly turning to digital. In India, there were 700 million active internet users in 2020. The number has only increased over time. As of January 2021, India had 448 million social media users. On average, Indians spend 2.25 hours on social media every day, as per Global Statistics. In a country where active internet users are estimated to be 900 million in the next four years, businesses need to have a digital strategy for their brands to reach out to their audiences. What does a person do to confirm the authenticity of any product? The first step for any person is to run an internet search on it. That’s your clue on why you need a digital positioning for your brand.

A company can bring in all the technological advancements to its products, but it will be a waste if the brand doesn’t have a digital presence. People will only use the products when they know about them, therefore use various digital platforms to spread the word about your solutions. Here are five quick steps to increase the brand’s presence on digital mediums:

● Recognize your audience

Before laying out digital marketing or advertising strategy, identify your target audience. It will help you determine how much resources you need to spend on the platform. For instance, if you target GenZ and millennials for your products, digital spending will have to make the most share for your branding. The tech-savvy generations spend most of their time on digital platforms like Facebook and Instagram. They rely on digital media for news and research. Therefore, you have to thoroughly research where your target audience is spending most of their time. Chalk out a plan according to the details on the usage of every platform.

● Branding website

Every moment counts when it comes to marketing for GenZ and millennials. According to a study done in the early 2000s, the average attention span of humans decreased from 12 seconds to 8 seconds, it is a challenge for brands to capture the attention of digital natives. Considering the stats, companies have to build their websites so that people stay on them for longer and explore all the given options. For that to happen, you have to make your website simple and yet attractive. The user should be able to search for the product they are looking for quickly. It shouldn’t be too complex; else, they will leave the website. Your website should communicate what your brand is. If your company caters to a particular audience, the website should convey that the brand is young and innovative. Use different media to help the users better.

● Social media strategy

The easiest way to connect to your audience is through social media. Before investing in a product, people go to the brands’ social media pages to check out their products and customer feedback as they rely on them to know more about the brand. Hence, along with maintaining a presence on social media platforms, you have to address people’s queries and respond to their complaints immediately. Furthermore, you can also rope in social media influencers to create more awareness about your products. But even on social media platforms, you have to be careful. You can’t communicate the same way on every platform. Some are good for videos, some pictures, and others need detailed information.

● Content strategy

When it comes to brand positioning, you can’t solely rely on websites and social media platforms. You have to curate your content strategy for all mediums carefully. You are the writer of your brand’s story, and you have to tell it in the most compelling way on every platform. It also includes thought leadership articles from top management, online presence in podcasts, webinars, etc. With these efforts, people get to know about your brand and its products and the industry as well. Content is king, so you have to be highly creative with it to reach your audiences.

● Be Responsive

An essential part of digital presence is reachability. Your clients should find you easy to reach. You have to respond whether they reach out to you through the mail, message on your website, or social media comment or post. It is an essential part of being a digital-savvy brand. It ensures your clients that you are there and you care about them. Build a network that resolves client issues immediately through online communication. Nothing helps retain clients more than active customer service.

Building a digital presence is not difficult in today’s time. In a way, it is pretty clear what audiences want. You need the correct tools and strategies to reach out to build a robust digital presence for your brand. In the digital era, a company can build a strong brand through a solid digital marketing strategy.