Tag: Aamir Khan

Entertainment, News

COVID 19: Bollywood Stars Promoter Rajender Singh Continues To Provide Medical Aide to India

Aug 20, 2021 by Rekha Nair 0 Comments #Aamir Khan, #AishwaryaRai, #Amitabh Bachchan, #Anil Kapoor, #Anupam Kher, #Bollywood Stars Promoter, #Deepika Padukone, #Kapil Sharma, #Katrina Kaif, #Preity Zinta, #Rajender Singh, #Rekha, #Salman Khan, #Shah Rukh Khan

Rajender Singh, a notable bigwig amongst the Bollywood fraternity, is well known as the Bollywood Stars Promoter. In over two decades, he has promoted the Indian culture and heritage by successfully organizing over 125 concerts across the U.S. and about 12 internationally. Some of the high-profile stars that he has collaborated with include Amitabh Bachchan, Shah Rukh Khan, Anupam Kher, Deepika Padukone, Katrina Kaif, AishwaryaRai, Preity Zinta, Anil Kapoor, Aamir Khan, Salman Khan, Rekha, and Kapil Sharma, among others.

The President of Star Promotions Inc.is now on a noteworthy mission of providing medical assistance to as many as possible in India. When India was battling against the devastating second wave of the coronavirus, Indian-American entrepreneur Rajender Singh began offering relief for Indians struggling with this deadly disease.

In his efforts to save lives, Rajenderhas been consistently providing help in India by shipping over 200 oxygen concentrators, 50 oxygen cylinders and several oximeters to the country.

1. Tell us about your incredible experience of being a Bollywood stars promoter?

Ans.I am a proud Indian and this is what I love the most about what I do. Through my work as a Bollywood stars promoter, I get to promote Indian culture and heritage internationally. I have organized over 95 major Bollywood events across the US and my incredible journey of organizing events in US began in 1996 with superstar Dharmendra, Sonu Nigam and Mamata Kulkerni. My journey has been fabulous as I have had an honour of working with legends like Amitabh Bachchan, Anupam Kher, Shah Rukh Khan, and Amir Khan.

2. Memories that stand out?

Working with Amitabh Sir has been really inspirational. I remember once, there was a show in Houston, Texas which was obviously sold-out following Amitabh Sir’s stardom. Usually, the star of the show approaches the organizers if they need any tickets for personal use but Amitabh sir is so humble that he bought over a 100 tickets for his friends himself for his own show. He is an inspiration.

3. You have been a great inspiration for many as you have shown how help can be provided anywhere irrespective of your own location. How did it all begin?

Ans. The second wave of the Coronavirus was an overwhelming period for us all. My phone was flooded with messages from relatives, friends in India seeking his help. Seeing Americans walking around without masks and dining indoors at restaurants, I felt like I was betraying my country by being here. I felt paralyzed by powerlessness and I knew something has to be done for those in need.I was getting calls from many states in India for help. Once the momentum picked up and the process got streamlined, one lead led to another since the need was so great.

4. How did you manage to send the help across India?

Ans.My routine had gone for a toss. After sleepless nights, I was compulsively following headlines about what is happening in India, tweeting requests for help, and video conferencing with my friends and family.

Whenever I get a call from someone in distress, I tell them ‘Don’t worry. It’ll be alright.’ That’s half the battle won.

I got in touch with my contacts in the Health Ministry, both at the central and state level, the Indian Medical Association, local consulate, doctors, bureaucrats, politicians, and celebrities, to make it easy for many patients who needed help during this crisis.

I am also thankful to Bollywood actor Sonu Sood, who helped me in procuring several oxygen concentrators in the shortest time when needed critically.

At times, it took 50 calls to get a single bed in a hospital. Every life saved gave me fresh energy to help more. I am constantly in touch with Rajasthan health minister Raghu Sharma, Union Minister ArjunMeghwal, BMC Commissioner IS Chahal, and several others who have helped me help the people in crisis during these testing times.

5. How was the situation in Houston?

Well, a lot many Indian-American families in Houston metropolitan area, are mourning the deaths of family members, checking on relatives with growing alarm. I worked with a panel of COVID-19 experts in Houston to provide free consultations to patients and overwhelmed doctors in India.

6. What is the current scenario?

Ans. In a good sign, the frantic calls for help have become less. Now the needs have also changed as the demand is grown for the black fungus medication.

7. What are your thoughts about the vaccination?

Ans. The fight against Covid seems to be a long one and we can’t win this battle without vaccination. I hope people understand how crucially important it is to get vaccinated.

Rajender, who grew up in the state of Rajasthan, India, moved to the United States to begin his career in event management. He gradually gained popularity and now he is widely recognized as the man who brings the entire Bollywood industry together. He has led the promotion of the celebrity of Hindi cinema not only in the country but even internationally. He has promoted the very Indian culture and heritage internationally.

Business World

PhonePe’s “Karte Ja. Badhte Ja.” brand campaign – touching every household this cricket season

Oct 7, 2020 by Gouri Achary 0 Comments #Aamir Khan, #digital payments, #Karte Ja. Badhte Ja, #PhonePe

PhonePe, India’s leading digital payments platform announced that its new brand campaign aired during the cricket season has created buzz and awareness across the country. The 8- weeks brand campaign that premiered on August 18th reflects the role played by the company in enabling a digital economy by catering to the varied aspirations and needs of its over 230 million users across the country.

Weaved in the form of a storyline, the 6 brand adverts show a sceptical Aamir Khan gradually getting convinced by Alia Bhatt on PhonePe’s ubiquity – trusted by 230 million Indians, availability across 12 million merchant locations, 3 layered security and overall simplicity to become a PhonePe customer.

The campaign is designed to engage with audiences who are currently not using digital payments. The objective is to introduce digital payments, explain the benefits – easy of use, safety and ubiquity. The series of adverts explain the key takeaways through an engaging storytelling format that unfolds over six, 20 sec adverts. While each ad talks about a different reason to try PhonePe, yet the story picks up from where the previous ad ends. This episodic treatment has been chosen to create engagement and to get customers excited and keep them guessing about the next one, while continually reinforcing the key message of using PhonePe for digital payments.

Here are the 6 adverts arranged in their order of appearance:

– Film 1: 20 crore Indians love PhonePe

– Film 2: Pay across 1 crore+ store with PhonePe

– Film 3: Credit card, Debit card, UPI & wallet – multiple options to pay via PhonePe

– Film 4: With a password, UPI pin & fingerprint ID, payments on PhonePe are safe & triple secured

– Film 5: Direct bank to bank transfers in 5 seconds on PhonePe

– Film 6: Your friends & family are on PhonePe. What about you?

PhonePe’s objective behind running this campaign during the cricket season was to reach the massive audience that’s not yet gone digital for payments. The key focus is to remind the audience that PhonePe stands at the vanguard of safe, easy and instant digital payments and financial services for each and every Indian.

The campaign has been well received by all consumer cohorts – current users, category non-users alike, with the adverts garnering over 425 million views on youtube and Facebook. While the campaign is still ongoing, there has already been a significant positive impact on brand recall and business metrics along with positive engagement and organic love being shown by audiences on digital platforms. PhonePe is confident that with the cricketing season kicking off now, it’s only further going to add to the positive momentum.