Archive: December 17, 2022

Realcozy TV Stands Give Back for the Holidays and Every Day

November and December are traditionally the season of giving. We tend to be more reflective about the New Year ahead and how we would like to improve the world around us and our local communities. Fortunately, there are many ways to help others during the holidays and also all year round. For Realcozy (realcozy.co), a direct-to-consumer company based in Arizona that handcrafts real wood TV stands, giving back happens with each and every purchase.

Every Purchase Plants a Tree

Gift givers and those seeking to create a warm and inviting space in their homes will be thrilled to know that for every TV stand Realcozy sells, they commit to plant a tree with #TeamTrees. Already, more than 20 million trees have been planted. #TeamTrees is a planting project that has joined with the Arbor Day Foundation.

The Arbor Day Foundation, which has been around for 50 years, seeks to inspire people to plant, nurture, and celebrate trees. It’s a simple mission that has had an impact in countries around the world, creating a network of partners who have planted and distributed almost 500 million trees worldwide. Companies including Realcozy help to drive this mission.

Sustainable Development Program

Another good thing to know about Realcozy is that they care and have a sustainable development program in place. In a world where there is a lot of waste and consumers are seeking products that are friendly to the environment, it’s important to note which companies have a long-term program that goes beyond the holidays. In what seems to be a disposable way of consuming products, Realcozy believes in making high-quality furniture using sustainably sourced materials that are built to last. The company is connected to green initiatives with the Forest Stewardship Council and U.S. Green Building Council. Realcozy is also CARB Compliant.

Popular Gifts This Season

This year, gift givers are pooling resources together or splurging on a present that will be appreciated and used almost every day. As we enjoy our homes and create welcoming environments, Realcozy has been a valuable resource for those wishing to purchase something truly special. There is just the right amount of customization to select something that’s truly unique, while not having over complicated options.

Using heirloom quality materials, Realcozy pieces are built to last. Every TV stand and fireplace stand is crafted by hand using real wood solids and veneers, combined with engineered wood. Each item is assembled and ready to use right out of the box. There are stands that meet every need from corner stands for smaller spaces to fireplace tv stands that are perfect for creating warmth and ambiance.

So, whether someone is still searching for that perfect gift that gives back or is looking to renovate their favorite tv room, stay on the lookout for companies that give back. Not just during the holidays, but every day too.

Journey of two young successful Entrepreneurs from “Bright Group” to “1 Help Technologies & Software Solutions Pvt Ltd”

Bright Group was formed in 2012 by the duo Mohammed Muneeb Khan and Mohammed Akheel and from there they never turned back and continuously kept climbing to new heights. Now, what’s new in this journey, people usually see a lot of successful journeys nowadays, so the thing which makes this duo different from others is the sheer hard work and the struggles they faced.

It was the year 2010 when Mohammed Muneeb khan met Mohammed Akheel and from there, they decided their journey to go long and high. Mohammed Muneeb Khan who was born in Shivamogga Karnataka dreamt of being an entrepreneur from an early age though his parents wanted him to pursue a career in a respectable job. He struggled a lot, was rejected by 33 companies, and then joined a company in Saudi Arabia, he was doing the job and after working hours he used to pitch his ideas to investors. On the other hand, Mohammed Akheel was born into the family of an advocate who was a philanthropist but unfortunately, he lost his father at the age of 16 and then started his struggle. He worked as a newspaper distributor and also worked as a salesman in a cloth shop and later worked in Pharmacy too.

After meeting in 2010, both of them shared their ideas, and based on their understanding they laid the foundation of their first firm “Bright Group” in 2012 which deals in supplying school uniforms and bags. In 2016 they came into the field of providing soft drinks and came up with the brand “Thanda Natural Soda”. In 2017 they launched packaged drinking water by the name of “Amber”.  And in 2018 Muneeb and Akheel decided to come in the field of Software and development and launched their company by the name of “1 help Technologies & Software Solutions Pvt Ltd.” Later on, they also founded its sister company by the name of “1 Help Technocrats and Innovations Pvt Ltd.” Later on in 2022 started Broccoli International Pvt Ltd which deals with international business related to payment gateway software.

This is not only the business that the duo shared they even contributed to society. They provided water supply at the rate of 1 rupee/liter to 14 villages and 2625 households. They provided free water supply to 29 temples, 2 mosques and 33 Anganwadis. They even helped the affected people with medicines and food in the times of Karnataka Floods and in the crucial time of Corona, the business duo donated through PM Relief Fund.

Awards

• Won the “India Excellence Award 2019” for fastest growing software solutions provider in south India
• Won the “India Icon Award 2019” for their services in the IT sector in Karnataka
• Nominated for “International Goal Awards 2020” Kathmandu Nepal and “Young Entrepreneur of the Year 2021” Award
• Both of them were awarded Honorary Doctorates in strategic management, marketing, sales, and social service in Dubai by World Human Rights in 2022.
• Their net worth is USD 2 Billion approximately 200 crores of Indian rupees

Hindustan Zinc Ranks ‘A-’ in Climate Change and Water Security by CDP

December 2022: Hindustan Zinc has earned an A- rating from CDP, Disclosure Insight Action for tackling climate change and water security. The rating speaks about the company’s commitment to achieving its vision of Net Zero emission. The sustainable efforts carried out by the company are driven by a strategic move to minimize and mitigate their impact on water, land, air quality, climate, and biodiversity.

On this achievement, Mr. Arun Misra, CEO of Hindustan Zinc said, “We are delighted to have been included on the CDP Climate “A-” List (Leadership Band) for our dedicated efforts towards mitigating climate change and water security challenges. This exemplifies our commitment to transparency and action. There is no doubt that climate change is one of the existential threats we have ever faced and water security has been a persistent issue. Among our operations, we have relentlessly pursued innovation to address these issues while increasing our efficiency & productivity with a constant focus on building a sustainable future”.

CDP is a non-profit charity that monitors global disclosure for companies, cities, states, and regions to help manage their environmental impact and ramp up their climate action. CDP’s annual environmental disclosure and scoring process are widely recognized as the gold standard of corporate environmental transparency.

As a part of its Sustainable Development Goals, Hindustan Zinc fosters innovation in the pursuit of a Zero Harm, Zero Discharge & Zero Waste ecosystem, conservation of resources, and improvement of health, safety, and sustainability practices across its operations. Through significant demonstrable action on climate, the company, a Vedanta group company and India’s largest & only integrated producer of Zinc, Lead & Silver is leading in corporate environmental ambition, action, and transparency worldwide. The company is also certified as a 2.41 times water-positive company.

Continued efforts towards sustainable mining have resulted in Hindustan Zinc being awarded CAP 2.0, S&P Global Platts Awards, GreenCo Certification, CII National 5S Excellence Award, Bhamashah Award, and many more. The company also ranks 3rd globally and 1st in the Asia-Pacific region in the metal and mining sector by S&P Global Corporate Sustainability Assessment.
Pic Credit:pr24x7

Lifestyle announces its most-awaited sale of the season

December 2022: Lifestyle, India’s leading fashion destination for the latest trends, has announced its much-awaited SALE to go live today. Customers shopping at the Lifestyle Sale can find UP TO 50% off on the latest styles across top fashion brands.

The collection at Lifestyle is absolutely glam, dominated by statement-making silhouettes, prints, and bold hues. With an array of sequined and shimmer dresses for women, an extensive range of party jackets, reflective prints in athleisure, and statement graphics for men being up for grabs at exciting discounts, fashionistas can be sure of turning up the heat this party season.
Lifestyle Sale brings you the best of Indian and International brands like Levi’s, Vero Moda, Maybelline, Jack and Jones, Pepe, Melange, Kappa, Van Heusen, AND, Biba, Skechers, Code, Forca, Allen Solly, Baggit, Titan, Fossil, Catwalk and many more at irresistible offers.

Shoppers can look forward to styling up their wardrobe with season must-haves in apparel, beauty, watches, fragrances, footwear, handbags, and accessories as you get them all at attractive prices.

The Lifestyle Sale will be valid across all Lifestyle Stores, online at lifestylestores.com, and on the Lifestyle app available for Android and iPhone users. In Bhubaneswar, Lifestyle Stores is located in Esplanade One Mall.

Pic Credit:pr24x7

8 Disruptive startup/ business founders of 2022

1. Mahapavit, founder of Go Study Free

Mahapavit is an MBA from Bradford University, UK. Today is widely known for initiating the German education revolution in India. He has been advising international Universities. He has helped thousands of students in getting admission to 100% scholarship programs in the World’s top Universities in Germany. Go Study Free has been helping students seek admission to the best German Universities and providing them a chance to study in the best Universities in the world for a bright and lucrative future. They are the only organization in India that provides a money-back guarantee for getting admission into German universities as they know that they are capable enough to help students achieve their goals and enjoy a great future. ‘Go Study Free’ expertise is not only to provide assistance in seeking admission but to also assist in learning the German language so that they have better prospects once they are there. They have a complete range of expert services that include admission, loans as well as visa, and arranging part-time jobs to permanent jobs for students who look forward to making their lives. www.gostudyfree.com

2. Pushkar Limaye Co-Founder and CTO of Carnot Technologies

Pushkar Limaye Co-Founder and CTO of Carnot Technologies, an alumnus of IIT Bombay, Carnot Tech is driven by the zeal to position India as one of the world’s leading tech-solution providers across industries. As Chief Engineering for his team at the Formula Student Race, Pushkar tumbled upon the existing gap in the automobile visibility industry. Solving this key problem with a simple, tech-enabled device is how Carnot Tech came into being. Carnot Tech – India’s leading Agri-tech start-up helping Rental Entrepreneurs grow. Initially established as a tech-enabled solution to increase visibility about the automobile movement, the company pivoted to agri-tech in 2017 and is now the only company in India focused on the growth of Rental Entrepreneurs, a community of more than 60 Lac people in the tractor rental business. Carnot Tech has now raised substantial investment from Mahindra and Mahindra and is expanding its business overseas as well. Their flagship products Simha Telematics & Krish-e Diary are helping rental entrepreneurs earn up to 30% more.

3. Gaurav Shetty, founder of Roofberries and Mitron

Gaurav K Shetty, the second-generation entrepreneur and founder of brands like Opa, Mitron, Roofberries, and The Scene spearheads the sales and marketing team in Dubai and India. Gaurav’s qualifications include Bachelor in Commerce from Mumbai University and Honours in Business Administration from Middlesex University, Dubai & London. He has over 10 years of experience in the hospitality sector and has worked in the UK, UAE, and Indian markets. In Dubai, Mumbai, and Belgaum, he has his own existing brands. Mitron is a 4-year-old brand that took off in 2018. Be it friendship or finance, handling bonds with care and trust remains at the core of their ideology. This modest philosophy inspired Mitron to take the liberty of creation. Roofberries started in December 2021, the goal was to make this 3000 sq. ft. rooftop experience as quirky as the name and the ambiance suggests. Roofberries happens to be a combination of its USPs, the chicest rooftop experience that the city has to offer punched with the eccentricity of berries, so varied in nature and flavors. It likes to keep its ‘berry’ cool out here for its guests.

4.Neisha Arora, founder ‘Ati Svelte’ and ‘Hale and Belle’

Fashion, beauty, and style are her innate passions, and she has paid down a tidy amount of time experiencing, forming the groundwork, and documenting the very best out there. She’s a disruptive, self-made woman entrepreneur who’s heading up the Content Commerce Industry. The Face Yoga Practitioner and Mentor, Neisha has studied yoga under the tutelage of one of the foremost authorities of Yoga, fully accredited by the World Yoga Organisation. She’s currently driving her virtual face yoga studio under the name – Ati Svelte. Popularly known for her beauty portal ‘Hale and Belle’ – she’s the Best Beauty Blogger Awardee, felicitated by the Hon’ble Pramila Pandey. Neisha has immense expertise in Skincare, Makeup, Organic Skincare Remedies, and Yoga and helps women incorporate these best practices into their urban lifestyle. Her love for all things natural and pure has led to in-depth learning and knowledge in green living. She enables more empowered and vibrant lives by establishing a systematic approach to cleaner living combined with detailed Yogic solutions for all modern-day challenges such as Stress Management, Detoxification, Natural Beauty Care, and Green Living. Neisha is a JIMMC alumni with more than 15 years of experience in Content Creation and Digital Marketing, recognized and followed ardently by hundreds of thousands of followers for her creative geniuses.

5. Amber Pabreja, Founder, Trendlyne

Founder and CEO of trendlyne.com, Amber Pabreja has been making investments simple since 2017. An investor himself, Amber found himself spending countless hours finding and correlating information about investments. He realized the gap in the investment market and the roadblocks it creates for investors, especially retail investors. This is how Trendlyne was born which is helping investors choose the right investments, at the right time. Data and rapid information are the major differentiators in the stock market. Co-Founder and CMO of trendlyne.com, Devi Yesodharan has a career spanning marketing and strategy roles at reputed institutions. Her expertise in marketing and content helps trendlyne build a more accessible platform for investors. Trendlyne, one of India’s leading platforms for stock market analysis, offers data-driven insights and analysis to investors and traders, helping them improve the returns on their investments. Launched in 2017 with the idea of democratizing stock market data for investors and traders, Trendlyne has gained a strong foothold in India in a short span of time and simplifies investing in the stock, derivatives, and mutual fund markets.

6. Nikhil Bansal, founder of Classic Essentials

Nikhil joined early in business, during his college days only, while he was doing his graduation from IILM. His father is known name is the stainless steel industry and was already an established name in the steel flat industry. While Nikhil wanted to make a mark of his own, he started with a new venture by launching his cutlery and kitchenware manufacturing unit. He started export business and gradually developed business in over 50 countries. With a manufacturing unit of over 5 lac sq feet, now he has grown the brand Classic Essentials with a product line in cookers, cookware, kitchen utensils, kitchen storage, steel serveware, cutlery, copper & steel bottles, lunch boxes, dinner sets, and much more. The brand is Omni present, from presence across India in offline stores to online presence across all major platforms. His hard work and eye for perfection make the brand stand out among others due to its quality and ability to fulfill big orders on time. He focuses on quality research and keeps working on R&D to bring out the best in terms of design, durability, and quality. The SNB group has ventured into SS coils, and pipes as well and his aim is to make this brand a household name.

7. Natasha Kothari and Anam Batliwalla, founders of Wedding Social

Natasha Kothari, and Anam Batliwalla, both hail from digital marketing and advertising backgrounds. Together, they decided to bridge the gap in the wedding industry related to social content. While weddings still need professionally edited, posed, and traditional photography our digital forward generation also wants raw, fun, and candid content. Wedding Social, India’s First Wedding-Day Social Media Consultants and Strategists assist brides and grooms with content management on their wedding days. They work closely with couples to showcase their Big Day online in unique ways for the world to see. Ex-content head for the Official Humans of Bombay and founder of Studio UnGap, Natasha is an Entrepreneur. Anam Batliwalla, managing director of Site-N-Sign Media Network Pvt Ltd. has vast expertise in creating promotional campaigns and discovering new business opportunities. These creative experts can do almost whatever the couple needs: live stories, finding the best angles for “candid” content, and making reels during the wedding rituals along with capturing behind-the-scenes moments which generally would be overlooked. Wedding Social’s mission is to leverage social and digital tools to capture authentic and memorable moments, provide couples with a quick turnaround on wedding content, and create a unique digital experience for weddings.

8. Sukanya Bhataacharya, founder Prathaa

Sukanya Bhataacharya’s love for travel and explorations along with her immense respect for Indian Art and Weaves and the talent behind it are the few factors that lay the foundation stone for Prathaa. Like she always says about her extended team of weavers and artisans in the villages “ Prathaa is because of them, and not the other way round ”.In her own words, “My love and admiration for Indian Art and Weaves and the fear of losing this art form over the next few decades, were my two primary motivations to play an active role in creating a socially and environmentally conscious brand.” Prathaa is a socially relevant brand with the core vision to provide sustainable livelihood to the weaver and artisan community. Currently, they work with the craft community of kutch and Bengal. Prathaa’s attempt is to start a community conversation and amplify the ripple to a wave to be able to retain a few of these craft forms. Each Prathaa design goes through an elaborate birthing process and has a distinct story to tell. Adhering to our commitment to mostly using natural and breathable fabrics, we use the same to bring forth eye-catching styles.
Pic Credit: Aman singh madaan

Independent report shows moving to Cloudflare can cut your carbon footprint

India, December17, 2022 — In July 2021, Cloudflare described that although they did not start out with the goal to reduce the Internet’s environmental impact, that has changed. Their mission is to help build a better Internet, and clearly a better Internet must be sustainable.
As they continue to hunt for efficiencies in every component of their network hardware, every piece of software they write, and every Internet protocol they support, they also want to understand in terms of Internet architecture how moving network security, performance, and reliability functions like those offered by Cloudflare from on-premise solutions to the cloud affects sustainability.
To that end, earlier this year Cloudflare commissioned a study from the consulting firm Analysys Mason to evaluate the relative carbon efficiency of network functions like firewalls, WAF, SD-WAN, DDoS protection, content servers, and others that are provided through Cloudflare against similar on-premise solutions.
Although the full report will not be available until next year, Cloudflare is pleased to share that according to initial findings:
Cloudflare Web Application Firewall (WAF) “generates up to around 90% less carbon than on-premises appliances at low-medium traffic demand.”
Needless to say, Cloudflare is excited about the possibilities of these early findings and look forward to the full report which early indications suggest will show more ways in which moving to Cloudflare will help reduce your infrastructure’s carbon footprint. However, like most things at Cloudflare, they see this as only the beginning.
Fixing the Internet’s energy/emissions problem
The Internet has a number of environmental impacts that need to be addressed, including raw material extraction, water consumption by data centers, and recycling and e-waste, among many others. But none of those are more urgent than energy and emissions.
According to the United Nations, energy generation is the largest contributor to greenhouse gas emissions, responsible for approximately 35% of global emissions. If you think about all the power needed to run servers, routers, switches, data centers, and Internet exchanges around the world, it’s not surprising that the Boston Consulting Group found that 2% of all carbon output, about 1 billion metric tons per year, is attributable to the Internet.
Conceptually, reducing emissions from energy consumption is relatively straightforward — transition to zero emissions energy sources, and use energy more efficiently in order to speed that transition. However, practically, applying those concepts to a geographically distributed, disparate networks and systems like the global Internet is infinitely more difficult.
To date, much has been written about improving efficiency or individual pieces of network hardware (like Cloudflare’s deployment of more efficient Arm CPUs) and the power usage efficiency or “PUE” of hyperscale data centers. However, we think there are significant efficiency gains to be made throughout all layers of the network stack, as well as the basic architecture of the Internet itself. We think this study is the first step in investigating those underexplored areas.
How is the study being conducted?
To estimate the relative carbon savings of moving enterprise network functions, like those offered by Cloudflare, to the cloud, the Analysys Mason team is evaluating a wide range of enterprise network functions. These include firewalls, WAF, SD-WAN, DDoS protection, and content servers. For each function they are modeling a variety of scenarios, including usage, different sizes and types of organizations, and different operating conditions.
Information relating to the power and capacity of each on-premise appliance is being sourced from public data sheets from relevant vendors. Information on Cloudflare’s energy consumption is being compiled from internal datasets of total power usage of Cloudflare servers, and the allocation of CPU resources and traffic between different products.
To learn more about the Cloudflare sustainability initiatives, please check out the resources below:
• How we redesigned our offices to be more sustainable
• More bots, more trees
• How we’re making Cloudflare’s infrastructure more sustainable

Moët &Amp; Chandon Debuts The Ultimate End-Of-Year Effervescence Party In India

December 2022, India: This year, India anchored the very first edition of Moët & Chandon’s famed end-of-year Effervescence party at the lavish Dome, InterContinental overlooking the iconic Marine Drive in the heart of Mumbai on 9th, December. To usher in the holiday season, the series of “Effervescence Events” this year has been celebrated with more than 30 gatherings across 20 major league cities around the globe, with India joining the grandeur for the first time.

The larger-than-life party welcomed individuals from the world of luxury, entertainment, art, fashion, and culture to celebrate magic, music, and magnificence. The vibrant crowd enjoyed an enchanting night that created memorable moments, bringing together the city’s well-heeled including erstwhile fashion designer Nachiket Barve, actors Ramona Arena, Zoebb Khan, renowned singer Mansi Scott, restaurateurs Rachel Goenka and Karan Khetarpal, wine connoisseurAishwaryaNair, powerhouse businesswoman Devita Saraf, and more.Film director Faraz Arif Ansari and prominent socialites such as Nyrika Crishna and Yashwant Holkar were part of the fête as well.

It was a desire of Jean-Remy Moët, grandchild of the founder of the House, to make his champagne known to the globe and to bring people together under its name and vibrancy. With this spirit, from mid-November to New Year’s Eve, Moët & Chandon is hosting a series of events to celebrate the festive season around the world. The dazzling Moët & Chandon Effervescence is all about golden touches, effervescent cheers, glowing friends, and the renowned savoir-faire. The renowned champagne brand presents a spellbinding display of illuminations and unmissable parties to share the joy of togetherness.

Guests were seen enjoying the evening filled with delight and flowing champagne. Trendsetting looks were in full force with a touch of gold sequins, festive blazers, and embellished details, all enamored with the black and gold theme of the party. The celebrations commenced with a magnificent spectacle of acrobats gracefully pouring champagne into the pyramid of glasses, a glorious ritual of the House. The high-energy music by DJ Nina Shah coupled with Ryan’s melodious saxophone turned up the mood of the night and got the guests on the dance floor while sipping from their golden goblets. Other highlights of the night included a glittering photo booth with an engaging 360ºselfie station, where guests captured their fun-filled moments.

Friends of the House, around the world and in India, kicked off the year-end celebrations by raising a glass of Moët Impérial. Keeping with the House’s tradition of toasting for a cause, Moët & Chandon partnered and donated to Farmers for Forest, a local not-for-profit organization dedicated to the preservation of biodiversity. Farmers for Forest aim of revolutionizing India’s forestry sector to sequester carbon, support farmers, create green jobs, and restore and protect fragile ecosystems. The evening kicked off with a welcome toast from Ipsita Das, Managing Director, Moët Hennessy India.

“Moët & Chandon is delighted to join the global team in bringing ‘Effervescence Events’ to India for the very first time! The Effervescence party is a global celebration to share the magic of Champagne and is hosted simultaneously in several cities around the world. With our first Effervescent sparkling event in Mumbai, we are committed to sharing moments of celebration with those we love and giving back to the community. Hence through “Toast for a Cause”, we donated to Farmers for Forest. Now, let’s celebrate the year gone by, our achievements, and welcome next year with a toast and a spark of effervescence!” said pita Das, Managing Director, Moët Hennessy India.

This year’s effervescence is expressed by ‘The Spark of Light’, dressed in a bespoke golden, cheerful firework pattern on a white background, symbolizing displays of radiance that have illuminated the most extraordinary celebrations throughout the history of Moët & Chandon.‘The Spark of Light bottle was used as the champagne to raise a toast, adding to the extravagance of the night and celebrating the beginning of this year’s holiday season.

Pic Credit: PR Pundit

UniFarm organizes the Web3 BUIDLers unite event at Jawaharlal Nehru Technological University Hyderabad

Hyderabad,  December 2022: After the successful second chapter in Pune, UniFarm in association with Dapps is organizing Web3 BUIDLers unite in Hyderabad, in partnership with Hyderabad DAO and Unstoppable Domains on 17th December 2022 at Jawaharlal Nehru Technological University, (JNTU) Kukatpally, Hyderabad from 3 PM onwards.
The event will be attended by Dr. A. Jaya Laxmi, Professor & Principal, of Jawaharlal Nehru Technological University (JNTUH UCEH), Dr. G Venkata Narasimha Reddy, Professor and Vice-Principal, of Jawaharlal Nehru Technological University (JNTUH UCEH), Founders of Hyderabad DAO Mr. Siv Ram Shastri & Mr. Rohan Reddy, along with WEB 3.0 developers, founders, and Venture capitalists under one umbrella.

Mr. Mohit Madan, CEO, and Founder of Dapps & UniFarm said, ”We are thrilled to be a partner with Hyderabad DAO and unstoppable Domain for UniFarm’s global outreach program for Dapps. This will be a great opportunity for developers and Web3 enthusiasts to test their skills.

Pic Credit:dapps.co

Pvr Cinemas In Partnership With Cgr Cinemas Launch The First Ice Theaters®Format In India And Asia Pacific Region

India Dec 2022: PVR CINEMAS, India’s largest film exhibitor in partnership with French Exhibitor CGR CINEMAS today announced the opening of its premium ICE THEATERS® auditorium in two of its leading cinemas in Delhi NCR –PVR ICON Promenade Mall, Vasant Kunj, New Delhi and PVR Ambience Mall, Gurugram. Leveraging on the strong relationship that PVR enjoys with the Indian Cinema Industry, CGR CINEMAS intends to showcase Indian movies in ICE IMMERSIVE® format to Indian audiences. The format was unveiled in a star-studded event amid the presence of esteemed dignitaries including Mr. Emmanuel Lenain, Ambassador of France, senior executives of leading Indian studios, and Bollywood celebrity, Mr. Kartik Aaryan, whose film ‘Shehzada’ is soon coming to cinemas.

The new ICE Theaters auditorium marks a huge milestone for CGR CINEMAS to launch its ICE IMMERSIVE® technology in the Asia Pacific Region after its successful endeavors in Europe, North America and the Middle East. The state-of-the-art ICE IMMERSIVE® technology is a sensorial experience that features LED panels on each side of the auditorium, in order to fill the moviegoer’s peripheral vision with supplementary ambient colors and shapes and therefore complement the action on the main screen. The exclusive panels placed on each side of the auditorium create a spectacular visual atmosphere through dynamic shapes and colors and allow the audience to watch movies in total immersion.

While the ultimate visual experience is enhanced through 4K Projection with maximum image quality, the optimal audio playback comes alive with the 3D Dolby Atmos®. ICE Theaters® auditorium offers much more than technological excellence with customer comfort being the heart of the experience. While the ergonomic comfort is aided by a custom-made 60cm-wide seat, the visual comfort is made visible through curved rows providing ideal orientation towards the screen.

Mr. Ajay Bijli, Chairman & Managing Director, PVR Limited said, “After announcing our partnership with CGR Cinemas at CineEurope, Barcelona, we are happy to launch our first ICE THEATERS® screen in Delhi NCR with 2 screens. We plan to expand the ICE THEATERS® presence to Mumbai and Bengaluru in the coming months. It is the dynamism of these growing markets that keeps us assertive about bringing innovations and the best of the global standards of cinema experience for movie aficionados in major metro cities. We are certain that audiences and filmmakers alike will appreciate the ICE Immersive experience.’’

Mr. Sanjeev Kumar Bijli, Joint Managing Director, PVR Limited said, “We are seeing an elevated appetite among audiences for watching movies in socio-cultural spaces such as a cinema. The lack of out-of-home entertainment options in India is fueling this need. Hence at PVR, we continue to experiment and further elevate the movie viewing experiential quotient by upgrading technology, comfort, F&B, and the ambiance to make it a holistic experience. The enhancement of ICE THEATERS® to our premium screen portfolio is a step in that direction. Patrons at PVR would surely appreciate this new way of watching movies”.

Mr. Renaud Palliere, CEO, of The Luxury Collections, PVR Cinemas, said, “As a leading out-of-home entertainment destination, PVR is striving to build cinemas that provide a world-class ambiance, cutting edge technologies in terms of sound and projection with opulent comfort and this is yet another step toward fulfilling our objective. ICE THEATERS® offers an experience that is impossible to replicate at home. The idle walls of the theatres are made alive through side panels that create peripheral background visuals that sync to the film thereby complementing it, not distracting away from it. We are highly confident this will prove to be a groundbreaking sensorial movie experience for audiences in Delhi and Gurugram and beyond.’’

ICE THEATERS® has released over 120 titles in their ICE IMMERSIVE® format, in partnership with all Major Hollywood Studios with their most anticipated titles, including this year’s Warner Bros’s THE BATMAN, FANTASTIC BEASTS: THE SECRETS OF DUMBLEDORE, Sony Pictures’s UNCHARTED, MORBIUS, Lionsgate’s MOONFALL, Universal Studios’s AMBULANCE, JURASSIC WORLD DOMINION, Paramount Pictures’sSCREAM, SONIC THE HEDGEHOG 2, TOP GUN: MAVERICK, and Walt Disney Studios’s DOCTOR STRANGE IN THE MULTIVERSE OF MADNESS, LIGHTYEAR and the latest released AVATAR: THE WAY OF WATER. Many more exclusive titles are to come in 2023, including Bollywood titles, for the first time since Premium Large Format ICE THEATERS was created, as part of its new partnership with PVR CINEMAS.

Mr. Jocelyn Bouyssy, Managing Director at ICE THEATERS®, added, “After expanding our format across various territories, we are unbelievably proud to be starting this new collaboration with India’s first exhibitor PVR CINEMAS. Not only is this partnership allowing us to reach new audiences, but it also is the opportunity for us to broaden our immersive experience of the Indian movie-making industry and undertake Bollywood movies post-production, with the promise to deliver 20 Indian titles per year in ICE IMMERSIVE® format. After working with all Major Hollywood Studios, this marks a momentous milestone for ICE THEATERS, and we could not be more thrilled to start this new adventure alongside luxury cinema chain PVR CINEMAS”.

Pic Credit:avianwe.com