Archive: October 14, 2022

Business

‘Let Feelings Shine’ with Matrimony.com

Oct 14, 2022 by Mansi Praharaj 0 Comments

Mumbai, October 14, 2022: On the occasion of Karwa Chauth, Matrimony.com launched a social message on ‘mutual love & understanding’.

The video starts with the wife questioning her husband as to why does he fast, and reels names in their circle saying none of the men observe a fast for Karwa Chauth.  Husband retorts with anger for this taunt from the wife saying ‘If you can fast for my long life, can’t I fast for yours? It’s my choice’.  Then we see the wife closing her laptop on which she was working on and brings in a plate with some eatables and water and starts to drink the water breaking her fast, and saying ‘if you can fast for me, then I can break my fast for you.  The video ends with each of them sharing the glass of water and feeding each other with the message ‘let feelings shine’.

Talking about the social message, Arjun Bhatia, Chief Marketing Officer, Matrimony.com, said, “we wanted to highlight ‘mutual love & understanding’ as the centre point of every marital relationship. The campaign is an interesting take on a modern-day couple celebrating Karwa Chauth with an unexpected twist beautifully highlighting the love, concern, and care between them. Matrimony.com has always stressed on ‘Happy Marriages’ and this campaign highlights the essence of that”.

Karwa Chauth is observed annually by married women from Hindu communities who hold a fast for the long life of their husband. The fast is followed for the safety and prosperity of their husband.  This year the festival falls on October 13th, 2022. The festival is observed with much fervour by most of the women in the Northern and Western parts of India where they do not take any food or even water for the entire day.

Business

India It Spending Growth Remains Resilient Despite Strong Global Headwinds, Says Idc

Oct 14, 2022 by Rabindra 0 Comments

INDIA, October 14, 2022 – According to the latest data released by IDC’s Worldwide Black Book: Live Edition, Indian IT spending will grow by 13.8% in 2022 down from 25.3% in 2021. IT spending includes spending on hardware, software, and IT services excluding telecom spending, business services, and some emerging technologies, which are included in the ICT Spending taxonomy. The overall drop in IT spending growth considers the recovery sentiment pervasive in Q1 2022 and the drag due to the weakening economic scenario in Q2 2022 onwards. The contraction in IT spending is due to reduced consumer technology spending. Enterprise technology spending is stable as enterprises continue to protect their budgets and are managing by reallocating resources to needed items.

“Based on the current forecast of a mild global recession, we expect IT spending of Indian enterprises to demonstrate resilience in the short term,” says Vinay Gupta, Research Director, IT Spending Guides, IDC Asia/Pacific. “Indian enterprises continue to focus on their digital innovation initiatives, business operations resiliency, and customer experience programs. However, enterprises are keeping a sharp eye on global events,” he added.

India IT Spending Growth Remains Resilient Despite Strong Global Headwinds, Says IDC

Enterprise IT spending has been stable as businesses continue to protect IT budgets in the short term. An ongoing IDC survey of Indian enterprises indicates that, on average, six out of seven enterprises either plan to keep or increase their 2022 IT budgets to what was initially planned. Despite the increasing cost, demand for IT infrastructure, software, and IT services is not slowing down. Digital transformation and IT modernization are prioritized to increase or maintain the competitiveness and efficiency of business operations. Spending on cloud, security, AI, and automation will grow as enterprises transform themselves to be future-ready. Spending on digital transformation is expected to grow by 19.6% in 2022 as per IDC’s Worldwide Digital Transformation Spending Guide released in April 2022.

India IT Spending Growth Remains Resilient Despite Strong Global Headwinds, Says IDC

Consumer IT spending, which recorded strong growth in 2021, is under pressure. Sales of PC, notebooks, hardcopy peripherals, and tablets are expected to grow, albeit at a subdued pace this year due to less pent-up demand and the tail end of buying cycle, which started in 2021 due to the pandemic. Mobile phone shipments declined for the third consecutive quarter in Q2 2022. Mobile phones constitute almost 60-65% of consumer technology spending in India. High prices due to rising inflation and unfavorable exchange rates will negatively impact the spending on mobile phones and, thus, the overall consumer technology spending growth. Even after considering the festive period of heavy promotional discounts in Q3 and Q4 of 2022, overall market growth by shipment and value for mobile phones, PC, and notebooks will be lower than that of 2021 and reach pre-pandemic levels. Expectations are that introducing 5G services in urban areas will induce mobile device refresh, albeit at a higher price point.

The post-pandemic recovery of the Indian economy in late 2021 and early 2022 faces multiple headwinds. Inflation, global geopolitical tensions, devaluation of the rupee against the US dollar, a slowdown in global growth, and increasing interest rates are risks to economic growth. They are increasingly interwoven and uniquely impact each Indian business. The risk of recession worldwide has continued to rise amid increasing inflation and the expectation of a tightening monetary policy. The Indian economy faces similar challenges and enterprises are turning cautious during these uncertain times. Expectations are that India’s GDP growth will be at risk in 2023 given the global headwinds, slowing down IT spending growth. A lot will depend on RBI’s monetary policy going forward and the government’s public CAPEX push, industrial capacity utilization, and improvement in the infrastructure sector.

In a special edition of IDC’s State of the Market webinar, Stephen Minton, IDC’s Program Vice President for Customer Insights & Analysis, explains the impact of a global recession and how an organization can identify critical areas for contingency planning. Watch the State of the Market: IT Spending & Recession Impact by Industry- HERE.

IDC’s Worldwide Black Book: Live Edition is updated monthly with the latest IT spending forecasts for annual growth across 100 countries.

Business

ELLE DECOR Brand and Mont Blanc Ventures announce the launch of their first ever fashion multi-brand home store in India

Oct 14, 2022 by Rekha Nair 0 Comments

New Delhi, October 2022: Mont Blanc Ventures PVT ltd, a company based in UAE, helmed by President Rohit Malhotra, with offices in Bangalore and Gurgaon, has signed a licensing agreement with the ELLE DÉCOR brand, owned by the Lagardère Group (French conglomerate) to open the first fashion multi-brand home store in India.

Many international brands such as Hugo Boss, Lacoste, Kenzo, DKNY, Donna Karan, Tommy Bahama, Diesel, Yves Delorme, Halcyon Days, Jalla Paris, are just a few names that will be displayed and sold from this format.

This retail format “ELLE DECOR” will offer a wide array of top-quality items in bed linen, bath linen, kitchen linen, tableware and accessories. Having a dedicated section for each brand, the format is positioned as a one-stop destination for premium home fashion brands/products to be launched in Tier 1 and selected Tier 2 cities of India. To be launched in premium malls/ selected high streets. ELLE DECOR store will have 2 different formats, first one is express format having a size of 3000-5000 SQFT and a large format with an area of more than 8000 SQFT.

Mont Blanc Ventures will roll out its first large format store in October 2022 at Golf course road Gurgaon.

Mr. Camille Thelu, Vice President & Managing Director, Lagardère Active Enterprises EMEA & India, said, “We’re thrilled to launch this first ever ELLE DÉCOR stores in India with the Mont Blanc Ventures team. Our united expertise enables us to enhance a stylish combination of home brands in the Indian market.”

Mr. Rohit Malhotra, President, Mont Blanc Ventures said, “ELLE DECOR is a reputed international and aspirational brand. We pride ourselves in partnering with Lagardère Group to launch India’s first premium multi brand format of home fashion. India is an emerging market and this retail format will aim to offer premium brands to our customers.”

Technology

aCommerce X Galderma: a Philippine Success Story

Oct 14, 2022 by Neel Achary 0 Comments

Galderma, from Innovative Strategies to Philippines Marketplace Leader 

BANGKOK, Oct 14, 2022 – (ACN Newswire) – With a unique heritage in dermatology as well as decades of cutting-edge innovation, Galderma is the leading company solely dedicated to advancing dermatology and skincare solutions. Through trusted partnerships with healthcare professionals, Galderma ensures to meet individual consumer and patient needs with superior outcomes and offers cutting-edge, premium brands that fit people’s individual needs, across the full spectrum of dermatology through aesthetics, consumer care, and prescription medications.

As the market leader in the Philippine-derived Sensitive Skincare Market, and its leading Consumer brand, Cetaphil was eyeing a move online. In addition to its range of classic best-sellers, including the cult-favorite Gentle Skin Cleanser, Cetaphil has introduced new ranges in recent years, including Cetaphil Baby, and Cetaphil Pro AD Derma, and Cetaphil Bright Healthy Radiance which was launched at the onset of the COVID-19 pandemic. With the emerging consumer trend for science-driven skincare, Galderma knew the potential of expanding its reach and introducing its brand benefits to a broader audience.

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E-commerce Market Entry

Galderma was determined to establish a presence in the newly minted playground that is e-commerce. The opportunity presented itself when COVID-19 hit. E-commerce boomed and became a significant priority for the group’s strategy. Being the market leader for sensitive skincare in the offline retail space, Galderma was determined also to secure its top position in the online marketplace leaderboards.

The Challenge

Galderma identified the strong presence of competition in the online market, and specifically in online marketplaces such as Lazada, Shopee, and Zalora. These competitors have been in e-commerce for a number of years now and knew how to operate in an online environment and win the market. This means that Galderma needed a rapid go-to-market strategy with the accumulated know-how and technology to utilize the major market shift.

Choosing aCommerce

The aCommerce account management team was able to recognize a gap in the market and proposed an innovative approach to enter a highly saturated market. Galderma entered a client partnership agreement with aCommerce for end-to-end services, including e-commerce platform design and development, performance marketing, order fulfillment and warehousing, delivery and logistics, customer service call centers, creative production, marketing planning, and strategy, and channel management.

With aCommerce as the largest end-to-end e-commerce enabler in the region, processes are more streamlined, reducing long-term unit costs operating under the economies of scale principle.The aCommerce team started formulating Galderma’s strategy on multiple channels such as Lazada, Shopee, Zalora, Edamama, and now expanding outright services to Grab.

The Strategy

Using keyword and search data, the aCommerce analysis of the market has shown that consumers are shifting towards dermatologically-backed, and science-driven products in the skincare industry, where consumers are increasingly well informed and constantly looking for each and every ingredient in the product.

The online consumers are very well aware of ingredients and their benefits, and the aCommerce team highlighted Galderma’s quality ingredients and supporting science in each campaign, assets, search ads, and throughout the brand’s online presence. While focusing on educating consumers about Galderma’s benefits, the team knew how to balance the premium brand positioning of Galderma together with the marketplaces promo-driven audience and created a strategy that complemented the brand’s position in the market.

Collaboration, Technology, and Creative Thinking

Data presented by aCommerce allowed Galderma to execute bundling and sampling strategies shifting assortments that started with 50+ SKUs to a selection that is growing by the day. Using the analytics of consumer behavior, the team’s analysis detected that consumers usually purchase specific items together, allowing Galderma to respond quickly to the shifting demands by creating the right bundles.

Success and Achievements

The aCommerce team achieved success for Galderma, utilizing their extensive market experience working with the top brands from various industries, relationships with platforms and marketplaces, understanding of the market, focus on innovating their own systems and technologies, and a dedicated team that embodies the aCommerce DNA.

aCommerce (SET: ACOM) revolutionized e-commerce enablement with a cutting-edge platform & technology stack, EcommerceIQ, and proprietary software, including innovative omnichannel management software. aCommerce drives brands to achieve e-commerce goals with high-performance digital marketing, online store development & management, data & analytics, customer care, fulfillment & delivery services. Visit https://acommerce.asia.

News

Edu Bedia: We played for the win till the final whistle

Oct 14, 2022 by Praveen 0 Comments

Mumbai, October 13, 2022: The first chapter in Carlos Pena era at FC Goa saw the Gaurs start off with a bang, was followed by a lesson in humility, and ended in utter delirium courtesy of a winner at the death. In his first match as Club captain, Brandon Fernandes made his mark early on with a goal within the opening 10 minutes whilst Edu Bedia scripted the final touches of the victory over hosts East Bengal FC at Kolkata with his last-minute winner.

Brandon’s goal in the seventh minute not only showcased his individual brilliance but was also a glimpse into the potential as to how good the FC Goa attack can be in the days to come.

“It was indeed a special goal, and playing in front of fans made it all the more special. But beyond all this, I want to commend the team’s efforts. We fought hard and got what we deserved,” he said to fcgoa.in after the match.

“Now, we have to build on this good start. Everybody is working to the best of their abilities, to get better and stronger with each day.”

Edu Bedia and magical goals, the best love story

The other star of the night, Edu Bedia, was also quite ecstatic with the result with his 11th goal in the ISL eventualising three crucial points to start the campaign. .

“Today’s goal, just like the one in the Durand Cup final, gave us an important win as well, and ultimately that’s what matters the most,” the Spaniard stated following the game.

“The match was tough – but that’s always the case with season openers. There was slight nervousness within the team, but in the end, we saw a lot of positives too. We held on, played for the win till the final whistle and backed each other during tough phases. It’s always very important to start off well. Last season, the three defeats to start the campaign took the winds out of our sail. We knew how important getting the win was.”

Carlos Pena lauds team character

FC Goa’s win in the season opener also meant a winning start to Carlos Pena’s tenure as the Club’s head coach. The former Goa stalwart, though, kept the praises reserved for his players.
“My boys deserve the win. They had a lot of faith till the last moment. They tried to attack and create half chances till the last moment,” the gaffer said.

“In the first half, we started with a great personality. We tried to control the game with the ball, by playing in the opposition half and creating chances. We suffered a bit in the second period, lost some balls and East Bengal started creating problems. But during the closing stages, we started passing forward and were playing in their half.

“The players who came off the bench made a lot of passes as well, and added strength. We finally got the gift we wanted through Edu’s goal.”

With FC Goa starting their first three games away from home comforts, the Spaniard sounded out his feelings about returning to Fatorda and playing in front of the Gaurs’ faithful.

“We will reunite with them soon, at Fatorda. We have two more away games prior to that, and we’re trying to get the most points so that we can arrive for the first home game at the Fatorda with the best feeling and the best position in the table. We feel their support when we’re playing both home and away, and this victory, these three points are for them,” he signed off.

Education

Modern English School, Kahilipara proudly hosts Inspirus Higher-Ed Northeast Roadshow 2022

Oct 14, 2022 by Mansi Praharaj 0 Comments

Guwahati, October 14, 2022: Modern English School, Kahilipara, Guwahati, one of the premier educational institutions in the country, is proud to announce its strategic collaboration with Inspirus Education, India’s leading study abroad consultants, for their grand Higher-Ed Northeast Roadshow.

The roadshow (career fair) aimed to promote higher education learning in India and across the world and witnessed the participation of more than 30+ esteemed universities. These universities have carved a distinctive reputation in domains including Engineering, Medicine, Law, Liberal Arts, Social Sciences, International Relations, Business, Finance, and much more and offer specialized courses to best meet the specific requirements of students.

The roadshow spanned several key cities in the Northeast region, including Kaziranga, Tezpur, Jorhat, Dimapur, and Guwahati, before landing at Modern English School to offer 360-degree support and career counselling to students from class 10th to 12th.

For students at MES, the roadshow served as a powerful platform to meet counsellors from top global universities who detailed them about the universities, courses, scholarship criteria, etc.

Sharing her delight in the participation of MES in the roadshow and its benefit to students, Mrs Jonali Das, Principal of Modern English School, said, “I am delighted that our students had the opportunity to interact with counsellors from top universities. This event has fetched them an extensive understanding of relevant and lucrative career options and realising their strengths. Modern English School has been at the forefront in endorsing such initiatives and raising career awareness among students and will continue to set new benchmarks in the future.”

Similarly, Abhinav Gogoi, Vice President, Business Development and Outreach at Inspirus Education, said, “The Northeast Higher-Ed Roadshow was aimed to get schools, students, parents, and higher education institutions from India and abroad to come on to one platform. This will create a strong awareness of multiple possibilities for careers, course choices, and scholarships and create accessibility for admissions at some of the best universities across the world. The success of this roadshow is a testament to our commitment to offering best-in-class counselling to students who aim for a rewarding career journey abroad. Our highly proficient team offers 360-degree support to students right from application to placements, ensuring a smooth experience. We will continue to roll out such ambitious initiatives in the future to help the students accomplish their career objectives and land their dream jobs. We also thank all our stakeholders for supporting the cause.”

Business

Hello Tempayy – a new and versatile bean protein launches in Delhi & Gurugram

Oct 14, 2022 by Rekha Nair 0 Comments

Siddharth Ramasubramanian, Founder and CEO of Hello Tempayy

New Delhi, Gurugram : Time to give your taste buds a much-needed respite from the traditional vegetarian protein options. Vegolution, a Bengaluru-based food startup, has launched – Hello Tempayy, a super bean-based, easy to cook food that can be adapted across cuisines, meal occasions and cooking styles, in New Delhi and Gurgaon. This expansion comes close on the heels of the brand’s successful launch in Bengaluru, Hyderabad, Chennai, Coimbatore, Kochi and Mumbai in its first year of operations. Tempayy (also known as Tempeh or Tempe) is a delicious, nutritious, wholesome and 100% vegetarian protein-rich food made by fermenting the best quality non-GMO soybeans. This tasty, ready-to-cook offering is a new source of balanced nutrition for vegetarians and conscious foodies seeking to add variety to their meals. Hello Tempayy, is currently available in six variants: Natural, Spicy Peri Peri, Simply Sriracha, Peppery Szechuan Chilli, Roasted Chettinad and Spiced Tawa Masala. The bold flavours developed by Vegolution will reveal new and unexplored tastes to the modern Indian palate through its range of Hello Tempayy ready-to-cook products.

Data from the Indian Dietetic Association (IDA) in 2018 indicates that at least 84% of Indians are protein deficient, which leads to associated health conditions. Through this new age offering, Hello Tempayy offers the perfect mix of great taste, versatility, and balanced nutrition to break the monotony of vegetarian protein options on the main plate. Numerous other reports over the years also highlight that Indian vegetarians have poor levels of Vitamin B-12 and more than 50% of the women in India are iron deficient. Rounding out its nutrition profile, Hello Tempayy products are fortified with Vitamin B-12 and iron, making them a one-of-their-kind superfood. With great flavour absorption, a hearty texture, and a mild nutty flavour, this is the perfect ingredient to add variety to daily diets. It is easy to cook and can be seamlessly incorporated into a variety of cuisines making it perfect for curries, stir-fries, kebabs, rolls and so much more.

Siddharth Ramasubramanian, Founder and CEO of Vegolution, said, “In-depth primary research has shown us that vegetarian Indian consumers crave variety and are usually unable to meet their daily protein requirement. Vegolution’s Hello Tempayy will offer vegetarians, fitness enthusiasts and people who want to make conscious food choices, a range of products suitable across meals and cuisines. More importantly, it will bring flavours and textures that fit the Indian taste profile. We are focused on encouraging people from all walks of life to build a healthy and enthusiastic relationship with food.”

Aiming to take people from protein-deficient to protein-positive with a product range that can be embraced as a staple by conscious foodies, Hello Tempayy products are manufactured in custom-built facilities in Bengaluru and more recently in Pune. Priced between ₹ 145 and ₹ 165 for 200 gm. packs, customers can buy their choice of Hello Tempayy products in Delhi and Gurgaon on www.hellotempayy.com , and select e-commerce platforms. Hello Tempayy, is also available on Amazon, Big Basket and in over 250 select stores across Bengaluru, Chennai, Coimbatore, Kochi, Mumbai and Hyderabad including Nature’s Basket, Namdhari’s and other regional chains.

Tempayy (traditionally spelt Tempeh or Tempe) dates back several centuries and is made by a natural culturing and controlled fermentation process that binds soybeans into a cake form. It is packed with protein and fibre, while being low in carbs, giving vegetarians, fitness enthusiasts and conscious foodies a delicious, nutritious, and versatile, plant-based, protein-rich food. Research has shown benefits for overall health, including muscle gain and weight loss. It is also a great food option for diabetics. Tempeh is the best kept protein secret for consumers looking to make healthy food choices. Dairy-free and gluten-free, it is also low in saturated fats and carbohydrates and good for the gut.

Health

Women Inspiring Network Organized an Awareness Campaign on Breast Cancer

Oct 14, 2022 by Rabindra 0 Comments

New Delhi, Thursday, 14th October 2022: Women Inspiring Network (WIN), an inspirational storytelling network that creates, shares, informs & inspires women, organized a Breast Cancer Awareness event on 12th October 2022 at Kylin, Ambience Mall, Vasant Kunj. The event was attended by Angelique Dhama, CEO, of Obeetee Retail; Ishita Yashvi and Swati Suri, Entrepreneurs and Content Creators; Sneh Jha, Director, Marketing & Communications, Accor India & South Asia; Rajat Gulati, Marketing Head Ambience Mall; Sourav Khanijo Founder Kylin; Ruchi Rupramka, Makeup artist, Padmashri Dr. Pramod Kumar Julka, and Gayatri Skhri, Makeup artist among others. The event was supported by KZ07, Ambience Mall, and Discovering Hands India.

Women Inspiring Network Organized an Awareness Campaign on Breast Cancer

The panel session was organized, where Padmashri awarded Dr. Pramod Kumar Julka, the leading oncologist talked about the issues that lead to breast cancer, alarming symptoms, and precautions that need to be focussed. The Breast Cancer survivors shared their inspiring winning stories and experiences with the guests. The event also saw the demonstration session by Discovering Hands team on identifying symptoms by oneself.

Stuti Jalan Founder of, the Women Inspiring Network (WIN), said, “It is the responsibility of each member of the society to be aware of Breast Cancer and educate themselves on how best they can support our fellow members in their fight against it. With this goal in mind, we have taken this initiative abiding by our social responsibility and with the motive to educate society. We eagerly look forward to an evening where women from across the fields of Doctors, Entrepreneurs, Entertainment, and media, among others, will be coming under one roof to support this important cause and generate a much-needed conversation on the topic. The aim of the event is to create awareness about Breast Cancer and make strides to ensure that every woman has access to the resources, consultations and support that they require to power through this fight.”

Breast cancer is the leading cause of cancer death among women and the fifth leading cause of cancer death overall. Regardless of medical advances, everyone knows someone diagnosed with the disease. Breast cancer is the most common cancer in Indian women. According to the Union Ministry, with a 25.8 percent occurrence rate and a 12.7% mortality rate per 100,000. Inequality characterizes the global burden of breast cancer mortality. Women Inspiring Network (WIN) encourages women to take precautions and steps to detect it early when it is more treatable and reduce the number of cases in the country.

Business

Taste Indulgence in Every Bite ; Nawabi Kababi’s Scrumptious Fare of Kebabs Will Leave Your Tastebuds Singing

Oct 14, 2022 by Mansi Praharaj 0 Comments

Heaping plates of succulent meaty delicacies along with smoky vegetarian specialties, Nawabi Kababi is a haven for all kebab lovers. The menu is steeped in relishing mouth-watering dishes and invites everyone to a spellbinding rendezvous with ‘Purani Delhi ke kebabs’.

Nawabi Kababi is the brainchild of two friends Harmail Singh Khattar and Hardik Aggarwal under the company Gurjyot Impex. Ambitious and innovative, Hardik has done his education partly from Simon Fraser University and completed his degree from Swiss Business School. His varied experiences, entrepreneurial skills, and creative thinking inclined him to venture into the food industry. Harmail’s love for food began at a young age and grew up relishing global food and experience in over 15+ countries. After completing his schooling from G.D Goenka Public School, Vasant Kunj, he went on to graduate from Simon Fraser University in Canada. His deep-rooted love for food and kebabs led to the birth of Nawabi Kababi. 

The name ‘Nawabi Kababi’ encapsulates the sheer feeling and joy of eating like a Nawab, with over 50 types of mouth-watering kebabs to choose from. Big-time foodies, Hardik and Harmail would go to great lengths travelling to Old Delhi and Jama Masjid to find good kebabs and tikkas. The satisfaction of relishing Mutton Barra, Karim rolls, and Qureshi Seekhs remains unparalleled. The two wanted all of Delhi NCR to experience ‘Purani Delhi ke kababs’, from the comfort of their homes while watching Netflix.

The menu at Nawabi Kababi is crowd-puller with melt-in-the mouth Shahi Mutton Galouti, Malaiwala Murgh,  Zafrani Chicken, Purani Delhi Mutton Seekh, and Gilafi Mutton Seekh. Sparks fly from burning charcoal at the cloud kitchen, which turns the spiced meat into delicious offerings. A variety of delicious vegetarian options by the brand include – succulent Awadhi Galouti Kebab, Lucknowi Bharwan Aloo, Bharwa Khumb ( Mushroom), Punjabian da Paneer Tikka and an all-time-favourite Malai Wali Broccoli. There is also a range of curries and biryanis to choose from and all dishes are served with the freshest Green Chutney.

A special brand like Nawabi Kababi is backed by an entire team of highly skilled and creative professionals. The head chef has trained at prestigious and well renowned hotels in New Delhi with over 10 years of experience working in some of the top restaurants in Dubai handling the Tandoor section.

The cloud kitchen located in Lado Sarai delivers to Delhi NCR through their own website and Zomato and is operational from 1 PM to 11 PM except Tuesdays. At the brand, safety, hygiene, and freshness of the food is of utmost priority. The cloud kitchen strictly adheres to FSSAI Norms and follows the American food safety standards. The chefs wear hats, gloves while marinating and take proper precautions to store meat and dairy. 

Speaking about the brand, Founders Harmail and Hardik said “ Nawabi Kababi has the essence of Purani Delhi. While researching our entire team tasted the best kebabs in Purani Dilli and perhaps the world. You will rarely find a place that delivers over 50 types of kebabs to your home with 100% compostable packaging”.

In the foreseeable future, the brand plans to focus on opening several cloud kitchens in North India – Delhi NCR, Haryana, Punjab, Uttar Pradesh, and Himachal. Simultaneously, the long term vision is to open physical outlets for Nawabi Kababi. 

Experience a Nawabi feast filled with perfectly spiced kebabs, curries, and more with Nawabi Kababi!

News

Nickelodeon’s Motu Patlu Celebrate a decade of Unshakeable Love and Leadership

Oct 14, 2022 by Neel Achary 0 Comments

14th October 2022; Mumbai, India: Engaging young viewers with indigenous stories and adorable characters, India’s leading kids’ entertainment channel, Nickelodeon has continued to be No.1 position in the kids’ category for eight consecutive years. India’s biggest toon icon – Motu Patlu has been a big part of this success story. The adorable and loved duo are now celebrating 10 years of their fantastic journey of becoming the ultimate global icons. From being born as characters in kids’ magazine Lotpot, to coming to life on television to being the first ever Indian animated character duo to have their statues at Madame Tussauds, Delhi, Motu Patlu’s meteoric journey has been unmatched. The everlasting bond with young viewers that now extends across OTT, consumer products, games and beyond is filled with milestones at every stage. Brought to life by Nickelodeon along with Cosmos Maya, the legendary Motu Patlu today reaches out to over 289 million viewers in 7 languages across the length and breadth of India. Here is recapping the most memorable and winning moments of India’s favourite Nicktoon’s #10tastic journey.

Victory with viewership

With an early achievement of being the highest-rated slot on Nick, Motu Patlu began its success story within the launch week itself in 2012 and since then continues to stay at the top and relevant a decade later, giving the category a much-needed impetus. A testimony to Nickelodeon’s challenging DNA, Motu Patlu’s exponential growth is visible through its current top position on the channel, contributing 45 percent to Nick’s total ratings and featuring amongst the top 5 shows of the category week on week.

Growing Global Fandom

With digital distribution, love for Motu Patlu has crossed national boundaries as they continue to entertain its young viewers across continents in different languages. With a screen-agnostic approach, Motu Patlu has delivered and entertained young viewers with 1000+ stories across 560 episodes, 25 movies, and 20+ games across iOS and Android further growing its fandom across the globe. In 2018, Google Trends declared Motu Patlu as the most searched Indian TV show in the world, making it one of the most significant milestones for the dynamic duo.

Building Advertiser Trust

Motu Patlu’s strong values, fandom and ratings have made way for integrations beyond FCT through product licensing, brand films, in-content product placements, adding significant brand building for advertisers in India. Motu Patlu’s popularity has led to patronage from leading advertisers including Colgate, Casio, Parle Products, Pratap Snacks, Perfetti Van Melle, ITC, Dabur among others.

Speaking on the fantastic decade of Motu Patlu, Nina Elavia Jaipuria, Head, Hindi Mass Entertainment & Kids TV Network, Viacom18, said, “Nickelodeon has truly been revolutionary in changing the face of kids entertainment in India. Ten years ago, the Indian kids’ entertainment category was in need of indigenous characters and stories and Nickelodeon, with the launch of Motu Patlu, successfully paved the way. With Motu Patlu, we built not just endearing characters but an iconic brand that has gone to be a category gamechanger amongst all stakeholders- kids, parents and our advertisers. We are thankful to our patrons and delighted on completing 10 very successful years and look forward to the next 10 with enthusiasm and zeal.”

On capturing young hearts and minds through its decade-old IP ‘Motu Patlu’, Anu Sikka, Creative, Content & Research, Kids TV Network, Viacom18, said “A decade ago, when we decided to give life to Motu Patlu on television it was a leap of faith. Not only were we introducing kids to our first homegrown indigenous IP but also introducing kids to two adult but adorable characters in a world dominated by international kid toons. Apart from being an exemplary piece of great storytelling, it is the affability and relatable camaraderie that made the duo a runway hit. From being launched as our homegrown IP to becoming global icons today, Motu Patlu’s width and depth of stories and immense fandom makes it the most successful and largest kids IP in the country. Motu Patlu’s success is a testimony to our deep understanding of kids content and propels us to continue tapping white spaces, launch new IPs and enthrall kids with great stories and characters for India. We are extremely thankful to Lotpot and Cosmos Maya for being a part of this legendary success story.” 

“Motu Patlu have grown to become icons that have carved a space for themselves in India’s story of homegrown toons and we are elated on being a part of this journey. We are very happy that we were able to bring characters to life that have become an intrinsic part of a kid’s childhood. We are delighted to have partnered with Nickelodeon on this journey which was truly visionary and one that opened avenues for growth for animation industry in India.” said Ketan Mehta, founder & MD, Cosmos Maya.

10tastic Promotion Plans

Celebrating Motu Patlu’s 10tastic Birthday, Nickelodeon pulls out all stops with an all-encompassing marketing blitz which will include on-air, on-ground and digital promotions across the Nickelodeon franchise, along with a robust activation with mommy networks and influencers. Moreover, top kid influencers and new age content platforms are being engaged with reels, stories and posts. Driving interactivity, the kids’ franchise has initiated a dance challenge, giving viewers a chance to feature on Nickelodeon’s social media pages. Furthermore, leveraging its network’s strength, brands within the network will join the celebration by engaging in a fun banter on Twitter and other social handles to share some of the best Motu Patlu moments!

Toon icons Motu Patlu over the last decade provided unparalleled engagement and happiness to kids. The next decade will see them break new ground, set new benchmarks and create many more winning moments.