Archive: October 14, 2022

Latest study recognizes India Gate as the World’s No. 1 Basmati Rice Brand

Bengaluru, 13th October 2022: The aromatic Basmati Rice is a staple across households in India. According to a recent research study on the Global Basmati Rice Market, the iconic grain is witnessing huge demand owing to its high quality, premium appearance, and distinct taste. India Gate, the flagship brand of KRBL, has been recognized as the world’s No. 1[1] Basmati Rice Brand in a market study conducted by a leading global research company.

The quantitative study by Mordor Intelligence covers research of White and Brown Basmati Rice Category across continents like Americas, Europe, Asia-Pacific, and Middle East & Africa. The research has been done using methodologies like Primary & Secondary Research, Data Triangulation and Insight Generation.

Mordor Intelligence, a leading global research company founded in 2014 has been conducting studies providing insights to 4000+ enterprises across 100+ countries across multiple industries.

Since its introduction in 1998, India Gate Basmati Rice, has been working continuously to deliver its purpose of enriching lives through Basmati Rice, a nutritional wonder of nature. Over the years, India Gate has developed a successful global consumer franchise, as evidenced by the fact that it is exported to over 90 countries and sells 8+ cr. packs annually. The grains of India Gate Basmati Rice are aged to perfection, which makes them longer, fluffier, non-sticky, and full of beautiful aroma, setting them apart from the others.

Commenting on this, Mr. Anil Kumar Mittal, Chairman and Managing Director, KRBL Limited, said, “With a rich industry experience of more than a century, KRBL Limited has created its place as a world leader in the Basmati rice industry. From the very beginning, our unconditional commitment has been to offer the best quality to our consumers. Today, our flagship brand India Gate Basmati Rice is appreciated worldwide for its premium quality. This latest study recognizing India Gate Basmati Rice as the World’s No.1 Basmati rice brand is testimony to our unwavering commitment to get the best quality basmati on the consumer plates across the world.

In India there’s a huge task ahead to convert a largely unbranded loose market into a branded one. Mr. Mittal adds, “Brand India Gate has tasked itself to drive conversion from unbranded Basmati Rice to branded. There is a well thought out strategy basis robust consumer and category insights that has been put in place to drive this which includes sharp consumer communication, aggressive retail footprint expansion from the current 3 lacs to 5 lacs outlets, distributor expansion in lower population class markets and scaling up digitization to accelerate efforts in this direction”

Products in the India Gate Basmati Rice portfolio are available across leading e-commerce platforms as well as offline modern trade and general trade stores.

What Are Whey Protein Isolates & Which Are the Best Ones?

It’s no secret that protein is an important part of our diet and that we need to consume it every day. Protein supplements are one of the most important supplements or supplement groups of all as they are made up of essential ingredients that are vital to the health and development of our bodies.
Whey protein supplements are often used by athletes and bodybuilders to aid in muscle recovery and repair, and improve fitness as well as performance, as they provide essential amino acids that can’t be produced by the body, alone. Whey is absorbed quickly by the body aiding in quick recovery for the person’s next workout.

What are Whey Protein Isolates?
Whey is a by-product created during the process of cheese production. Whey isolate is a protein powder that has been isolated from whey and is a purer form of whey protein, containing less fat and lactose than whey concentrate. This means that it is a great choice for those who avoid dairy products.
In India, there is a wide variety of whey protein isolates on offer, making it difficult to choose the one most suited to your needs. We, therefore, have researched the offerings in the market to make this consolidated list of whey protein isolates, based on their quality, nutritional values, ingredients, budgets, and other factors to help you choose from the best.

1) BUILD. 100% Whey Isolate

Every day, more Indians are moving towards a healthier lifestyle. While a proper diet and exercise are essential to achieve your fitness goals, the addition of the right health supplements is essential for the repair and recovery of muscles.

One of India’s best protein health supplements is BUILD. 100% Whey Isolate and is made of superior quality whey isolate protein powder, which provides 25 grams of pure whey protein in each scoop. It improves the rate of muscle recovery and helps lose fat quicker. It can be used not just by gym goers, but by anyone who is aiming to lead an active and healthy lifestyle. BUILD. 100% Isolate enriches you with protein and all essential amino acids, thus providing energy and improving stamina. BUILD.’s supplements are at par with international standards of supplements.

This power-packed and tasty protein option is available for Rs. 3,629/- for 1 kg pack and 7,139/- for 2 kg pack on the brand’s website (https://buildyourgoals.com/), and is offered in 2 flavors: Belgium Chocolate and French Vanilla.

2) Optimum Nutrition Gold Standard 100% Whey

As the world’s best-selling whey protein powder, Optimum Nutrition’s Gold Standard 100% Whey uses pure Whey Protein Isolates as the primary ingredient. Combined with ultra-filtered whey protein concentrate, each serving provides 24 grams of all-whey protein and just one gram of sugar.
With more than 20 tempting flavors to choose from, ON’s Gold Standard 100% Whey gives you plenty of ways to keep workout recovery interesting. There’s no doubt this is the standard by which all other whey proteins are measured.
Gold Standard 100% Whey is available at Rs. 3,099/- for the 0.9 kg pack and Rs. 6,479/- for the 2.2 kg pack.

3) Nutrabay Gold 100% Whey Protein Isolate

It is designed to give you a rich protein source for building muscle and faster recovery. It is complemented with an enzyme blend for improved digestion and higher and faster protein absorption. We use one of the highest quality ingredients available in the market to ensure that you get the best results. Our unique, highly researched and best-in-class flavors get you a delicious whey protein shake that you would love drinking every time.
Nutrabay always focuses on creating dynamic, cutting-edge, and result-oriented products. Our brand’s aim is to provide purity with good results without any harmful ingredients. Before dispatching products from our manufacturing facilities there are strict and multiple layers of quality check parameters that help us in delivering the highest standard products.
The series is available at a cost of Rs. 2,829/- for the 1 kg pack and Rs. 5,529 for the 2 kg pack.

4) Dymatize ISO100 Hydrolyzed – 100% Whey Protein Isolate

Dymatize ISO 100 Protein is a superior whey protein supplement that contains 100% hydrolyzed whey protein isolate that facilitates quick digestion as well as absorption. Each serving (30g) of the supplement provides 25 grams of protein. The BCAA content in the supplement helps in restoring the amino acids after a strenuous workout to speed up the recovery of the muscles.
Dymatize Iso 100 Protein is ideal for bodybuilders since it helps in gaining lean muscle and also in quick recovery of the muscles after a vigorous workout. It contains the required level of protein for maximum muscle growth and volume.
Dymatize ISO 100 Protein’s 2.2 kg pack can be purchased for Rs. 10,699/-

5) MuscleBlaze Raw Whey Isolate

MuscleBlaze Raw Whey Isolate is a Whey Isolate product, which delivers 27g of pure Whey Isolate per serving. The product comes with nearly 5.9g of naturally occurring BCAAs and is free from any amino spiking, which essentially means all the amino acids are existing in the raw material itself.
The naturally occurring BCAAs in the product help in reducing muscle soreness when consumed before and after a rigorous workout session. The potent BCAAs include Leucine, Isoleucine, and Valine which aid to reduce fatigue, enhance muscular strength, and rapid muscle recovery.
The product contains naturally occurring amino acids which amount to 27g of protein and is free from any amino spiking to jack up the protein content in the product. All the essential, non-essential, and semi-essential amino acids occur as per the natural profile of the whey protein concentrate.
This series is available at a cost of Rs. 5,899/- for the 2.2 kg pack and Rs. 2,999/- for the 1.6 kg pack.

Through our thorough research, we have been able to come to the conclusion that the supplements in this list are one of the best whey protein isolates that one can buy. These products are all made using the finest practices and ingredients and have been found to deliver great results.

Oncology care in India, still out of reach of most Indians!

 Dr. Ankur Bahl, Senior Director of Medical Oncology and Hemato-oncology at Fortis Memorial Research Hospital, Gurugram

Cancer is certainly growing in incidence. The cause may not be easily attributable to a particular cause but tobacco, alcohol, certain viruses have been implicated in the causation of cancer. Cancer is caused by a complex interplay between the genes, environment, and lifestyle factors. Another reason why cancer is being seen so often is also because of better diagnostic modalities which are able to pick up this disease more frequently than before.

The challenges in oncology practice are still huge in our country. Firstly, cancer in Indian setting is detected at an advance stage. To detect the cancer in initial stage, physicians at community centres and primary healthcare providers should be trained to detect symptomatology of early stage cancer and order appropriate investigations to arrive at a faster diagnosis. Comprehensive Cancer unit is constituted by a team of medical oncologists, radiation oncologists, Surgical Oncologists, and Allied Services. Comprehensive cancer centres are mainly located in metropolitan cities and availability in smaller cities and towns is still a challenge in our country. Other challenges in cancer care in our country includes diagnostic, financial, and hospice care. There is a lack of these resources in India and to make a comprehensive unit available in our setting, we still have got many miles to cover.

Cancer is known as a lifestyle disease and may be closely linked to the way we live our lives. Stress has not been proven to be a risk factor in the development of cancer but our fast paced lives has left us with very little time to take care of ourselves. Fast foods dominate our diet and seemingly healthy foods may have liberal doses of pesticides, in the absence of a strong regulatory body to monitor the same. Polluted air and water further compound the problem. To minimize the risk, one has to address these problems in a concerted manner and on an individual level, ensure that you exercise for at least 3-4 hours a week and consume food after it has been cleaned adequately!

Affordability and Oncology care in India?

Yes, affordability is a big question in oncology. So, it drains out money and empties our bank lockers. But we have seen in last 5 to 10 years that if we use these resources judiciously with the right precision and with the right test, cost of treatment can be reduced. When these therapies were introduced, their cost was enormous. But with the availability of the biosimilars and the generic compounds, cost of therapy has drastically come down. Various government initiative such as, Ayushman Bharat scheme and the companies providing Patient Assistance Program has helped bringing down the cost substantially in last 5-10 years. Nevertheless, it is still beyond the reach of most of our population. We have a long way to go to achieve the target of availing immunotherapy to Indian population.

What are challenges related to Health Insurance in Oncology?

I would like to highlight the fact, that most of our patients or the caregivers don’t have health insurance. Before opting for a health insurance, one must ensure the clause of provision of cancer care. There has been a tremendous rise in the cancer incidence in our country in last few decades. I would say that almost every family has one cancer patient or a cancer survivor. In a way, cancer is an endemic disease and health insurance with a clause of cancer care is must for every family member. There should also be a clause for provision of targeted and immunotherapy which is an emerging treatment option for cancer.