Archive: August 29, 2021

Business, Business World

Here is why small businesses are choosing online marketing over offline

Aug 29, 2021 by Neel Achary 0 Comments

By Kunal Shah| Director | Rank My Business

Running a small business comes with big challenges.

Whether is it finding customers or investors, managing workflow with limited resources, setting up a team, building a brand, bringing in operational efficiencies with limited capital, and tackling unexpected hurdles each day – it wouldn’t be an exaggeration to say that small business owner usually have their hands full. Amidst all of this, we cannot blame them for relegating marketing efforts to the backseat. There just wouldn’t be enough bandwidth, and we totally understand that.

But we are witnessing a welcome shift happening, as a growing group of entrepreneurs is realizing the importance of marketing right from the onset, and not as an afterthought. As a digital marketer, it is even more heartening that most of them are choosing online marketing channels over traditional offline channels. Now, this is not to say that the offline modes don’t work.

After all, traditional marketing, be it a TV commercial, a radio spot, a large hoarding in a prominent location or even POS posters can definitely create an impact. But it is also a fact that all of these require a huge marketing investment to even create such material, and an equally huge, if not higher, investment to distribute it and have it seen – with no guaranteed return on investment. This can be a tall order and a tricky situation, especially for a small business. It isn’t surprising then, that digital marketing is finding a lot of takers among SMEs today. If you are a small business owner who hasn’t yet explored the online marketing realm or is hesitant to try it, I’m sure that you’d be eager to know what is it about digital that makes it tick for others like you.

Here are my top 6 reasons why a lot of startups and SMEs prefer online marketing over offline.

1. A bigger marketplace

Let’s be honest. You could have the largest hoarding in the middle of the city square, or a well-done TVC that airs on prime time television. Despite all this, there is no surety that it would really be seen by all who matter, as there will be physical restrictions of time and space. Thankfully, the digital realm allows you to transcend these limitations to a large extend, and your communication can be seen by a much wider audience, no matter where they are or what time they log on. And given that most people stay logged on all day, it is easy to make the whole world your playground, if you so wish.

2. Precision Targeting

This, in my opinion, is what makes digital marketing really score over traditional, and continues to delight marketers even today. The ability to target, reach and connect with a very specific audience is exclusive to digital. Be it on search, social, in-app advertising, or even display, you will have the power and ability to target people who are more likely to be your potential customers – by demographic, psychographic, and intent filters. You can then avoid wasting time, money, and effort on reaching your audience. If I were to use a metaphor, you need not cast a very wide net and wait in the indistinct hope of catching the type of fish you want.

3. Measurability

This is my second most favourite aspect of digital marketing. Almost everything on digital is accurately measurable, giving it a superior edge over any other form of large-scale, above-the-line marketing. Is your creative hitting the right notes? You can check. Are your social media efforts engaging enough? It is easy to check. Are your ads driving prospects to your landing page? You can check. Is your campaign giving you leads? You can check. I could really go on and on here, but I’m sure you get the picture. The biggest advantage of being measurable is the fact that you can tweak and evolve your campaign as you go along, without having to second guess the results. You don’t even need to spend too much money either to calculate your RoI, as there are many tools available that can do the same.

4. Higher Conversions

Unlike traditional channels, digital marketing channels have proven to provide better conversion rates. Conversion rate basically refers to the percentage of your target audience that performs the intended action. For instance, if the objective of your campaign is to collect leads, and 10 out of every 100 people who visit your landing page fill up your lead form, then that is a conversion rate of 10%. This is possible as online marketing allows you to precisely target even niche audiences, and even tweak your communication and run different campaigns for different target groups, increasing the likelihood of them wanting to engage with your business. And you don’t need to wait till your campaign runs its course to really figure out if it has worked for you or not. You can get almost real-time results, giving you strategic insights to change your campaign mid-way if need be.

5. Accessibility & Customer Relationship Building

In today’s super-competitive landscape, it is very easy to lose customers to other businesses. In such a scenario, building and retaining customer relationships plays an important role in giving your business a competitive edge. Most online marketing channels offer instant feedback and real-time insights, and some even allow the opportunity to directly interact with your target audience and understand their needs better, even after you complete a sale. Using online means, you can not only gain a better understanding of your customers, but can also engage with them regularly, and give them reasons to come back for more. You could also use digital to amplify one-to-one marketing, at scale, to offer a customized experience to each customer. Moreover, retargeting and remarketing tactics allow you to continue being on the radar of your customers and potential audiences.

6. Cost-Effectiveness

Cost is one of the key factors that influence the choice of marketing channel, especially for start-ups and small businesses. Online marketing offers many ways to drive growth and profit at a relatively low cost. In fact, there are so many tactics with minimal or no cost barriers to get started, where you can easily engage with your audiences without having to spend anything. Social media is a case in point, where with creatively engaging and regular updates, you can build a thriving community interested in what you have to offer. SEO and PPC are other tactics that can be extremely cost-effective if used well. You would thus be able to make judicious use of your marketing monies.

To sum this up, online marketing definitely offers a lot of very evident advantages over traditional channels. However, the best marketing mix for you would really be dependent on the nature of your business, product, and service as well as the preferences of your target audience. It would be best to try out different channels to ascertain what works best for you, without dismissing any medium. A lot of businesses even use a mix of online and offline, and it works well for them. But online means are a good starting point for many businesses, and as a small business owner, you should definitely explore that. If you have any questions or wish to have a discussion on how to get started on digital, feel free to reach out to us.

Entertainment

Dazzling ‘Maven Ms Plus Size India’ pageant held

Aug 29, 2021 by Neel Achary 0 Comments

Amarpal Saka was crowned ‘Maven Miss Plus Size India’, Nupur Chatterjee became the runner-up, Riya Das East India, Marry West India, Pooja Raysam South India, and Pareena Batra Maven North India won the title.

New Delhi: Amarpal Saka has crowned Maven Ms. Plus Size India, while Nupur Chatterjee bagged runner-up positions. The dazzling ‘Maven Ms. Plus Size India’ pageant was held in the national capital amid glitterati from different walks of life. The pageant, a signature event of Maven Production, had the exclusive appearance of Rita Gangwani, who trained Manushi Chillar, Miss World 2017, and is a renowned international pageant coach & mentor. The other celebrity guests at the event included Mrs. India Worldwide 2014 Aman Grewal, Fizah Khan, a celebrity plus-size blogger & MTV actress, Cheena Marwaha, a celebrity make-up artist, and Simrat Kathuria, a renowned dietician cum nutritionist. As many as 65 plus-size models from across the country participated in the pageant.

Maven Ms Plus Size India

Complying with all Covid-19 norms as stipulated by the Central and Delhi governments, the event saw a disciplined audience, which enjoyed every moment of the pageant to the hilt.

“Given the continuous support of the audience and other stakeholders, we are confident to take the show even to the international arena and make it globally successful,” said Hardeep Arora, Founder of Maven Production and a renowned pageant organiser. He has also been a winner of the dance reality show ‘Boogie Woogie’.

Arora added, “This event was curated for all those ladies who want to become models but their extra weight comes in the way of their dreams. This show helped break the stereotype of social standards of being perfect and in a certain shape, which is tall and skinny.”

The finale was conducted in three magnificently laid-out rounds. The first round was of ethnic wear, which witnessed the plus-size models sashaying down the ramp in beautiful Indian attires, showcasing the rich culture of India. The second round saw the models wearing Western designer wear. This round also witnessed an introduction by the contestants. Evening gowns round was the final one and the models were in their ravishing best in this. “It went on simply brilliantly,” Arora further said.

Rita Gangwani said: “I am elated at the way the pageant was conducted. It was a professional show. I am happy that Plus Size pageants are coming into their own in India. In the West, the Plus Size clothing and products industry is booming. It is now India’s turn.”

Mrs. India Worldwide 2014 Aman Grewal said, “The contestants conducted themselves with so much of ease. It was an impressive show, indeed!”

Education

Noida International University organized a meet for its Associates Partners !

Aug 28, 2021 by Neel Achary 0 Comments

Noida International organized a meet for its Associates Partners contribution over the past years on 27th Aug 2021.NIU organized Associates Partners Meet 2021-22 where the Associate Partners or representatives of its business associates got to meet the top management.

Noida International University organized a meet for its Associates Partners ! Noida International University organized a meet for its Associates Partners ! Noida International University organized a meet for its Associates Partners ! Noida International University organized a meet for its Associates Partners ! Noida International University 7
Noida International University organized a meet for its Associates Partners !

These meets are the means to develop a cordial relation and strengthen the bond with the APs outside the reigns of work pressure.

It is an absolutely open platform where business associates can voice their views and share their feedback. AP’s have been awarded for their effort and contribution to NIU success.

Business, News

Telangana Govt. to extend all support for Direct Marketing Companies to setup Manufacturing in state: Jayesh Ranjan, Principal Secretary, Govt. of Telangana

Aug 28, 2021 by Rekha Nair 0 Comments

Hyderabad… Telangana Government is ready to extend all help and support to Direct Marketing Companies to set up manufacturing in the state, said Jayesh Ranjan, Principal Secretary Industries & Commerce (I&C) and Information Technology (IT), Government of Telangana. He was speaking at the Telangana Direct Selling Sammelanam 2021 at Hyderabad. Addressing the gathering, Jayesh Ranjan said that direct selling is a 20 years old industry and faced problems in the past due to some companies that cheated customers and committed fraud. Telangana Govt came up with regulations in 2017 for direct selling companies to protect consumer interests. Registration of direct selling companies is to start soon by the centre and will be looked after by Department for Promotion of Industry and Internal Trade (DPIIT). Registration and regulatory framework will be good for all stakeholders including customers, he said. Telangana has good industrial policy and will always encourage companies with good quality products in direct selling, he added.

Further, Jayesh Ranjan said that the state has been on the forefront in direct selling. Along with providing job and self-income generation opportunities, the Direct Selling industry in Telangana would also be expected to encourage MSMEs by increasing their sourcing from them. There is a lot of opportunity for Direct Selling to grow in Telangana and South India, he said. Along with providing job and self-income generation opportunities, the Direct Selling industry in Telangana would also be expected to encourage MSMEs by increasing their sourcing from them, said Mr. Ranjan.

The Direct Selling Industry in Telangana is all set to leverage its potential with a conducive business climate. Telangana contributed 13.15 to the share of business in the southern region with a turnover of INR 292.50 crore, corresponding to 1.74% to national sales in 2019-20, according to the Annual Survey report released by the Indian Direct Selling Association (IDSA). To provide impetus to further growth, IDSA urged the state government to facilitate a registration mechanism for Direct Selling entities in the state.

Speaking at the occasion, V. Prakash Rao, Policy Advisor to Hon’ble CM of Telangana & Chairman, Telangana Water Resources Development Corporation said that the government cannot provide jobs for all. We are seeing a lot of dejected youth committing suicide due to unemployment. Youth can look to direct selling for employment and income generation. Earlier, direct selling was being seen as a second income but things are changing and people are seeing it as a primary income thing. Earlier, mostly women were taking part in it, but now the trend is changing and we are seeing men taking the lead. He expressed his happiness on seeing that 84 percent of the direct sellers were graduates.

The direct Selling industry is looking at Telangana as a preferred destination not only for generating sales but also for establishing production facilities for manufacturing high-quality goods. Leveraging the industry-friendly initiatives of the Telangana Government, various national and international Direct Selling entities are contemplating establishing their manufacturing and support facilities in the State. It is pertinent to mention that Telangana was the third state after Chhattisgarh and Sikkim to adopt the Centre’s Model Guidelines for Direct Selling Industry. The ‘Telangana Direct Selling Guidelines Order 2017,’ was notified by the Consumer Affairs, Food & Civil Supplies Department in December 2017 and provided momentum to the industry thereby resulting in robust performance. IDSA honoured Outstanding Women Direct Sellers of Telangana on the occasion.

Addressing the event, Rajat Banerji, Vice Chairman, IDSA said, “We are thankful to the government of Telangana for providing regulatory clarity to the industry and urge the state government to facilitate a registration mechanism for Direct Selling entities operating in the state.” The industry indicators suggest that Telangana has all wherewithal to take the direct selling industry to the next level in terms of growth, technology integration, employment or income generation, empowering women and MSMEs, policy reforms.

Thanking the guests and audience, Vivek Katoch, Treasurer, IDSA said, “Telangana needs to leverage its strengths. Market drivers are already there with a robust regulatory ecosystem and the use of technologies. These factors are expected to attract more direct selling entities to increase their investment in the state.”

Chetan Bhardwaj, General Manager, IDSA made a detailed presentation on various aspects of the Direct Selling industry and expressed gratitude to the Principal Secretary for giving assurance to create a conducive business climate by addressing the concerns of the industry. Telangana has about 90,000 direct sellers which comprise 44,000 women. The top three Direct Selling segments are Wellness & Nutraceuticals, Cosmetics – Personal Care, and Home Care.

The Direct Selling industry has been providing sustainable self-employment and start-up opportunities to millions of people in the country including the state of Telangana. Direct Selling has also become a significant source of income, especially for youth and women in the state. The industry also contributed significantly by way of taxes to the state exchequer.

Entertainment

Pyaar Tumse’ featuring Salman Ali , Tiger Pop with the Hit pair Parth and Ishita Chauhan from Himesh Reshammiya’s super hit album, Moods with Melodies is OUT NOW

Aug 28, 2021 by Rekha Nair 0 Comments

Himesh Reshammiya has had a very busy 2021. From releasing blockbuster hit albums back to back, to launching new talent, the man has been unstoppable ! Every album so far has garnered millions of views, audio streams and has touched hearts across the globe.

Himesh is known for giving breaks to new talent via Indian Idol platforms and more, such as the first song from his album Moods with Melodies titled as Tere Bagairr was sung by Pawandeep and Arunita and became an instant chartbuster, it was composed by Himesh himself and the lyrics were by Sameer. Now, he has released the much awaited second song from the blockbuster album which boasts of previous Indian Idol winner Salman Ali along with previous Super Dancer winner and a dancing sensation Tiger Pop with the Hit pair Parth & Ishita Chauhan.

Speaking on the release of Pyaar Tumse, as the song is now out, Himesh said that, “I am extremely excited to release Pyaar Tumse, which is a Shivranjani raged based tune in a very contemporary beat featuring Salman Ali and Tiger Pop who today are 2 icons of music. And dance . Parth and Ishita have already been accepted with open arms by the audience as their previous song Tere Bagairr from Moods with Melodies itself was a huge super hit. Therefore the whole combination of this melody in the mood ashiqana zone with these contemporary beats and raag based approach is very fresh and a treat for all music lovers.”

gaming

Things you should know about fantasy sports

Aug 28, 2021 by Rekha Nair 0 Comments

Who hasn’t dreamt of assembling their own sports team or having the power to draft players of their choice? Well, fantasy sports platforms give you the ability to do just that. As the world around us goes digital, fantasy sports are becoming increasingly popular among sports enthusiasts. But, why are fantasy sports so popular? The short answer could be that it offers us a way to go beyond watching a sport like cricket, football, kabaddi, basketball, etc. Through fantasy sports, we can immerse ourselves in the game and test the knowledge and skills we possess in a particular sport. What’s more, even if you don’t have expert skills or knowledge, fantasy sports offer a way to develop said skills.

So, without further ado, here are some facts that you probably didn’t know about fantasy sports:

The industry is booming

In fact, the Indian fantasy sports market is set to grow to $3.7 billion by 2024. Over the past decade, the country’s fantasy sports market has grown by 700%, witnessing a 2,500% spike in the total number of fantasy sports users. With so many people turning to fantasy sports, one can safely say that the industry will continue to grow in years to come.

It’s legal

Since fantasy sports are based on skills and not luck, it’s not betting. That makes it completely legal. Also, unlike betting, it offers players a real chance at winning. Players select their team based on research, skills, and personal insights, leaving very little to chance.

Higher likelihood of winning

Choosing the right website or app to play is the key. A fantasy sports platform that is credible and reliable can offer you genuine chances of winning. Plus, said platforms offer a real way to sharpen your skills, further increasing your chances of playing to win.

Improves various skills

Apart from being a ton of fun, fantasy sports also improve skills like statistical skills, analytical skills, research skills, decision making, etc. Since fantasy sports involve more facts than fiction, one spends a lot of time unintentionally developing numerous skills while trying to figure out which players to draft and so on.

A lot to choose from

Certain fantasy sports platforms offer various sports like cricket, football, kabaddi, basketball, etc. That’s not all, they even offer users the opportunity to test their skills in various leagues like Dhaka Premier Division T20 League, European T10, Caribbean domestic tour, etc.

All in all, fantasy sports offer users a world of excitement. Hence, it’s vital to choose an exceptionally user-friendly platform. You can even look for platforms that are backed by sports professionals, as it adds to the platform’s credibility. Besides increasing your knowledge and skill of sporting events like cricket, football, etc., the right platform could also offer you a chance to play and win various leagues or contests. So, start today, assemble your team and let the games begin.

Education

Singapore-Based Edtech Platform Teachee Launches In India

Aug 28, 2021 by Rekha Nair 0 Comments #Aakash Kasaundhan, #Country Manager, #Teachee India

Singapore-based education technology company Teachee has announced its launch in India. A subsidiary of Vlight Technology Pte, the brand enters the Indian market on the back of huge success in South Korea. Teachee already boasts of more than 35,000 educators on the platform since the launch of its beta in October of last year. The company’s vision is to become the most widely used SaaS platform for educators in the region.

With online education gaining momentum in the country, Teachee is uniquely placed to help educators build a successful practice. Teachee’s revolutionary platform lets educators design a fully branded website without having the need of any prior technical background. The unique patented and secured platform allows instructors to build and curate their own curriculum with ease. Teachers and educators can now sell online courses, take tests & assignments, conduct live classes, share recorded videos and do much more.

Teachee’s user-friendly platform is engaging for teachers and students alike. Teachers can chat with students and check their performance reports with just a couple of clicks. The powerful marketing solutions embedded in the platform helps institutes acquire students online with tools including Promo Codes, Affiliate Marketing, Blogs, Open Courses, etc. Teachee also helps educators manage and analyse their revenue on their dashboards.

Aakash Kasaundhan, an IIT-BHU alumnus with more than 10 years of start-up experience, and co-founder of 2 EdTech ventures, will lead the operations for Teachee in India.

“Teachee was created to help educators start up their own institute and have the ability to expand their business in a cost-effective manner. During the pandemic, the ability to teach and learn were pushed to the limits with people forced to turn to online platforms for learning. However, this has also created the need for a specialized learning platform that benefits both the educator and the student. Before the India launch, our team of experts spent a lot of time in understanding the expectations, needs and hurdles being faced by students and educators. These insights helped us to create a product that we feel will be a perfect fit for them.” said Aakash Kasaundhan, Country Manager, Teachee India.

Teachee plans to disrupt the EdTech SaaS market in the Asia Pacific region. Following the India launch, the platform will be launched in a further 10 countries by the end of 2022.

Health

M3M Foundation, Health Department Gurugram come together to organize free drive-through vaccination camp at M3M Urbana, Sector-67, Gurugram

Aug 28, 2021 by Rekha Nair 0 Comments #Dr. Payal Kanodia, #M3M Foundation, #M3M Group, #Trustee

August: M3M Foundation―the philanthropic arm of M3M Group and Health Department, Gurugram today came together to ramp up efforts against a possible third wave of coronavirus by organizing a free drive-through covid vaccination camp at M3M Urbana in Sector-67, Gurugram. Total 328 individuals above the age of 18 years were benefitted through this camp where they received their second dose of Covishield vaccines. This event was a part of Mega Vaccination Drive that successfully administered vaccines to more than 64k beneficiaries in the city at 248 centers.

The Foundation has been actively playing a leading role in Covid relief measures in Haryana through various initiatives. This was the fourth drive-through vaccination at M3M Urbana after the success of the three vaccination drives held earlier. Also, under its iMpower program, it is also organizing “Jan Swasthya Chetna Yatra” ―an awareness-cum-vaccination campaign with the state government in Tauru to provide vaccines to 4k residents of 64 villages.

“Today vaccination has become extremely important to safeguard everyone from a possible third wave of coronavirus and achieve the dream of Covid-free India. We are extremely thankful to the Health Department Gurugram and volunteers for supporting us in organizing this camp successfully. At this juncture, M3M Foundation is taking every possible step to minimize the challenges of Covid especially in rural areas through various initiatives. We believe such positive endeavours will also encourage others to work towards the betterment of society in these testing times for overall safety and well-being,” said Dr Payal Kanodia, Trustee, M3M Foundation.

The beneficiaries required no prior registration to avail of the benefits and all Covid-related terms including social distancing, wearing of masks, and sanitization was followed during the vaccination drive. To ensure complete safety, M3M Foundation also made arrangements so that beneficiaries could get their vaccines without stepping out of their cars.

Moreover, the ongoing ‘Jan Swasthya Chetna Yatra’ which is being organized by the foundation with support from Aide et Action (an international development organization) and Health Department, Tauru, Haryana Government is also receiving an overwhelming response from all corners. The 20-day campaign which is being held between 12-31 August 2021 is focused on ramping up vaccination and shedding vaccine-related hesitancy among communities in 64 villages.

M3M Foundation has been actively working for the betterment of society with its efforts in improving health, education, livelihood, and the environment. During the pandemic, it provided relief to over 2 lakh people across the country and also ensured medical support to the people of Gurugram by establishing a Covid Care Center with the help of district administration. The Foundation believes that positive endeavors like these will greatly help in protecting society against a possible 3rd wave of coronavirus.

Business, News

Advance Lead-Acid Battery – a pathway for India’s renewable energy needs

Aug 28, 2021 by Rekha Nair 0 Comments #Executive Director, #India Lead Zinc Association, #Indian Battery Manufacturers Association, #Mr. L. Pugazhenthy

New Delhi: Mr. L. Pugazhenthy, Executive director, India Lead Zinc Association said, “India consumes an estimated around 1 million tons of used lead-acid batteries for recycling economy each year and about 25-30% of this goes to the informal operators. Lead-acid batteries have the largest share; it is an energy source, affordable battery, and a dependable and reliable product. Batteries are used to store and supply electricity to electric vehicles, street lights, automotive, railway, inverters, telecom towers, and solar energy when grid power fails“.

A webinar on Advance Lead-Acid Battery was organized by India Lead Zinc Association (ILZDA) supported by Hindustan Zinc in association with the Indian Battery Manufacturers Association (IBMA) and India Energy Storage Alliance (IESA). The webinar underlined the imperative need of growing requirement of energy storage in the market.

The dignitaries during the webinar deliberated on sustainability and recyclability of lead Batteries, presented a perspective on ALAB space in green energy storage, explored advanced Lead Acid Battery ecosystem and thoughts on incentivization schemes for manufacturers and dealers. Market overview of lead-acid battery and its subsequent scope was also presented while discussing applications of advanced lead-acid battery as hybrid or standalone, Sustainable operations & technologies for lead processing.

Lead-acid batteries (lead-carbon batteries) are the first battery technology used in energy storage. It is an extensively used energy storage system due to its proven safety, performance, low cost, and excellent recycling capabilities. Compared to other technologies, a lead-acid battery is built to handle consistent load requirements in a very cost-efficient manner. As lead is 100% recyclable, the lead-acid battery is completely developed with a robust recycling capacity of more than 3 million pa in India. Lead-acid batteries can be found in a wide variety of applications, including small-scale power storage such as UPS systems, starting, lighting, and ignition power sources for automobiles, along with large, grid-scale power systems. They have a long lifetime and low costs compared to other battery types.

India is one of the highest consumers of Lead-acid batteries. Recycling of used Lead batteries is essential to ensure the need for sustainable development.

Energy conservation isn’t a new notion. Owing to concerns regarding the environmental impacts of fossil fuels and the capacity and resilience of energy grids globally, there have been some continuous efforts to fetch solutions on storing the energy. Energy storage has now become a necessity as it can address the irregularity of solar and wind power. It can also tackle the huge alterations in demand, aiding in making the energy grid more receptive and thus diminishing the need to build back up power plants.

The dignitaries present at the event were, Mr. Subhankar Chakraborty, Senior General Manager (R&D), Exide industries Ltd; Mr. Rahul Prithiani, Director, Credit Rating Information Services of India Limited (CRISIL); Dr. Alistair Davidson, Director, Consortium for Battery Innovation (CBI) and Mr. Amlan Kanti Das, Sr. Vice President-Battery Operations, R&D, Luminous Power Technology Pvt. Ltd. and Manoj Soni, VP, Business Excellence, Sustainable Operation & Technologies for Lead Processing, Hindustan Zinc.

There have been various Lead Battery implementations carried out previously across the world. Narada Power Source had partnered with energy storage operator, Upside Group, in a 16 MW frequency regulation project for the German power grid. The 25 MWh frequency regulation installation was connected to the local utility grid providing electricity to the area. A 20MWh lead-carbon battery by China Shoto Energy Storage stores and provides electricity generated by the PV panel directly into the Chinese grid. This battery system can provide 30 MW of solar power and can reach 4,000 cycles at 70% depth of discharge. The 1MW off-grid solar system, located in the mountains of Bamyan, Afghanistan, uses lead batteries curated by Crown Battery. This project provides 24-hour power to 25,000 homes, businesses, hospitals and government officers for this central mountainous region. The lead batteries are built with a capacity of 38 strings at 4,500 Ah 48 V DC.

According to India Energy Storage Alliance (IESA), the Indian energy storage market is expected to grow to 70 GW by 2022. Consequently, there is a vast scope for advanced storage technologies in the new applications, along with the opportunity for existing technologies. Lead acid batteries are the most used form of battery for most rechargeable battery applications.

The lead-acid battery has many advantages for automotive and many other uses: they have a large current and surge capability, which is ideal when being used to start internal combustion engines. Advance lead-acid battery as standalone or hybrid holds a crucial role in achieving India’s future energy needs as it is the most cost-effective and recyclable that will assist in India’s transformation in the renewable energy sector.

Business

Canara Bank releases “Cyber Security Awareness Video” amid celebrations of 75th year of Independence

Aug 28, 2021 by Rekha Nair 0 Comments #Canara Bank, #Cyber security awareness

Hyderabad: Canara Bank has launched a campaign on Cyber security awareness. The video, performed exclusively by the employees, is an initiative by Canara Bank to spread awareness among the public about online frauds. Canara Bank has dedicated the video to the nation. India is celebrating its 75th year of Independence, “ Azadi ka Amrit Mahotsav”. Staying true to its belief & legacy, Canara Bank with its customer-centric approach has taken this initiative for the safety of its customers in the growing digital world.

The Bank has released the video in 16 different regional languages viz. Hindi, Marathi , Malayalam ,Bengali ,Konkani, Tulu ,Haryanvi ,Bhojpuri ,Maithili ,Assamese, Tamil, Kannada ,Telugu ,Gujarati ,Odiya and Punjabi to create mass awareness and take the initiative to a pan India level. The videos in regional languages have been uploaded on social media handles of Canara Bank.

The video has been uploaded on official social media handles of Canara Bank for creating awareness mentioned below.