New Delhi: Furthering its commitment towards COVID-19 relief measures, and ramping up its efforts in the fight against the pandemic, Indian industrial conglomerate JK Organization has gone into ‘Mission Critical’ mode, to ensure rapid vaccination of its stakeholders across the organisation.
To ensure the health & safety of its employees and business partners, JK Organisation has instituted a system of vaccination for all. The group has already vaccinated over 12,000 personnel so far. With all Indian adults being eligible to receive the Covid-19 vaccine starting May 1, JK Organisation aims to vaccinate over 40,000+ individuals very soon.
JK Organisation is committed to enabling the country achieve immunity at the earliest. As the ‘Mission Critical’, the organisation has placed supreme importance on holistic well-being of employees by providing ease of access to vaccination along with other safety measures.
Shri Bharat Hari Singhania, President JK Organisation said “The safety and wellbeing of our people, our customers, business partners, and the communities in which we operate, are of paramount importance and our utmost priority. Everything else, comes later”.
Additionally, to extend support for immediate on-ground response to a large section of the society and its employees, JK Organisation has taken several safety measures across the country.
Covid-19 helpdesk: A dedicated Covid-19 helpdesk at the Pushpawati Singhania Research Institute (PSRI Hospital), New Delhi, a multi specialty run by the Group, has been established. The helpdesk will provide time-critical assistance like medical consultation, vaccination, and hospitalization to help the nation effectively brave the second wave of the pandemic.
Covid Core Group: An apex group, comprising of the top management personnel, has been created which reviews the Covid 19 relief measures every week. The group has effectively executed many employee-friendly decisions such as uninterrupted annual increments, preemptively implementing a strict ‘Work from Home’ policy to curtail the further viral spread.
Medical Aid: addressing the immediate needs of communities and migrant labour in a Mission Critical manner, JK Organisation has created isolation wards near its plants with support from the government, along with the distribution of masks, sanitizers, and PPE kits.
The association aims at strengthening the brand’s presence in Sri Lanka while helping Ezoref Technologies serve its customer base with superior cybersecurity products
Pune, April 30, 2021: Seqrite, a specialist provider of enterprise cybersecurity products and solutions has partnered with Ezoref Technologies, a wholly own subsidiary of South Asian Technologies (Pvt) Ltd, the master distributor of ICT Technologies to launch World-Class cybersecurity solutions in Sri Lanka. The partnership enables strategic alignment for Seqrite and Ezoref Technologies to deliver the best-in-class protection against the most complex and sophisticated cyber-threats to businesses in Sri Lanka.
The development comes at a time when Sri Lanka is rapidly implementing digital transformation initiatives and Covid-19 has further accelerated the efforts with work from home becoming the new norm. As this drive towards digital transformation continues to pick up the pace, this is the right time for businesses to pause and reflect on their security strategies. The partnership between Seqrite and Ezoref Technologies demonstrates their commitment to secure the digital transformation journey of businesses in Sri Lanka by helping them in strengthening their cybersecurity posture.
Seqrite is the enterprise arm of Quick Heal Technologies, the leading cybersecurity company in India with an international presence in more than 45 countries and over 25 years of proven track record of developing the finest security solutions for consumers, enterprises, and government establishments. Seqrite offers a host of solutions in endpoint, network, mobility, and data protection space that are backed by AI, Cloud, and patented technologies like Anti-Ransomware and Signatureless detection. This combination of advanced technologies makes Seqrite a formidable force in the enterprise cybersecurity segment and its growing customer base of millions of endpoints is a testament to its ability to deliver innovative, highly effective, and scalable security solutions.
Kuldeep Raina, Head, Global Sales, Seqrite
Kuldeep Raina, Head of Global Sales, Seqrite said, “With the evolving threat landscape, Seqrite has always remained at forefront of developing world-class cybersecurity solutions to protect enterprises and government establishments from the scale and sophistication of cyber-attacks. Over the years, we have grown and expanded with an international presence in more than 45 countries. Through our partnership with Ezoref Technologies, we are well prepared and excited to launch our solutions for Sri Lankan businesses. We look forward to this partnership and will continue to tap into more new international geographies in the years to come.”
Chetiya Wijeratne, CEO & Director of Ezoref Technologies
Chetiya Wijeratne, CEO/Director of Ezoref technologies said, “We are delighted to partner with a leading cybersecurity brand like Seqrite. This association will help us strengthen our existing product portfolio and innovate further in terms of serving our customers more seamlessly. Seqrite has been a very reliable brand providing superior cybersecurity solutions, and joining hands with them will help us cement a leading position in the Sri Lankan market, pushing us to grow and achieve new feats in our journey.”
-A mere three months extension on BIS implementation by the government not enough, urges review
New Delhi, 30th April 2021: As per the recent notification by the government, Metal Container Manufacturers’ Association (MCMA) has received a three-month extension (on 17th April) from the government for the implementation of BIS notification. This move by the policymakers is not well received by the Industry keeping in mind the lead time required to import products. MCMA has urged for an extension from the government till March 2022.
While MCMA appreciates the support given by the Government by providing a 3 months extension but this will not be helpful at all. The 10,000 Crore Metal Packaging Industry of India has already been reeling under pressure as they have hardly any option left to secure raw material as most of the global players and suppliers of Tinplate/ Tin free steel have preferred to keep out India from supplying raw material in the wake of imposition of BIS standards.
Also, the cases of Covid 19 have surged and the possibility of lockdown all over in India and short working hours due to curfew have pushed the industry further in dark adding to the already acute shortage of raw material.
This non-extension of QCO will not only affect the Metal packaging Industry involved primarily in the MSME sector but also Pharma, Food & beverages Industry who are completely dependent on the packaging Industry. Needless to say this will also result in job losses too.
Furthermore, there is already a huge demand-supply gap of raw material used for packaging food and other items. It has resulted in an exorbitant increase in the prices of packaging items. The metal/tin containers and closures are mostly used for packing edible and non-edible items. The tin-free steel is majorly used to manufacture closures, crowns, and components used to seal bottles for soft drinks, beer, juices, and flavored milk, etc.
This industry which is largely dependent upon the import of tinplate/ tin-free steel from various countries is under tremendous pressure with the shortage of raw material and the prices have escalated almost 30-40% in addition to the serious issue of availability of inputs.
India’s primary organization that represents the interests of companies involved in the production of metal containers, packaging, and allied components, the Metal Container Manufacturers’ Association (MCMA) – has urged the government to put on hold the implementation of Steel and steel products Quality Control Order dated 17th July 2020 Norms. The Association has requested the Ministry of Steel to postpone the implementation of the QCO till a sufficient quantity of tinplate/ tin-free steel is produced locally to meet the industries demand of 700000 tonnes per annum as the industry is already under pressure due to the pandemic and the second wave of the pandemic with lockdown being implement in few states will only worsen the situation.
The Association has also requested the Ministry of Steel to allow the use of ISO-certified materials in addition to BIS-certified material. MCMA requested the Ministry to allow the use of materials that are aligned to ISO. The same has been included in the FSSAI order and also recommended by the Ministry of Micro, Small & Medium Enterprises (MSME).
The Ministry of Steel issued an order called: the steel and steel products quality control order (QCO) on 17 July 2020. This order mandates BIS Certification on the major input required by the industry like tinplate and tin-free steel. It imposes restrictions on steel products like easy-open ends, peel-off ends, which the industry imports from several foreign countries.
The MCMA believes that the QCO has been notified at a time when the industry is already reeling under the pressure and trying to reset the business during the pandemic and now with the lockdown anticipated again things are only getting worse for the industry. The industry feels that it is difficult to force the international suppliers to go for BIS certifications as the procedure of BIS registration is unmanageable during these times. Even the companies who have applied for BIS Registration, their applications are pending with BIS since last year as concern experts are not able to travel to respective countries to approve their plants. Therefore, on the one hand, Govt is not giving BIS registration due to COVID travel restrictions and on the other not extending QCO for at least 12 months so that industry can continue to get its essential inputs like Tin Plate/Tin free steel and components like Easy Open Ends, etc.
MCMA insists that in the meantime, ISO certification should be considered rather than only BIS -like what has already been notified by FSSAI to save the industry and tackle the current shortage of raw materials in the domestic market of India.
The steel and steel products quality control order dated July 17, 2020, which directs usage of BIS-certified raw materials, has had an impact on the metal container packaging industry in India. This has resulted in a shortage of raw materials as imported inputs don’t have BIS certification, although they comply with recognized International Standards. Following representations by the MCMA, the government had previously postponed it till 17 April 2021 and now has granted a further three-month extension, but the industry seeks more time for implementation of QCO, at least till March 2022.
The government issued an order to bring a number of steel products under quality control. The order notified steel items cannot be produced, sold/traded, imported, and stocked unless they have a BIS mark. MCMA members believe that due to the Covid-19 pandemic, the foreign tinplate mills may not be in a position to procure the relevant BIS license which will impact the industry significantly.
India is not a very big market for international suppliers of tin plates and they will not be interested in going into bureaucratic and expensive BIS certification. Since these suppliers have already stopped shipping tin plates to India there is a huge shortage of the products in the market.
Similar kind of Quality Control orders had been issued earlier also in the year 2008, 2015, and 2017 but keeping in mind the demand-supply gap, practical difficulties in implementation, and requirement of the MSME sector particularly in the metal packaging the Government, withdrew the draft quality control order on tinplate/ tin-free steel. The situation has not changed since then. There is still a demand-supply gap of 250000 tonnes per annum and the industry mainly continues to be in the MSME sector. Therefore, MCMA once again requested that the QCO dated 17th July 2020 on tinplate/tin-free steel and the products should be withdrawn completely. It is apprehended that its implementation will seriously affect the trade and industry engaged in the metal packaging sector and will result in loss of employment and non-availability of metal packaging to essential sectors like food, dairy, edible oil, pharma, paints etc.
Gurugram: Signature Global, a name to reckon with in the real estate sector, is taking extra precautions to ensure the safety of the residents of its society. The Group informed that it is abiding by the pandemic guidelines at the housing societies. At Solera and Synera, sector 107 and sector 81, Gurugram, precautions have been doubled, no entry is allowed without a temperature check, and overall sanitization is being carried out. At Synera, the Group is also organizing COVID test and vaccination drives.
“We are carrying out sanitization exercises on every floor of the societies. At this juncture, it is important for everyone to take all the precautions and ensure the health of every individual. In the fight against the pandemic, we are all together,” says Pradeep Aggarwal, Founder & Chairman, Signature Global Group, Chairman, ASSOCHAM, National Council on Real Estate, Housing and Urban Development.
“Because Covid cases have resurfaced, many people want to get vaccinated but are afraid to go to a hospital. We know it’s important that they get the vaccine, so we’re setting up a vaccination camp at Synera to help people get vaccinated without having to go to a hospital. Similar drives will be carried out in other projects as well,” adds Aggarwal. We are also ensuring routine thermal screening and sanitization at the construction sites.
Under the alliance, SDA will help the company make its product Property Science a reliable name and create a strong brand positioning
Mumbai: Spicetree Design Agency (SDA), an integrated digital marketing venture, will now be delivering breakthrough digital communication to its new client Liases Foras, the only non -broking real estate research company in India. Through the alliance and effective digital communication, SDA will create positioning of a brand that stands for the “Accuracy” of its service offerings.
The image of a strong and accurate brand for Liases Foras is also made stronger by the fact that Property Science is backed by the parent company. The latter has invested over 20 years in data and research to come up with this product.
Liases Foras, founded in 1998, is the only non-brokerage real estate research company in India. The company is a strategic partner of the highly diversified DMG Group, operates in 40 countries across the world, and accounted for $3 billion in revenue in 2014. DMG information handles over 95% of the United Kingdom’s valuation workflow for lenders and much more in the real estate sector. Landmark UK (a subsidiary of DMGi) identifies and translates environmental and property risks into facts, insights, and opportunities.
Speaking about this, Shiraz Khan, Founder-Director, SDA said, “Our objective is to build a very reliable, trustworthy and genuine reputation for Property Science in its industry for property valuation. We are aiming at making it a go-to app for all property valuation and related information. To start with, our immediate goal was to get as many registrations as possible for the virtual launch event. We were successfully able to garner over 500 registrations for the event. We are also driving maximum relevant traffic to the Property Science website by optimally utilizing all digital tools.”
Speaking about the alliance, Pankaj Kapoor, Managing Director, Liases Foras, said, “SDA has been our marketing partner with our business evolving in the consumer and B2C domain. With web strategy, social media marketing, and paid campaigns, they have increased our reach to the consumers both in B2B and B2C segments. They bring comprehensive strategies, execution, and ideation to the table that has helped us reach our objectives in a faster, easier, and cost-effective manner.”
SDA’s journey began with a thought shared by the Founder Director, Shiraz Khan who was later joined by Mehmood Khan, whose marketing and networking skills have amplified the reach of the brand. From humble beginnings, the brand has matured and expanded immensely. Today, their decade-long clientele uses the venture’s expertise in the expansion and launch of their new products and services.
From web design and development, print designs, digital marketing (SMM, SMO, SEO, Mailers, Retargeting) to brand identity and consultation in products and services, SDA covers every possible domain. SDA’s expertise lies in developing groundbreaking strategies that precisely cater to the client’s need and drive real, measurable results. Over the years, the venture has steadily but effectively broadened its horizons from graphic designing to the realm of digital marketing — with the philosophy of complementing creatives with science intact to date.
Following 9 global editions with over 26,000 participants from 150 countries, jumpthegap®returns, inviting the brightest talents in architecture and design to come up with creative solutions for the bathroom space. This 10th edition marks a new stage in the development of Roca’s international design contest, driven by the crucial challenges we face today both as individuals and as a society.
Starting in 2021 and going forward, jumpthegap® will challenge architects and designers from all over the world to create solutions for the bathroom space that address and advance the goals set out by the United Nations’ 2030 Agenda for Sustainable Development. An evolution from the more conceptual and futuristic follows last year’s special edition devoted to the new COVID-19 realities.
“The concept of ‘future’ has changed”, says Marc Viardot, Roca Group’s Corporate Marketing and Design Director. “There are new challenges brought about by the pandemic, while others are of growing and vital importance, such as preserving the planet, supporting its diversity, or fighting inequalities. jumpthegap®has evolved to respond more directly to these issues, searching for ideas that are technologically feasible, provide added value to innovation and show diversity, sustainability, timelessness and adaptability – values which have always been a part of Roca’s DNA”, he adds.
The competition, which is organised in collaboration with BcD Barcelona Design centre, is now divided into four new categories: Wellness & Health, designs that deliver new levels of comfort and peace of mind for users and clients, promoting balance and harmony; [Un]neutral design, projects that ingeniously and meaningfully address the bodily diversity and the wide range of capacities displayed by human beings, facilitating independent living through new creative personal aid features; Water & Energy, projects that promote a smart and conscious use of planetary resources; and Crisis & Emergency, designs that tackle a context of permanent crisis and emergency with the help of flexible, feasible and replicable materials and technologies.
The projects will be assessed by a jury of renowned professionals led by Japanese architect and 2014 Pritzker Prize winner Shigeru Ban (Jury President), and which also includes Somi Kim, Senior Director, Healthcare Solutions at Johnson & Johnson (J&J) Design; Paul Priestman, Designer, Chairman of PriestmanGoode; Andrea Trimarchi and Simone Farresin, Founders of Formafantasma design studio; Deborah Seward, Director of United Nations Regional Information Centre in Belgium; Mariana Amatullo,President of Cumulus International Association of Universities and Colleges of Art, Design and Media; Isabel Roig, Executive Director of BcD Barcelona Design centre and President of World Design Weeks; and Marc Viardot, Roca Group’s Corporate Marketing and Design Director.
Key dates and prizes
Participants are invited to submit their designs at www.jumpthegap.net between 3 May and 3 June, either individually or in groups of two. Following a preselection by representatives of the Roca Design Centre and the Roca Global Innovation Hub, the jury will then review submissions in two rounds, from 16 to 27 June and from 28 June to 4 July.
The winners will be revealed in a virtual ceremony on 6 July, where there will be a total of 13 prizes awarded: four prizes of €2,000 for the winner of each category, eight prizes of €500 for the 1st and 2nd runner up of each category, and a grand prize of €5,000 for the ‘Best of the Best’ project, selected from the four winners.
The 10th edition of jumpthegap®, however, will not end at the awards ceremony. It will continue well into 2022 with a series of public roundtables and debates that will explore innovative solutions for a more sustainable future, and in which this year’s finalists and winners will have the possibility to discuss their groundbreaking projects.
New York, USA, Bangalore, India, and San Jose, Calif.– April 30, 2021: Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading global information technology, consulting, and business process services company announced that it has strengthened its alliance with Citrix Systems, Inc. (Nasdaq: CTXS) and Hewlett Packard Enterprise (HPE).
The partnership will provide enterprises a robust solution that will accelerate remote working and bring modernization into workspaces. The solution offers a seamless framework to enable a unified experience for organizations. This will be delivered through a pay-per-use model that is subscription-based, agile, elastic, and offers a consistent cloud experience. It aims to help clients accelerate their digital transformation efforts and work towards building a resilient enterprise that can operate successfully as a hybrid workplace in the new normal.
Wipro will integrate its Desktop as a Service platform, virtuadesk™, and Wipro’s Digital Workspace solution with a host of services offered by Citrix and HPE. The partnership will leverage Citrix® Virtual Apps & Desktop™ Services with a zero-trust security strategy alongside purpose-built Virtual Desktop Infrastructure (VDI) from HPE to manage workloads and create secure, high-performance virtual compute environments through HPE GreenLake cloud services. The combination of advanced solutions and architecture will fully support the development of modern virtual workspaces with flexible commercial models to ensure business continuity.
Wipro virtuadesk™ provides accelerators for cloud readiness assessment, cloud migration, and application life cycle management. In addition, virtuadesk™ makes it easier to leverage the benefits that accompany Artificial Intelligence, automation, the Internet of Things, heightened mobility, and advanced analytics. This creates an ecosystem for improved employee engagement and collaboration through simpler IT. Virtuadesk™ also allows for greater workplace efficiency and accessibility, with 24/7 access to apps and data.
Satish Y, Vice President, iCORE – Cloud and Infrastructure Services, Wipro Limited said, “We are excited to collaborate with Citrix and HPE to further enhance the value we create for our customers. This integration strengthens our complementary capabilities in virtualization tools and platforms, desktop and application integration, as well as workplace management services. Together, we will equip enterprises to enhance employee experiences and build a collaborative, intelligent, flexible, and sustainable workspace that helps them achieve transformative outcomes.”
“The COVID-19 pandemic has changed the way the world works,” said Sachin Menon, Vice President, Global Strategic Partners, Citrix. “Remote work has become the standard for many companies, and together with Wipro and HPE, Citrix can deliver a powerful digital workspace in a trusted and secure public cloud where employees can access everything they need to get work done and perform at their best wherever they happen to be.”
“In response to the ongoing COVID-19 crisis and the subsequent new normal, businesses feel pressured to implement secure, remote work options for their employees,” said Arwa Kaddoura, Vice President, Worldwide Sales and Go To Market, HPE GreenLake. “A key element of any VDI implementation is ensuring a customer’s platform supports the workload they are running. With HPE GreenLake for VDI, we are offering customers a broad portfolio of secure VDI infrastructure solutions to match specific use cases or workloads. And now, through our joint solution with Wipro, we will help customers address their most immediate challenges and unexpected demands.”
Mumbai: Practically, India’s first experiential learning app, designed to make learning immersive and increase retention in STEM learning among students of classes 6 to 12, in collaboration with Robotics Club IIT Guwahati, has launched an exclusive, free and one-of-a-kind Robotics Certificate Course. The five-week course will commence on May 04, 2021 and is a part of Practically’s Summer Workshop. The workshop has five other ongoing courses like Scratch Programming, YouTube Pro, Chess, Gaming with Unity, Math & Science Beyond Books. The courses have been very well received by students and seeing enthusiastic engagement from participants.
The Robotics course aims to train students in building a smart bulb that can be controlled using Google voice assistant. During this course, students will learn about the amplification of various software and equipment, which will help them in understanding the recent technologies in automation. By the end of this curriculum, students will make a smart bulb and understand concepts that can be applied to various other similar products like a fan, water tap etc. During the 15 hour course, students will get hands-on knowledge in Robotics and receive a participation certificate from Robotics Club IIT Guwahati.
Commenting on the launch of the Robotics course, Mr. Subbarao Siddabattula, Founder & CEO, Practically, said, “We are delighted to offer a one-of-a-kind course aligned with global industry requirements. This specialised and cutting-edge Robotics course will encourage problem-solving, creative thinking, and a healthy sense of competition making our future generation ready for digital transformation. Students can utilise their summer breaks effectively by studying in a world-class academic environment and from the comfort of their homes.”
With all the buzz on EVs and the government’s push towards incentives, charging infrastructure, and what not, let us bring to light one specific EV that is silently taking all the cities around the world by storm – the humble, silent, and ever nifty electric bicycle, aka e-bike.s
The typical working professional in an Indian metropolitan city lives within a radius of 10 km from their workspace. However, with the proliferation of motorized vehicles in all metropolitan cities, and the tacit label of status that is attached to the ownership of a motorized vehicle, our roads have become clogged with private cars and motorcycles. This has increased the average living expenses by around 1.2-1.5 lacs annually if you own a car or 30-50 thousand for a motorcycle. Tagging along with this has come numerous problems such as clogged roads, instances of road rage, and accidents, all of which have contributed to time wasted on the road and deteriorating mental health. This is also not to mention, the costs of air pollution and CO2 emissions making life in the city bleaker by the day.
Thanks to COVID-19, shared cabs like Uber Pool, Ola Share have been eliminated from the roads.
And here’s where e-bikes have come to be that light at the end of this tunnel of living in the city. Though the claim may be, the benefits of commuting by an e-bike far outweigh its minuscule cost (not more than 3000 a year) and the benefits that one may see out of commuting by motorcycle/car. The e-bike marries the bicycle and the motorcycle, providing us the best of both worlds – the fitness and light-on-wallet qualities of a bicycle and the effortlessness and swiftness of a motorcycle. The physical fitness offered seamlessly integrates into the busy lives of the average working professional, who are ever more sedentary than before.
But how is this important for corporates and employers? With improvement in physical fitness, and no time is wasted in traffic jams, reduced frustration from road rages and accidents, comes astronomical improvement in the mental health of their workers, thus further improving their efficiency – higher output and reduced leaves due to health issues.
Governments and businesses around the world have come to realize the true benefits of e-biking to work and have worked together in bringing schemes to encourage this habit. The UK government’s scheme of Biking to Work is one such example, where both parties have come together to subsidize the cost of ownership of e-bikes for their employees. Governments around the world have also cordoned off zones and lanes specifically for cycles and e-bikes, measures that have been adopted by the Kolkata government (which has announced 120 km of cycling lanes in the city).
Employers in India have begun to notice the benefits of e-bikes and have started taking the initiative of providing their employees with e-bikes and enjoying the benefits of costs saved and healthy employees. OEM brands working in the space of e-bikes need to join hands together to promote this habit to co-exist within all metropolises in order to make the impact significant on a global scale.
History has shown that realestate development has been the catalyst world over in the development of any region. Realestate development has been the core theme around which megacity or regions have seen natural accretion and growth. There has been high-quality realestate development in Gautam Budh Nagar, especially the YamunaExpressway, which has helped the region has its own vibrant ecosystem. The region today draws its strength not just as a suburb of National Capital Delhi but as a robust industrial and cultural powerhouse. The lightning speed of the development of trade and commerce in the region has been ably matched by the building of convention centers, theatres, food courts, banquet halls, and other cultural landmarks.
The realestate developers, on one hand, have provided international class commercial and residential buildings. The government, on the other hand, has matched up with various infrastructure projects like roads, highways, metro train connectivity, etc. This attracted a lot of MNCs and Indian corporates which set up their headquarters, regional offices, and even R&D centres. The region around YamunaExpressway has the best offices and industrial properties. There are many large international companies that have either already established their presence or are in the process of setting up their offices here. This has also resulted in the best workforce from around the county coming and settling down in this region.
Realty Preempting Growth The realestate development in other big cities of the country happened with hindsight and was almost always catching up with the expansion of the commercial and residential realestate demand. However, the realestate developers in this region have been preempting the growth in the city. The MNCs moved to the city because of the availability of high-quality commercial properties having all the necessary features and meeting global standards. Even Indian companies saw value in choosing Noida over other cities for similar reasons. The home buyers found the best of features like earthquake-resistant buildings, superior fire fighting systems, and state-of-the-art security systems, pro-environment features, and LEAD certification are now commonplace in the projects here, apart from affordability and accessibility.
The recent international events and geo-political happenings have caused a whole lot of global companies to shift their manufacturing bases to India. These companies have been effectively lured by the states of Uttar Pradesh and they are coming and choosing the vicinity of YamunaExpressway for setting up their manufacturing units. There are several multi-crore investments happening in this region by international companies and this region is going to be a big hub for exports out of the country. This will take the GDP of the city of Gautam Budh Nagar even higher. The GDP of the city is already the biggest share of the GDP of the large state of Uttar Pradesh and also has its highest per capita income.
Jewar Airport-Shot in the Arm Now with the largest airport of Asia-Jewar Airport coming up in close proximity of the region, there will be a direct impact on the realestate market. International connectivity will not only help the corporates but will compel a lot of other people who are connected with the airport and aviation business to settle down here. The development of such a large world-class infrastructure project is providing a new kind of dynamism to the region. Such dynamism is resulting in even better shopping malls, offices, condos, and even studio apartments in the region. There will be a big boost to the hospitality sector in the region as international travelers will look for staying options near the airport, just like in any other global city.
Another project that will further provide vivaciousness to the region will be the new Electronic City cleared by the state government recently. The 700-acre project will result in the region and the state as a whole become a major hub of electronics systems, design, and manufacturing. This will also drive innovation and foreign investment in the field of electronics in the state. The electronics manufacturing units will act as the main source of products for the logistics hub and multiple freight corridors that are planned near Dadri. The electronic city, together with the logistics hub, will drive the demand for industrial properties. Needless to say, these industries will also attract professionals who would like to work and live here and help create this region an even stronger pool of young, talented, and cosmopolitan workforce.
Film City One of the biggest film cities in the country is now coming up next to YamunaExpressway which will not only drive economic activity but also prove to be an important milestone in making the city a hub for entertainment and cultural hub. There has already been a flurry of investment in the 1,000-acre project site and the project is proving to be a huge money-spinner for all the related industries. This is also driving the demand for good residential projects, apart from other things. This film city will prove to be a money-spinner for a lot of associated sectors and artists. This will help in employment generation further in the region.
All these industries have been supported by the realestate sector in the past and will continue to be buttressed by it in the future. There is the quest for the adoption of new technology among the developers who are able to come up with more secure projects, keeping the affordability factor intact. The projects here compare with the best in the world when it comes to structural safety, amenities, and even façade. The developers here have been able to offer the entire bouquet of residential options to the home buyers including studio apartments, villas, condos, apartments, bungalows, etc. There are even integrated townships to choose from. With constant innovations by the developers, this bouquet can only be expected to get better in the future.
Speaking about the alliance, Pankaj Kapoor, Managing Director, Liases Foras, said, “SDA has been our marketing partner with our business evolving in the consumer and B2C domain. With web strategy, social media marketing, and paid campaigns, they have increased our reach to the consumers both in B2B and B2C segments. They bring comprehensive strategies, execution, and ideation to the table that has helped us reach our objectives in a faster, easier, and cost-effective manner.”