Archive: March 2, 2021

Business World

Refinitiv Partners with Indian Fintech MarketsMojo to Empower Investors with Smart Data and Analytics

Mar 2, 2021 by Neel Achary 0 Comments #Data & Analytics at LSEG, #Dr. Mohit Batra, #Founder & CEO at MarketsMojo, #Gautam Verma, #Head of South Asia

MUMBAI – Refinitiv, an LSEG business and one of the world’s largest providers of financial markets data and infrastructure, has partnered with MarketsMojo to provide comprehensive data, tools and analytics to help the Indian Fintech broaden its stock market advisory services and expand its global reach. MarketsMojo is India’s first algorithms-based Fintech research platform that provides premier share market research, advice and portfolio tools derived from its home-grown IP to help investors make the best choices for stock selection and portfolios.

MarketsMojo can now implement a wide range of investment strategies using Refinitiv’s advanced products such as Knowledge Direct, a flexible API that empowers advisers with the data and tools they need to be more productive and attract investors. The API helps to improve investor-adviser engagement and collaboration by displaying market-moving, up-to-the-minute, multi-asset financial data in visually dynamic and intuitive ways. Through its offering Refinitiv provides MarketsMojo, data with greater geographical coverage, real time market insights, and allowing them access to more than 8 million instruments coverage for equity market.

India has emerged as one of the fastest-growing Fintech hubs in recent years with over 2000 Fintech start-ups emerging across the country. These start-ups are mostly in online lending, digital currency, mobile payments as well as niche areas such as robo-advising and regulatory compliance which are shaking up the financial services industry.

“We are excited to engage Refinitiv as our strategic data partner and know they will add immense value to our business. In line with our mission to create a better tomorrow and be future ready, our partnership with Refinitiv means our customers will have access to the latest data, tools and insights they need to succeed in today’s markets. We also have some exciting plans aligned for the coming year and look forward to expanding the partnership in the future,” said Dr. Mohit Batra, Founder & CEO at MarketsMojo.

“Fintechs are increasingly relying on strategic partnerships and trusted data to fuel their growth ambitions. With the disruption in stock markets due to technology, increased competition and higher customer expectations, the complexity of the global market advisory business keeps growing. Refinitiv is always looking to deliver more value to our clients, therefore we’re delighted to partner with MarketsMojo who are at the cusp of immense growth. We look forward to working in tandem with their team to help them prosper in their business goals,” said Gautam Verma, Head of South Asia, Data & Analytics at LSEG.

Business World

U GRO Capital appoints Amit Gupta as Chief Treasury Officer

Mar 2, 2021 by Neel Achary 0 Comments #Mr. Amit Gupta, #U GRO Capital

U GRO Capital, a BSE listed, sector focused small business lending fintech platform, today, announced the appointment of Mr. Amit Gupta as Chief Treasury Officer. In this role, he will build long term partnerships with Public & Private Sector Banks, Capital Market linked borrowings, Development Financial Institutions and Banks for Co – Lending.

Prior to joining U GRO Capital, Amit served as the Head of Investment and Acquisition at Shapoorji Real Estate Fund where he deployed more than USD 300 Million of capital from the fund. With over 17 years of experience, he is a seasoned financing professional who has worked with large multinational & domestic banks, global real estate consultancy and marquee real estate fund. His rich experience includes exposure to the entire range of wholesale banking products including Rupee Loans, Foreign Currency Loans & related Hedging solutions, Working Capital Solutions, Transactional Banking Products, among others.

Announcing the appointment, Mr. Shachindra Nath, Executive Chairman and Managing Director of U GRO Capital stated, “We are glad to welcome Amit in our team, as the Chief Treasury Officer. NBFCs business model is going through an exciting phase of transition wherein the liability side for next decade would be driven more by off balance sheet partnership. Given Amit’s experience, he would be an invaluable addition to the organization, considering the depth of his knowledge and expertise as a financial professional. The entire management team wishes him a successful journey at U GRO Capital.”

On the appointment, Mr. Amit Gupta said, “I am delighted to join U GRO Capital which is closely working on a mission of solving the unsolved credit needs of small businesses through its unique initiatives. I look forward to leverage my domain knowledge in further strengthening the existing and prospective industry associations as well as supporting the growth of treasury business of the organization.”

Business World

Sputnik V approved for use in Slovakia

Mar 2, 2021 by Neel Achary 0 Comments #coronavirus in the Slovak Republic, #Russian Direct Investment Fund, #Russian Sputnik V vaccine

Moscow: The Russian Direct Investment Fund (RDIF, Russia’s sovereign wealth fund) announces the registration of the Russian Sputnik V vaccine against coronavirus in the Slovak Republic.

Thus Slovakia has become the 39th country in the world and the second country of the European Union to authorize the use of Sputnik V. The vaccine was approved under the emergency use authorization procedure. The approval is based on the results of the clinical trials of Sputnik V in Russia and a comprehensive assessment of the vaccine by experts in Slovakia.

First shipment of the vaccine to Slovakia was delivered on March 1.

Sputnik V is one of the world’s top three coronavirus vaccines in terms of the number of approvals issued by government regulators. It is now registered in 39 countries with total population of over 1.1 billion people.

The vaccine had been approved earlier in Russia, Belarus, Argentina, Bolivia, Serbia, Algeria, Palestine, Venezuela, Paraguay, Turkmenistan, Hungary, UAE, Iran, Republic of Guinea, Tunisia, Armenia, Mexico, Nicaragua, Republika Srpska (entity of Bosnia and Herzegovina), Lebanon, Myanmar, Pakistan, Mongolia, Bahrain, Montenegro, Saint Vincent and the Grenadines, Kazakhstan, Uzbekistan, Gabon, San-Marino, Ghana, Syria, Kyrgyzstan, Guyana, Egypt, Honduras, Guatemala and Moldova.

Kirill Dmitriev, CEO of the Russian Direct Investment Fund, said:

“In Europe Sputnik V vaccine has been approved in Slovakia, Hungary, San-Marino, Serbia, Montenegro, Republika Srpska, Belarus and Russia with other countries of the region also showing strong interest in it. Vaccine partnership and diversification of national vaccine portfolios are the key for helping people feel safe and protected, restoring economic activity and ending the pandemic as soon as possible.

We have received numerous requests from EU states to provide Sputnik V directly to them based on the reviews of their national agencies. We will continue to do so as well as work with EMA based on the rolling review procedure we initiated in January.”

Sputnik V has a number of key advantages:

Efficacy of Sputnik V is 91.6% as confirmed by the data published in the Lancet, one of the world’s oldest and most respected medical journals; it is one of only three vaccines in the world with efficacy of over 90%; Sputnik V provides full protection against severe cases of COVID-19.
The Sputnik V vaccine is based on a proven and well-studied platform of human adenoviral vectors, which cause the common cold and have been around for thousands of years.
Sputnik V uses two different vectors for the two shots in a course of vaccination, providing immunity with a longer duration than vaccines using the same delivery mechanism for both shots.
The safety, efficacy and lack of negative long-term effects of adenoviral vaccines have been proven by more than 250 clinical studies over two decades.
The developers of the Sputnik V vaccine are working collaboratively with AstraZeneca on a joint clinical trial to improve the efficacy of AstraZeneca vaccine.
There are no strong allergies caused by Sputnik V.
The storage temperature of Sputnik V at +2+8 C means it can be stored in a conventional refrigerator without any need to invest in additional cold-chain infrastructure.
The price of Sputnik V is less than $10 per shot, making it affordable around the world.

Business World

SAMZHE Unveils its Brand Store on Amazon

Mar 2, 2021 by Neel Achary 0 Comments #Bluetooth Smartwatches, #Gamepads, #HDMI cables, #Musical instruments, #SAMZHE

SAMZHE, a fastest growing consumer technology brand, today announced the launch of SAMZHE’s feature rich product line on Amazon. Musical instruments, HDMI cables, Bluetooth Smartwatches, Gamepads, WIFI dongles, Adapters, CCTV cables, etc. are few products they have introduced on Amazon. SAMZHE has significantly focused on introducing the latest technology and innovation in their product line up.

From their musical instrument category they have introduced SAMZHE Harmonium, Tabla, Dholak, Piano, Piano keyboard, Hand drums, Anklets and Bluethooth Microphone speaker – a complete one stop solution for passionate musical lovers. However when it comes to their speaker category they have a variety of USB portable speakers that are compatible with both Laptops and Desktops. They have separate speakers for the mini laptops which are available in various colors. They also have speakers that are compatible with PC, Laptop and Tablet.

As a brand SAMZHE has always understood the requirements of the consumer and has been striving hard to upgrade their products to suit the needs of the customer. The SAMZHE products are readily available on Amazon-https://amazon.in/samzhe for immediate purchase.

Business World

Investment upsurge in NCR Commercial segment

Mar 2, 2021 by Neel Achary 0 Comments #Mr. Sagar Saxena, #Project Head, #Spectrum Metro

By Mr. Sagar Saxena, Project Head, Spectrum Metro

The commercial segment has been the need for economic growth and development, and will remain so in coming years as well. The time of lockdown witnessed this sector got hit badly as no commercial activity was taking place. However, this sector, including retail, is recovering faster as people get back to work to keep the wheel of fortune rolling. The sale of commercial properties during the lockdown was an indication that investors and buyers realize the crucial part this sector plays in the well-being of people and the country.

At present, the commercial segment is staring at the increased investment by the NRIs in the present situation arising out of COVID 19. The investment opportunities for the NRIs are now much more flexible because of the depreciation of the rupee. The investors with a knack to invest in real estate diverted their attention towards commercial real estate because it gives them better yield and appreciation; this is why commercial realty attracted the maximum private equity investments in the previous year, totalling nearly USD 3 billion in the first three quarters. Commercial realty includes industrial, retail, and frontier segments such as co-living, will continue to do well because of the good returns in the short and long-term.

A relatively new concept in the commercial segment, which foresees a bright future, is High Street. When everyone is inclined towards the mall concept, the high street brings with itself the old-world charm wrapped in novelty for people’s convenience. The intention is to get the concept that the people already were aware of and grew up seeing. Both high street retail and shopping malls have their utilities and set of dedicated patrons. Elevating urbanization has led to the growth of high street retail. With constraining spaces, high streets are emerging as the places where people meet, greet, and have fun. Looking at the acceptability and popularity of the concept, investors too are showing interest towards it, resulting from foreign brands’ interest in this concept. High streets are considered better than malls as they yield a better rental income and returns. Customers prefer the high street as they get a better brand and in-store experience. The demand is high in Tier 1 and 2 cities. In fact, Noida is becoming the hub of high streets because of better connectivity through metro rail, an excellent road network, and a vibrant residential market.

The segment has been performing exceedingly well riding on the innovative investment options it has come out with. One such option is the investment in pre-leased properties, which is turning out to be a popular form in Noida as the buyer is assured of a settled ROI. The property owners have the advantage of earning a pre-settled rental income and the capital gain on the property that is purchased. Today, both foreign and national investors, UHNIs and HNIs, actively invest in this asset. The most important aspect of investing in commercial property is the location assessment. The proximity to the metro and residential projects promises immense success.

Business World

Shemaroo’s Ibaadat App adds 3 New Features

Mar 2, 2021 by Neel Achary 0 Comments #99 names of Allah, #Shemaroo Entertainment

Shemaroo Entertainment revamped the Islamic offering app for all its users and introduced the new updated version that caters to the primary needs of consumers- “Being a guide and ensuring its users a continuous support towards the right path on their religious journey”. The entire app has been redesigned keeping in mind the day-to-day religious journey of an Islamic follower, ensuring easy access, and overall, 360-degree experience of relevant information and content. The three new additions to the already robust app have been strategically added to make the user come closer to Allah and be a true devotee. This comprehensive Ibaadat app ensures the users get a 360-degree experience of everything around the religion which is not only relevant but easily accessible at the touch of a button.

The first addition to the offering is the ‘Zakat’ Calculator. The word Zakat means ‘purification’ and ‘growth’ which comes when an Islamic follower donates a portion of his/her earnings as charity. The Zakat calculator is known to maintain a balance in the society and to never let a needy or poor person suffer or die.Therefore, the Zakat calculator helps the user calculate and donate their income/earnings to maintain the much-needed balance within the society.

The second addition to the apps offering is ’99 names of Allah’, it is said that Allah has 99 names and the one who understands, worships, and remembers all of them goes to heaven and resides in paradise. The holy Quran also mentions that Allah is the creator, the fashioner, and the inventor and to him belongs the best names. The app has a special section which lists all the 99 names of Allah for the users/Islamic followers to benefit from the offering and understand the importance of Allah and his 99 names.

The last but not the least addition is ‘Masnoon Duain’. Masnoon Duain is the most important part of the day for every Islamic follower. There is a dua for everything and there is no particular time for dua, everyone can recite a dua for everything and anything they do or want. The Holy Quran states that every follower who recites a prayer for all their actions will have a place in heaven and will gain peace and prosperity in life.

In addition to the new features the app also has the below offerings and has 35000 minutes of content- 750+ videos and 1100+ audio content available. It is a unique combination of utilities, content, e-commerce and information which makes this app a holistic app for the Islamic app that acts as a guide for users to take them through the various walks of life with ease.

News

Cyberabad Police nabbed 10 Cyber Fraudsters, said to have cheated gullible people to the extent of INR 2crore

Mar 2, 2021 by Neel Achary 0 Comments #Cyberabad Police

Hyderabad: Cyberabad Police achieved a breakthrough, busted a big gift scam, involved by well over 15 fraudsters hailing from Bihar, MP and Telangana.

Announcing this at a Press Conference held at Cyberabad Police Commissionerate office at Cyberabad, Mr VC Sajjanar, Police Commissioner claimed it to be a breakthrough as it involves local people’s link unlike before.

We have arrested 10 Cyber Fraudsters out of 15. The five are elusive. Our force is hopeful of nabbing the other, he added

What is so strange is that it is for the first time the fraudsters involved five Telugu speaking youth from Mancherial as tele-callers to add more native touch to gain more victims’ trust. They have also pressed into the service of people who speak native/local languages such as Tamil, Kannada, Hindi and other languages.

These Telugu speaking telecallers, A-11 to 15 include Manchinella Venkatesh; Gurramguda Rakesh; Elkaturi Prashanth, SuramRajender Reddy and Lingampally.

Though the number of victims is unknown, according to Mr Sajjanar, Police Commissioner of Cyberabad Police, the fraudsters are said to have cheated to the extent of Rs 2 crore.More details will emerge as probe deep into the subject, he said.

The Cyberabad Police under the leadership of Cyber Crimes ACP, Balakrishna Reddy; S. Venkat Reddy, Inspector of Police; K Vijay Vardhan, Sun-Inspector of Police seized 42 mobile phones, two laptops, 18 bundles of envelopes comprised of Naaptol Letters along with Scratch Cards, 28 Debit Cards, 10 Aadhar Cards and 2 rubber stamps.

The gangsters operated 53 bank accounts.

Police acted on the complaint from a victim registered on 11th August 2020. He got a call from Karthik, posing himself from the Herbal Care Group. Consequently, he received a letter by post which contained a scratch card. On rubbing it he found that he won a TATA Safari Car worth Rs 15 lakh. Follow up to it came another call expressing inability in shipping the car due to COVID and instead they offered to deposit the money. To receive the prize money the victim was told by the caller Arun Verma that he would need to pay TDS, GST and Conversion Fee to avail Cash. And demanded to deposit INR 45,150/-. They also shared two bank account details. Accordingly, the victim paid a sum of Rs 22,779/- through SBI Bank and another Rs 72,680/- to another SBI Account of Ashish Kumar and Jayant Kumar Lanka respectively. On the whole, the victim paid Rs 95,459/- in two instalments on 20th August.

Then the victim got repeated calls from them demanding to deposit money under different heads. That is when the victim realised that he was cheated and requested police to probe and take action. A case was registered under Section 417, 419, 420 IPC Sec 66C & D of IT Act in the Cyber Crime Police Station under Cyberabad limits.

The Modus operandi was simple. The fraudsters collected data from different sources such as Herbal Care Group; Naaptol and shopclues.com.

The data thus procured had only addresses and didn’t have mobile numbers. That is why they used to post(snail mail) informing their targets of their lucky prize. The letter provided a mobile number to which they needed to respond to.

Initially, they asked victims to pay just 1% tax amount as confirmation and acceptance of the offer. Then they started demanding under various heads such as 3% tax towards vehicle registration; 5% towards the delivery of the vehicle; 12% towards GST and 15% towards security deposit which was refundable.

They have set up two call centres in Jharkhand

The kingpin of the gang was Tarun Kumar alias Amit, a resident of Nawada District of Bihar. He was assisted by Prabhakar Kumar Sinha alias Mohit from Ranchi. He was in charge of the Call Center. He also monitored the data, prepared letters of Naaptol, Herbal Care Group and scratch cards. The same data was shared with tele-callers.

A-3 Kamlesh Dubey, a friend of Yashwanth Thakur, A-9 was coordinating with banks. A-4 and 5, Alok and Tiranju, both absconding, are natives of Bihar. Their job was to procure the database from various sources. A-6 Bajrangi, elusive, liaised with the bank and mastermind Tarun and used to pocket commission due to him. Kotresh and Sunil, still at large ran call centres located at Chuntia and Ranchi in Jharkhand. Yashwanth Thakur and Sourabh Patel, friends of A-3, arranged nearly 25 bank accounts to dupe the customers.

Speaking to the media Mr Sajjanar advised people to use common sense and not fall prey to such things. Do not believe in any Gift or Scratch Scams. No e-commerce company ever sends such mails, he said. He also advised people not to trust bulk SMSes being sent currently.

Money doesn’t come so easily. So don’t fall pray for easy money or lottery prizes.

The ACP Cyber Crimes Balakrishna Reddy asked the public to cross-check such offers either with the police or the e-commerce company’s official phone number.

Mr Sajjanar appreciated the police N. Vinayak, ASI; Constables N. Rajkumar, G.Krupakar Reddy, D. Shekhar, S. Shivakumar, Suraj Singh, M. Mahesh, M. Mahesh Goud, P. Anil, MD Arshad, S. Anandan, J. Mounika along with their superiors for their efforts in nabbing the culprits. They were also rewarded suitably.

Education

Human Resource training and strengthening the health infrastructure through quality are key aspects– IIHMR University

Mar 2, 2021 by Neel Achary 0 Comments #Country Head ASQ India & South Asia, #IIHMR University, #Mr. Anindya Sarangi

Jaipur: IIHMR University in collaboration with the American Society For Quality which is a 75-year-old organisation announced the launch of the Executive Lean Six Sigma Green Belt Certificate Program. The programme will be jointly conducted by IIHMR University and the American Society For Quality (ASQ). The programme will teach the Lean Six Sigma approach that shall be customised for healthcare professionals across India with an understanding of Statistics and Quality. The programmes aim is to sensitize towards quality improvement in the health sector. This programme will begin its first phase from 11th -13th March 2021 and 18th – 20th March 2021. The second phase shall begin from 1st – 3rd April, 2021 & from 8th – 10th April, 2021.

Dr. PR Sodani, President, IIHMR University, “IIHMR University and ASQ will have an impact on the quality of patient care in the Indian context in both Government and Private Sector. Training programmes will be organised jointly with a prime focus on people working in the health sector which could be Doctors, Nurses, Administrative Staff of the hospitals etc. The Government of India has an intent to offer quality healthcare services, to achieve these goals and NHP goals, IIHMR University will be embracing these and would bring in programmes that reflect these aspects.”

Dr. Sodani, further added, “Quality has been the central point not just for providers but also the client. The client expects good quality services from the health service providers at an affordable rate. Our focus will be to offer client-centric services at better quality and design services that reduce out of pocket expenditures. The most important objective of this collaboration between IIHMR University and ASQ will be milestone, as we will be closely working with the Government and shall try to improve the ongoing processes to offer the best results.”

Mr. Anindya Sarangi, Country Head ASQ India & South Asia, said, “We are starting with the collaboration with The Executive Lean Six Sigma Green Belt Certificate Program that shall clarify the concepts and theories on quality improvement which will be coupled with experiential learning. ASQ is present in 140 countries where it has been offering Quality Management consultations. This collaboration is fundamentally important to bring in Global best practices which are relevant to the culture of India. We are extremely happy with this collaboration as IIHMR University has a large alumni network working across the healthcare sector especially in research. We look forward to embracing this opportunity and offer programmes that would bring in a positive change through programmes on Quality Management. The programmes would also involve knowledge exchange programmes for delegates participating in these programmes and bring in quality practices which are suitable for India.”

Dr. Shiv Tripathi, Professor, Dean-Training, IIHMR University said, “The programme through this collaboration will be fruitful for the entire healthcare fraternity. This programme shall be beneficial to build a robust human resource delivering quality services and strengthening the health infrastructure.”

This is important to note that IHMR University, Jaipur signed an MoU with the American Society for Quality India (ASQ India). The MoU was signed on the 15th of December, 2020. The ASQ India is a 100% owned subsidiary of ASQ Inc (USA), which is a not for profit organization. It has earned a reputation as the world’s leading brand in quality and offers a rich knowledge portfolio through its membership, certification and education programs.

Business World

The Indian Performing Right Society Limited (IPRS) team up with Dolby & Hungama Artist Aloud to inspire, empower and celebrate women in music

Mar 2, 2021 by Neel Achary 0 Comments #Hungama Artist Aloud, #Indian Performing Right Society Limited, #Ms. Soumini Sridhara Paul, #Senior Vice President

The Indian Performing Right Society Limited (IPRS), a representative body of music composers, lyricists, and publishers of music announces the #HERmusic initiative in collaboration with Dolby Laboratories, (a leader in immersive entertainment experiences) and Hungama Artist Aloud, (platform for talent and independent content) to empower women in the music industry. The association aims to promote the representation of women musicians in India in terms of identifying the probable barriers and creating a conducive environment to express and flourish. Together they will kickstart a movement this International Women’s Day on 8th March with manifold activities under the umbrella #HERmusic further spread-out in the form of initiatives #UnleashHERmusic, #EmpowerHERmusic, and #CelebrateHERmusic as three legs of the campaign.

The first leg of the campaign #UnleashHERMusic will congregate a music roundtable on International Women’s Day – 8th March, having all leading women on the panel from creators, composers, industry insiders, and media head honchos. The panel will include Sneha Khanwalkar (Music Director), Anushka Manchanda (Singer, Composer, Music Producer), M.M. Sreelekha (Singer & Music composer), Natania Lalwani (Indie Pop Musician), Hiral Viradia (Sound Engineer), Anwesha Dutta Gupta (Singer & Composer), Soumini Sridhara Paul (Senior Vice President, Hungama Artist Aloud), Sonali Singh (Talent Manager), along with Nirmika Singh (Editor, Rolling Stone) who will moderate the session. The second initiative of the campaign #EmpowerHERMusic consists of extensive outreach, talent hunt, and knowledge series with Dolby, Hungama Artist Aloud and industry stalwarts, wherein female creators will learn the know-how of creatively and technologically enhancing their art-form further helping the artists/creators to expand their creative palette. The Third leg of the campaign #CelebrateHERMUSIC will acclaim and commemorate ‘HER creation’ in the form of ‘All women music concert’, a first of its kind in India.

As per statistics from a study conducted between 2016 to 2018 by international arts, collective FEMWAV revealed the ratio of women composers and producers to male composers and producers in Bollywood was 1:80. While on the Indian indie front (between 2015-2018), the number was 1:71. The numbers are dismal on the management front too with women making up only 10% of artist managers in the industry. Production and music creation aren’t the only areas where there appears to be a definite lack of females. Underrepresentation is evident in the case of decision-makers, publishers, talent managers, instrumentalists, A&Rs, sound engineers, DJs, and many others related to the music industry. Thus, IPRS, Hungama Artist Aloud, and Dolby Laboratories have come together to drive a positive change and encourage more participation from women in the music industry in India.

Mr. Rakesh Nigam, CEO of IPRS commented on this initiative, “We’re extremely thrilled with the collaboration between IPRS, Dolby Laboratories, and Hungama Artist Aloud. Despite a surge in female voices heard across broad spectrums of industries, we’re still far from seeing enough contribution from female authors and composers in the Music Industry in India. Women have been under-represented for a very long time in areas related to music creation and production. With this initiative, we hope to strike a conversation that snowballs into a much-needed change in the industry and open up avenues for women in the industry that weren’t accessible before. Through this, we hope to jointly work towards decoding and resolving prevailing issues and encourage creative and talented minds, which in turn will further enrich the cultural heritage of our country.”

Further, Ms. Soumini Sridhara Paul, Senior Vice President, Hungama Artist Aloud added “This initiative aims to create an open forum to discuss the concerns that women have to contend with to find their place in the modern music industry. We’re extremely happy that this collaboration is taking shape; we hope that the music industry bears the fruitful outcome of this necessary change, and we can build a gender-neutral workspace to carry on our legacy. The initiative wishes to serve as a stepping stone to a largely delayed conversation.”

The absence of female songwriters and producers is nothing short of an epidemic in the industry. The business must make a cathartic change and pave the path for participation from female creators in encouraging numbers. This movement proposes to create a conducive, collaborative space for women to uphold their talent and share their experiences; a space to inspire, empower and celebrate women in music.

Business World

Glad U Came Partners With Open Secret On Women’s Day Campaign Called #SecretAdmirer

Mar 2, 2021 by Neel Achary 0 Comments #Founder of Glad U Came, #Glad U Came, #International Women’s Day, #Maddie Amrutkar

To mark International Women’s Day, Glad U Came alongside Open Secret, a Mumbai-based gourmet snack startup celebrates the occasion by launching its #SecretAdmirer campaign. Glad U Came X Open Secret campaign, #SecretAdmirer revolves around women appreciating women who inspired them by their positive spirit.

An influencer and celebrity-led social media campaign contributes towards yielding the best results for brands in order to reach your target audience. #SecretAdmirer campaign appealed to a number of celebrities and influencers wherein they wrote the #SecretAdmirer on their palm with the name of the woman they’re talking about on a plain piece of paper/ placards and posted a picture holding it.

The award-winning PR and Influencer Marketing agency alongside Open Secret aims to create an online space for women showcasing gratitude towards other women. The campaign also focuses on women supporting women by showing them true love, respect, and feeling secure.

Commenting on the association, the founder of Open Secret said, “I grew up in a small town in Rajasthan where I saw the gap between the opportunities available for girls and boys. Thankfully my mother thought otherwise while raising my brother and me. While I studied at Harvard business school, I knew I wanted to come back and make a difference. The only way forward for women is to stand by each other. While I cofounded open secret my mission was to empower women (especially mothers) not only with our products but every decision we make. We hired women contractors for our manufacturing, 50% of our staff is women! I believe that we all have the privilege to make a difference and it’s our responsibility to make this world a fairer place!”

Website: https://opensecret.in/

Maddie Amrutkar, Founder of Glad U Came said, “We need to reverse the stereotype that women don’t support other women. With this partnership, we vision of building a global community of strong women who share how women significantly inspire them everyday and help one another succeed.”

Website: https://www.gladucame.in/