Tag: Glad U Came

Business

Glad U Came becomes the first PR agency to introduce period leaves for menstruating employees

Jun 2, 2022 by Agency 0 Comments #Glad U Came, #menstruating employees, #period leaves, #PR agency

Glad U Came, the first PR agency to announce a period leave for its menstruating employees on Menstrual Hygiene Day. On this day, the agency honours women by announcing the new policy and encourages other businesses to follow suit. With 90 percent of its employees being women, the agency recognises the importance of the hour and believes that period leaves are something that every working woman deserves.

Glad U Came, the award winning PR and Influencer Marketing agency attempts to break down the taboos surrounding menstruation in a country where it is still a sensitive subject. This policy will make it easier for women to take time off on the first day of their period. Female employees are hesitant to explain the reason for their leave during their period, so they avoid taking leaves and work in discomfort and pain.

In any case, most women try to push through and go to work. This is typically due to a concern of being viewed as weak or unable to execute their jobs if they disclose menstrual-related symptoms to their supervisors in most of the companies. This policy by Glad U Came would give employees who have painful menstrual or menopausal symptoms the option of working remotely and taking a set number of paid leave days each year. It’s past time to acknowledge that women menstruate and that it’s perfectly acceptable to take a day off to get through the discomfort.

Talking about the new policy, Maddie Amrutkar, Founder of Glad U Came, shared, “We are a young and small team of 25 people, 21 of whom are women. Menstruation is something that she goes through every month and this is the least we can do to comfort her. I believe that period leave is not a privilege but a basic right that every woman deserves. The aim is to decrease the stigma associated with menstruation and make it easier for women who are experiencing period pain to take a break.”

Business World

Glad U Came bags PR Mandate for RichFeel

May 5, 2021 by Neel Achary 0 Comments #Glad U Came

Glad U Came, India’s fastest-growing and award-winning PR and Influencer Marketing agency has won the PR mandate for RichFeel, the world’s largest skincare and haircare solutions network. The Mumbai-based PR agency will overlook RichFeel’s media and brand enhancement duties by developing effective communication strategies to increase their public engagement.

Extremely dedicated and committed to creating an effective campaign for your brand, Glad U Came has emerged as one of the youngest and fastest-growing PR firms in India. Agency’s PR-centric strategies ensure a boost in the brand’s visibility. Creating customized and results-driven services are the key components of Glad U Came.

With a mission of helping people look young, live young and lead life young, RichFeel has ventured into personal care products ranging from hair care products like conditioners, masks, serums, shampoos, cleansers to skincare products like face creams and gels, scrubs, soaps, facial kits, toners, etc. The brand provides 100% vegan, cruelty-free natural beauty care products crafted by India’s leading Skin and Hair experts.

Commenting on the appointment, Dr.Apoorva and Dr.Sonal Shah, the founders of RichFeel said, “We have been named ‘India’s most Iconic Brand’ by the Economic Times for our contribution in the field of trichology and now we aim to do the same with our personal care products. We feel that our collaboration with Glad U Came will get us just where we need to be and we are looking forward to a great association.”

On the partnership, Maddie Amrutkar, founder of Glad U Came said, “We are thrilled to be collaborating with RichFeel to promote their cruelty-free, vegan personal care products and hope to achieve path-breaking results by implementing our integrated communication programme that includes strategic media and influencer engagements, and building an influential community for the brand.”

Business World

Glad U Came Announces #PayYourInterns Campaign To Encourage Paid Internships

Apr 19, 2021 by Neel Achary 0 Comments #Glad U Came

Glad U Came, an award-winning PR and Influencer Marketing Agency based in Mumbai launches the #PayYourInterns campaign, which advocates for an increase in the amount of paid internships across all work sectors. The campaign addresses how paid internships can offer an opportunity to students and help them prepare for the future without having to sacrifice financial stability, especially in the current economy heavily affected by the Covid-19 pandemic.

Glad U Came believes that everyone who works, including interns, are entitled to get paid, regardless of any prior experience in the field. Although freshers and some hardly even out of college, interns contribute to the total turnover to the establishment they are associated with. Keeping that in mind, the #PayYourInterns campaign sheds light on the fact that a paid position can motivate interns to be more efficient in the organization and achieve better results.

#PayYourInterns is committed to bridging the gap between education and work experience that exists in the formal workspace. It encourages founders and leaders to invest in paid internships to create a more productive and efficient work environment. #PayYourInterns also aims to bridge the gap between the classes who can afford unpaid internships and the ones who cannot.

Internship at GUC

Apart from paying our interns a monthly stipend, GUC also has an Intern of the month programme. Along with presenting our interns with welcome kits and an onboarding token of welcome, Glad U Came prides on including the interns in our weekly staff meetings and brainstorming sessions, as we believe new talent brings in new hope.

Commenting on the launch of #PayYourInterns, Maddie Amrutkar, the Founder and CEO of Glad U Came said, “We want to encourage an ethical way to use interns in the workspace today and believe that the best way to do this is to make every internship a paid internship. This will ensure that students from all economic backgrounds have access to opportunities that help them succeed in the future. If we want to have a competitive workforce in the future, employers need to invest in more paid internships.”

Check out Glad U Came’s Instagram page to get more insights on the #PayYourInterns Campaign

https://www.instagram.com/gladucamepr/

 

Business World

Glad U Came wins PR mandate for Nano Veda

Mar 24, 2021 by Neel Achary 0 Comments #Glad U Came, #PR and Influencer Marketing agency

Glad U Came, a leading PR and Influencer Marketing agency has been awarded the PR mandate for Nano Veda, a technology driven Ayurveda supplement brand. The Mumbai-based agency’s dedicated Public Relations team will be handling brand enhancement and influencer engagement for the brand.

Glad U Came is known for combining its extrinsic knowledge of the industry and top-notch media relations. The agency’s key responsibilities will include strategic counselling and planning, integrated communication programme that includes strategic media and influencer engagements, and building an influential community for the brand.


Nano Veda, a technology-driven Ayurveda supplement brand specializes in organic and plant-based products that are availed in the form of strips. Providing a holistic approach towards health, Nano Veda aims to eradicate the hassle of conventional supplements through pills or syrups without falling prey to any technology-driven methods. Nano Veda, a brand of Euro Alliance SA has its Headquarter out in Switzerland. It’s available here in Swiss and EU through e-shop www.nanoveda.ch

Commenting on the partnership, Rakshit Mehta, the founder of NanoVeda said, “With the breadth and depth of Glad U Came expertise in handling cross category clients and brand image for various brands, we are confident about their ability to deliver strategic communications that align with our business objectives.”

On winning the mandate, Maddie Amrutkar, founder of Glad U Came said, “Nano Veda is a unique nutritious Ayurveda supplement brand and we are honored with this immense responsibility. Our primary objective includes strategic planning along with media and influencer engagement to introduce the brand to its audience. We are looking forward to an exhilarating journey with the brand.”

Business World

Award winning PR agency Glad U Came bags three Prestigious awards

Mar 9, 2021 by Neel Achary 0 Comments #Glad U Came, #Small Business Awards Digital

Glad U Came, an award-winning PR and Influencer Marketing agency has been awarded for its exemplary work in the field of PR and Communication that caps off a phenomenal period of growth for the agency.

Glad U Came has bagged the honourable win at ‘Indian Achievers Award’ for an emerging company, ‘India’s Fastest Growing Digital Agency’ in the ‘Public Relations’ category presented by Agency Reports and ‘Micro Business of the Year’ presented by Small Business Awards Digital.

The Mumbai-based PR and Influencer Marketing agency is known for offering services like Public Relations, Influencer Marketing, Celebrity engagement, Celebrity Gifting etc. with customized strategies and data-driven insights. Glad U Came partners with startups and established businesses in transforming their communication footprint.

With the vision to provide effective communication solutions to brands, Glad U Came had launched its Pay-By-Results service, a cost-effective way for brands to reach their audience during the pandemic. Glad U Came is also the first agency in Mumbai to initiate a ‘Celebrity Gifting’ service that guarantees a substantial reach that boosts the public’s awareness of a brand or product.

Commenting on the achievement, Maddie Amrutkar, Founder of Glad U Came said, “We look forward to working with clients and delivering the best we can with our intrinsic knowledge of the industry and market. With this win, we have now established a spot with our top competitors. We started with a mission of offering our clients result-oriented, innovative and ensuring that they have made the right choice!”

Today, Glad U Came is one of India’s youngest and fastest-growing PR and Influencer marketing agencies and has worked with clients like OYO, Revlon, The Face Shop, Kalki Fashion, and more. The founder has also won awards, namely, E4M 40 under 4o and RT 40 under 40 in the year 2020.

Business World

Glad U Came Partners With Open Secret On Women’s Day Campaign Called #SecretAdmirer

Mar 2, 2021 by Neel Achary 0 Comments #Founder of Glad U Came, #Glad U Came, #International Women’s Day, #Maddie Amrutkar

To mark International Women’s Day, Glad U Came alongside Open Secret, a Mumbai-based gourmet snack startup celebrates the occasion by launching its #SecretAdmirer campaign. Glad U Came X Open Secret campaign, #SecretAdmirer revolves around women appreciating women who inspired them by their positive spirit.

An influencer and celebrity-led social media campaign contributes towards yielding the best results for brands in order to reach your target audience. #SecretAdmirer campaign appealed to a number of celebrities and influencers wherein they wrote the #SecretAdmirer on their palm with the name of the woman they’re talking about on a plain piece of paper/ placards and posted a picture holding it.

The award-winning PR and Influencer Marketing agency alongside Open Secret aims to create an online space for women showcasing gratitude towards other women. The campaign also focuses on women supporting women by showing them true love, respect, and feeling secure.

Commenting on the association, the founder of Open Secret said, “I grew up in a small town in Rajasthan where I saw the gap between the opportunities available for girls and boys. Thankfully my mother thought otherwise while raising my brother and me. While I studied at Harvard business school, I knew I wanted to come back and make a difference. The only way forward for women is to stand by each other. While I cofounded open secret my mission was to empower women (especially mothers) not only with our products but every decision we make. We hired women contractors for our manufacturing, 50% of our staff is women! I believe that we all have the privilege to make a difference and it’s our responsibility to make this world a fairer place!”

Website: https://opensecret.in/

Maddie Amrutkar, Founder of Glad U Came said, “We need to reverse the stereotype that women don’t support other women. With this partnership, we vision of building a global community of strong women who share how women significantly inspire them everyday and help one another succeed.”

Website: https://www.gladucame.in/

Business World

Glad U Came Associates with Revlon India for #ShedTheGrey Campaign

Feb 17, 2021 by Neel Achary 0 Comments #Glad U Came

Glad U Came, a leading PR and influencer marketing agency, has now been associated with Revlon, the first-ever international cosmetic brand launched in India for their upcoming #ShedTheGrey campaign. The Mumbai-based agency will be looking after the brand’s execution of #ShedTheGrey with Revlon Top Speed, a 5-minute do-it-at-home hair color solution.

Glad U Came promises to utilize creativity and innovative ideas to build a smooth relationship between the brand and its audience. The agency plans on increasing the reach and quality of content for Revlon through targeted social media influencer activities, digital communication, and more.

Revlon is a global beauty leader with a portfolio of iconic brands that transform the lives of men and women around the world. The company has a diverse portfolio of brands with a wide variety of products ranging from colour cosmetics, body care to fragrances and hair colours. They are committed to high-quality product innovation, performance and sophisticated glamour.

On the association with Revlon India’s #ShedTheGrey Campaign, Maddie Amrutkar, the CEO and founder of Glad U Came said, “We at GUC, are thrilled to take on this adventure with Revlon. We look forward to captivating the audience’s attention with our communication strategy and in-turn convert them into loyal customers of Revlon.”

Business World, News

Glad U Came bags a bunch of new clients amidst the pandemic

Dec 16, 2020 by Rekha Nair 0 Comments #Glad U Came, #Maddie Amrutkar

December 2020: With the aim to roll out a strategic communications approach, Glad U Came has added 11 new clients in its PR portfolio within the span of three months. The leading PR and Influencer Marketing agency will organize and implement PR campaigns and communication plans for their newly signed up clients.

The new retainer clients are from wide sectors, ranging from fashion, beauty, shoes & accessories, home decor, start-ups, finance and food. The newly onboarded clients include Re’equil, Mint & Oak, All good scents, Owndays, RENEE Cosmetics and Pilgrim to name a few. These brands join the ranks of Glad U Came roster of prestigious clients that includes stellar start-up brands like Kalki Fashion, Skinkraft and Biryani By Kilo.

Commenting on the win, Maddie Amrutkar, the founder of Glad U Came said, “Adding these clients to our portfolio motivates us to outperform even in the current economic condition through our unique and strategic PR approach. We combine our intrinsic knowledge of the industry and top-notch media relations. We aim at delivering the best we can through well focused trust-based messages for our clients.”

“Engaging with consumers is easier yet tricky. Hence we believe in offering personalized solutions to clients whose target is to reach out to their audience. They are choosing their agency very carefully and now seek agile PR agencies,” added Maddie Amrutkar. The agency will drive product and brand awareness for brands including to name a few.