Tag: fmcg companies

Business

Sociapa brings Effective solutions for brands via Marketing Tools

Dec 24, 2021 by Gouri Achary 0 Comments #Aparshakti Khurana, #APIS INDIA LIMITED, #Apoorva Arora, #ARCOR, #Badhai Décor, #Dheeraj Raj, #fmcg companies, #Janhvi Kapoor, #Juhi Godambe, #LA AMERICANA (BONN INDUSTRIES), #Mahak Group, #MINT CHOCON, #MOOSPRING DAIRY PVT. LTD., #MUGDH FARM, #Sahaj Pooja, #Shibani Bedi, #Sociapa, #V PURE, #Vishnu Kaushal

Post working with many leading FMCG companies as Digital Marketing Manager, Dheeraj Raj started the successful marketing agency called Sociapa in 2019. The brand began its journey with only Three brands and today it has over 22 brands in its portfolio, exhibiting exponential growth. It continues to proudly bring forth its effective marketing solutions to its consumers. Sociapa is a firm with a stronghold in the field of Marketing. Sociapa is a full-service branding and marketing company that enhances progressive firms to strengthen their brands.

Tracing its journey to only 3 brands in 2019, today Sociapa adds new and upcoming brands every now and then. By the end of the year 2023, the brand envisions to onboard many more­ ­­­­­­­­brands across different industries. The tremendous growth of 60 percent in terms of revenue in the last 3 years has set a benchmark and the roadmap for growth. Apart from Digital Marketing, Social Media Marketing, Website Development Sociapa has also added services to its offerings like Influencer Marketing and Public Relations. The brand aims to stay focused on its mission of offering its services without compromising on quality.

Sociapa has a strong, creative, and professional crew. Every service or project they complete is supported by extensive market research and is thought-driven. From a simple Instagram post to a full-fledged launch campaign, each project begins with a client brief and proceeds through the following steps: Research, ideation, writing, brainstorming, editing, development, feedback, and uploading. Following this rigorous structure makes the work even more effective and productive, resulting in the ROI that every business or brand needs.

Speaking on the occasion, Dheeraj Raj, Founder-Sociapa says, “We create real brand experiences that include and inspire audiences in every touchpoint using a full spectrum of creative skills with a cost-effective approach. Everything we do revolves around branding. Every layout, feature, and action are designed intentionally to boost the customer’s brand.

I want to express my heartfelt gratitude to my friends and co-workers who helped in soaring high and without whom the journey this far would not have been possible. We will continue to strive for the best.”

Currently, a large number of Sociapa clientele are into FMCG sections like APIS INDIA LIMITED, MAHAK GROUP, MINT CHOCON, LA AMERICANA (BONN INDUSTRIES), MOOSPRING DAIRY PVT. LTD., ARCOR, V PURE & MUGDH FARM etc. The firm is now expanding its genre for more exposure to creativity. The team of Sociapa is also supporting startups like – Badhai Décor, Sahaj Pooja, etc and is also going global with international brands like Takufu which is a Dubai based home décor brand.

Some of the biggest accomplishments include launching the Bollywood actress Janhvi Kapoor as a brand face for Mint ChocOn and continuing with maintaining buzz around the same by collaborating with big known faces like Aparshakti Khurana, Juhi Godambe, Apoorva Arora, Shibani Bedi, Vishnu Kaushal and many more. Another big successful influencer campaign they did was for leading FMCG brands like La Americana, Apis, which included known faces like Chef Ranveer Brar, Shivesh Bhatia, comedian Zakir Khan and the list is long. Ramadan campaign for Apis was noticeably acknowledged by a great number of social media influencers and known faces from Bollywood. Adding to the list, their recent association with Milind Soman as the brand ambassador and the Unity Run campaign for the Brand Apis was a huge success. Along with it, the agency was also appreciated for its creative vision in a few named newspapers.

With the perfect blend of social media marketing, content marketing, website designing, video ads advertising, SEO and Influencer campaigns, Sociapa stands up strong in the sphere.

Business World

Bennet & Bernard Group launches Goa’s first gourmet store ‘Black Vanilla Gourmet’

Jan 30, 2021 by Neel Achary 0 Comments #Bennet & Bernard Group, #Co-Founder and Director, #fmcg companies, #Lindsay Bernard Rodrigues

Goa:  The world food connoisseurs of Goa have yet another reason to celebrate as Bennet & Bernard Group, luxury home builders and passionate restaurateurs, have launched Goa’s first gourmet store, ‘Black Vanilla Gourmet’, in the plush neighbourhood of Panaji. Located in Campal, the new world store will provide a taste of exclusively imported food products from over 40 countries and is a virtual heaven for every foodie. This store would also cater to a target audience that has a penchant for experimental food.

Spread over 1000 sq ft, Black Vanilla Gourmet is set to provide a unique experience with its eclectic range. The store is a gastronomical delight to every gourmand’s love for global cuisine on one platter with some delightful imported seafood and meats from across the world. Some of their signature offerings that are a must-have, include a wide range of premium international products like Italian truffles, Australian lamb racks, Norwegian salmon, Canadian lobster, Chilean Sea Bass, Norwegian Trout, Frozen Scallops from USA, Quail from Spain, Tuna Saku from Indonesia, Norwegian Halibut, Barramundi Fillets from Australia, Pork Pistachio Pate from Belgium, Atlantic Salmon from Iceland, Whole Duck from Thailand, Mussels from New Zealand, Italian Olives and A2 Milk from Australia etc, and varieties of daily micro greens, free-range eggs, sauces, spices, personal care and home care items and much more. The store also has a live kitchen area to promote exotic gourmet food recipes along with exotic salads and sandwiches.

Black Vanilla Gourmet Store 2

Speaking on the launch of this unique store, Mr. Lincoln Bennet Rodrigues, Founder and Chairman, Bennet & Bernard Group said : “The idea behind the launch of this new store is to provide the very best gourmet products to discerning consumers. As founders of leading food chains in Goa and being passionate foodies ourselves, we believe that everyone deserves access to good produce and quality ingredients. It was a simple premise that gave birth to Black Vanilla Gourmet, but just as food has evolved from being a necessity to a global phenomenon, so has our commitment to food. This new premium lifestyle food destination will target the well-travelled urban Indians and expat population in Goa, who have a penchant for global cuisine. We expect that in time our store will become a single sourcing point for individuals, gourmands and food enthusiasts who are looking to satisfy their palate with the most satiating options.”

“The eating habits of Indian consumers have been evolving – from traditional foods to global food flavours. Hence there is no disputing the fact that India is now an attractive market for gourmet and international food products thanks to the constellation of various forces. Once a hub for expatriates to shop for such ingredients for dishes, the market now attracts a large number of Indians hunting for such world class products and much more. We are also witnessing increasing quality and ingredient consciousness, which is spurring customers to demand better and more. A large base of consumers now has more sophisticated palates, make higher nutritional demands, have the ability to afford premium products, and the desire to enjoy them on a regular basis. Consumer receptivity to gourmet products has touched off in a big way also because of the dynamic growth of the natural and health food industry and its cross-fertilization with the gourmet food industry. Going forward, we will look at opening more stores in Goa and other metropolitan cities.” said Lindsay Bernard Rodrigues, Co-Founder and Director, Bennet & Bernard Group.

“Goa being a multicultural hub with its discerning and knowledgeable residents presents a perfect platform and opportunity for our brand. The gourmet retail space has witnessed rapid expansion in the recent past and is expected to grow manifold over the next few years. Growing aspirations, globalization, changing lifestyles and growth of the organised retail sector along with augmented purchasing power of consumers are providing impetus to the gourmet category,” added Lincoln.

Black Vanilla Gourmet has emerged from the epicurean home of Bennet and Bernard, who have put Goa on the map for excellent continental foods and steaks through their restaurants Barrels & Bones, Thirsty Bear, Black Vanilla, Crab & Co and a FMCG brand, Artisan Deli. Black Vanilla Gourmet’s exhaustive range of offerings, right from daily essentials to exotic foods, and premium fresh and packaged foods in international cuisine is every foodie’s dream come true. It is a one-stop premium destination for consumers who have a deep appreciation for the nuances of gourmet cooking.