Tag: Janhvi Kapoor

Dheeraj-Raj-Founder-Sociapa

Sociapa brings Effective solutions for brands via Marketing Tools

Post working with many leading FMCG companies as Digital Marketing Manager, Dheeraj Raj started the successful marketing agency called Sociapa in 2019. The brand began its journey with only Three brands and today it has over 22 brands in its portfolio, exhibiting exponential growth. It continues to proudly bring forth its effective marketing solutions to its consumers. Sociapa is a firm with a stronghold in the field of Marketing. Sociapa is a full-service branding and marketing company that enhances progressive firms to strengthen their brands.

Tracing its journey to only 3 brands in 2019, today Sociapa adds new and upcoming brands every now and then. By the end of the year 2023, the brand envisions to onboard many more­ ­­­­­­­­brands across different industries. The tremendous growth of 60 percent in terms of revenue in the last 3 years has set a benchmark and the roadmap for growth. Apart from Digital Marketing, Social Media Marketing, Website Development Sociapa has also added services to its offerings like Influencer Marketing and Public Relations. The brand aims to stay focused on its mission of offering its services without compromising on quality.

Sociapa has a strong, creative, and professional crew. Every service or project they complete is supported by extensive market research and is thought-driven. From a simple Instagram post to a full-fledged launch campaign, each project begins with a client brief and proceeds through the following steps: Research, ideation, writing, brainstorming, editing, development, feedback, and uploading. Following this rigorous structure makes the work even more effective and productive, resulting in the ROI that every business or brand needs.

Speaking on the occasion, Dheeraj Raj, Founder-Sociapa says, “We create real brand experiences that include and inspire audiences in every touchpoint using a full spectrum of creative skills with a cost-effective approach. Everything we do revolves around branding. Every layout, feature, and action are designed intentionally to boost the customer’s brand.

I want to express my heartfelt gratitude to my friends and co-workers who helped in soaring high and without whom the journey this far would not have been possible. We will continue to strive for the best.”

Currently, a large number of Sociapa clientele are into FMCG sections like APIS INDIA LIMITED, MAHAK GROUP, MINT CHOCON, LA AMERICANA (BONN INDUSTRIES), MOOSPRING DAIRY PVT. LTD., ARCOR, V PURE & MUGDH FARM etc. The firm is now expanding its genre for more exposure to creativity. The team of Sociapa is also supporting startups like – Badhai Décor, Sahaj Pooja, etc and is also going global with international brands like Takufu which is a Dubai based home décor brand.

Some of the biggest accomplishments include launching the Bollywood actress Janhvi Kapoor as a brand face for Mint ChocOn and continuing with maintaining buzz around the same by collaborating with big known faces like Aparshakti Khurana, Juhi Godambe, Apoorva Arora, Shibani Bedi, Vishnu Kaushal and many more. Another big successful influencer campaign they did was for leading FMCG brands like La Americana, Apis, which included known faces like Chef Ranveer Brar, Shivesh Bhatia, comedian Zakir Khan and the list is long. Ramadan campaign for Apis was noticeably acknowledged by a great number of social media influencers and known faces from Bollywood. Adding to the list, their recent association with Milind Soman as the brand ambassador and the Unity Run campaign for the Brand Apis was a huge success. Along with it, the agency was also appreciated for its creative vision in a few named newspapers.

With the perfect blend of social media marketing, content marketing, website designing, video ads advertising, SEO and Influencer campaigns, Sociapa stands up strong in the sphere.

Set your engines to a full-on power-ride with &pictures television premiere of Gunjan Saxena: The Kargil Girl

Set your engines to a full-on power-ride with &pictures television premiere of Gunjan Saxena: The Kargil Girl

Add Ja, Lad Ja, Full-on Kuch Kar Ja… &pictures celebrates the drive to follow your dreams with the television premiere of Gunjan Saxena: The Kargil Girl. The movie is packed with full-on entertainment, dedication, and perseverance. Engaging performances by Janhvi Kapoor and Pankaj Tripathi brings out the message of achieving your dreams and following your passion flawlessly. Get ready to take off on a journey of never-give-up spirit with the television premiere of Gunjan Saxena: The Kargil Girl on &pictures on 20th February, at 8 pm.

The plot begins with an ambitious Gunjan Saxena, who dreams of becoming a pilot. The story captures her passion and her pursuit of this dream. Even when Gunjan faces reservations and restrictions from the world, she keeps fighting and winning. She eventually serves in the Kargil War and goes on to become the country’s pride. Pankaj Tripathi, as the optimistic and encouraging father, gives a remarkable performance which fills our hearts with warmth. His character has a natural and light-hearted tone that complements the undying spirit of Janhvi Kapoor’s portrayal. It’s all about how a girl dreams big and then beats all odds to finally achieve it.

Janhvi Kapoor, excited about the premiere, said, “I am constantly inspired by Gunjan Ma’am. This is a girl that chased her dreams and made them come true. The movie stays with me now and forever, as a motivational point that pushes me further every time I face a challenge. In many ways, the movie helped me grow as a person. It gave me the mantra, that being on nahi, full on, helps in facing the difficult situations with ease. The movie is packed with heart-warming moments. It’s a definite weekend treat. Don’t miss the &pictures premier of Gunjan Saxena: The Kargil Girl on 20th February at 8 pm.”

Pankaj Tripathi adds on, “Some stories are such that you instantly become a part of it and are taken aback by their simplicity and strength. Gunjan Saxena: The Kargil Girl is one such film. It’s been an absolute pleasure playing Janhvi’s father and the one thing I’m hoping to see is father-daughter relationships like this bloom in reality. I truly hope the viewers of &pictures find the film inspiring as well as entertaining”

Kursi ki paiti bandh lo, take off ka time aa gaya hai. Tune into a full-on tale of inspiration and entertainment with the premiere of Gunjan Saxena on 20th February, 8pm only on &pictures

Mahak Group Launches Campaign for Mint ChocOn Featuring Janhvi Kapoor

Mahak Group has launched a new campaign-‘Mint Nahi Hint Hai’, for its trademark candy Mint Choc On. Mahak Mint ChocOn is a one-of-its-kind candy with mint favoured outer shell and delectable, chocolate filled centre. The TVC star actress Janhvi Kapoor and sets beautifully encapsulates the emotions of a young couple on their first date.

The film opens to a beautiful late evening setting, where Janhvi and a boy are sitting by a hilltop ledge. The couple is out on their first romantic date. Since it’s their first date ever, they’re both a little clueless about exactly what to do on a first date. Trying to break the awkward silence, Janhvi asks, “So, aur kya Karte hain first date pe?” to which the guy replies, “Pata nahi….mera bhi toh first time hai.” Janhvi then passes on a Mahak Mint ChocOn candy to the guy and he replies, surprised, “Mint?” Janhvi shyly replies, “Ye Mint Nahi Hint Hai.” Taking her subtle hint, the boy then consumes Mint ChocOn and leans in towards Janhvi.

Mr S K Jain, CEO & MD, Mahak Group said: “Today it is of utmost importance to all brands to keep coming up with innovative offerings in order to create a recall and a strong customer base in the market. We launched Mint ChocOn keeping just that in mind. Mahak Mint ChocOn is a novel concept, with just a hint of playfulness and whimsy. Our campaign is aligned to the core essence of Mahak Mint ChocOn. We employ German technology in manufacturing the product. From a teenager to a young working professional, Mint ChocOn is an offering, which will appeal to everyone. We feel that someone as vivacious and full of energy as Janhvi fits the bill perfectly and is an ideal choice for a brand ambassador. We are ecstatic to have her on board as the face of the brand.”

On associating with Mint ChocOn Janhvi Kapoor said: “I have always had a bit of a sweet tooth, in fact, I can have sweets any times of the day! Whenever my parents were happy with Khushi and me, they would spoil us with candies and chocolates. Which is why I am happy to associate with Mint ChocOn. It is such an innovative concept. I am sure Mint ChocOn is soon going to be a crowd favourite.”