Archive: October 13, 2022

Godrej & Boyce celebrates its 125th year and the festive season with exciting consumer offers!

Bangalore, 13^th October 2022: Brace yourself as Godrej & Boyce launches a unique consumer offer this festive season. Their patrons can now win a cash reward of INR 1 lakh, daily!    

Every festive season, various brands like Godrej Appliances, Godrej Security Solutions, Godrej Locks and Godrej Interior, under the aegis of Godrej & Boyce, are known to offer attractive discounts, cashback incentives and more. This year, as the flagship company of the Godrej Group celebrates its 125^th year, Godrej & Boyce is ensuring that its consumers have a grand festive celebration. Consumers will not only have the choice to purchase from across an array of innovative and new products with exciting offers but also stand a chance to participate in a lucky draw and win cash reward of up to INR 1 lakh daily. 

Daily, 125 lucky entries win cash rewards of up to Rs. 1 Lakh. The offer is valid till 25th October 2022.   

Consumers can participate in this lucky draw through two simple steps: 

Step 1 – Register themselves along with the details of their purchase on https://www.godrej.com/125-lucky-draw.  

Step 2 – 125 lucky winners will be announced at 8 PM every day till 25^th October 2022 on the website. Winners need to validate and verify the purchase before receiving the cash reward. 

Commenting on the campaign, Mehernosh Pithawalla, Sr Vice President and Head of Brand and Strategic Insights, Godrej & Boyce says, “At Godrej & Boyce we are on a mission to unlock experiences that engage customers and build loyalty. On this landmark 125^th year we wanted to extend our celebrations to our consumers. With markets opening up post the pandemic, we are definitely witnessing the traditional excitement returning this festive season. With this offer, we hope to build greater category awareness and affinity across our offerings from Godrej Appliances, Godrej Locks, Godrej Security Solutions, and Godrej Interior.”  

With an intrinsic understanding of customers for over 125 years, Godrej & Boyce is constantly innovating and building products and solutions with the purpose of pioneering progress for generations.

WEConnect International Hosts 3-day Conference for Women Business Owners to Build Capacity and Network with Large Corporations

DELHI, INDIA October 13, 2022—WEConnect International hosted a 2-day in-person conference to provide opportunities for 60 women-owned businesses to grow their network and connect with more than 30 large corporations, part of the “Women’s Empowerment Through Economic Inclusion” 3-year project, funded by the U.S. Department of State’s Bureau of South and Central Asian Affairs.

The objective of the event and thus the project itself is to generate long-term opportunities for women-owned businesses to develop the skills necessary to not only connect but conduct business with large buyers, including local and multinational corporations, government agencies, and non-profit and non-governmental organizations.

“Women business owners constitute the most promising engine of growth in India,” said Saritha Venumbaka, Chief Operating Officer, WEConnect International. “By focusing on women’s economic empowerment and advancing gender equality, India will capture the tremendous economic potential women business owners can bring to the economy, including job creation.”

Highlights of the conference include two capacity-building trainings for women-owned businesses—Unique Selling Proposition for products and services, and Business Resilience emphasizing business growth; a Supplier Diversity and Inclusion Roundtable with leading corporations, local and multinational, on sharing best practices on gender-inclusive sourcing; and a woman-owned business product showcase for cross-business promotions

The business matchmaking session included 1:1 business pitching sessions between women business owners representing a variety of industries including manufacturing, professional services, IT and tech services, and dozens of corporations including Ernst &Young (EY), Proctor and Gamble (P&G), Marriott International, IBM and WIPRO, to discuss opportunities for their businesses as well as learn how to interact with and market their services to potential buyers. The women entrepreneurs also had the opportunity to network with a community of women business owners to learn from and potentially grow their businesses.

“Investing in women-owned businesses makes financial sense for large organizational buyers,” said Eroshan Alagaretnam, South Asia Regional Director, WEConnect International. “Small changes to large organization buying practices, such as inclusive sourcing policies, can have an immense impact on the business and its ability to find the best products and services at the best price.”

The Women’s Empowerment Through Economic Inclusion also includes Bangladesh, the Maldives and Sri Lanka, more than 700women entrepreneurs have participated in capacity-building training sessions and networking with dozens of corporations, many of whom have committed to sourcing from women-owned businesses.

Melorra Lights Up Every Town of India With 18000+ Trendy 22kt Gold Designs: Launches Four Festive Collections, Delivers Across India

Mumbai: 13th October 2022: Melorra, one of India’s fastest growing D2C brands that specializes in trendy, light-weight, BIS hallmarked gold jewellery at affordable rates has achieved the lofty goal of delivering in 26,000+ pin codes across India, UAE, USA, and the UK and Europe and is still expanding. True to its mission, marking the joyous occasion of the auspicious festive season, the brand will be launching every Friday – a new collection with a total of 75+ designs in gold and diamond. It also released its new festive ad-campaign #HarGharMelorrarecently with the promise to adorn every Indian woman giving them the option to pick and choose from its huge range and designs for every single day of the festivities ahead. The Western part of the country already contributes a substantial 15% to Melorra’s total orders and they plan to expand exponentially in the region.

In its new festive collection, Melorra will be launching 4 new collections to perfectly capture the zest and fervour of the festive season. The brand has 23 experience centers and is looking at marking up to 350 experience centers pan India by the FY ’26. With its seamless choosing and buying experience including the touch, feel, and trial of jewellery, Melorrais fast emerging as one of the most preferred brands for everyday gold wear.

SarojaYeramilli, the Founder and CEO of Melorra, said, “After 2 years of Covid spell, this year people are going to be celebrating in a big way, with friends and family. Melorra is all geared up with its 4 different collections to be the part of these celebrations. We have seen a growing demand for lightweight gold jewellery that women can wear every day with their daily wear wardrobe. Our campaign, #HarGharMelorra, is yet another step in this direction, to reach out to the remotest of markets and also increase accessibility to our entire gamut of products to a larger cross-section of customers. Our designs are inspired by global fashion trends and are just the perfect choice for every occasion, be it festive or simple everyday wear. We launch a new collection every Friday and have on offer over 18000designs in gold and diamond. Our aim is to amalgamate the passion that Indians have for gold, with the change in perspectives and palates which comes out beautifully in our designs.”

The brand, known for its innovative approach and modern designs, is the perfect option for those looking for jewellery complementing every occasion. With 75 designs being launched every week, Melorraallows every Indian easy access to its wide range of designs living up to its overarching goal of providing access even in the remotest of markets, ensuring that those in hinterlands alsohave the choice to get trendy, affordable jewellery delivered right at their doorsteps.

Melorra has been a disruptor in the fine, trendy, and lightweight gold jewellery segment ever since it started operations in 2016. The company has witnessed accelerated growth over the past year and expects the trend to continue during the festive season. The COVID-19 pandemic has shifted consumer preferences towards buying lightweight and affordable fine jewellery with a focus on quality& design. Melorraoffers all of this and more. It has made its mark from village with a population of less than 10,000 to cities with populations above 1 million. Melorra currently records a revenue of 350 crores and aims to become a $1 billion company 5 years from now.

TV9 Network & AIANA to host biggest gathering of Global Gujaratis

Noida, October 13: Ambassadors of a new and resurgent India, Gujaratis living abroad are headed home to Ahmedabad where their success will be celebrated at a three-day think and fun fest. Starting October 15th, this three-day unique gathering, aptly titled Pravasi Gujarati Part 2022, will host over 2500 A-lister Gujaratis from over 20 countries and across India to salute the great Gujarati Enterprise, Culture, and Asmita.

TV9 Network, India’s No. News Network, and the Association of Indian Americans in North America (AIANA), the largest organization of NRIs in the country, have come together to raise a toast to the outstanding global success of the Gujarati diaspora. Featuring multi-media shows, cultural extravaganza, thought leadership sessions, keynote addresses by policymakers, sessions by spiritual gurus, business conferences, and performances by celebrities, it’s a tribute to the unstoppable force of Gujarat.

Influential personalities, global Gujarati leaders from different industries, and Gujarati policymakers will be present to welcome NRGs. With over 200 plus prominent leaders, 80 plus speakers, 30 plus mega conclaves and conferences, 30 plus business tycoons, and multimedia shows with over 50 plus artists, they think the fest will establish a new benchmark.

Talking about the initiative, Barun Das, MD, and CEO, of TV9 Network said, “Diaspora plays a strategic role in building brand India on the global arena. Gujarati Diaspora has made an enduring impression world driving thought leadership across domains. TV9’s Pravasi Gujarati Parv is a modest effort to showcase the global Gujarati leadership and celebrate its success. Joining the unique global celebration will be India’s top policymakers, celebrities, and business leaders.”

Praful Nayak, President, of AIANA, India, said: “As India is celebrating the 75th year of its independence, it is the most opportune time to showcase and celebrate the contribution of Gujarati Diaspora in building brand India in the global arena. It is our privilege to host global Gujarati leaders across spectrums and learn from their journey. I am confident that their presence will inspire not only Gujaratis but people from all across the country. We, at AIANA, are connecting, communicating, and celebrating the Indian Diaspora on the global stage since 2002 through various mega events and initiatives.”

The three-day event will be streaming live across TV9 Network channels on TV and Digital and will be focusing on discussions and debates around how the NRI community can be made to feel at home to attract more investments, how Gujarati capital is creating global wealth, celebrate Gujaratis in every sector from sports to business to entertainment, be the voice of Gujarat on the global stage, provide a platform to young achievers who are making Gujarat proud and felicitations to Gujarati achievers. There will also be cultural shows to showcase Gujarati traditions.

GoDaddy celebrates 10-year anniversary with 3x growth and over 1.5 million customers in India

New Delhi | 13thOctober 2022: GoDaddy Inc. (NYSE: GDDY), the company that empowers everyday entrepreneurs, today announced its 10-year anniversary in India. The world’s largest domain name registrar celebrated this milestone in recognition of GoDaddy registering 3x growth in the last decade with more than one and half million customers in India, which includes both independent small businesses and GoDaddy partners (Pros + Resellers). With 20+ million customers worldwide, GoDaddy is the place people come to name their idea, build professional websites, attract customers, sell their products and services, and manage their work.

GoDaddy entered the Indian market in 2012 and started with 40 customer care agents in the country, handling around 300-400 calls per day. Today, GoDaddy has about 1,000 customer care agents, who handle an average of 3,500 calls per day and close to 90,000 messages per month. GoDaddy is pleased to offer its multilingual integrated product offerings and customer care to support customers in this culturally dynamic market. GoDaddy continues to build awareness about online adoption, through its national marketing campaigns in Hindi, English, and 6 local languages including Tamil, Marathi, Telugu, Gujarati, Kannada, and Malayalam. As well as offering customer care in five languages including Hindi, Tamil, Telugu, Marathi, and English.

Over the last decade, GoDaddy has launched India-specific product offerings such as the Online Starter Bundle, an all-in-one internet solution that offers an India-specific domain name (.IN and.CO.IN), a starter one-page website, and a security professional email account. GoDaddy also offers Websites + Marketing, which combines a website builder with digital marketing tools and an online store. For a more sophisticated digital presence, GoDaddy offers Managed WordPress, VPS, and dedicated servers. All of this is backed by 24-hour customer care support to provide guidance along their journey.

“We extend our warm felicitations to GoDaddy on completing 10 years here in India,” said Anil Jain, CEO, of NIXI. “GoDaddy’s mission has been to empower everyday entrepreneurs and small businesses, which are considered the foundation of India’s growing economy. With the changing dynamics around internet adoption in India amongst businesses, there is strong potential for the digital marketplace to grow. Considering this, we at NIXI aspire to leave no stone unturned to help widen the scope of small businesses and start-ups in the country to grow online. This makes our association with GoDaddy extremely special, as we resonate with their vision of encouraging Indian small business owners and entrepreneurs to create a digital presence by providing them with the right tools and services. We look forward to continuing to work with GoDaddy supporting Indian entrepreneurs,” he added.

Commenting on the 10-year milestone and GoDaddy’s presence in India, Nikhil Arora, V.P. & M.D – India, GoDaddy, said,“India is home to 63 million small and medium-sized businesses, and they continue to be a major contributor to the socio-economic development of the country. As we look a decade back, we feel proud of our efforts to empower businesses, digitally. Today, according to NIXI, GoDaddy is #1 in market share with over 45%.IN domain name registrations. Aligned with the Government of India’s ‘Make in India’ and ‘Vocal for local’ missions, looking forward, GoDaddy will continue to support the small and medium business ecosystem to scale up with our products, services, and guidance to help them benefit from having an online presence.”

GoDaddy is invested in empowering the Ministry of Micro, Small & Medium Enterprises (MSME) ecosystem in India. With the intent to offer seamless support to businesses, GoDaddy recently opened its first Data Center in India to make available resources that can help improve overall server response time by up to 40%, offer an improved user experience, and further the goals of security protections. Having a local Data Centre can help to improve the loading time of websites and improve the search rankings results positively.

As a step towards supporting the Government of India’s ‘Aatmanirbhar Bharat’ initiative, GoDaddy continues to put Indian small business owners at the center of everything they do. By providing training to become digitally empowered, Indian small business owners can be in further control of helping their businesses grow.

To help raise awareness around the GoDaddy brand and offerings, GoDaddy partnered with the International Cricket Council (ICC) as the official sponsor of the ICC Men’s Cricket World Cup 2019, one of the biggest sporting events in the world. GoDaddy also sponsored the 3-match Home T20 series vs Sri Lanka in Dec 2017, and the 5-Test match home series vs England in November/December 2016. In addition to cricket, GoDaddy has partnered with various national & international organizations to elevate & promote various sports globally. This includes GoDaddy’s long-term collaboration with the Badminton World Federation (BSF) as an ‘Official Partner’ for their major events like the TOTAL BWF Thomas Uber Cup, TOTAL BWF World Championships, and more. GoDaddy’s partnership with Delhi Women’s Rugby Team is designed to promote its mission to unlock new opportunities and inspire young women along the way.

To maintain its legacy of delivering enlightening campaigns to educate small businesses, GoDaddy has conducted India Marketing Campaigns with MS Dhoni being the voice of the brand. The cricketer was seen playing the character of Bijness Bhai, a helpful business mentor, guiding and encouraging small local business owners to build their presence online to reach a larger set of customers and grow their ventures successfully. GoDaddy’s most recent marketing campaign focuses on the benefits of creating an online presence to help make a business ‘visible’ around the world, irrespective of size and location. The campaign strives to inspire and empower more women entrepreneurs to go online and make opportunities more inclusive.

GoDaddy has also partnered with Public Interest Registry (PIR), to launch its digital video campaign in India – “Faces behind Change”, to further promote the adoption of.ORG domain names in India. With this campaign, GoDaddy supported and created awareness about various renowned non-profit organizations

like Kiran Bedi’s India Vision Foundation, Indian music director duo Salim and Sulaiman Merchant’s Zariya Foundation, and Indian actor and social activist Rahul Bose’s HEAL, amongst others.

Last year amidst the global pandemic, GoDaddy launched its first virtual event in India, Digitized Bharat e-Conclave 2021, which was focused on supporting small business owners and entrepreneurs to help ensure business continuity in the new normal operating environment. With a goal to provide guidance and resources to those starting and growing digital businesses, GoDaddy Pro, a sub-brand of GoDaddy, also launched EXPAND 2021 conference to nurture the next generation of Indian web designers and developers.

GoDaddy offers an integrated suite of online products ranging from domain names, hosting, website building, email marketing, security protections, and an online store, along with 24/7 customer support, locally and in regional languages, to help guide customers in the growth of their venture, and to find the tools that best meet their needs.

The Bengaluru Midnight Marathon (BMM) Is Back!

Bengaluru, October 13, 2022: The world’s first marathon run at night is 15 years and counting!! The registrations for the 15th edition of the country’s oldest and the only one of its kind Midnight Marathon- the Bengaluru Midnight Marathon (BMM) has been declared open starting today, October 06, 2022. BMM, a member of AIMS (Association of International Marathons and Distance Races), has grown into a marathon of international repute over the last 14 years and today is one of the leading Marathon run in the world, with the participation of 12,000+ runners.

The theme for this year’s BMM is aptly chosen as “Run Freely Again.” After two years of the Pandemic controlling most of our lives, it’s time to celebrate the spirit of freedom, the freedom to ‘BE.’ Thousands of professional runners, international athletes, supporters, corporates and NGOs are expected to run in this year’s BMM organized by Rotary Bangalore IT Corridor (RBITC) at KTPO, Whitefield on Saturday, 10th. December 2022.

The online registrations for all the events including the full Marathon and Half Marathon have been announced and participants can register online by logging onto www.midnightmarathon.in. The key events on December 10, 2022 will include the Full Marathon, Half Marathon, Open 10k Run, IT City Fun Run (5 km), Corporate Relay Challenge, Fittest Startup Challenge Relay, and the new addition – Fast 5K Run (timed).

Viraf M Sutaria, Chairman, BMM 2022 shared, “We are excited to be partnering with India Running, by fit page, from this edition of BMM as our Registration and Training Partner. Through this partnership, we hope to reach out to a larger audience and also provide the much-needed training support for our professional and amateur runners. The highlight for this year will be the introduction of the Fast 5K Run, which will create the momentum for Runners to graduate towards longer distances”.

Marathons have entrenched themselves as the single largest community sports event in the country in recent years, especially in a fitness-conscious city like Bengaluru. Every year, more than 200,000 runners have been participating across the various international Marathons in the country for creating awareness for various social and charitable causes. The Midnight Marathon has the distinction of being one of them and has hosted international marathons from 2007-2019, with over 12,000 runners from across 17 counties expected to participate this year, joining in the celebration of the city, its people and its culture.

The event day ensures live entertainment, cultural events and multi cuisine Food Court to keep the runners and their supporters pumped up all through the night.

Organised by Rotary Bangalore IT Corridor (RBITC), the first edition of the Bengaluru Midnight Marathon was held on May 19th, 2007 and has seen increasing participation every year since.

President of Rotary Bangalore IT Corridor (RBITC) Dr. Seemanthini Desai shared, “BMM is the flagship fundraising event for RBITC’s social service projects which are focused on Education, Healthcare and Environment, with a strong focus on Women and Child Development. We have over the last 15 years completed projects valued at INR 25 crores+. The funds raised over the last 14 editions have been used to extensively bring about transformational impact on the underprivileged through innovative solutions that are self-sustainable and replicable”.

Added Gul Mohamed, Race Director, BMM 2022 “RBITC’s Bengaluru Midnight Marathon has received tremendous recognition since its inception and also has the distinction of being the only Marathon that happens at night. Conceptualised to celebrate the spirit of Bengaluru and its spirit of innovation, the Bengaluru Midnight Marathon, will eventually become an embodiment of everything that stands for hope in each of us.”

More on the race at www.midnightmarathon.in

BMM 2022 Events and Schedule on Race Day – December 10, 2022

1. Community Relay                                           5 x 500m. each           04:30 pm
2. Fast 5K Run (timed)                                        5  km.                          06:30 pm
3. 5K IT City Fun Run                                          5 km.                           06:30 pm
4. Prime VP FittestStartupChallenge Relay       4 x 5 km. each            08:15 pm
5. Airbus Corporate Relay                                  4 x 5 km. each            08:20 pm
6. Open 10K Run                                                 10 km.                         08:30 pm
7. Full Marathon                                                 42.195 km.                  11:00 pm
8. Half Marathon                                                21.097 km.                  11:10 pm

Covestro and Arcesso Dynamics launch breakthrough in solid-surface manufacturing

Covestro, a leading polymer manufacturer, and Arcesso Dynamics, a manufacturer of custom polyurethane parts, launch Arfinio®,a breakthrough manufacturing solution, at K 2022 plastics trade fair in Düsseldorf, Germany. The solution is based on reaction injection molding (RIM) on aliphatic polyurethanes. Previously considered impossible, this technology enables manufacturers to benefit from new combinations of design freedom, functional performance, and sustainability in multiple solid-surface and injection-molded applications.

Arfinio® material is made by injection molding of a combination of high-performance liquid polymers and unique minerals. This produces truly seamless shapes without requiring sheets. In this way, the technology combines the key benefits of aliphatic chemistry, injection molding, and solid surfaces: mechanical resistance, light-stability, and repairability, as well as low product weight, quick production, and improved design freedom.

These properties are now opening new possibilities in applications including an Estoli shower plate, and a luxury design chair. In bathroom furniture, Arfinio® provides a solution at least 50 percent lighter than traditional solid surfaces with improved wet slip resistance and increased safety during installation and use. Its formulation can also be supplemented with antibacterial additives, enhancing hygiene on high-touch surfaces. In furniture, injection molding enables the quick production of complex, truly seamless structures. Finally, the thermal coefficient of Arfinio® makes it warm to the touch, and its texture and color can be customized. This also allows for backlighting in electronic applications.

Arfinio®also contributes toward a more circular, sustainable world. Its excellent impact, abrasion, and chemical resistance properties give it a long service lifetime. Additionally, as a mono-material, it can be easily repaired by sanding or milled and recycled into new products.

Joan Miquel García Martinez, Senior Project Manager at Covestro:”We’re proud to have joined forces with Arcesso to bring the benefits of RIM-produced aliphatics to the market!Arfinio® will open new opportunities for a wide range of designers and OEMs, and we’re looking forward to exploring how it can be used in even more applications.”

Ernest Montón, CEO Arcesso Dynamics: “It’s been great working with Covestro to bring our innovation for aliphatic PURto life. Our partnership has already helped customers in several industries to solve key product challenges. Together, we’ll continue to develop exciting new Arfinio®products that are designed to meet our customers’ and end-users needs.”

Arttd’inox, a Lifestyle Brand of Jsl Lifestyle Ltd. Collaborates With Influencers to Re-define All Things Festive – #celebratewitharttdinox

13th October 2022, Mumbai: Arttd’inox, India’s premium lifestyle brand from the House of Jindal, has launched a digital campaign – #CelebrateWithArttdinox in time for the festive season. Launched on 1 October 2022, the campaign features the Creative Head and MD of JSL Lifestyle Ltd. Ms. Deepika Jindal alongside industry luminaries such asGopalika Virmani, Creative Director at MMC World, Nikhil Mehra, who is one half of the fashion label Shantanu and Nikhil; Photographer & Art Director Pranoy Sarkar, and fashion designer, Urvashi Kaur, sharing their personal views on styling Arttd’inox products within their homes.

#CelebrateWithArttdinox brings to the forefront the joy of gifting and spending time with your near and dear ones during this auspicious time. Through an emphasis on the “artistry of gifting”, the campaign offers viewers a sneak peek into the homes and minds of these design connoisseurs. Arttd’inox’s belief in strengthening ties and celebrating togetherness shines through in these influencer videos.

Each video brings to life a distinct aspect of the diverse range of products under the label. While acclaimed designer Nikhil Mehra showcased the barware collection while hosting a soiree for his friends, GopalikaVarmani and Urvashi Kaur brought on display their Arrtd’inox tableware and serveware while plating food for their guests. Not only do they emphasize their affinity for the brand, but also highlight how any of the high-quality stainless-steel products would make for memorable gifts and moments when presented to your loved ones.

Ms Deepika Jindal, MD-Creative head, JSL Lifestyle Ltd. said, “The festive season is always a special time of the year that is filled with celebration and laughter, and most importantly, gifts! The act of gifting is so much more than an exchange of objects, for me, they epitomize the language of love, care, and thoughtfulness. And that’s why, this festive season, we are proud to launch the #CelebrateWithArttd’inox campaign which brings together some of the brightest names in the creative world to give us a glimpse into their innate sense of gifting style and aesthetic. This campaign perfectly encapsulates the Arttd’inox promise of creating products that are long-lasting yet elegant and can make for ideal gifts, adding beauty and charm to a home.”

A combination of contemporary lifestyle and traditional design, Arttd’inox products make for an ideal gift which are bound to be treasured for years to come. With a wide range of products that span from tableware and serve-ware to bespoke wedding gifts and made-to-order decor, the campaign accurately encapsulates the brand ethos of “Art in Stainless Steel”.

Catch a glimpse of how the décor aficionados have styled Arttd’inox products in their home on the Arttd’inox Instagram Handle at https://www.instagram.com/arttdinox/