Tag: World Breastfeeding Week

Health

Chicco Emphasises Upon Importance of Breast Pumps Through Awareness Initiative On World Breastfeeding Week

Aug 1, 2024 by Mansi Praharaj 0 Comments #Chicco, #World Breastfeeding Week

At the outset of World Breastfeeding Week from August 1st to 7th, 2024, Chicco is taking a significant initiative to spread awareness about the importance of breastfeeding and how mothers can provide the benefits of breastfeeding to their babies, regardless of any circumstances or distance. Through products that aid milk extraction in a comfortable way (like breast pumps), Chicco aims to support mothers in ensuring their babies receive the vital nutrients of breast milk.

Social Post Size 4300 x 2000 px

To understand the challenges mothers face with nourishment of their babies through breast milk, Chicco collaborated with three mothers by creating a spectacular video the first one being a working mom whose maternity leaves are about to end, found breast pumps useful for storing milk. The second mother struggled with her sleep due to her baby waking up at nights due to hunger, and the third worried about efficient milk extraction. Chicco’s manual breast pumps came in as a pleasant surprise for all three, as the product solved their breastfeeding and storage concerns for mother’s milk. To support breastfeeding Chicco’s this initiative, showcases a video and a static post on their social channels, including Facebook, Instagram, and YouTube. These posts aim to emphasise upon the importance of breast milk and how Chicco manual breast pumps support breastfeeding, ensuring that babies receive the care they need even when mothers are not in close proximity.

Chicco offers three kinds of breastfeeding pumps: Manual Breast Pump, Portable Single Electric Breast Pump and Double Electric Breast Pump. These pumps are designed to be comfortable and easy to use, helping mothers to extract, express, and store their milk with utmost ease. Light weight and ergonomically designed, Chicco’s breast pumps are easy to assemble and clean, making them ideal solutions for long-lasting and comfortable breastfeeding.

Mr. Rajesh Vohra, CEO of Artsana India, shared his thoughts on the importance of World Breastfeeding Week, “At Chicco, we understand the profound impact that breastfeeding has on both mothers and their babies. World Breastfeeding Week gives us a unique opportunity to raise awareness and provide support for breastfeeding families. This year, we are proud to collaborate with three incredible mothers who faced real-life challenges in maintaining their breastfeeding routines. They found our manual breast pumps to be a practical and lifesaving solution, enabling them to continue providing their babies with the benefits of breast milk, even when they couldn’t be physically present. Our goal is to make breastfeeding as comfortable and convenient as possible, and we are deeply committed to supporting mothers in their journey, ensuring every baby gets the best start in life.”

Chicco’s initiative puts light on the importance of breast milk and the role of breast pumps in facilitating breastfeeding. Through reliable and easy-to-use breast pumps, the babycare major is helping mothers to maintain the bond with their babies and ensure their growth and health, even when they are apart. This initiative is part of Chicco’s overall motive to support parents and ensure the well-being of babies, across India and the world.

Business World

World Breastfeeding Week: Most Awkward Places Moms Have Breastfed in India

Aug 5, 2020 by Gouri Achary 0 Comments #5 most awkward places moms have breastfed in India, #World Breastfeeding Week

You envision breastfeeding at home, sitting in your recliner, with delicate music out of sight. Be that as it may, actually, babies get hungry at the most badly arranged occasions and at the most awkward places. Moms claim breastfeeding in public places in India is very unpleasant and difficult due to the unavailability of breastfeeding rooms.

A staggering 93% of Indian moms feel uncomfortable while breastfeeding their children in public places due to a stark lack of breastfeeding facilities, reveal the findings of a survey conducted by Momspresso.com, India’s largest user-generated content platform that allows women to express themselves through different formats including text, audio, and video across ten languages.

When asked about the barriers to breastfeeding comfortably in India, 53% of moms cited the lack of hygienic, appropriate or safe spaces while 47% said that it is the lack of privacy and constant staring by people that hinders comfortable breastfeeding.

One reason that can be credited to this evident uneasiness is the sexualization of ladies’ bodies. The bosom is constantly observed as a sexual area instead of an organ creating vital sustenance for an infant’s development and improvement.

Here are 5 most awkward places moms have breastfed in India:

In The Car

9 out of 10 moms in India have breastfed their child in a car. Nursing the child in a moving car puts both you and the baby to the risk of injury. Many moms have had to breastfeed their babies in a car especially while travelling due to lack of any breastfeeding rooms or infrastructure. Not just travelling, there are incidents where mothers have to breastfeed their children in the parking lots of malls, shopping centres, etc as well.

In Public Transit

Breastfeeding openly expects ladies to be discrete and concealed, so as not to uncover her bosom. She is additionally required to take care of in a proper spot to abstain from discomforting others, guard against the judgment, and to shield herself from the undesirable male gaze. It is highly inconvenient for mothers to feed their babies in such judgemental scenarios.

Airport Broom Closet Rooms

This is another awkward place where mothers have had to breastfeed their children.

The majority of the mothers stated that the greatest deterrents were uncomfortable stares, hygiene, and a lack of privacy. It is crucial for airports to have breastfeeding rooms for mothers in order to provide them with a safe secure and hygienic experience rather than the one of discomfort, pressure, and turmoil.

At the restaurant

When baby’s need to eat coincides with your dinner reservation, you’re within your rights to breastfeed. However, other diners and restaurant staff might not be comfortable with this natural display. As a mother and a woman, it’s a conflicting situation. It becomes tough to feed your child without the awkward glares and stares that you get. Mothers tend to ask the host to make reservations where they have their back towards the whole place or asking someone to coverup for them.

Public Washrooms

his is absolutely an absurd and unhygienic place to breastfeed an infant. In certain emergencies, many mothers have had to breastfeed their children in public washrooms where people are relieving themselves. It is harmful to the health of both the mother and the infant. Breastfeeding requires a clean and hygienic place if that is anything one can ask for.