Archive: August 31, 2024

Jemimah Rodrigues and Nithyashree Venkataramanan Reveal Their Must Have’s from Platinum Evara’s Latest Collection

Bangalore, 31 August 2024: In today’s world, young women are redefining strength, celebrating their unique journeys, and embracing every facet of their identity with pride. They are crafting their own stories, setting their own standards, and marking each milestone on their path.In the latest campaign for Platinum EVARA, Jemimah Rodrigues and Nithyashree Venkataramanan shine as they share their top platinum jewellery picks for the season. Jemimah, the dynamic star of the Indian Women’s Cricket Team, and Nithyashree, the gifted musical prodigy from Tamil Nadu, embody the essence of self-discovery and personal growth.

Their choices from the Platinum Evara collection reflect not just style, but a celebration of their unique journeysand personal milestones. Each piece of platinum jewellery becomes a powerful symbol of their achievements, emotional revelations, and the triumphs that have shaped their paths. For Jemimah and Nithyashree, choosing these statement pieces is an expression of their individuality and authenticity.

Jemimah Rodrigues and Nithyashree Venkataramanan pick Platinum, a metal born from the stars and renowned for its rarity, as their metal of choice for its exceptional durability, purity, and naturally white sheen that never fades. With its unmatched strength and eternal elegance, platinum perfectly complements their distinctive styles and milestones

Draw inspiration from Jemimah & Nithyashree’s top platinum jewellery picks from the Platinum Evara collection to enhance your style and celebrate your unique identity

Jemimah’s top three picks from Platinum EVARA –

Platinum Drops Necklace

Like a mesmerizing dance, this platinum necklace showcases a cluster of free-flowing drop-shaped motifs studded with diamonds. These free-flowing raindrops symbolize the hope and optimism with which you look at life, embracing each aspect of what it offers you with open arms. Crafted in 95% pure platinum, found in limited quantities and in select locations across the world, this is a precious metal that’s undeniably rare.

The Platinum Buds Bracelet

Crafted with a series of delicate platinum buds gracefully lining its length, this sleek bracelet symbolizes your growth and how you’ve flourished over time. Cast in 95% pure platinum, a naturally white metal that stays true to itself, making it truly rare, it’s an ode to your unique abilities that are so precious and help craft your unique story.

Platinum Bold & Beautiful Necklace

Platinum links hold a unique multi-faceted form at the heart of this one-of-a-kind stunner. Crafted in a metal found in limited quantities around the world, platinum is exquisite and rare. The statement motifs represent the bold decisions you make as you navigate through your story, celebrating each one without hesitation.

Nithyashree’s top three picks from Platinum EVARA –

Platinum Graceful Rectangular Drops Earrings

These gorgeous earrings are a symphony of captivating rectangular motifs. Seamlessly intertwined and designed to sway rhythmically, they symbolize your many facets, that you discover, embrace and love because they are what makes you unique. It’s what steers you on your extraordinary path of becoming yourself. Crafted in pure platinum that’s found only in select locations worldwide, making it truly rare, this Platinum Evara speaks of your one-of-a-kind gifts that you love to wear with pride.

Platinum Mosaic Medley Necklace

A mosaic of triangular facets with a play of versatile patterns, makes for a contemporary centerpiece in this platinum necklace. Its varied textures echo the many facets of your personality, each bringing you joy and making you truly unique. Cast in 95% pure platinum, embossed with the Pt950 mark – one of the highest standards of purity in precious jewellery, it’s a metal that’s truly one of a kind. Just like you.

Platinum Precious Pellets Bracelet

This sleek platinum bracelet features delicately intertwined links anchored by a striking pellet centerpiece. A beautiful reminder of all that keeps you anchored and makes you – you. Crafted in 95% pure platinum, a naturally white metal whose colour never changes, it’s a precious metal that is truly one of a kind, mirroring just how unique you are.

Choose from the latest Platinum EVARA collection available across leading jewellery retail stores. These pieces from Platinum Evara are not just jewellery but emblems of each young woman’s distinct path and the milestones that define their growth and individuality. With their unique designs and the enduring quality of platinum, these selections are perfect for celebrating significant moments and milestones.

Mpower Announces Launch of AMP: A Sports Psychology Division to Elevate Athlete Performance

Chandigarh 31 August 2024: Mpower, the mental healthcare initiative of the Aditya Birla Education Trust (ABET), proudly announces the launch of its new vertical: Athlete Mind Performance (AMP). Spearheaded by Mrs. Neerja Birla, Founder and Chairperson Mpower, ABET, AMP is a significant step forward in helping athletes transform their game and reach championship levels. The launch was marked by an in-conversation between Mrs. Neerja Birla and Mr. Abhinav Bindra, India’s First Olympic Gold Medalist, where they discussed the critical role of mental health training alongside physical training for athletes.

This initiative has also garnered strong support from legendary sports personalities like Sania Mirza, Abhinav Bindra, Aparna Popat, Pullela Gopichand and Sourav Ganguly all of whom advocated for a sports environment where mental health is given equal importance to physical endurance and training.

AMP embodies our commitment to empowering athletes with psychological interventions tailored for performance enhancement, stress management, and mental toughness. Research also reveals that 33.6% of athlete’s experience symptoms of anxiety and depression, and up to 50% face depression after sport-related concussions. Anxiety disorders affect 21% of athletes, with female athletes nearly twice as likely to suffer from depression compared to their male counterparts. AMP, as part of Mpower, is committed to addressing both sport-specific mental health needs and the overall well-being of athletes, fostering their long-term development through holistic support.

Speaking at the AMP launch, Mrs. Neerja Birla, Founder and Chairperson Mpower, ABET said, “The need for mental health support in sports is critical, as athletes face immense pressure both on and off the field. Internationally, the power to build mental endurance in sports is increasingly recognized, with athletes who prioritize mental conditioning often leading the charge in high performance. Indian athletes like Deepika Kumari and Neeraj Chopra have already begun to highlight the crucial link between mental health and athletic success. By focusing on mental resilience and preparedness, our aim is to support athletes perform at their best, reach new heights in their careers, and win accolades for India on national and international platforms. The launch of AMP is a step towards embedding this essential support into the fabric of sports training in India.”

Echoing this sentiment, Mr. Abhinav Bindra, India’s First Olympian Gold Medalist too shared, “In my journey as an athlete, I’ve come to realize that true sporting excellence is built on a foundation of mental resilience, which in turn, is deeply rooted in our mental wellbeing and overall health. Human wellbeing must be at the heart of performance; it’s the cornerstone of every success story in sport. I extend my heartfelt congratulations to Mrs. Birla for her unwavering commitment to mental health in sports. Just as physical training strengthens an athlete’s body, fostering mental resilience shapes a champion’s mindset. As a member of the International Olympic Committee’s working group on Mental Health, I am deeply committed to the cause, ensuring that athletes, their coaches, and sports organizations prioritize the psychological resources necessary for success both on and off the field.

For those ready to embark on this transformative journey, AMP’s sports psychology services are now available. To schedule a consultation or learn more about how AMP can elevate your athletic performance.

Godrej Consumer Products innovates to unveil foam bodywash format with Cinthol Foam Bodywash

Chandigarh, August 31, 2024: Godrej Consumer Products Ltd, a leading emerging markets company, has yet again innovated to revolutionize the bodywash category in India pegged at approx. INR 900 crore. The company has introduced foam based bodywash format under its Cinthol brand. Named as Cinthol Foam Bodywash, this product comes with an instant automatic foamer eliminating the need for a loofah. Unlike other body wash products which are harder to wash off and require more water, Cinthol Foam Bodywash is easy to wash off.

According to Mintel research, 90% of consumers in India predominantly use soaps for their bathing routine, while only 9% of Indians report using body wash, shower gel, or shower cream. There are many deterrents hampering the bodywash category adoption including price point, added expenditure for using bodywash such as spending on loofahs and time required for bathing. Loofahs are also the perfect hiding place for germs.

GCPL’s latest innovation, Cinthol Foam Bodywash is developed out of this need and addresses all concerns of consumers – to make luxurious bathing an everyday affair. The innovative formula of Cinthol Foam Bodywash dispenses as instant foam, creating a lush lather that cleanses effectively, leaving the skin feeling squeaky clean.

Speaking about the launch, Neeraj Senguttuvan, Head – Marketing (Personal Care), Godrej Consumer Products Ltd (GCPL), said, “The Indian bodywash market is growing as consumers seek to enhance their daily routines with a more sensory and luxurious shower experience. Our latest innovation, Cinthol Foam Bodywash, was developed to meet this demand, making luxurious bathing an everyday indulgence. This innovative formula dispenses instant foam, creating a rich lather that effectively cleanses and leaves the skin feeling exceptionally clean and pampered.

Cinthol Foam Body wash is available in two invigorating fragrances, Original and Lime, offering a luxurious and sensory-rich shower experience. Its innovative formula dispenses as instant foam, producing a rich lather that eliminates the need for a loofah, ensuring an effortless cleanse. Designed to leave your skin feeling soft, smooth, and impeccably clean, this body wash provides intense cooling lime freshness that revitalizes the senses. The long-lasting deo fragrance keeps you fresh and confident throughout the day, which is suitable for all skin types and age groups, and ideal for both men and women.

To support the launch of the new product, GCPL has launched a TVC campaign, which captures the essence of adventure and fun with a refreshing twist. The TVC is conceptualized by Lightbox, the in-house creative studio of Godrej Consumer Products Ltd. It starts with a girl enjoying a refreshing bath under a waterfall using Cinthol Foam Body Wash. Suddenly, playful monkeys appear and steal the bottle. As they have fun with the foam, the girl approaches them and decides to share the foam with them, bringing smiles all around. The ad concludes with the girl and the monkeys enjoying the foam together, highlighting the joy and playful spirit of Cinthol Instant Foam Body Wash.

Gaurav Kumar, Lead Creative Strategist – Lightbox, Godrej Consumer Products Ltd (GCPL), commented, “The TVC showcases a fun video of a girl and monkeys enjoying the foam body wash together, highlighting how easily it rinses off. It emphasizes the ‘soap in a bottle’ format, which makes it convenient to use anywhere without the need for a loofah. This campaign reflects our commitment to engaging storytelling that connects with our audience in a fun and relatable way.”

From a consumer perspective, there is a strong preference for upgrading to a body wash from traditional soap; however, steep prices often pose a significant barrier. the Cinthol Foam Body wash offers an affordable luxury in both its invigorating Original and Lime fragrances. More than just a product, the Cinthol Foam Body wash provides an experience designed to invigorate your senses, leaving you feeling refreshed and confident.

Pacific Mall Dehradun and Mall of Dehradun to propel the festive season, Starting Today

Dehradun, 31st August 2024: In anticipation of the upcoming festive season, Pacific group’s malls in Dehradun have started their preparations. Special events will be organized at Pacific Mall Dehradun and Mall of Dehradun to celebrate the festivals. Programs such as live mannequins and wedding bazaar will attract visitors.

Both malls have made special preparations to make the upcoming festive season memorable for visitors. The Pacific Festive Affair at Pacific Mall Dehradun will begin on August 31 and conclude on September 15. Meanwhile, the Festive Tales event at Mall of Dehradun will be held from September 2 to September 15. These events will kick off with a grand live mannequin display, where models will walk wearing festive and wedding attire on August 31 at Pacific Mall Dehradun, while on September 7 at Mall of Dehradun.

In addition, a 3-day market will be set up at Pacific Mall Dehradun, where wedding props and essentials including florists, photographers, baker & decorators will be setting up the stalls. And over 15 days, different brands will showcase their festive and wedding collections.

Abhishek Bansal, Executive Director of Pacific Group said, “The Pacific Festive Affair and Festive Tales aims to connect people with the latest fashion trends and provide them with the best attire during the upcoming festive season. Through efforts like these Pacific Group is constantly making endeavours to introduce latest shopping trends in Dehradun.

At Pacific Mall Dehradun, brands like Mohanlal Sons, Lifestyle, Blackberrys, Louis Philippe, Manyavar, Van Heusen Woman, Meena Bazaar, Sabhyata, Forever New, and others will participate. Similarly, at Mall of Dehradun, brands like Lifestyle, FabIndia, Meena Bazaar, Mohanlal Sons, Rareism, Geetanjali Salon, Temps, Sabhyata, and American Eagle will be participating.

History TV18 Premieres ‘Ancient Empires’: A Docu-Drama Series on Power and Legacy, September 1st at 8 PM

People’s imaginations have always been captivated by a few titans that influenced the course of history. Ancient Empires, a three-part miniseries premiering on History TV18 starting 1st September, Sundays at 8:00 PM, delves into the lives of three such icons: Alexander the Great, Julius Caesar, and Cleopatra.

Each of these leaders embodied the grandeur, complexity, and drama that make the stories of their own rise and demise, and that of their empires, so compelling. They pushed the boundaries of their societies and kingdoms, spreading their culture and commanding immense power in the process.

Alexander the Great, the young Macedonian king, conquered vast territories and spread Greek culture across three continents, leaving a legacy that still resonates today. In the first episode, step into the shoes of this legendary conqueror who carved out one of the largest empires in history. But even the mightiest of leaders have their vulnerabilities; explore the challenges and the ultimate downfall that marked the end of his extraordinary journey.

Julius Caesar, Rome’s most famous General and Statesman, played a critical role in the fall of the Roman Republic and the rise of the Roman Empire through his military genius and ambitious reforms. The second episode captures Caesar’s strategic brilliance, his political machinations, and the charisma that won him both allies and enemies. Discover the dramatic events that led to his assassination, altering the course of history forever.

Cleopatra, the enigmatic last pharaoh of Egypt, wielded her political acumen and charm to form powerful alliances and navigate the turbulent dynamics of her time. Her intelligence and romantic liaisons have captivated imaginations for centuries. The final episode paints a vivid portrait of Cleopatra’s reign over Egypt, her alliances with Rome’s most powerful men, and the fierce determination that defined her rule. Experience the intrigue and tragedy of her final days, a poignant end to an extraordinary life.

Spanning three thrilling episodes, Ancient Empires delves deep into the tumultuous eras that these iconic rulers dominated. This docudrama aims to shed new light on the way history remembers their legend and legacy. The series features expert interviews with leading historians, renowned scholars and military leaders who provide insightful analysis and context, making each episode a rich educational experience. Each feature length episode is brought to life through stunning reenactments. The show traces dramatic narrative sequences and battle scenes that chronicle each ruler’s rise, their extraordinary vision and strategic genius, their complex personal lives, and the events and enemies they battled that eventually led to their downfall.

This blockbuster series premiering on History TV18 is a must-watch for anyone fascinated by history, leadership, and the human spirit. Through stunning visuals, compelling storytelling, and expert commentary, Ancient Empires offers a fresh perspective on the timeless tales of Alexander, Caesar, and Cleopatra.

Ancient Empires, Premieres 1st September 2024, Sundays at 8:00 PM Only on History TV18

Prateek Group Inaugurates New Sales Gallery for Upcoming Premium Project

Ghaziabad, August 31, 2024: Prateek Group, one of the renowned and credible names in the real estate sector has recently announced the launch of its new ‘Sales Gallery’ at Prateek Grand City. With this, the company gears up to launch its upcoming premium project soon and it aims to set new benchmarks in the industry.

The launch event witnessed a gathering of various stakeholders and key people from the industry in anticipation of catching a look and feel of the upcoming premium project. People at the event were visibly keen to know more about the project and get detailed insights into luxurious offerings.

Prateek Tiwari, Managing Director, of Prateek Group said, “With the inauguration of the new sales gallery, we aim to offer our prospective buyers and key stakeholders glimpses of the upcoming premium project. As the first township of Ghaziabad through Prateek Grand City, we aim to elevate the living experience of our buyers. The gallery not only provides an in-depth look at the project’s features but also reflects our commitment to crafting an elegant lifestyle.”

Siddharth Vihar is one of the best investment hotspots for luxury projects. Offering a luxurious lifestyle and lucrative investment opportunities, Prateek Grand City is a world-class township located in Siddharth Vihar. It is the first and only township of Ghaziabad built by the Prateek Group, which elevates luxury living in the region. Its strategic location on NH24 further enhances its appeal, offering residents a blend of comfort, convenience, and luxury living.

Following the successful delivery of many projects, the new project is on the way which is likely to be an enhanced addition to the company’s product portfolio offering one of its kind and quality living experiences. To get detailed information on the upcoming premium project, you may visit the sales gallery at Prateek Grand City.

Aryan Shukla of DPS Nashik Awarded Rs. 10 Lakh by Maharashtra Govt for Mental Calculation World Cup 2024

Nashik, 31, August 2024: Delhi Public School Nashik, student Aryan Shukla, an international mental calculation prodigy and Guinness World Record holder, has received financial assistance of Rs. 10 lakh from the Government of Maharashtra to participate in the Mental Calculation World Cup 2024. The upcoming tournament, scheduled from September 13-15, 2024, will take place in Paderborn, Germany, where Aryan will proudly represent India on the world stage.

The cheque was presented to Aryan by the Honorable Chief Minister of Maharashtra, Shri Eknath Shinde, along with Deputy Chief Ministers Shri Devendra Fadnavis and Shri Ajit Pawar. This significant gesture of support was facilitated by Maharashtra’s Minister of Food, Civil Supplies, and Consumer Protection, Shri Chhagan Bhujbal, who responded to the Shukla family’s request for aid during a visit to Nashik for the Women Empowerment Meet.

Aryan, a student of Delhi Public School, Nashik, expressed his immense pride and gratitude upon receiving the aid. “I am truly honored to have the opportunity to represent not only DPS Nashik but also Maharashtra and India at such a prestigious international event. This financial assistance will ensure I can compete to the best of my ability,” Aryan said.

Aryan’s remarkable achievements include setting a Guinness World Record for “The fastest time to mentally add 50 five-digit numbers in 25.19 seconds” during the Lo Show Dei Record event in Milan, Italy. He also claimed the title of World Champion at the 2022 Mental Calculation World Cup in Paderborn, Germany, and has won numerous medals from a young age in global competitions. This year, Aryan will once again challenge the world’s leading mental calculators, as only 40 top competitors from across the globe will vie for the title.

Mr. Siddharth Rajgarhia, Chief Learner, and Director of DPS Nashik, expressed immense pride in Aryan’s success, saying, “We extend our heartfelt gratitude to Shri. Chhagan Bhujbal, the hon’ble Minister of Food, Civil Supplies, and Consumer Protection, Government of Maharashtra, Shri. Eknath Shinde, the Hon’ble Chief Minister of Maharashtra, Shri. Devendra Fadnavis, the Hon’ble Deputy Chief Minister of Maharashtra, Shri. Ajit Pawar, the Hon’ble Deputy Chief Minister of Maharashtra, and the Government of Maharashtra for their support in nurturing talent from the grassroots level.”

Aryan, along with his father, Mr. Nitin Shukla, will depart for Germany on September 11, 2024, as he continues his journey to elevate the name of Nashik, Maharashtra, and India in the world of mental calculation.

We extend our heartfelt congratulations and best wishes to Aryan for his success in the Mental Calculation World Cup 2024. Nashik is proud to have such a brilliant and dedicated young talent.

AI not a threat to human touch in the events industry

India, 31 August 2024: In a landscape increasingly shaped by automation and artificial intelligence (AI), remarkable opportunities emerge for industries. While reports indicate that AI could displace up to 23% of jobs in India by 2040 and estimate a range of 9% to 26% job losses by 2030, particularly in roles susceptible to automation, Prateek N Kumar, Founder and CEO of NeoNiche Integrated Solutions, India’s leading digital-first, full services experiential-marketing company says that the events industry is poised to harness AI as a powerful ally rather than a threat.

The essence of events lies in creating memorable experiences, fundamentally requiring human creativity, emotional connection, and logistics management. These irreplaceable qualities manifest through personalization and empathy, which AI cannot replicate. Whether orchestrating a wedding, corporate gathering, or private celebration, the nuances of human relationships and the art of hospitality remain irreplaceable assets.

The Human touch shines through creative expertise and innovation, be it delivering immersive experiences, or continually adapting to trends as per client preferences. This dynamic creativity cannot be programmed or emulated by AI, underscoring the necessity of human skills in these creative processes.

Moreover, the unpredictable nature of events often presents unforeseen challenges requiring quick decision-making and adept problem-solving skills. The experience and intuition of event professionals are central to navigating complex logistics, coordinating multiple vendors, and managing last-minute hurdles. While AI can support these functions, its limitations underscore the need for human oversight.

“In an era where automation and artificial intelligence are reshaping industries, the events sector stands as a testament to the irreplaceable value of human touch. While reports indicate a substantial displacement of jobs due to AI, our industry thrives on the unique blend of creativity, personal connections, and cultural sensitivity—elements that machines cannot replicate. Embracing AI as a powerful ally allows us to streamline operations, enhance customer insights, and optimize resources without undermining the essential human experiences that define remarkable events”, said Prateek N Kumar Founder and CEO of NeoNiche Integrated Solutions.

“By integrating AI thoughtfully, we can create tailored, immersive experiences that resonate deeply with our clients while ensuring our teams can focus on the strategic, creative aspects of event management. In this fast-evolving landscape, leveraging AI isn’t just an option—it’s crucial for maintaining competitive advantage and delivering unforgettable experiences.”, he added.

Rather than positioning AI as a rival, the events sector can leverage its capabilities for enhanced results. AI brings transformative benefits, such as streamlining operations by automating administrative tasks, enhancing customer insights through data analytics, personalizing marketing strategies to engage audiences effectively, and optimizing supply chain management to ensure efficiency.