Tag: VP-Corporate Marketing

Business World, News

Ensure wellbeing of your eyes with Nova Eyewear’s Safety Range…

Apr 23, 2021 by Rekha Nair 0 Comments #Nova Eyewear, #Pammi Jamalpuria, #pioneer of international eyewear brand, #Vision Rx Lab, #VP-Corporate Marketing

India: Nova Eyewear, the global eyewear brand from the house of Vision Rx Lab with a vision of protection and safety offers a wide range of protective eyewear. These are manufactured with cutting-edge materials and the highest-quality lens to help shield the eyes from infections and harmful elements.

In current scenario, it is extremely important that we look for the overall safety factor including our eyes. The eye is the most delicate organ which is susceptible to infections and other agents and we often forget about the care and protection it requires. Keeping in mind the current situation Nova Eyewear offered this safety range as a solution for the people to carry out their day to day activities with added protection. The collection comes with unique protective design for perfect coverage and lenses which have anti-fog coating to combat the vision challenges when paired with masks.

Nova Safety Range has launched two different categories, namely Nova Safety Goggles and Nova Safeguard. While Nova Safety Goggles, powered with advanced lens technology in wide range of prescriptions, are mostly are designed for heavy chores and industrial purpose, Nova Safeguard comes in sleek trendy designs with UV protection and perfect coverage for all occasions. This product range, featuring high impact resistant lenses, perfectly covered design and fluid repellent material; make it an effective barrier to harmful agents for optimum eye protection.

Along with eye protection, the Nova Safeguard collection includes facemasks, which have layers of purification system for protection, and is carefully designed for all weather conditions keeping breathability and comfort in mind. This will allow wearers to step out in style with proper safety.

Speaking on the collection, Pammi Jamalpuria, VP-Corporate Marketing, Vision Rx Lab, pioneer of international eyewear brand, Nova Eyewear said, “We at Nova Eyewear endeavour to offer advanced vision solutions to address the needs of modern day consumers without compromising on style and safety. This whole range has been thoughtfully designed and we believe this will be an effective solution for ensuring better vision and optimum protection in the current scenario.”

The brand’s commitment to eye health and safety is evident in this new Nova Safety collection, which combines safety attributes with its experience in vision correction and flawless aesthetics, making it a unique selection for their consumers.

Business World, News

Mission towards healthy vision by Vision Rx Lab

Mar 19, 2021 by Rekha Nair 0 Comments #Ms. Pammi Jamalpuria, #Vision Rx Lab, #VP-Corporate Marketing

India: Vision Rx Lab, one of the largest ophthalmic Rx lens manufacturers in Asia, a joint venture with Essilor, has been conducting a series of CSR initiatives in its endeavour to raise awareness on eye health & eye-care amongst the under-privileged and extends free vision solutions to those in need under its CSR mission.

In India, several sections of the society don’t have access to proper eye care services and often there is lack of proper awareness on key issues related to vision and visual health. Out of the world population of more than 7 Billion, nearly 2.5 Billion people suffer from uncorrected refractive errors. India being a largely populated country certainly requires attention in this regard. About 495 million Indians require vision correction.

Vision Rx Lab has been aiming to bridge the gap through its welfare initiatives in various pockets of rural and suburban regions across the country. Its CSR mission campaign includes free Eye-Screening Camps for free eye-tests, wherein free spectacles are given to those who were detected with eye-power and Eye Protection Camps where free UV protected sunglasses amongst the underprivileged to help them keep their eyes covered from harmful UV radiation.

Following the current pandemic, with the necessary social distancing norms in place, Vision Rx Lab has resumed its CSR measures with focus on ensuring eye protection from harmful UV radiation, as current Covid-19 protocols is not conducive with eye-testing and screenings. The harmful effect of ultraviolet rays is still an untouched issue and many are not aware and often don’t own a pair of protective eyewear. Vision Rx Lab being a pioneer in eyewear solutions, aim to educate masses and bridge the gap of the availability took this initiative and organised such camps for people in underprivileged areas. Through a series of eye protection camps it had distributed free UV protected sunglasses to the disadvantaged sections to help them keep their eyes protected when outdoors.

With rising issues of global warming and harmful effect of UV rays, it is extremely important to educate the masses on the need of UV protection glasses. While UV exposure is a good source of vitamin D, it is not gentle to the eyes. Studies suggest that overexposure to UV rays increases the risks of eye related diseases such as cataract. To check the spread of such unwanted risks, Vision Rx lab undertook the task and initiative to educate the masses in this area and provide them with products to make them understand its need and utility. Starting with West Bengal, the CSR team has organized 25+ Eye Protection Camps and distributed thousands of free UV protected sunglasses in the villages of Bankura, Kharagpur, Howrah, Purulia, Jhargram, Midnapore, Nadia, Burdwan and 24 paraganas (N) in association with NGO’s and Trusts.

Ms. Pammi Jamalpuria, VP-Corporate Marketing, Vision Rx Lab, said, “At Vision Rx Lab we endeavour to provide better vision solutions for all. The issues related to eyes have always been ignored and there is not much awareness about the need for protection from harmful UV rays. We are hopeful to educate and inculcate the need among the people, including the underprivileged. There is a lack of awareness in every stratum. We intend to make a difference in people’s lives by creating such awareness and addressing the need for healthy vision for healthy living through our welfare camps”.

News

VIKRANT MASSEY ROPED IN FOR NOVA BLUMAX PROTECTIVE LENSES

Jan 14, 2021 by Rekha Nair 0 Comments #Ms. Pammi Jamalpuria, #Nova Eyewear, #pioneer of international eyewear brand, #versatile actor, #Vikrant Massey, #Vision Rx Lab, #VP-Corporate Marketing

Kolkata:  Nova Eyewear a global brand under Vision Rx Lab, associated with the young youth icon Vikrant Massey for their Blumax range by creating funky yet cool digital campaign videos to promote the advanced blue light protective product line. The brand also launched its Nova 3D Tryon feature for its customer to experience the whole new Nova range at the comfort of their home. While Bollywood actress Jacqueline Fernandez continues to be the global brand ambassador of Nova Eyewear, Vikrant Massey has been roped in particularly for Blumax promotions.

The pandemic has increased our digital usage worldwide. As our quest for vaccine for COVID -19 virus is on, we all have adapted to the ‘New Normal’ life viz. juggling between screens of either big or small digital devices for remote working, e- learning, online purchases and transactions etc. Additionally limited mobility has increased our screen time for social networking and entertainment. At this, stage the need for clear vision and protection has become a prerequisite and a brand like Nova Eyewear is here to cater to the requirements of visual clarity, comfort and protection with a bouquet of eyewear solutions, spanning advanced lenses with frames and safety eyewear. The new Blumax collection in fashionable frames will stop our exposure to harmful HEV (High Energy Visible) blue lights emitted from those digital devices and protect our eyes.

Nova Eyewear has always valued its customer’s need and launched a wide range of products, which would be relevant for its end consumers. To leverage its Blumax range, Nova Eyewear has roped in the talented and most versatile actor Vikrant Massey to reach out to their target audience who suffers the most from the challenges of harmful blue light exposure in course of their work and other digital activities.

In the series of video launched by Nova Eyewear, Vikrant Massey portrayed how he developed habits of binge-watching and why those specialized filtered lenses from Blumax come to his rescue. Unlike most other blue cut lens, Blumax is not any coating, but a revolutionary lens material which provides optimum protection from harmful junk light. The lenses come in a wide array of stylish frames complimenting your styles for every occasion. The products are available at optical retail chains in India and Nova Eyewear’s official website.

On this association, Vikrant Massey expressed that, “In these challenging times people are in need of products which are relevant to their personal well being. I myself cannot go out much like I used to do before and while being digitally proactive these products have really helped me to keep my vision safe. It is always a great experience to work with such responsible brands who aims to add value to their customer’s lives”.

Ms. Pammi Jamalpuria, VP-Corporate Marketing, Vision Rx Lab, pioneer of international eyewear brand, Nova Eyewear commented that, “As a complete eyewear brand, Nova Eyewear endeavors to meet the visual requirements of consumers as they adapt to changing times and lifestyles. To promote Blumax protective lenses for visual health and digital well being, it felt apt to associate with Vikrant who had built a reputation for himself for the character roles he has rightly donned. We are sure that with his persona and popularity would help to highlight the importance of the product to the customers and elevate Nova Blumax to new levels.”