Tag: Nova Eyewear

Business

Brides in swag – Nova Eyewear showcases the offbeat trends of styling eyeglasses with your wedding lehenga

Jan 28, 2022 by Praveen 0 Comments #Nova Eyewear, #offbeat trends, #styling eyeglasses with your wedding lehenga, #Sunglasses

Nova - Wedding Collection

Our Indian culture is one of the world’s most adaptable and elegant ones. We understand how to adapt to various trends and style them to our own preferences and when it comes to a celebration like a wedding, we can always go an extra mile to make the ceremony as joyous as possible. As a trend, we started to wear sunglasses with our favourite lehengas, sarees, and other traditional ethnic outfits. Sunglasses are no longer just an accessory for western outfits. Brides are now wearing sunglasses with their wedding attire!

Gone are those days when brides used to wear a shy expression on their wedding day. Nowadays, brides enjoy it by flaunting, by showcasing their very best, by dancing, taking pictures and thus making a bold statement before starting a new life. Weddings are more like big celebrations and not only restricted to rituals. Wedding trousseau has undergone massive changes in recent years. The wedding season has witnessed the emergence of bridal swag, the most effective aspect of which has been the sunglass syndrome.

When most people think of wedding glasses, they envision what type of crystal will hold their champagne, but more and more bridal parties are incorporating their personal style through their eyewear. A stylish pair of frames, a custom fit, and careful eye makeup can elevate your everyday eyewear routine. Brides frequently give their wedding party more leeway in terms of dress selection, with bridesmaids now opting for dresses in a variety of colours, lengths, and styles.

Brides have fun taking photos with glasses because serious photos of the past are no longer fashionable. A simple pair of sunglasses can give your lehenga a 360-degree spin. A wedding gets its swag when all of Dulhan’s friends get together for photoshoots and completely take over the wedding along with the baraatis in vibrant colours and frames. It makes no difference whether the event is held indoors or on the beach.

The trend is forcing city wedding planners to think outside the box. Brides want to make the most dramatic entrances possible at their wedding venue. Giving into the preferences and fancies of modern brides, the wedding planners have a tough time planning a blockbuster kind of entry for the bride at the marriage venue. The ambience, the attire, the music, the accessories all need to be commensurate.

It is critical to choose the right pair of sunglasses, whether they are classic aviators, wayfarers, round John Lennon glasses, D-frame sunglasses, mirrored sunglasses, or vintage-inspired. Nova, as a complete eyewear brand, endeavours to meet the visual requirements of consumers as they adapt to changing times and lifestyles. It offers a wide range of contemporary sunglasses which can magnificently change the ethos of a traditional outfit. From reel-life to real-life, the relationship between sunglasses and wedding outfits has nothing but strengthened over the years. Whatever you decide, you need to make sure that sunglasses are appropriate for your attire and make you look like the star of the show.

Wedding photos with sunglasses have been taken with every possible combination under the sun or inside a photo booth: bride and groom, groomsmen, bridesmaids, family and friends, make strange faces, pose naughtily with your friends, and wear heart-shaped or costume glasses. If you have to take a photo in shades, no matter what the combination, just groove at your wedding!

Business World, News

Ensure wellbeing of your eyes with Nova Eyewear’s Safety Range…

Apr 23, 2021 by Rekha Nair 0 Comments #Nova Eyewear, #Pammi Jamalpuria, #pioneer of international eyewear brand, #Vision Rx Lab, #VP-Corporate Marketing

India: Nova Eyewear, the global eyewear brand from the house of Vision Rx Lab with a vision of protection and safety offers a wide range of protective eyewear. These are manufactured with cutting-edge materials and the highest-quality lens to help shield the eyes from infections and harmful elements.

In current scenario, it is extremely important that we look for the overall safety factor including our eyes. The eye is the most delicate organ which is susceptible to infections and other agents and we often forget about the care and protection it requires. Keeping in mind the current situation Nova Eyewear offered this safety range as a solution for the people to carry out their day to day activities with added protection. The collection comes with unique protective design for perfect coverage and lenses which have anti-fog coating to combat the vision challenges when paired with masks.

Nova Safety Range has launched two different categories, namely Nova Safety Goggles and Nova Safeguard. While Nova Safety Goggles, powered with advanced lens technology in wide range of prescriptions, are mostly are designed for heavy chores and industrial purpose, Nova Safeguard comes in sleek trendy designs with UV protection and perfect coverage for all occasions. This product range, featuring high impact resistant lenses, perfectly covered design and fluid repellent material; make it an effective barrier to harmful agents for optimum eye protection.

Along with eye protection, the Nova Safeguard collection includes facemasks, which have layers of purification system for protection, and is carefully designed for all weather conditions keeping breathability and comfort in mind. This will allow wearers to step out in style with proper safety.

Speaking on the collection, Pammi Jamalpuria, VP-Corporate Marketing, Vision Rx Lab, pioneer of international eyewear brand, Nova Eyewear said, “We at Nova Eyewear endeavour to offer advanced vision solutions to address the needs of modern day consumers without compromising on style and safety. This whole range has been thoughtfully designed and we believe this will be an effective solution for ensuring better vision and optimum protection in the current scenario.”

The brand’s commitment to eye health and safety is evident in this new Nova Safety collection, which combines safety attributes with its experience in vision correction and flawless aesthetics, making it a unique selection for their consumers.

News

VIKRANT MASSEY ROPED IN FOR NOVA BLUMAX PROTECTIVE LENSES

Jan 14, 2021 by Rekha Nair 0 Comments #Ms. Pammi Jamalpuria, #Nova Eyewear, #pioneer of international eyewear brand, #versatile actor, #Vikrant Massey, #Vision Rx Lab, #VP-Corporate Marketing

Kolkata:  Nova Eyewear a global brand under Vision Rx Lab, associated with the young youth icon Vikrant Massey for their Blumax range by creating funky yet cool digital campaign videos to promote the advanced blue light protective product line. The brand also launched its Nova 3D Tryon feature for its customer to experience the whole new Nova range at the comfort of their home. While Bollywood actress Jacqueline Fernandez continues to be the global brand ambassador of Nova Eyewear, Vikrant Massey has been roped in particularly for Blumax promotions.

The pandemic has increased our digital usage worldwide. As our quest for vaccine for COVID -19 virus is on, we all have adapted to the ‘New Normal’ life viz. juggling between screens of either big or small digital devices for remote working, e- learning, online purchases and transactions etc. Additionally limited mobility has increased our screen time for social networking and entertainment. At this, stage the need for clear vision and protection has become a prerequisite and a brand like Nova Eyewear is here to cater to the requirements of visual clarity, comfort and protection with a bouquet of eyewear solutions, spanning advanced lenses with frames and safety eyewear. The new Blumax collection in fashionable frames will stop our exposure to harmful HEV (High Energy Visible) blue lights emitted from those digital devices and protect our eyes.

Nova Eyewear has always valued its customer’s need and launched a wide range of products, which would be relevant for its end consumers. To leverage its Blumax range, Nova Eyewear has roped in the talented and most versatile actor Vikrant Massey to reach out to their target audience who suffers the most from the challenges of harmful blue light exposure in course of their work and other digital activities.

In the series of video launched by Nova Eyewear, Vikrant Massey portrayed how he developed habits of binge-watching and why those specialized filtered lenses from Blumax come to his rescue. Unlike most other blue cut lens, Blumax is not any coating, but a revolutionary lens material which provides optimum protection from harmful junk light. The lenses come in a wide array of stylish frames complimenting your styles for every occasion. The products are available at optical retail chains in India and Nova Eyewear’s official website.

On this association, Vikrant Massey expressed that, “In these challenging times people are in need of products which are relevant to their personal well being. I myself cannot go out much like I used to do before and while being digitally proactive these products have really helped me to keep my vision safe. It is always a great experience to work with such responsible brands who aims to add value to their customer’s lives”.

Ms. Pammi Jamalpuria, VP-Corporate Marketing, Vision Rx Lab, pioneer of international eyewear brand, Nova Eyewear commented that, “As a complete eyewear brand, Nova Eyewear endeavors to meet the visual requirements of consumers as they adapt to changing times and lifestyles. To promote Blumax protective lenses for visual health and digital well being, it felt apt to associate with Vikrant who had built a reputation for himself for the character roles he has rightly donned. We are sure that with his persona and popularity would help to highlight the importance of the product to the customers and elevate Nova Blumax to new levels.”