Tag: virtual events

Business World, News

Companies that are helping enterprises to host virtual events

May 1, 2021 by Rekha Nair 0 Comments #virtual events, #Virtual Reality domain

Pandemic has completely changed our lives and the entire world is affected by the effects of lockdown and physical distancing. However, the year 2020 has been tremendously revolutionary and the world has witnessed a massive digital transformation. A lot of corporations and businesses adopted remote operations and activities thus Virtual Reality domain has largely dominated the year 2020 and is still going headstrong in 2021. Product launches, conferences, tradeshows, and many other types of events are being conducted on Virtual Platforms. However, hosting virtual events require immense planning, creativity, technical expertise, and an ecosystem to deliver an immersive experience that aligns with the business goals. There are some companies that are helping corporations to plan and organize events and other business-related activities virtually and doing a brilliant job in giving 360-degree services to organizations.

B2B Sales Arrow – B2B Sales Arrow is one of the leading Virtual Event Technology Aggregators. The organization helps its clients with end-to-end virtual event delivery across the US, Europe, and APAC. The Virtual Events team collaborates with some of the world’s most advanced platforms and empowers its clients to design and deliver highly customized Virtual Events. End-to-End Virtual Event solution offered by the organization comprises identifying the target audience, audience acquisition campaigning, developing microsite & content, virtual event procurement & production, and post-event analytics. It has delivered numerous events for Multimillion and Multibillion-Dollar organizations targeting industries such as Banking, Financial Services, Manufacturing, Healthcare, Insurance, Retail, Telco, etc. During the pandemic, powered by the robust culture of growth & knowledge, the organization has successfully experimented with new virtual event solutions around Live streaming and experience for clients to sustain the digital shift. As a result, B2B Sales Arrow has seen tremendous growth even during the time of the global economic crisis.

Digital Jalebi:

Digital Jalebi delivers interactive experiences. They help their clients to establish channels of communication with their audience on a more emotional level. Digital Jalebi is a fusion of new media design and technology and draws heavily from digital art, visual communication, architecture, and programming.

Hubilo:

They are an intelligent hybrid event platform in India. The platform provides virtual booths that help sponsors and exhibitors to showcase their products and services. They also organize breakout sessions to make the group meetings more engaging.

.Tocca:

They are a flexible platform that is adaptable to different event needs. The platform is fully integrated with internal systems and re-uses the past event to save time. They are a virtual space that simulates in-person events, sponsors & booths and creates multiple different sessions & tracks suited to your needs.

Business World

Tech-ing it higher: 5 benefits of virtual events

Feb 25, 2021 by Neel Achary 0 Comments #GoToWebinar, #LogMeIn, #virtual events

From trade shows to music concerts, the world has witnessed a cornucopia of virtual events over the past year. This trend is expected to persist even as pandemic-related fears abate: the reality is that virtual events are here to stay. While this development may seem daunting to event managers who are used to in-person lead generation and sponsorship driven ROIs, they recognize that a well-thought virtual event has the power to transform the traditional rules of event management and reach audiences across the world.

It is no surprise, then, that 73% of event planners around the world have shifted their ground and successfully embraced the world of virtual events. In effect, the global virtual events market size is expected to grow at a CAGR of 23.2% between 2020 and 2027, as per an industry report by Grand View Research. One of the primary drivers of this growth is the accessible and easy-to-use interface offered by reliable cloud-based remote work tools like GoToWebinar. Individuals across industries, regardless of their skill level, have depended on such tools to host virtual events and create unique experiences for their audiences.

Among other drivers of this stupendous growth are benefits like enhanced control over privacy, a higher degree of customization, and the ability to meet objectives at lower costs. In fact, virtual events offer unprecedented rewards for all stakeholders — enhanced visibility for sponsors, greater accessibility for viewers and a massive reach for organizers. Here’s a look at five key benefits of virtual events in detail:

1. Reach without boundaries

Virtual events are easy to access for global audiences as they eliminate constraints related to geography, time, and travel costs. This enables organizers to tremendously expand the reach of their events, thus translating into better lead generation. As recently as 2017, 73% B2B marketers and sales leaders considered a webinar the best way to generate high-quality leads. Other organizations have reported using such tools for conducting online events to benefit from greater attendee capacity and increased audience participation. On the back of these gains, virtual events are empowering businesses to generate higher and sustainable ROI.

2. Save time for participants

Time is money. While this expression is used often by businesses and their patrons, the extraordinary amount of time invested in just participating in an offline event is often overlooked. Virtual events are the most time-efficient means for audiences and speakers, with participants saving the time that would otherwise have been spent on arduous travel, complicated by traffic conditions. When attending virtual events, speakers and audiences can focus on their event objectives and on creating value rather than toiling with the hassles of registration and other onsite check-in procedures.

3. Lower expenses

Onsite events can be expensive and often incur unforeseen costs. Event managers have to account for a host of charges including venue costs, on-location staff payments, travel, accommodation and meal costs for speakers, and expenses generated in organizing essential utilities for all participants. With virtual events, organizers have the opportunity to save an enormous chunk of these expenses. Instead, they can invest in a reliable tech setup and online event platforms, both of which can be achieved at a fraction of the cost of organizing an onsite event. The savings so acquired can give a huge boost to an organizer’s ROI.

4. Better event feedback

For organizers, the greatest hassle with onsite events is gathering and managing customer feedback. During virtual events, however, organizers can create live polls, design surveys and request ratings for each session and the overall event. This equips them with the ability to gauge ready-to-interpret responses in real-time. Nearly half (49%) of the event app providers, for instance, maintained that their clients responded the most to engagement elements including gamification, live polls, feedback, etc. By providing a more immersive and engaging experience of attending virtual events on the back of innovative methods, organizers can capture insightful information from the audience. Organizers can then use this information to identify audience preferences for future events and, as a result, deliver enhanced experiences.

5. Unique, online experiences

With the right tools, organizers can use virtual events to interact with their audiences in a manner that can only be achieved in the online world. For instance, presenters can provide textual information or data in sync with their presentation, for immediate consumption by their audiences. At the same time, they have greater control over how their audience uses that information and have the opportunity to do so with greater security. SaaS providers like LogMeIn are offering products that offer high quality audio while enhancing the audience’s experience.

When it comes to virtual events, audiences can attend sessions both live and on-demand. Industry leading webinar platforms like GoToWebinar allow organizers to record their events, which can then be made available for participants who were unable to attend sessions in real-time. Such customizations are rarely possible with offline events. Furthermore, features like in-app chat make way for participants to network with each other in real-time. Organizers can also use their savings in time and money to set-up one-on-one and/or networking sessions to improve audience engagement.

Finally, tech-enabled online event platforms are can create an adaptable, user-friendly interface that can be accessed on mobiles, laptops and desktops alike. This makes way for audiences to participate in the event in a manner they find most comfortable and from a location of their choice, thereby redefining the conventional experience of participating in events.