Tag: Uttarakhand

Business

Uttarakhand Leads with Double-Digit Growth in Home, Kitchen, and Outdoor Sales on Amazon.in

May 30, 2024 by Sujata Muguda 0 Comments #Amazon India, #Amazon.in, #D Dehradun, #EV portfolio, #Growing demand for sustainable solutions, #K N Srikanth, #MSMEs, #Uttarakhand, #YOY growth across Home

Dehradun, 30 May 2024: Amazon.in announced double-digit YOY growth across Home, Kitchen, and Outdoors business with Havells, Bajaj, Agaro, Milton and Prestige being the most preferred brands in Dehradun. Furthermore, a 10% YOY increase in new customers was witnessed on Amazon.in from Dehradun and Uttarakhand. In these regions, customers have shown an inclination towards healthier, convenient, and smarter lifestyles that have led to increased demand for products such as robotic vacuums, gym fitness accessories, metallic cookware and much more. As one of India’s leading camping destinations, Uttarakhand also witnessed more than 50% increase in demand for sleeping bags YOY. Owing to all time love for cricket nationwide, Amazon.in saw more than 100% and 130% YOY increase in demand for cricket bats and kits from Uttarakhand and Dehradun, respectively.

K.N Srikanth, Director, Home, Kitchen and Outdoors, Amazon India at an event in Dehradun

After successful editions of the Home and Kitchen Xperience Arena in Lucknow and Chandigarh, Amazon.in received an overwhelming response to the daylong event in Dehradun as well that featured products across Furniture, Home Essentials, Kitchen & Appliances, Home Décor & Lighting, Sports & Fitness, Electric Vehicles, Auto Accessories, Outdoor & Gardening categories and much more. This one-of-a-kind showcase offered media and partners an opportunity to experience their favorite brands and products while interacting with Amazon India’s leadership.

Commenting on the occasion, K N Srikanth, Director, Home, Kitchen and Outdoors, Amazon India said, ‘As a customer backward marketplace, we at Amazon India are committed to delivering ‘har muskaan ki apni dukaan’. With a significant surge of 30% YOY growth across Home, Kitchen and Outdoor products in Uttarakhand, we are thrilled to witness continued trust from our valued customers. Overwhelmed with the great response, we remain dedicated to delivering exceptional customer service along with providing a wide selection of products from top brands, ensuring convenience and satisfaction for all’.

Here are some shopping trends that have been witnessed in Uttarakhand and Dehradun:

Customers are upgrading to premium and smart living: Products such as sofas and beds witnessed an increase in demand of over 65% while wardrobes and dining furniture saw an increase of more than 80% and 45%, respectively. In 2024, Amazon.in saw a 1.25x YOY increase in the adoption of installation services, with approximately 11,000 customers availing these services. Also, waterproofing products and paints grew more than 150% across the region. Furthermore, customers in Dehradun are prioritizing home safety and smart living products such as digital door locks and video doorbells resulting in over 65% YOY increase. Also, robotic vacuums saw close to 100% increase across Uttarakhand.

Growing demand for sustainable solutions: Customers across Uttarakhand are increasingly choosing sustainable solutions. In 2024, solar power products saw a 175% increase on Amazon.in. Encouraged by the great response received for eco-friendly transportation options, the EV portfolio was expanded with the inclusion of Green and Komaki electric vehicles alongside established brands like Hero Vida, Chetak, and Okaya Ampere.

Getting fit at Home and adopting better lifestyle choices: The demand for home workout and gym fitness accessories surged by over 50% reflecting a growing interest in health and fitness amongst customers across Uttarakhand and Dehradun.

Culinary interest is driving product selection: Dehradun witnessed a surge in culinary interest, resulting in over 40% growth for Coffee Machine and more than 50% increase for Mixer Grinder. Additionally, there’s an increase in demand for Metallic Cookware sets by 95%, and a 40% for Baking & Pastry tools. This trend showcases a strong emphasis on quality and functionality in cooking, baking, and serving, reflecting evolving consumers preferences towards enhanced kitchen experiences Uttarakhand is an important market driving Amazon.in’s growth. India’s most loved marketplace will continue to work with local stores and MSMEs across the state and country bringing new tools, technologies, innovations, and initiatives that will unleash the entrepreneurial spirit of Indian businesses. Amazon.in has more than 20 owned and partner delivery stations along with over 100 ‘I Have Space’ partners in the state.

Business

2000 Farmers Benefit as Gram Unnati Brings Climate Compatible Agriculture to over 5,000 Acres of Farmland in Uttarakhand; Helps save 4,000 Litres Of Water Per Acre

Jun 8, 2022 by Agency 0 Comments #Climate Compatible Agriculture, #Gram Unnati, #Uttarakhand

At a time when economies across the world are finding ways for sustainable farming due to depleting groundwater levels, Gram Unnati, India’s first integrated agri-tech solutions company, worked closely with multiple stakeholders to help farmers in Udham Singh Nagar district of Uttarakhand save 4,000 liters per acre by bringing climate-compatible agriculture to over 5,000 acres of farmland.

In what may become a lesson in climate compatible agriculture to millions of Indian farmers, Gram Unnati worked closely with the local district administration, local maize processors, input companies, and lead farmers in a short span of 18 months prompting 2,000 farmers to switch to climate-compatible crops that are commercially viable as well.

Commenting on the success of the project, Aneesh Jain, CEO and Founder, Gram Unnati, said, “The success of the project comes at a time when we are dealing with acute water shortage across the world. According to the United Nations, by 2050 more than five billion people could be affected by water scarcity. India, which constitutes 16% of the total world population, has access to a meagre 4% of the world’s water resources. The success of our pilot project in Uttarakhand will impact other farmers to shift towards climate compatible crops without having an impact on yield and returns.” 

Farmers of Udham Singh Nagar and adjoining areas in Uttar Pradesh (Rampur, Bareilly, and Pilibhit) traditionally take up a short duration summer paddy crop after their Rabi harvest and before Kharif sowing. Based on research, Gram Unnati identified Maize as a reasonably remunerative substitute for summer paddy. Maize is not only a short-duration crop, requiring less water compared to paddy but is also known to bring higher returns. Its multiple utilities such as ‘food’, ‘fodder’, and ‘feed’ help in de-risking farmers against potential low-demand situations.

“The pilot project was successful in moving 5,000 acres of land to spring maize, which resulted in substantial water savings of as much as 4,000 litres per acre. The crop also generated 25 percent higher yield on the same piece of land. This has emerged as a good example of ‘more crop per drop’. The project also contributed towards fulfilment of Sustainable Development Goals like reducing poverty, increasing agricultural productivity, judicious use of water, and sustainable production,” added Jain.

Jain said that the success of the project in Udham Singh Nagar has encouraged Gram Unnati to take up newer challenges.

“Gram Unnati intends to scale up this intervention to 100,000 acres of Spring Maize in the next five years. Not only would this reduce dependency on groundwater resources, but it will also help in making agriculture more remunerative for the farmers and more sustainable for the environment,” Jain added.

As agriculture is the largest consumer of fresh water in India, the shift from high to low-intensity crops such as Maize, pulses, millets, oilseeds, etc. has the potential to significantly reduce farmers’ dependence on rainwater/ irrigation, while helping in greater water conservation, enhancing farmers’ capacity to better cope with climate change and in the long run making India more self-sufficient in these crops.

It is estimated that out of total extractable groundwater available in India, 90% goes to agriculture annually to often support highly water-intensive crops like paddy, sugarcane, and wheat, sometimes in severely water stressed regions of the country. As many as 30% of districts in India have reported ‘critical’ groundwater levels according to recent Central Ground Water Board data. The growing water crisis is being worsened by climate change with rising temperatures and uncertain rainfall patterns.

News

Uttarakhand Cabinet Minister Satpal Maharaj Inspects BHEL’s Oxygen Plants in Haridwar

May 14, 2021 by Rekha Nair 0 Comments #Bharat Heavy Electricals Limited (BHEL) plants, #Cabinet Minister for Tourism, #Cultural and Irrigation, #Shri Satpal Maharaj, #Uttarakhand

In view of the increased demand for medical oxygen across the country, Shri Satpal Maharaj, Cabinet Minister for Tourism, Cultural and Irrigation, Uttarakhand, has inspected the two Bharat Heavy Electricals Limited (BHEL) plants in Haridwar.

Though there is no shortage of oxygen in the state, Uttarakhand is playing an important role by ensuring other states in the country get the oxygen they need. Praising the efforts of BHEL, Shri Maharaj said, “We are very happy to see the industry players coming forward to help us in such difficult times. We request BHEL to consider increasing the capacity of the plant. I will also write a letter to Union Minister Shri Prakash Javadekar regarding the same.”

Shri Maharaj said that there is no shortage of oxygen in the state as the Jhabrera is producing 30 metric tonnes of oxygen while the current need is 16 metric tonnes. He said that instructions have been given to the officials regarding the third wave of Corona, and we are fully conscious about the lack of any kind of medicines or vaccines for children. Anticipating that the third wave may affect young children, preparations are being made.