Tag: SKOODLE

Business

Stone Sapphire India Secures Distribution of the FRENCH Brand MAPED Stationery Exclusively Within India’s Traditional market

Mar 2, 2024 by Mansi Praharaj 0 Comments #FRENCH Brand, #MAPED, #Shri Alok Dubey, #Shri Shobhit Kumar Singh, #SKOODLE, #Stone Sapphire India

India, March 2nd, 2024 – Stone Sapphire India Pvt Ltd having an already flourishing toy and stationery flagship Indian brand “Skoodle”, is thrilled to announce a significant milestone in its growth strategy; by securing distribution rights exclusively within India’s Traditional market for the French stationery brand “MAPED”. By the addition of MAPED, to the Indian markets, Stone Sapphire India aims to signify its strategic vision for the industry, especially in terms of offering world class brands under one roof to Indian consumers.

skoodle maped

Brand MAPED, known for its premium stationery products, arts and crafts is a French brand founded in 1947 and enjoys a worldwide presence. With this distribution agreement, Stone Sapphire India aims to bring their products closer to consumers across India to more than 15000 retail doors, offering a unique and unparalleled experience for the brand and its consumers in INDIA. The official agreement of MAPED with Stone Sapphire India took place on 24th February, 2024 at Stone Sapphire India’s head office in Vadodara, Gujarat.

Rapid expansion and market outreach of Stone Sapphire India encourages international brands to create an outreach in India, based on SSIPL’s massive brand portfolio of kid edutainment brands like Disney, Marvel, Peppa Pig, Paw Patrol, and its own flagship brand Skoodle offering art & craft, stationery, toys, and games. With SSIPL’s expertise in outreach across India, it is committed to enabling the brand MAPED with its mission “to empower every child to change the world with their own hands” in India. Through this strategic partnership, Stone Sapphire India Pvt Ltd aims for a fruitful experience for all its stakeholders.

MAPED boasts of the world’s quality leadership through its diverse range of art materials, crafts, and school stationery, comprising Scissors, Colour pencils, Pencil sharpeners, Cut accessories, Erasers, Highlighters, Compasses, Colour crayons etc. Each category boasts many variants, catering to the varied preferences of India’s discerning consumers. The addition of the MAPED portfolio with Stone Sapphire India signifies a strategic leap in the industry, underscoring the brand’s and its distribution partner’s commitment to innovation and quality. This collaboration enhances their portfolio, positioning them as leaders in delivering cutting-edge solutions and setting new standards for excellence in the market.

Stone Sapphire India is a distribution giant in India in the toy and stationery sector. It already flaunts a fantastic portfolio of brands like Disney, Mattel, Marvel, Viacom’s Peppa Pig & Paw Patrol; having more than 27000+ retail touchpoints. With this comprehensive distribution strength adding MAPED with its quality products to its portfolio is a win-win situation for both brands. Whether for School or Office; Play or Creativity Stone Sapphire India ensures to balance the needs of Indian consumers by including MAPED’s comprehensive range of stationery products that address the preferences and requirements of a wide consumer base. MAPED’s product lineup includes stationery products, innovatively designed to cater diverse needs of its target audience in India.

Speaking about signing the agreement with MAPED, Shri Shobhit Kumar Singh, Director of Stone Sapphire India says, “We welcome MAPED to our Home and our Distribution network with open arms. We believe in building long term sustainable partnerships, and this collaboration will be a milestone of a unique blend of quality and reachability to the Indian market. This collaboration aligns seamlessly with our mission to provide top-tier products to our customers. Brand MAPED’s commitment to excellence and innovation resonates with our values, and we are excited about the opportunities this partnership brings. Together, we aim to set new standards in the Stationery sector in India. In the coming years, we aim to become one stop kids brand solution to consumers in India.”

Speaking about the new partnership Shri Alok Dubey, Director India, from MAPED India Stationery Product Pvt. Ltd., says, “MAPED is committed to offering exceptional quality and sustainable premium stationery products at competitive prices. It aims to make its international product portfolio accessible to a broad spectrum of consumers. We are looking forward to meeting our young consumers across the country in big numbers and delivering the “WAOUH”(Wonderful, Affectionate, Original, Useful, Healthy) experience.”

News

Made in India’ Christmas gifts and New Year to give children that teach sustainability from early childhood

Dec 21, 2020 by Rekha Nair 0 Comments #SKOODLE

A small change by using sustainable products can have an environmental effect over time. Skoodle is saving and caring for our environment by making a range of eco friendly toys and stationeries for kids. These colorful ‘Made in India’ products are the best Christmas gifts to give children that teach sustainability from an early childhood:

Skoodle Products:

Skoodle Plantable Paper Pencils:

Introducing a unique set of pencils named as Skoodle Plantable Paper Pencil. These pencils can be sown in the soil after using the whole pencil as each pencil contains either of these 5 types of seeds – Mustard, Chilli, Tomato, Coriander & Fenugreek. The pencil is made out of recycled paper and is very easy to sharpen.

Price: Rs 99 for 10 pencils

Skoodle Newspaper Rolled Pencils:

Skoodle News Paper Pencils are made by paper rolling method, it keeps the lead at the centre with extra strength for grip.

Price: Rs 50 for 10 pencils

Skoodle Rainbow Pencils:

Skoodle Rainbow Pencils are made of recycled coloured paper.

Price: Rs 99 for 10 pencils

Skoodle Paper Colour Pencils

Skoodle Paper Colour Pencils are made by paper rolling method. This keeps the lead at the centre with extra strength for grip. This also helps bring out brighter colours

Price: Rs 99 for 10 pencils

Business World

Mark This Children’s Day with Premium, Eco-Friendly Stationery From SKOODLE, A ‘Make in India’ Initiative

Nov 13, 2020 by Gouri Achary 0 Comments #Children's Day, #HASBRO, #MAKE IN INDIA, #SKOODLE, #stationery, #Stone Sapphire

Part of the Gujarat-based company Stone Sapphire, home brand SKOODLE has been steadily growing, manufacturing and distributing a wide range of art supplies, craft materials and eco-friendly stationery for children. Since its inception in 2014, the company has grown from strength and strength and has bagged the pan-India distribution rights of HASBRO, (Transformers, My Little Pony, Playdoh) a leading American producer of toys.

In addition, they also have the sole license for the stationery merchandise of Disney across India. Over the last few years, the company has had a remarkable expansion and operates under 4 pillars – OEM Manufacturing, Licensing, Distribution & Home Brand Skoodle. Stone Sapphire’s strong distribution network serves Modern trade, General trade & Online customer across India.

They offer an exhaustive range of top-quality stationery products that can be used in schools, colleges and offices and are crafted to meet the needs of students and professionals. Poised to extend its reach in brand management, distribution and marketing on a pan-India basis, sky indeed is the limit for SKOODLE and Stone Sapphire.

Having launched operations 7 years ago with one goal in mind, every child in India has excess to a safe product that is not only reasonably priced but helping children grow their mental strength and become more creative. Stone Sapphire has built an enviable sourcing and distribution network across India. Their in-house brand, SKOODLE has over this time, become the No.1 sustainable stationery brand in India. As their signature product, the eco pencil continues to garner admiration and adulation, they identified that there is a growing market for products such as recycled, wood-free pencils, and have developed and designed intricate products at affordable prices.

The company finds particular resonance with the ‘Make in India’ and ‘Atmanirbhar Bharat’ initiatives launched by the Government of India to propel the country on a path of resilience and self-sufficiency. As the Group Chairman, Stone Sapphire, Vic Rana, an alumnus of the Florida Institute of Technology and a true-blue nationalist who wants to contribute to the economic development of India said, “These initiatives are crucial for our country’s development and children’s future, we at Stone Sapphire offer our wholehearted support to the initiatives.

Proud to be “Vocal for local”, we are taking steps to reduce our dependence on imported products and have already started to build our resources in India. After understanding the potential of this country and the role it needs to play in the conservation of our environment, I established SKOODLE and thus began our journey of manufacturing and distributing our line of stationery products and accessories. Our first step to boost the ‘Make in India’ campaign was tying up with Hasbro and setting up local manufacturing for them in India.

Ultimately, our vision for the future is not limited only to our personal growth, it encompasses inclusive, sustainable, and substantial socio-economic development of the society, nation and the world at large. In the future, we plan to shift most of our manufacturing facilities to India while adopting more and more sustainable practices.”

Since SKOODLE is intimately linked to children, they recognised that Children’s Day, November the 14th, is the ideal occasion for them to spread their go-green message.