Tag: Shumita Kakkar

Business World

United We Care takes a unique musical approach to encourage people to open up about mental health issues with a rap song called Baat Karo

Mar 24, 2021 by Neel Achary 0 Comments #Founder, #Shumita Kakkar, #United We Care

New Delhi, March 24, 2021: United We Care, an app- and web-based platform for your emotional well-being and happier you, has adopted a novel musical approach to say Baat Karo about mental health issues. The brand has done this through a rap song performed by two underprivileged youngsters Rajesh Singh (19) and his sister, Neelam Singh (21). This is the first time that a brand has taken a completely unique approach to addressing the taboo on talking about mental health.

United We Care frequently undertakes campaigns to raise awareness around mental health issues, which is the first step. Their campaigns usually center around open conversations around mental health issues and removing the stigma and fear of being judged. Their platform helps people get access to tools that help convert negative thoughts into positive conversations. Baat Karo is also a means to highlight the challenges people faced during the pandemic and the determination displayed by some to turn it into an opportunity rather than a setback.

Speaking about this, Shumita Kakkar, Founder, United We Care, said, “More than 26 crore people all over the world suffer from depression and other mental health challenges, and are often subjected to stigma. It is not uncommon to see people consider panic attacks as attention grabbing tactics. We decided to do something impactful to highlight the severity of the situation by recording a song by two talented youngsters from the underprivileged section of the society. Through this rap song, we endeavour to make people aware of the mental health problems in a different way. By opting for something that is popular among modern youth, we believe they will relate to the problem better. We want to be able to develop a mindset where people don’t shy away from mental health discussions.”

Rajesh is currently pursuing his Bachelor of Arts from Delhi University and also works part time at a Gurgaon Mall to financially support his family. He expresses himself through writing and rap. Neelam Singh has given vocals to this song, and just like her brother, she is also pursuing her Bachelor of Arts degree and working part time.

United We Care focuses on the root causes of a problem and aims to be the support system that is usually missing in the fast-paced digital world today. The brand’s emotional health virtual assistant Stella is available to chat or talk to users 24×7. Stella can help with Basic CBT (Cognitive behavioral therapy) CAT (Cognitive analytical therapy), humanistic, interpersonal or couple therapy. Stella is a one-of-her-kind assistant with the ability to move negative sentiments to positive conversations. The brand is also set to launch a new talk called Mind Over Matter about stories of successful people sharing their emotional highs and lows.

Health

#MindIt says United We Care in its recent campaign busting misconceptions around mental health issues

Feb 24, 2021 by Neel Achary 0 Comments #Founder, #Shumita Kakkar, #United We Care

Delhi: United We Care, an app- and web-based platform for your emotional well-being  is asking people to #MindIt when it comes to addressing mental health issues. The campaign, active on the brand’s Instagram handle, talks about how people use certain terms like depression colloquially and the need to raise awareness on the actual manifestation of mental health issues.

Through quirky interviews with people about their understanding of mental health issues, United We Care brings forth the incorrect notions they have. The brand’s experts bust myths around these issues and explain the reasons and what it means for someone really undergoing them. The unique campaign addresses depression, panic attacks, and OCD, as well as aspects like past-life regression and anger management.

Speaking about this, Shumita Kakkar, Founder, United We Care, said, “About 26.4 crore people across the world have depression, mental health condition which is often used as a passing jibe by most of us. Panic attacks are often considered as a way of seeking attention and OCD is attributed to an excessive need for being clean. There is also incorrect idea around why people need to undergo a past-life regression or take anger management sessions!

Some common misconceptions that came to the fore during the campaign are as follows.

  • Depression happens due to office deadlines; people with this condition are looking for emotional anchors; there is no such thing as depression
  • Panic attacks happen to senior people; there are maximum chances of panic attacks in women because they are physically weak; happens due to overthinking and depression
  • Past-life regression is an imaginary concept; it can help us experience our childhood again; it is all about hypnotizing the other person
  • OCD is about getting the perfect cup of coffee; could be related to introverts; the word sounds like it is something bad or dangerous; people with OCD are freaks
  • Women need more anger management

Adding further, Shumita, said, “Given the level of ignorance around mental health issues and the stigma, we at United We Care felt it was time that we addressed this concern in a unique way. The idea was to #MindIt and educate them on these aspects better. Prolonged sadness, excessive anger, unresolved emotions, obsession with a certain habit, and panic attacks are all issues that need therapy and help. They are not to be brushed aside as temporary and need to be understood better.”

United We Care frequently undertakes campaigns to raise awareness around mental health issues, which is the first step. Their campaigns usually center around open conversations around mental health issues and removing the stigma and fear of being judged. The platform helps people get access to tools that help convert negative thoughts into positive conversations.

United We Care’s emotional health virtual assistant Stella is available to chat or talk to users 24×7. Stella can help with Basic CBT (Cognitive behavioral therapy) CAT (Cognitive analytical therapy), humanistic, interpersonal or couple therapy. She is a one-of-her-kind assistant with multiple decision trees and the ability to move negative sentiments to positive conversations.

United We Care is also set to launch a new talk called ‘Mind Over Matter’ which will showcase stories of successful people sharing their emotional highs and lows. United We Care attempts to present them as examples of resilience and fighting back and opening up, without the fear of stigma or judgment.

United We Care is a ground-breaking initiative that doesn’t focus only on the problem, but rather on the root causes and provides holistic solutions to its users. It aims to be the support system that is usually missing in the fast-paced digital world of the day. It is the first brand that is going ahead to create a sensitized and valuable support system for the help seekers.

Business World

Let go of the fear of stigma and judgement and make #YehDiwaliBachchonWaali says United We Care’s campaign for better mental health

Nov 11, 2020 by Gouri Achary 0 Comments ##YehDiwaliBachchonWaali, #Diwali, #Mental Health, #Shumita Kakkar, #United We Care

This Diwali, United We Care, an app-based platform that integrates social, mental, financial, and legal support systems for men, women, youth and children and LGBTQ, is encouraging people to let out their inner child and share their stories and experiences. The integrated campaign called #YehDiwaliBachchonWaali, launched across various digital platforms, focuses on bringing back the carefree childhood days as well as being able to have some heart-to-heart conversations. The underlying idea is to encourage adults to talk openly without inhibitions.

The first video talks about how we express ourselves easily as children, share and forget easily. As we grow up, we are bound by the worry of stigma, judgement, and overthinking. It stems from the concept of gifting everyone better mental health and well-being during the festive season by unleashing the unabashed and hopeful spirit of the child within each of us. Given how Diwali coincides with Children’s Day this year, the campaign highlights the essence of childhood and encourages adults to open up and talk.

The campaign also introduces a team of experts including life coaches, psychologists, and lawyers who share their childhood experiences that led them to take up the professions they are in today. For instance, a lawyer who saw her father losing a land case as a child decided to take up the profession to ensure no one else undergoes the same experience. Right after she became a lawyer, she helped her father win the case. As they narrate their stories, they also “Pledge to Create a Happier You” with United We Care.

Speaking about this, Shumita Kakkar, Founder, United We Care, said, “This year has been full of uncertainties and we are facing a second pandemic in the form of mental health issues. However, these issues are not new but have been there since ages. Today, when things are so complicated, it is time once again to rewind to our childhood, a time of free spirits, endless conversations, and when every day was a new beginning. As we become older, we leave this positivity behind. United We Care’s campaign this Diwali is about unleashing your inner child and speak up openly about anything under the sun – without the fear of stigma and for better mental health. Together, we pledge to create a happier you.”

United We Care frequently undertakes campaigns to raise awareness around mental health issues, which is the first step. #YehDiwaliBachchonWaali centres around open conversations we had as children and how they can happen only when the stigma is removed and we can talk without the fear of being judged.

United We Care is a ground-breaking initiative that doesn’t focus only on the problem, but rather on the root causes and provides holistic solutions to its users. It aims to be the support system that is usually missing in the fast-paced digital world of the day. It is the first brand that is going ahead to create a sensitized and valuable support system for the help seekers.

United We Care has also recently launched its emotional health virtual assistant Stella who is available to chat or talk to the users 24×7. Stella can help with Basic CBT (Cognitive behavioural therapy) CAT (Cognitive analytical therapy), humanistic, interpersonal or couple therapy. She is a one-of-her-kind assistant with multiple decision trees and the ability to move negative sentiments to positive conversations.