Tag: Sensodyne

Health

Sensodyne conducts free dental camps in Bangalore to mark World Oral Health Day

Mar 29, 2024 by Praveen 0 Comments #Bangalore, #Ms. Bhawna Sikka, #Sensodyne, #Sensodyne conducts free dental camps

29th March 2024, Bangalore: Sensodyne, a leading oral care brand from the house of Haleon (erstwhile GlaxoSmithKline Consumer Healthcare), is organizing a series of free dental camps across India from 12 th March to 31 st March 2024, as part of its #BeSensitiveToOralHealth initiative around World Oral Health Day, observed annually on March 20 th . With these camps, Sensodyne aims to educate Indians about the importance of proactive oral care and provide free, quality access to dental care.

According to a recent study, nearly 60% of Indians grapple with oral health issues 1 . However, only 5% of Indians seek proactive dental care, with no prevalent dental insurance 2 . Sensodyne is addressing this by organizing 500+ free dental camps in various cities, including rural areas.

The dental camps that will be hosted in Bangalore will address oral health issues such as sensitivity, gum health issues, cavities, and enamel erosion. Patients will also be educated on simple steps they can incorporate in their oral care routine to take better care of their oral hygiene at these camps. To generate awareness, Sensodyne has also partnered with approximately 5000 pharmacies near dental clinics across India, placing QR codes for consumers to locate nearby free dental checkup camps.

Expressing her thoughts on this multi-city initiative, Ms. Bhawna Sikka, Category Head, Oral Healthcare, Haleon India, said, “As Sensodyne, we firmly believe that oral health is fundamental to overall well-being. That’s why we’re dedicated to enhancing oral health literacy and ensuring everyone has access to dental checkups. As part of our ongoing commitment to promoting oral health education and quality oral care, Sensodyne is delighted to lead these impactful dental amps across 80 cities under our #BeSensitiveToOralHealth initiative. We aspire to empower Indians to proactively prioritize and enhance their oral hygiene through these camps and other initiatives.”

With oral health being a rising concern for Indians, Sensodyne’s #BeSensitiveToOralHealth is a month-long initiative that aims at not only educating Indians on the importance of oral hygiene, but lso enabling access to personalized free dental care. To achieve this, Sensodyne has adopted a omprehensive multimedia strategy. The free dental camps by Sensodyne are a step towards increasing access to professional dental care across India, empowering Indians to take charge of their oral hygiene.

Business World

Sensodyne celebrates the festive spirit with #ForTheLoveOfFestiveFavourites campaign

Oct 30, 2020 by Gouri Achary 0 Comments #GSK Consumer Healthcare, #Ms. Anurita Chopra, #Oral Health, #Sensodyne

Sensodyne, the leading sensitivity toothpaste from GSK Consumer Healthcare has taken a festive turn with its successful ‘For The Love Of’ campaign. The season of festivals is finally here and there’s no better time to indulge in your favourite treats, without worrying about tooth sensitivity. Festivals such as Durga Puja, Diwali, Eid and Christmas demand special celebrations with our most loved culinary treats, and the #ForTheLoveOfFestiveFavourites campaign is a tribute to all such traditional cuisines without which these festivals are incomplete.

Festivals are all about family time, get-togethers with friends and family and enjoying customary rituals such as having a bowl of chilled kheer, hot gulab jamuns etc. Each one of us have our favourites, whether it is the post-Pujo Rosogolla, late-night Kulfi, piping hot Jalebis, special Malpua, or the pooja special Laddoos. While the festival celebrations may be a little different this year, we should continue to keep the food traditions alive by relishing these delicacies with our loved ones from the safety and comfort of our homes.

#ForTheLoveOfFestiveFavourites campaign has been brought alive through two video films that showcase the little moments and joy of celebrations. The Pujo film, released in early October, shows a group of friends connecting over a video call and enjoying the Puchkas together from the safety of their homes. In the recently released Diwali film, two sisters who cannot travel back to their hometown recreate the magic of Nani’s Malpua under her supervision and guidance over a video call. Through both the films, Sensodyne urges you to keep the festive traditions alive and enjoy your favourite foods without the worry of tooth sensitivity. The digital-first campaign and will be promoted on various digital platforms such as YouTube, Instagram, Facebook, Twitter, etc.

Speaking on the initiative, Ms. Anurita Chopra, Area Marketing Lead- Oral Health, GSK Consumer Healthcare elaborated, “This year, the festive season is all the more special as one will be around their close family and friends, celebrating the smaller joys in life. Our campaign beautifully weaves the current scenario with the traditions of the festive season, encouraging people to make the most of their favourite delicacies without worrying about tooth sensitivity.”

Sensodyne is the World’s No. 1 Sensitivity toothpaste and is recommended by dentists all around the world for sensitive teeth. It provides proven relief from the sensation caused by sensitive teeth and provides long-lasting sensitivity protection.

Business World

Sensodyne’s #ForTheLoveOf campaign celebrates memorable dishes by India’s leading Chefs

Sep 2, 2020 by Gouri Achary 0 Comments #Ajay Chopra, #Anahita Dhondy, #Area Marketing Lead- Oral Health, #chefs Ranveer Brar, #GSK Consumer Healthcare, #Kelvin Cheung and Pankaj Bhadouria, #Ms. Anurita Chopra, #Sensodyne, #Shivesh Bhatia

Sensodyne, the leading sensitivity toothpaste from GSK Consumer Healthcare has launched the next phase of its popular brand campaign that makes you fall in love with your favorite foods all over again. #ForTheLoveOf has been much loved by the audience, for rekindling the love for their favourites. Moving ahead, the campaign now brings together some of the most loved Chefs from India to share recipes that hold a nostalgic memory for them.

Sensodyne has ventured into the influencer space for this campaign in an attempt to strengthen its connection with the consumer and effectively communicate its core message of living life to the fullest without worrying about tooth sensitivity. The campaign showcases chefs Ranveer Brar, Anahita Dhondy, Ajay Chopra, Shivesh Bhatia, Kelvin Cheung and Pankaj Bhadouria sharing stories of dishes that have a special memory for them and urging consumers to recreate those recipes from the comfort and safety of their homes.

Some of the recipes include a healthy twist to the traditional Kulfi, seasonal delights, and travel treats. The role of the brand is that Sensodyne enables you to enjoy your favourite food and drinks without the worry of tooth sensitivity.

Speaking on the occasion, Ms. Anurita Chopra, Area Marketing Lead- Oral Health, GSK Consumer Healthcare elaborated, “Over the years, Sensodyne has become the preferred toothpaste brand for consumers with tooth sensitivity. There are still a number of Indians that suffer from the condition, who do not take action and avoid enjoying their favourite food and drink. #ForTheLoveOf campaign has received a great response as it strikes a chord with these consumers and gives them an opportunity to live life to the fullest.

We are confident that this new phase is going to strengthen our brand messaging even more and reiterate our commitment to a tooth sensitivity-free India.” Sensodyne is the World’s No. 1 Sensitivity toothpaste and is recommended by dentists all around the world for sensitive teeth. It provides proven relief from the sensation caused by sensitive teeth and provides long-lasting sensitivity protection.