Tag: Area Marketing Lead- Oral Health

Health, News

Sensodyne inspires people to reclaim life’s small pleasures through its new campaign

Apr 19, 2021 by Rekha Nair 0 Comments #Area Marketing Lead- Oral Health, #GSK Consumer Healthcare, #Ms. Anurita Chopra

New Delhi: Sensodyne, the leading sensitivity toothpaste from GSK Consumer Healthcare has announced the launch of a new brand campaign- “Life’s too short for tooth sensitivity” that encourages consumers to enjoy the simple pleasures of everyday life without worrying about tooth sensitivity. The campaign brings alive visual imagery of popular culinary treats that are considered as triggers of tooth sensitivity, thereby urging consumers to relish these delicacies without having to compromise because of tooth sensitivity.

A cup of hot chai or filter coffee is best enjoyed hot, a kulfi or an ice-cream tastes best chilled and so does a tangy paani puri or a lemonade. So why let tooth sensitivity come in the way of such simple life pleasures? “Life’s too short for tooth sensitivity” campaign aims to convey that Sensodyne helps you restore the joy that comes with free-spirited enjoyment of food and drink. When people restrict their food & drink choices because of tooth sensitivity, they are missing out on some of the wonderful and essential pleasures of everyday life. While tooth sensitivity sufferers may have developed coping mechanisms to live with it, the campaign encourages them to choose Sensodyne and reclaim life’s small pleasures.

Speaking on the campaign, Ms. Anurita Chopra, Area Marketing Lead- Oral Health, GSK Consumer Healthcare elaborated, “Sensodyne is the leading sensitivity toothpaste in the country, and our endeavour has always been to encourage people to live life to the fullest without having to compromise due to tooth sensitivity. For our new campaign, we have chosen relevant triggers of tooth sensitivity to create the realization of missing out on life’s simple pleasures. The films have been further localized to appeal to different parts of the country, helping us achieve a greater connect with our audience and work towards a sensitivity free India.”

Through this campaign, the brand has also rolled out the new brand identity for Sensodyne that is reflected also in the pack design.

Sensodyne is the World’s No. 1 Sensitivity toothpaste and is recommended by dentists all around the world for sensitive teeth. It provides proven relief from the sensation caused by sensitive teeth and provides long-lasting sensitivity protection.

Health, News

Sensodyne unveils first ever TV campaign for its toothbrush portfolio

Dec 28, 2020 by Rekha Nair 0 Comments #Area Marketing Lead- Oral Health, #GSK Consumer Healthcare, #Ms. Anurita Chopra

National: Sensodyne, one of the leading oral health brands in the country from GSK Consumer Healthcare has launched the first ever TV campaign for its toothbrush portfolio. The Effective & Gentle Care campaign attempts to break the common perception that hard brushing is imperative for effective cleaning and educates people on the importance of choosing a right toothbrush like Sensodyne.

Many people today opt for hard-bristled toothbrushes thinking that a harder scrub will lead to better cleaning of teeth. This is a misconception! In reality, depending on how vigorously one brushes teeth, a hard or even medium bristled toothbrush may damage gums and the protective layer of tooth (enamel). The campaign builds on this consumer insight and highlights how Sensodyne Toothbrushes are specially crafted with only “soft bristles” for gentle care. In a competitive category, Sensodyne Toothbrush thereby takes its place as a specialist brush that cares for teeth with gentle yet effective cleaning.

Effective & Gentle Care campaign has been brought alive with a simple storyline in 8 languages. The film begins with a woman vigorously brushing her teeth and showing some concern for her oral health. The TVC goes on to introduce Sensodyne brush, which is specially crafted with soft round tip bristles – which not only cleans effectively but is also gentle on teeth and gums.

Speaking on the campaign, Ms. Anurita Chopra, Area Marketing Lead- Oral Health, GSK Consumer Healthcare elaborated, “People want to choose the best for their Oral health. However, there are still many misconceptions regarding the choice of toothbrush & brushing technique. Being a trusted oral health care brand, we want to educate consumers on the importance of choosing a right toothbrush. This campaign attempts to dispel the common perception that hard brushing is needed for effective cleaning and positions Sensodyne toothbrush as a specialist brush for best care of teeth and gums”.

Sensodyne is the World’s No. 1 Sensitivity toothpaste and is recommended by dentists all around the world for sensitive teeth. Sensodyne also offers a range of toothbrushes with soft / extra soft bristles in India – designed especially for people with sensitive teeth.

Health, News

GSK Consumer Healthcare launches ‘Eat, Speak & Smile with Confidence’ campaign for recently launched Polident brand

Dec 18, 2020 by Rekha Nair 0 Comments #Area Marketing Lead- Oral Health, #GSK, #GSK Consumer Healthcare, #Ms. Anurita Chopra, #Polident

National: GSK Consumer Healthcare, one of the leading consumer healthcare companies have launched the first campaign for their Denture Care brand, Polident in India. Eat, Speak & Smile with Confidence campaign attempts to create a relatable conversation with denture wearers to enjoy simple pleasures of life without worrying about dentures & associated social embarrassment – thus, bringing out the benefits of using World’s No. 1 Denture Care brand.

People with dentures constantly worry about embarrassing social situations that they might experience because of their dentures. This leads them to be alert and vigilant even while enjoying simple happy moments that life has to offer– like eating their favorite foods, speaking or even laughing in front of others.

The film starts with a man in early 50s meeting a friend during an everyday social occasion. When offered a hard food like chakli or murukku, the host cautions him to be careful with dentures. The guest meanwhile confidently bites into the food and proudly announces that he enjoys his food without worrying about dentures, as Polident holds his dentures in place all day long.

Through a relatable situation, the campaign creates awareness that one is not alone in dealing with their dentures, be it partial or a full denture. It also shows the benefits of Polident denture fixative – in ensuring a secure denture fit and thereby enabling denture wearers to live a confident life without worrying about dentures. The campaign has been launched as a television commercial and a digital film.

Speaking on the campaign, Ms. Anurita Chopra, Area Marketing Lead- Oral Health, GSK Consumer Healthcare elaborated, “Today, 1 out of every 7 Indian above the age of 45 wears a denture & majority of them are unaware of products that can help them take care of their dentures. Through this campaign, we want to create awareness of Polident Denture Fixative product in a simple, relatable way. The campaign aims to position Polident as the new age companion for denture wearers, enabling them to enjoy simple pleasures of life without worrying about dentures.”

Polident is the global leader in Denture Care category and offers products to improve comfort, hygiene & oral health of people who wear dentures. Polident Denture Fixative cream was launched last month in India by GSK to strengthen its Oral Care portfolio, which already consists of Sensodyne range of toothpaste and toothbrushes.

Business World

Sensodyne’s #ForTheLoveOf campaign celebrates memorable dishes by India’s leading Chefs

Sep 2, 2020 by Gouri Achary 0 Comments #Ajay Chopra, #Anahita Dhondy, #Area Marketing Lead- Oral Health, #chefs Ranveer Brar, #GSK Consumer Healthcare, #Kelvin Cheung and Pankaj Bhadouria, #Ms. Anurita Chopra, #Sensodyne, #Shivesh Bhatia

Sensodyne, the leading sensitivity toothpaste from GSK Consumer Healthcare has launched the next phase of its popular brand campaign that makes you fall in love with your favorite foods all over again. #ForTheLoveOf has been much loved by the audience, for rekindling the love for their favourites. Moving ahead, the campaign now brings together some of the most loved Chefs from India to share recipes that hold a nostalgic memory for them.

Sensodyne has ventured into the influencer space for this campaign in an attempt to strengthen its connection with the consumer and effectively communicate its core message of living life to the fullest without worrying about tooth sensitivity. The campaign showcases chefs Ranveer Brar, Anahita Dhondy, Ajay Chopra, Shivesh Bhatia, Kelvin Cheung and Pankaj Bhadouria sharing stories of dishes that have a special memory for them and urging consumers to recreate those recipes from the comfort and safety of their homes.

Some of the recipes include a healthy twist to the traditional Kulfi, seasonal delights, and travel treats. The role of the brand is that Sensodyne enables you to enjoy your favourite food and drinks without the worry of tooth sensitivity.

Speaking on the occasion, Ms. Anurita Chopra, Area Marketing Lead- Oral Health, GSK Consumer Healthcare elaborated, “Over the years, Sensodyne has become the preferred toothpaste brand for consumers with tooth sensitivity. There are still a number of Indians that suffer from the condition, who do not take action and avoid enjoying their favourite food and drink. #ForTheLoveOf campaign has received a great response as it strikes a chord with these consumers and gives them an opportunity to live life to the fullest.

We are confident that this new phase is going to strengthen our brand messaging even more and reiterate our commitment to a tooth sensitivity-free India.” Sensodyne is the World’s No. 1 Sensitivity toothpaste and is recommended by dentists all around the world for sensitive teeth. It provides proven relief from the sensation caused by sensitive teeth and provides long-lasting sensitivity protection.