Tag: Saif Ali Khan

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As a part of Myntra’s new campaign, ‘Festive Moments styled By Myntra’, Soha & Saif Ali Khan bring the sweetness of Durga Pujo to the fore

Oct 6, 2020 by Gouri Achary 0 Comments #‘House of Pataudi, #Afsar Zaidi, #Durga Pujo campaign, #Myntra, #Saif Ali Khan, #Soha

Bengaluru, October 05, 2020: Ahead of the Big Fashion Festival, Myntra has released the season’s first festive campaign, aimed at positioning the nation’s ultimate fashion destination, also as the ‘Festive Style Expert’. The special Durga Pujo campaign features brother-sister duo, Saif and Soha Ali Khan tugging at the heartstrings as they pay tribute to one of the most awaited festivals, Durga Pujo, an occasion to celebrate over a period of 5 days, with lip-smacking food and memorable moments with family. The brand film, a part of the campaign, aptly re-creates the present scenario, with countless families celebrating the festive season through video calls, thereby striking an emotional chord with the audience, while underscoring the value of the right attire to enhance any festive celebration and make moments special.

The campaign is set to run from 3rd October to 22nd October, with Myntra well poised to leverage its leadership position in the occasion-wear category among shoppers, ahead of the festive season. The protagonists in the ad-film, Saif and Soha, actively exemplify the richness of the House of Pataudi collection with their presence, embellished in grace and elegance.

‘House of Pataudi’, is the ethnic wear brand, co-owned by Myntra, Saif Ali Khan and Exceed Entertainment. The brand’s festive collection, often synonymous and famed for its intricate designs and dazzling styles, will include a wide range of ethnic wear that allows consumers to revel in the festive season in style.

About the film:

The film emphasizes the joy of celebrating festive traditions with loved ones and is set in the auspicious occasion of Durga Puja. It opens with Saif, who is on a video call with Soha, cooking the quintessential Bengali Bhoger Khichdi. Though satisfied with his meal, he cannot shake off the feeling of missing a key ingredient. The brother-sister duo debate over what it could be, before Saif reveals it by opening the Myntra app on his phone. Soha soon receives and then unwraps a Myntra box to get pleasantly surprised by a gorgeous ‘House of Pataudi’ dress.

Realizing it was Saif who sent the gift, Soha is quick to show off her elegance in the ‘House of Pataudi’ Salwar. Saif, himself draped in a luxurious ‘House of Pataudi’ Kurta, was missing the ethnic touch that comes with such occasions during the festive season and the film closes out with the siblings sharing a light-hearted moment. A voiceover at the end encourages all viewers to try something new this Durga Puja

Link to film: https://www.youtube.com/watch?v=iaIgocW2nSM

Speaking on the occasion, Harish Narayanan, Head of Marketing, Myntra, said, “Our Durga Pujo campaign will establish a deeper connection with the audience while emphasizing the role of Myntra in life’s special moments, specifically during this festive season. While social celebrations and gatherings may be rare, people in the country who have been in the confines of their homes are looking for basking in festive cheer and celebrating the festival in style, looking their best. As always, Saif brings a great degree of charm and depth to the ‘House of Pataudi’ brand, while Soha strongly complements that with her elegance and feminine touch.”

Commenting on the brand campaign, Saif Ali Khan, said “I take great pride in elevating and upholding the rich and varied traditions of our great country and the Pataudi and Tagore heritage. Durga Puja and all other cultural aspects of Bengal always sing to my heart as it reminds me of family and tradition. Given any situation, people have to hold their families closer than ever, and I am certain our film will connect with people across India at a deeper level.”

Speaking on the brand campaign, Afsar Zaidi- Founder and Enabler, Exceed Entertainment, said “With the Pujo film, Myntra through its House of Pataudi film, kickstarts the festive spirit in a year that has been so challenging. While this year, celebrations have taken a new form, family bond and togetherness have been redefined and that’s what the film continues to offer.”

With the goal of reaching and engaging wider audiences across India, the campaign will be run through a diversified media mix, which includes digital and social media channels, as well as running ads on TV ahead of the festive season. As a part of Myntra’s efforts to drive higher brand relevance with a diversified, market-contextual approach to its campaigns, this campaign will be run focusing on the East markets.

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&pictures will turn your weekend into full-on fun with the power-packed premiere of Hacked and Jawaani Jaaneman

Sep 11, 2020 by Gouri Achary 0 Comments #&pictures, #Alaya Furniturewala, #Hacked and Jawaani Jaaneman, #Hina Khan, #Rohan Shah, #Saif Ali Khan

Running out of ideas for a perfect weekend chill? Well, not to worry as &pictures got your weekend covered with a dhamakedar plans filled with full-on thrill and masti. So, get the popcorn cracking as &pictures promises a perfect weekend with the latest power-packed premieres. On 12th September, hack your TV screens to watch the nail-biting suspense thriller ‘Hacked’ that will give you a sneak peek into the deep dark side of social media. And, Sunday, 13th September, put on your quirkiest jammies and enjoy the hatke baap-beti i.e. Jazz and Tia’s wackiest yet heartwarming story with ‘Jawaani Jaaneman’.

As a psychological thriller, directed by Vikram Bhatt, Hacked sheds light on how an attraction transforms into an obsession while also unmasking the dark reality of the digital world. Starring Hina Khan and Rohan Shah in the lead toles, the movie revolves around an 18-year old Vivek who develops feelings for Sameera and when the feelings are not reciprocated, he turns into a disgruntled lover. And, thus, begins the horrific journey of social media hacking which eventually turns out to be a prime weapon to destroy lives. Find out where the social media turmoil leaves Vivek and Sameera with the World Television Premiere of Hacked on Saturday, 12th September at 9 pm.

Talking about the film, Hina Khan said, “Hacked is a movie that mirrors and explores the dark side of the digital world and the dangers of cybercrime. It is a very realistic film and talks about situations that many youngsters face in today’s time when a relationship gets ugly. The role was quite different from what I have done in the past and took me some time to get a hang of the character but it was a challenge worth taking up. All of us had a gala time making the movie, hope the viewers enjoy watching the World Television Premiere on &pictures.”

Elaborating about his role and the film, Rohan Shah said, “In this social media savvy age, I play the role of an 18-year-old who falls in love with an older girl. However, as the story progresses his love transforms into an obsession and social media has a major part to play in their story. This is the first time I am playing such an intense character and it was a great experience. I got so invested and involved in the role that even when I wasn’t shooting, I used to get aggressive. But with time I learnt different ways to deal with those strong emotions. In the movie, my character is primarily the reason behind all the twists in the film, so it’s like a dream come true for an actor. I am looking forward to the movie’s World Television Premiere on &pictures, and I hope you enjoy it as well”

Enjoy an easy breezy Sunday with full-on quirks and laughter in the &pictures premiere of Jawaani Jaaneman. Touted as the ultimate family entertainer, the film revolves around a 40-something, free-spirited bachelor whose life turns around when he is hit with the news of being a father of a young girl. Directed by Nitin Kakkar, this fun and the loving story star the uber-cool Saif Ali Khan and the debutante Alaya F. Along with them, the movie features Tabu, Kubbra Sait, Chunky Pandey, Kumud Mishra, Farida Jalal and Kiku Sharda. So, prepare yourself to go Ole Ole with the ultimate evening entertainer on Sunday, 13th September at 8 pm.

“The story is quite timeless. Its core thought is about acceptance of responsibility and growing up. Fathers play an important role in our lives but sometimes it’s about the journey of becoming a responsible dad and that’s what Jazz, my character, goes through. It’s a comic take on this situation and growing up. It’s a story that will always be relevant on some level with audiences, I think. We were lucky to find the perfect Tia in Alaya, she has the charm and energy to take the film to the next level and that rubbed off on everyone on set as well. And, as the movie is all set for its World Television Premiere this 25th July, hope you guys enjoy this movie along with your family”, adds Saif Ali Khan

Speaking about her debut film, Alaya Furniturewala said, “Jawaani Jaaneman was the perfect first film for me, it’s quirky, charming, entertaining and ticked all the right boxes. And, the experience of working with such great actors was surreal. To ensure my scenes go smoothly, I used to watch Saif Sir’s films just to get an understanding of how he acts and reacts. Plus, I even watched innumerable films to add some characteristics to my character in the film. Tia is this cheerful, independent, and free-spirited girl who ventures out to meet her father and live the beautiful father-daughter moment. Her charming personality is something one can instantly connect with and that’s one reason why her character resonated with me as well. I am extremely delighted to be sharing this special heart-warming film that will make you laugh and melt your heart.”

Get ready for full on entertainment this weekend with &pictures!

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Saif Ali Khan to return as the menacing villain one more time for Om Raut directed Adipurush produced by Bhushan Kumar

Sep 3, 2020 by Gouri Achary 0 Comments #Adipurush!, #Producer Bhushan Kumar, #Saif Ali Khan

Saif Ali Khan left everyone stunned with his terrific villainous performance in Om Raut’s directorial Tanhaji: The Unsung Warrior. Now, he’s all set to step into the shoes of India’s greatest villain ever in Adipurush – a magnum opus that marks the trio – Saif Ali Khan, Om Raut and Bhushan Kumar’s second collaboration together after Tanhaji. Saif has been signed on to play the prime antagonist in the period saga – who’s menacing, lethal and brutal, all at the same time.

Talking of actors his age, Saif has cut out a completely different space for himself, thanks to his powerful choices in films. At a time when films high on concept and content are setting new standards, the Nawab has been willing to experiment and how. Plus, his acting prowess as a performer and his towering on screen presence make him a perfect match for all kinds of roles.

Previously too, Saif has won a lot of accolades while playing the antagonist in several films – whether it’s as Langda Tyagi in Omkara or as Udaybhan Rathod in the recently released Tanhaji. In Adipurush, which is an on-screen adaptation of the Indian epic, that revolves around the triumph of good over evil, Saif will be stepping into the role of a larger than life villain.

Saif Ali Khan is excited about the project and shares, “I’m thrilled to be working with Omi dada again! He has a grand vision and the technical knowledge to really pull it off. He has taken me beyond the cutting edge of our cinema in the way he shot Tanhaji and this time he is taking us all further! It’s a phenomenal project and I’m super thrilled to be a part of it! I look forward to clashing swords with the mighty Prabhas and to play a role that is electrifying and demonic!”

Filmmaker Om Raut adds, “To play the strongest villain from our Epic we needed a brilliant actor. Who better than Saif Ali Khan, one of the greatest actor of our lifetime, to essay this powerful role. Personally, I enjoy every day at work with him. I am looking forward to this exciting journey with him all over again”

Producer Bhushan Kumar tells us, “Saif blew us all over with his role as Udaybhan in Tanhaji, he takes it a notch higher with his role in Adipurush. He is the perfect choice in this battle between good and evil with Prabhas.”

Adipurush will be shot bilingual in Hindi and Telugu. The 3D extravaganza will have a humongous release with the film dubbed in Tamil, Malayalam, Kannada, and several other foreign languages.

The film, produced by Bhushan Kumar, Krishan Kumar, Om Raut, Prasad Sutar & Rajesh Nair, is currently in the pre-production stage and is expected to go on floors in 2021 and hit the marquee with a massive release in 2022.