Tag: Plixxo

Business World

5 user-generated platforms that millennials are using to generate income in 2021

Apr 15, 2021 by Neel Achary 0 Comments #Plixxo

Content consumption has risen by manifolds in India in a very short span of time. Increased smartphone use, affordable and extensive internet data availability, and the coronavirus outbreak have acted as a catalyst for this growing demand across genres: entertainment, gaming, news, and infotainment. This growing appetite for creative content consumption hence poses as a great monetization opportunity for content creators.

The year 2021 looks at a new format and development in the creator space the user-generated platforms are witnessing higher traction from the last year. The scenario here in India is also picking up, to come closer to having platforms that offer exclusive, personalized and targeted content for specific users. Content creators have slowly started exploring content formats like podcast-style conversations, panel discussions, closed group networking, video and audio chats to offer content that is more personalized than it was earlier. User-generated platforms are giving opportunities to creators to generate unique content and reach out to smaller audiences that are all looking for similar content and generating money from their homes. This streamlined way of reaching out with relevant content is going to shape up the year and gradually lead to strengthened content generation and increasing content monetization platforms and tools.

Listed down below 5 user-generated platforms that millennials are using to generate income in 2021:

Plixxo

Plixxo is one of the biggest influencer marketing platforms in India by POPxo with over 26,000 influencers. It caters to both influencers and brands alike. Bloggers, YouTubers, celebrities, Instagram influencers and campus influencers can sign up on the platform for accessing paid campaigns. Brands can also invite thousands of influencers through Plixxo for joining them in their marketing campaign. In short, Plixxo helps in simplifying running influencer campaigns for brands. For influencers, Plixxo is a platform that verifies their profiles, reach and stats. This proves that they are bonafide influencers and that Plixxo is an effective business generation tool that allows them to pick up paid brand campaigns

Momspresso:

Momspresso is a decade-old India’s largest user-generated a content platform for women. The platform is helping brands to conceptualize and launch digital campaigns with the help of Influencers, Content Creators, etc and leveraging the traffic on their social media platforms across 10 different languages. It is a multilingual content platform that caters to the multifaceted mums of today. It is a platform for moms, brewing with the energy of possibilities. The finely-brewed content offers support to moms not just in their journeys as parents, but also in their lives as wives, daughters, and – most importantly – as women! It provides answers on all their parenting queries, while also acting as a catalyst for self-discovery and as an engine for them to reinvent their own identities along the way. Momspresso with its platform, Supports Groups — India’s first anonymous social network for women to initiate conversations about lesser talked about topics such as single motherhood, sex, intimacy, and depression has created a safe space for women. The brand is also empowering moms financially, with the introduction of its micro-influencer platform called MyMoney. The launch of this unique feature underlines Momspresso’s commitment towards enhancing the marketing efficacy of brands wanting to target moms. MyMoney utilizes ‘everyday moms’ who are consumers of brands to build word of mouth amongst friends, family, and fellow moms.

Hubhopper Studio:

Hubhopper is India’s largest podcasting and audio-on-demand platform. Hubhopper Studio platform is for the potential audio content creators in India. It enables anyone to create, distribute, host podcasts for free. Creators can now use the exceptional features of the platform to seamlessly record their audio content, get them published widely for free through Hubhopper’s distribution network and finally get the content monetised by connecting with the right brands. Moreover, the online platform will also enable the content creators to monetise by connecting them with relevant brands like 9Stacks (online gaming platform), Wink & Nod (lifestyle), SleepyOwl ,Gharkul Spices, Mama Earth, MyChoize etc. for sponsorships, advertising or brand integrations. The platform is also cognizant about their customer experience, and hence will be careful not to disrupt content flow through mid-roll ads. Hubhopper is presently India’s largest platform of its kind with over a million hours of audio content spread across 12 vernacular languages. Hubhopper has partnered with Spotify, Gaana, Paytm, Phone pay and Hungama it holds a pan-India presence with availability across digital media comprising the website, mobile website and an app.

PulpKey:

PulpKey is an influencer marketing platform based out of India, where brands and creators collaborate to tell stories. Here, you may either login as a Brand/Agency or as a Creator/Talent Manager. In order to log in as a Creator or a Talent Manager, you either need to have at least 2,000 followers on Instagram or a minimum of 500 subscribers on YouTube.PulpKey also wants to address and solve problems pertaining to the promotions carried out by influencers and the lack of trust between consumers and brands. Their decent roster of renowned clients includes Wego, HelloDhobi, Hypstar, Bombay Shaving Company, Happn and many more.

Winkl:

Bengaluru-based Winkl helps bloggers, influencers and content creators in creating their own media kits, for showcasing their work to their peers, receive feedback and connect with brands to work on brand collaborations. It intends to become the most sought after influencer marketing platforms in India and to be the preferred marketing channel for brands to help them unlock the power of influencers for achieving their business outcomes. Top clients include Flipkart and YGL.

Business World

Stay Relevant- How technology has helped smaller ed-preneurs

Oct 14, 2020 by Gouri Achary 0 Comments #ed-preneurs, #Plixxo, #Spayee, #Technology, #VConSol, #Zoho

The global onset of the COVID-19 pandemic saw major economies around the world driven to a halt. Lockdowns, quarantines, and travel restrictions reshaped millions of lives, all in a vain attempt to control the spread of the disease.

While no sector has emerged unscathed, it’s become clear that the businesses best equipped to handle the situation were the ones that had embraced digitisation. These early adopters leveraged their technological head start to remain operational throughout this period. As a result, they were also the first to recover once the global economy found its feet. Nowhere has this paradigm been more apparent than in the education sector. Educational institutes have long been at the forefront of the shift from the brick-and-mortar model to the virtual space, aided by the technical expertise of advanced ed-tech businesses.

Unfortunately, no similar fall-back option exists for the training and coaching industry. Comprising millions of enterprising individuals, they offer their expertise in fields as diverse as corporate training, tutoring, fashion and styling, yoga, fitness, video and sound editing, and countless more.

Thankfully, recent years have seen the rise of a new generation of apps and services that better enable these entrepreneurs to create, showcase, and market their services online. Here are four ground-breaking companies building a digital future that’s universally inclusive:

Spayee
Spayee is an end-to-end white-labelled course platform which aims to empower educators and trainers. By providing content creators with the tools they need to conceptualise, market, and distribute their content securely, Spayee seeks to directly address and overcome the longstanding pain points of Indian course creators. Spayee was founded in Noida in 2014 by the four-person team of Sandeep Singh, Gourav Kakkar, Aniruddha Singh and Vijay Singh.

Spayee offers its users an end-to-end course platform, combining in-built marketing features, engagement tools, and the ability to design and launch custom-built websites and supporting mobile apps under their own brand name. Today, Spayee has over 1,000 pan-India customers and has helped them generate over INR 200 crores in revenue through the sale of their courses.

Plixxo
An influencer marketing platform that caters to both influencers and brands, Plixxo was launched in 2017 by POPxo founder Priyanka Gill. Plixxo provides bloggers, stylists, YouTubers, and fashionistas with a platform through which they can easily engage with brands for collaborations and tie-ups. Simultaneously, Plixxo’s unique algorithm automates and simplifies the process of verifying their profiles, reach, and stats. This affirmation of their credentials encourages brands to reach out to them and streamlines the entire influencer marketing field.

Plixxo is currently home to over 26,000 influencers and has worked with brands such as Nike, Cadbury’s, Jabong, and Puma.

VConSol
Vconsol is a fully Made in India video conferencing software, developed and launched by Techgenstia Software Technologies as India’s answer to Zoom. A product of the Ministry of Electronics & Information Technology’s Digital India campaign, VConSol was launched this August after being chosen as the winner of the competition by a specially assembled jury of experts.

VConSol allows over 100 people to attend a video call simultaneously, while over 300 can attend a conference. It also offers a heightened suite of security measures – its AES-256 GCM encryption supports the largest bit size, making it amongst the strongest in the world. Vconsol is currently only available to a limited selection of personnel within the Government of India, with plans to make it available to the general public in the works.

Zoho
Zoho is a software development company which offers a suite of online productivity tools and SaaS applications to B2B and B2C clients across the world. The company’s flagship product is its Customer Relationship Management (CRM) software, which combines sales and marketing, powerful integrations, and secure cloud storage in one package.

2017 saw the launch of Zoho One, an operating system designed to help small businesses run their entire operation through the cloud. This OS combines 35 web applications and an equal number of mobile apps under a single sign-on, offering micro-enterprises unmatched control over every aspect of their company. Founded in Chennai in 1996, Zoho has amassed more than 50 million customers globally by 2020.