Tag: Petr Janeba

Škoda Auto India announces new value proposition on Kushaq and Slavia

Mumbai, June 19, 2024 – Škoda Auto India, in continuation to its initiatives of making the brand more accessible, announced the Kushaq and Slavia with higher value, enabling enhanced accessibility to its line-up of cars that are 5-star rated and fully safe for both adults and children.

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Speaking on the enhancement, Petr Janeba, Brand Director, Škoda Auto India, said: “We have been in India for nearly a quarter of a century, and our commitment to this market is absolute. We have always been looking at offering more in product and affiliated actions. Since the announcement of our all-new compact SUV planned for 2025, we have maintained that with this new car, we are targeting new markets, younger customers and more accessibility to the brand. While the new compact SUV will open new markets for us, we have achieved some efficiencies in the Kushaq and the Slavia, which has enabled us to enhance the value in our offerings and pass on the benefits to our customers and fans.”

The variants

The Kushaq and Slavia – earlier available as Active, Ambition and Style – are now rechristened as Classic, Signature and Prestige. The Kushaq, in addition to these three variants also gets the Onyx on the value end and the Monte Carlo at the premium end of the line-up. The all-new pricing is applicable on all engine and transmission options of the Kushaq and select variants on the Slavia. Both cars are powered by a 1.0 TSI petrol with a six-speed manual and automatic, and a 1.5 TSI petrol with a six-speed manual and seven-speed DSG. Both the Kushaq and Slavia come with six airbags as standard across the range, and have achieved a full 5-stars for adults and children under the Global NCAP tests, reflecting the brand’s uncompromising stand on safety.

The benefits

Customers stand to benefit by upto 10% based on choice of model, variants, engines and transmission. The maximum benefit will be on the Kushaq Monte Carlo, which will now be offered at an outstanding price point, while the Slavia entry point will be extremely accessible. These new prices also enables customers and fans to avail additional reductions in registration and insurance further stretching the value proposition for the entire line-up.

Škoda Auto India recently introduced six airbags as standard across all its variants. The new pricing continues making safety as top priority, and offers premium features like ventilated seats, electric seat adjust, wireless Android Auto and Apple Carplay, a 25.4 cm in-car entertainment interface and a sub-woofer embedded in the boot among other comforts.

Customized and Tailor-made offers

The new value proposition on Kushaq and Slavia will be offered with complete freedom for customers to select what best suits their preferences. This can be clubbed across three large pillars. The first is the unmatched price leverage that customers can enjoy. The second, will be in the form of after-sales offers, maintenance packages and the overall cost of ownership. And thirdly, are the sales levers and value-added services.

Customers can select from a choice of exchange & corporate bonus options, special finance & insurance schemes run through the banking partners, extended warranty and a host of service and maintenance packages. In the overall cost of ownership and customer experience, the superior mileage offered on both Kushaq and Slavia , along with transparency, quicker servicing timelines, and the expanding dealer footprint have taken forward Škoda Auto India’s strong focus on customer delight.

“Škoda Auto India is ramping up the network and personnel to get ready for high volume increase with the upcoming launch of the Compact SUV. Our dealers need to be motivated and profitable, with highly trained and experienced sales consultants. And that’s why we have launched the best-ever value proposition on the Kushaq, all across the country, supported with tailor-made, unique customer offers in line with customers’ needs and preferences,” added Mr. Janeba.

More sustainable

The company’s 1.0 TSI engine recently got certified as E20 compliant by ARAI (Automotive Research Authority of India) and has already debuted in the new Kushaq Onyx AT with other 1.0 TSI cars to roll out soon. The 1.5 TSI is currently undergoing testing, the results of which will be made available by Q4 2024.

This certification makes the 1.0 TSI the first ever powerplant in India to receive certification from a governing authority. It is in line with government policy requiring every car in India to be E20 complaint from April 1, 2025. Engines that are E20 compliant run on 20% ethanol and 80% petrol, reducing the amount of fossil fuel consumed, reducing emissions and increasing sustainability.

The Škoda Peace of Mind

Škoda Auto India has a fleet that is fully 5-star safe for both adults and children as tested by Global NCAP and Euro NCAP. The company also offers a 4-year/100,000kms standard warranty on Kushaq and Slavia, with an option to extend it to 6-years/150,000kms making it one of the most comprehensive warranty packages in the company’s endeavour to offer a hassle-free ownership and maintenance experience. The all-new pricing continues access to these customer-friendly packages.

5-Star safe Kushaq and Slavia become even safer with MY24 updates

Mumbai, April 30, 2024 – After setting safety benchmarks with the Kushaq SUV in October 2022 and the Slavia sedan in April 2023, Škoda Auto India continues blazing the safety trail with the introduction of six airbags as standard across all variants of the Kushaq and Slavia. The introduction is part of the company’s MY24 updates for its landmark made-for-India, ready-for-the-world India 2.0 product portfolio.

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Speaking on the upgrades, Petr Janeba, Brand Director, Škoda Auto India, said: “Safety has always been intrinsic to the Škoda DNA. We were the first brand to score a full 5-stars for adults and children under the Global NCAP tests. Our emphasis on safety embodies our Human Touch approach, and underscores our focus on being a family brand. We always offered frontal airbags in our base variants and six in our higher variants, each as safe as the other. As part of our MY24 updates we now offer six airbags across all variants of the Kushaq and Slavia. We are always listening to our customers and shall continue to provide relevant upgrades and significant product actions within our product portfolio and our variant line-up.”

MY24 star additions

Škoda Auto India, in a significant move, have now introduced six airbags as standard across the line-up of both the Kushaq and Slavia. The Kushaq starts with the Active variant, going upto the Ambition, topping at the Style with variants like the Monte Carlo and the Elegance Edition forming the upper rung of the variant mix of the SUV. The Slavia also begins with the Active, progressing to the Ambition and the Style with the Style Edition and Elegance Edition at the top ensuring immense value for customers across the spectrum. Both cars continue with the proven, powerful and efficient 1.0 TSI and 1.5 TSI engine options with a choice of a six-speed manual, six-speed automatic and seven-speed DSG for transmission duties.

Continuous updates

The enhancements to the Kushaq’s and Slavia’s MY24 range are a further addition to updates already introduced by the company in Q4 2023. It is when the top-of-the-line variants in both cars saw the introduction of all-new features like electric seats for the driver and co-driver, which is a segment-first, and an illuminated footwell area. The centre of the dash saw the familiar 25.4 cm infotainment screen with Škoda Play Apps. The system links wirelessly with Apple Carplay and Android Auto. While this full-fledged infotainment system was available in the Style and above, recent updates have seen the company introduce them even in the mid-level Ambition trims furthering the value proposition for customers.

These upgrades further Škoda Auto India’s 2024 product actions with the announcement of the all-new compact SUV to make its world debut in India in 2025 and the re-introduction of the Superb in limited numbers to meet continued demand for the luxury sedan among fans and customers.

Made in India, for the world

The Kushaq, introduced in July 2021, and the Slavia, introduced in March 2022, are based on the made-for-India, ready-for-the-world MQB-A0-IN platform and are being exported to other right-hand drive and GCC countries. They had both earned a full 5-stars in the Global New Car Assessment Programme (Global NCAP) for adults and children – the Kushaq in October 2022 and the Slavia in April 2023. The MQB-A0-IN was the first made-in-India platform to have achieved dual 5-stars, that too under Global NCAP’s newer and more stringent test protocols.

The latest introduction of six airbags as standard across the range furthers the safety quotient in the proven and tested India 2.0 cars. With the full 5-stars under Global NCAP for the Kushaq and Slavia, and the same score under Euro NCAP for the Kodiaq 4×4, and the recently introduced Superb luxury sedan, Škoda Auto India continues with its tradition of offering a 100% fleet of crash-tested cars rated 5-stars for adults and children in the Indian market.