Tag: Mr Sanidhya Mittal

Business

Greenply launches its short film ‘The Table’ as a part of its festive campaign

Nov 2, 2021 by Rekha Nair 0 Comments #Greenply Industries Ltd, #Joint Managing Director, #Mr Sanidhya Mittal

National: Greenply Industries Limited, India’s largest interior eco-friendly infrastructure company with over 30 years of experience in manufacturing a comprehensive range of plywood, decorative veneers, flush doors, and other allied product has launched a short film ‘The Table’ as a part of its festive campaign. The film revolves around the emotional connect of a mother with a table at her home and how the table becomes the fulcrum of a family reunion during a festive occasion. The short film stars Dhritiman Chatterjee and Zarina Wahab in the lead. The hashtag of the campaign is #YahanRishteBasteHain.

A piece of furniture is just not a piece of furniture. A bed is a central piece of a bedroom where the love flourish. A dining table is the centre of a family bonding. A study table is a bitter-sweet relation between siblings. Furniture witnesses the growth, shift of generations, they are the part of a family. We keep hosting Diwali dinner on the same dining table year after year. This shows the longevity and the persistence presence of that piece of furniture which just doesn’t remain a piece of furniture.

The film centres around the emotions of a mother and her relationship with a dining table which is there in her family for years. The table has witnessed the growth of their family from a couple to a family to now grandparents. The table symbolizes the feelings of a mother. The mother keeps remi-niscing about the moments. How the table slowly becomes ‘full’ of their expanding family. She rues the fact that how for the last many years the table remains empty as the children have left the nest. Her anguish comes in the form of her demand to her husband to sell off the table as its big in size and their family now is limited to just two of them. Her husband understands the underlying emotion and knows that it’s just an expression of her sadness and she doesn’t mean it. The story revolves around this emo-tional connect of the mother with the table and how the table again becomes the fulcrum of a family reunion on the festive occasion.

Talking about this campaign, Mr Sanidhya Mittal, Joint Managing Director, Greenply Industries Ltd said “Greenply is a brand that has care at its core. The brand acts as a fulcrum of activities in a family. With its durability and quality as core promise, the brand remains with the family for the longest period and slowly becomes the part of a family than just a piece of a furniture. Through this campaign we want to connect emotionally with our audience and bring out the role which our brand plays in the consumers’ life.”

The promotions of the campaign will be led through the digital platforms. Through this campaign Greenply is looking to establish a deeper connect with the audience.

Business World, News

Greenply Industries bullish on offering innovative products to its discerning consumers

May 31, 2021 by Rekha Nair 0 Comments #Joint Managing Director – Greenply Industries Ltd, #Mr Sanidhya Mittal

Mumbai: Greenply Industries Limited, India’s largest interior eco-friendly infrastructure company with over 30 years of experience in manufacturing a comprehensive range of plywood, block boards, decorative veneers, flush doors, and other allied products has recently divulged that it will invest around INR 75 crores to set up a plywood and allied products manufacturing unit through a wholly owned subsidiary in at Sandila Industrial Area in Hardoi, Uttar Pradesh. The proposed capacity addition is 13.50 million square metre per annum while the existing capacity of the company is 24.90 million square metre per annum. Greenply has decided to set up the plant at Hardoi considering the proximity of principal raw materials such as agro forestry timber and availability of workers, along with growing demand in northern and central markets of India. The new project is expected to be operational by the fourth quarter of 2021-22.

Greenply is also now the proud owner of FSC® – FM (Forest Management) Certification fromForest Stewardship Council (FSC®) for its sustainable plantation unit located in Tizit, Nagaland and the first company to have successfully achieved the FSC® –FM certification in the interior infrastructure segment in India. The Forest Management Certification will now ensure promoting and implementing Sustainable Farm Management practices in Greenply Industries plantation area in Tizit enhancing the quality and livelihood of the local group members associated with the project.The purpose of Greenply Industries Limited is to procure wood based raw material legally and responsibly on continuous and sustainable basis from the plantations grown by small growers who planted the short rotation fast growing species like Eucalyptus, Melia, Duabanga, Canarium, Terminalia. The procured wood from the Forest Management area will be initially used for own consumption of Greenply Industries for manufacturing of Plywood and other wooden items. Operations at the farm forestry project at Mon district of Nagaland had begun in the year 2013, covering around 850 hectares of marginal / degraded lands and will continue with plantation project to ensure sustainability.

The company is the first one in the wood & panel industry to introduce a range ofZero Emission (E-0) productskeeping in mind the health interest of its consumer by assuring to safeguard the indoor air quality by reducing formaldehyde emission in homes. E-0 grade emission compliance made sure that the plywood emits negligible formaldehyde and that its manufacturing facility has an on-site testing mechanism to monitor quality of the product in this regard. As an effort towards clean and green living, Greenply Industries will come up with more such product innovation which will be free from emission of any harmful gases and ensure a complete peace of mind for the consumers in the aspects of indoor air quality, and environmentally friendliness.

Commenting on this achievement, Mr. Sanidhya Mittal,Joint Managing Director – Greenply Industries Ltd “We at Greenply is continually striving on building a sustainable operational framework vital for sustained value creation by working on capacity building and securing resource accessibility.We have decided to infuse zest, sustainability and support all of which enhances the meaning of ‘green’ in a more meaningful way to a world and thus we are aiming to promote sustainable development amongst the local community through our plantation unit in Tizit Nagaland. Our new manufacturing unit in Uttar Pradesh will also generate jobs for both skilled and unskilled labour.”

Business World, News

Greenply launches its new brand campaign ‘E-0 chuno, Khulke Saans Lo’

Apr 10, 2021 by Rekha Nair 0 Comments #Executive Creative Director, #Greenply Industries Ltd, #Joint Managing Director, #Mr Sanidhya Mittal, #Mr Sujoy Roy, #Ogilvy

Kolkata: Greenply Industries Limited, India’s largest interior eco-friendly infrastructure company with over 30 years of experience in manufacturing a comprehensive range of plywood, decorative veneers, flush doors, and other allied product has launched its brand campaign. The campaign aims to highlight the risk of formaldehyde emission from plywood and showcases Zero Emission (E-0) product range of the company. The TVC campaign has been created by Ogilvy India featuringMr Boman Irani in the lead.

The campaign thought is succinctly captured in the tag line; ‘E-0 chuno, Khulke saans lo’. We have been tossed around in the receding waves of a global pandemic, held hostage to an invisible army hid-ing in the air outside the safe space of our homes. We have guarded ourselves against these unseen outdoor dangers. But have we ever considered the dangers that dwell unnoticed within our homes? That is the question Greenply, wants to ask through the newly launched zero-emission campaign. Through the course of a lyrical banter, the TVC asks the unavoidable question: never mind the dangers outside, who will save you from the dangers inside?

The campaign is designed to raise a pertinent concern about formaldehyde emissions in plywood we use through an engaging, lively story, that drives the message home without sounding preachy or instructional. The aim was to weave a narrative that finds its way to the core message through a relatable analogy wrapped in humour. After all, home is supposed to be a safe space, a mask-free zone. The only thing that stands between you and deep, cleansing breaths is formaldehyde emission. E-0 grade emission compliance made sure that the plywood emits negligible formaldehyde and that its manufacturing facility has an on-site testing mechanism to monitor quality.

Talking about this campaign, Mr Sanidhya Mittal, Joint Managing Director, Greenply Industries Ltd said, “There has been a significant change in the consumer buying pattern. People are more focused on maintaining a clean environment inside their homes as well. The campaign is all about creating awareness on what E-0 emission stands for. The commercial operates in the space of humour to strike a chord with our target audience. With increasing awareness about the harmful consequences of air pollution on human health, consumers today are extremely concerned not only about their external environment but also about the Indoor Air Quality where they live. The rising concern pushed us to come up with this innovation.”

Reflecting on the campaign, Mr Sujoy Roy, Executive Creative Director, Ogilvy said “Musical banter is one of the oldest forms of creative expressions. It makes the intended message more memorable simply by being engaging, lyrical and humorous. We thought that a comic dialogue leading to a conversation on formaldehyde emissions might just be the way to reach out to homeowners, across social, cultural and class identities. We couldn’t think of anyone better than Boman Irani for the role. His presence, not to mention his inimitable brand of humour, adds a touch of domestic familiarity to the campaign

The new campaign transcends its role as product advertisement and becomes a relevant message is-sued in public interest. The communique hopes to initiate new conversations that will ultimately change our perception of safe spaces. Against the assault of invisible enemies inside our living spaces, only a champion can stand. That champion is Greenply Industries Limited, forever forging innovations that serve in the interest of health and well-being.

Business World

Greenply launches its new set of TVC campaign ‘Khud Bane Ho Toh, Greenply Banta Hain’

Mar 5, 2021 by Neel Achary 0 Comments #Greenply Industries Ltd, #Joint Managing Director, #Mr Sanidhya Mittal

Mumbai: Greenply Industries Limited, India’s largest interior eco-friendly infrastructure company with over 30 years of experience in manufacturing a comprehensive range of plywood, decorative veneers, flush doors, and other allied product has launched its new set of TVC campaign ‘Khud bane Ho Toh, Greenply Banta Hain’. The TVC celebrates the resilience of human spirit and highlights the journey of every self-made individuals, from humble beginnings, sobering failures to their path of greatness. The TVCs have been created by Ogilvy India and is directed by Shoojit Sircar.

The tagline “Khud Bane Ho Toh, Greenply Banta Hain’ is the underlying thought in the campaign featuring a series of two TVCs highlighting the success path of every self-made individual. For every achievement recorded on evergreen pages of memories, there are stories of disappointment, difficulties and defeat that go unremembered. The first TVC showcases the journey of a writer from humble beginnings, failures to its path of success. The second TVC has been conceptualised as a continuation of #StopSayingWomenCant campaign highlighting the pursuit of greatness of a women carpenter whereby every no turns into yes, every cannot becomes can. The second TVC has been launched to celebrate the spirit of womanhood on the occasion of International Women’s Day.

Self-made individuals are forged in fire. Their achievements bear testament to perseverance in the face of frustrating hardships. They are the objects of our admiration, the subjects of our praise. The stories are an invigorating narrative of hope against hope, against all odds and naysayers. Through the TVCs, Greenply celebrates the untiring pursuit of success of every self-made people.

Talking about this campaign, Mr Sanidhya Mittal, Joint Managing Director, Greenply Industries Ltd said “We at Greenply understands what it takes to make it on one’s own. As our brands philosophy we always appreciate the length to which individuals go to fulfill their dreams. This campaign is a salute to those self-made people and their indomitable spirit.”

“‘Khud Bane Ho Toh, Greenply Banta Hain’ is all about encouraging everyone to express themselves and keep pursuing their dream. The campaign narrative embodies the principals of what Greenply stands as a brand. It celebrates every self-made individuals’ zeal to stop at nothing in achieving greatness. Through this campaign we are looking to establish a deeper connect with our audience.” said Mr Subir Palit, Country Head, Sales and Marketing, Greenply Industries Ltd.

“The campaign is a tribute to the undefeated resilience of humanity. The characters are people we can easily relate to. We feel their frustrations because we have all been in their shoes. That’s why their hope is our hope. The mood of the campaign gets succinctly translated into the familiar Tagore song we hear at the end. The message is clear: walk the solitary path even if no one comes to walk with you.” said Sujoy Roy, Executive Creative Director, Ogilvy India.

Since Greenply is a mirror to human endeavours, the campaign reflects the humanity of the brand, the spirit of resilience that it so identifies with. A series of monologues in the voices of characters who represent individuals whose careers have been born out of struggle and indecisions. The monologues, accompanied by a montage of their struggles, culminate into victory. These are individuals who are recalling their past hardships. The message is simple: never give up. Go forth without hesitation.