Tag: Mr. Motofumi Shitara

Business World

Yamaha introduces Vintage Edition in FZS FI with Bluetooth Connectivity

Dec 1, 2020 by Neel Achary 0 Comments #Chairman, #FZS-FI, #Mr. Motofumi Shitara, #Yamaha Motor India group of companies

New Delhi: More than ten years ago in India, a motorcycle offering the punch of performance & economy from Yamaha cemented the way for refined engine and smooth power delivery as the centerpiece of ‘the thrill of riding’. Yamaha FZ in the 150-cc category personified as ‘lord of the streets’ with its stylish looks & comfort has developed a new class of performance motorcycle in the country.

In order to further cast the strong legacy of the FZ brand in a striking frame, Yamaha today introduced the “Vintage edition” for the FZ brand enthusiasts of the country. A mix of both worlds, Style & Technology, the Vintage edition of FZS-FI is ready to boost the iconic style quotient of Yamaha in India. The Vintage edition of FZS-FI in India gets the same Style & DNA of the FZ brand. Apart from the timeless vintage graphics that augment its iconic legacy, a new leather finish single piece two level seat will further add to its styled-up antiquity. The new Vintage edition of FZS-FI will also have the latest introduced features like Bluetooth Connectivity “Yamaha Motorcycle Connect X” Application for various utilities.

FZS-FI ABS Vintage edition will be priced at Rs. 1,09,700/- (Ex-Showroom Delhi). The new variant will be available at all the authorized Yamaha Dealerships from the 1st week of December 2020.

Speaking on the occasion, Mr. Motofumi Shitara, Chairman, Yamaha Motor India Group of companies said, “We are committed to offer better motorcycling experiences to the customers in India. Today we have introduced the Vintage edition in our FZS-FI variant with smart features like Bluetooth connectivity. We will continue to bring more such excitement for the biking enthusiasts in future, eventually as we rev up the entire line up of our motorcycles.”

Business World

Yamaha apparels and accessories now available on Amazon.in

Oct 31, 2020 by Gouri Achary 0 Comments #accessories, #Amazon.in, #apparels, #motorcycles and scooters, #Mr. Motofumi Shitara, #Yamaha apparels and accessories, #Yamaha Motor India Group, #Yamaha two-wheelers

India Yamaha Motor Pvt Ltd. today announced the online availability of its wide range of Apparels & Accessories on the country’s biggest online store, Amazon India. This is for the first time in India that Yamaha will sell its Apparels & Accessories online. With this move, now Yamaha customers and motorcyclists will be able to buy a wide range of accessories and apparels for both motorcycles and scooters in an easy and convenient way through Amazon India.

Yamaha merchandise on Amazon India will include a wide range of riding apparels such as T-Shirts, Jackets, [refer to the annexure attached]. Besides, the company will also retail other merchandise like Stickers, Key Chains, along with other two-wheeler accessories like Tank Pads, Bike Cover, Seat Cover, USB Mobile Charger, Engine Guard, Skid Plate, Frame Slider, Graphic Set, Floor Mats, Scooter Guard Set.

Speaking on the occasion, Mr. Motofumi Shitara, Chairman, Yamaha Motor India Group of companies said, “We are continuously working to strengthen our online presence in the Indian market and today’s announcement is another step in this direction to connect & communicate with our target audience.

Recently we have started “Vehicle online sales”, an online two-wheeler buying platform facilitating the entire range of Yamaha two-wheelers. Now, Yamaha will widen its customer reach for attractive riding apparels and accessories by making all of it available online while at the same time, reaching out to the customers who have not yet associated with Yamaha, thus expanding “The Call of the Blue” campaign. The brand’s endeavour to expand its horizons of sporty and stylish quotient through riding apparels and accessories will help it to fulfil its commitment of creating exciting experiences.”