Tag: Mr. Ishaan Arya

The Esports Club Partners with Streamcoi to Revolutionize And Grow Its Live Streaming Business
Business World, News

The Esports Club Partners with Streamcoi to Revolutionize And Grow Its Live Streaming Business

May 7, 2021 by Rekha Nair 0 Comments #Brand Manager, #co-Founder, #Mr. Ishaan Arya, #Mr. Jakub Janaszek, #Streamcoi, #The Esports Club

Bangalore: The Esports Club, One of India’s leading Esports platforms, based in Bangalore, has announced its partnership with Streamcoi to revolutionize the way brands leverage streaming, content creators and esports. The partnership will enable The Esports Club to automate streamer branding management and monetise live streaming more effectively for their partners. Streamcoi is a unique streamer management platform that has changed the face of many Esports organizations around the world.

This is a first of its kind partnership in India that will help The Esports Club to monetize and grow its live streaming partnerships thanks to the revolutionary technology from Streamcoi. This partnership comes along with multiple value added services through which the audience will be able to see brand and product messaging in unique ways on daily livestreams ensuring visibility and CTR for partner campaigns.

The Esports Club’s network consists of nearly 20 streamers – both professional players who stream during breaks from official matches, and content creators focused on live streaming. The Esports Club helps connect brands with the right streamers and content creators to help amplify their brand visibility.

On the development, Mr. Ishaan Arya, Co-founder, The Esports Club, said, “Consulting and Marketing services is a major vertical for us. We specialize in creating long term partnerships that are in the interest of both, our brand partners and of course the content creators. We work only with a hand picked roster of streamers to ensure we can drive the most value to our partners and we’re always looking at creating exciting new campaigns. The partnership with Streamcoi helps ensure we can continue to innovate and drive unparalleled value to partners throughout 2021. ”

Mr. Jakub Janaszek, Brand Manager, Streamcoi, said, “Promoting brands in esports and gaming is becoming one of the most effective ways to reach young audiences worldwide. Top managers, like members of The Esports Club, offer campaigns across dozens of influencers at the same time. However, this would be hardly implemented without automatization of content, data, and streamer management. I am very happy that they trusted Streamcoi and decided to introduce innovative solutions for their partners. I am sure that the brands which decide on their campaigns will quickly notice the benefits that good promotion in gaming provides”.

Business World

Online Gaming Broadening the Way to Career Opportunities

Oct 20, 2020 by Gouri Achary 0 Comments #9Stacks, #Fantasy Akhada, #Indian Gaming League (IGL), #Mr. Amit Purohit, #Mr. Ishaan Arya, #Mr. Sudhir Kamath, #Mr. Varun Mahna, #Mr. Yash Pariani, #PokerDangal, #The Esports Club

According to a recent report, India has roughly 300 million online players as of the fiscal year of 2019. That number is expected to grow up to 440 million players by 2022. Overall, India ranked the highest in growth in online game downloads on app stores, with a growth rate of 165 per cent between 2016 and 2018.

The launch of economical 4G services coupled with the availability of low-cost Smartphones in recent years has revealed a new phase of growth for online gaming in India. The trend has not just provided online gamers with an opportunity to choose amidst the different variety of games but also opened fresh career options. A significant shift in career choices is also being witnessed in India with the millennials adopting careers on the digital grid as a means to earn some quick money.

Mr. Varun Mahna, CEO & Founder, PokerDangal, an online poker playing platform, shared his views on the growing career avenues in online gaming, saying, “One can make a career out of online gaming. There is no shortage of inspirations in India, who switched to poker as a professional career and are making a luxury living out of it.

A few widely known examples are, ‘Saurabh Arora’ who forged a bankroll worth INR 10 Million, ‘Anant’ who has now successfully built a bankroll of INR 50 Million. You will find many more living examples out there, who have chosen poker as their mainstream career. Plus, I would also like to throw some light on this fact, that playing mind stimulation sport like Poker, actually helps in busting some stress, hence you can derive some leisure time as well by playing it.”

Mr. Sudhir Kamath, CEO & Co-Founder, 9stacks, another poker platform, also shares “Poker can be played both professionally and recreationally. A person can make enough money from online poker, similar to other careers. However, this requires a significant amount of skills, discipline, and dedication, so the percentage of such players will always be small. This is also a relatively new career option in India, and the current number of professional poker players would be not more than a thousand or so.”

When asked from Mr. Amit Purohit, Founder, Fantasy Akhada, a fantasy gaming platform, on how much money on an average can a user earn every month in online gaming, he said, “This completely depends on the user and his / her skill of selecting a good team and picking an appropriate contest before the match. Our users have had close to 50 Million winnings so far on the platform in the last 9 months. From time spent a point of view, I would say if a user plays 3-4 matches on a day on a platform, his average time spent per game is 15-20 minutes per platform.”

On the same question when asked from Mr. Yash Pariani, CEO & Founder, Indian Gaming League (IGL), he said, “Participating in tournaments on IGL has a number of benefits. IGL host daily paid as well as free to enter tournaments and Battle Royale, it is contested by all the top clans and professional gamers in India. IGL is a community in itself and we have our personal groups on various social media where all the new gamers and upcoming professionals get to directly interact with current top gamers and can learn the tricks of the trade on how they can begin their professional journey.”

He further adds “Current Esports players internationally can rake in more than $2 million for winning an international tournament, and many of them earn steady salaries while competing for corporate-sponsored teams. Players between the ages of 21 and 25 have won more money than all other ages combined.”

Similarly, when asked by Mr. Ishaan Arya, Co-Founder & Head of Business Development, The Esports Club on how is he promoting gaming in India, he said, “Our focus is to create a solid Esports base in India for players across various games. To develop as an esports market India needs to create more long term, regular and recurring opportunities for players and teams. We’re trying to create and introduce tournaments and IPs that give players and teams that assurance and creates that competitive base for aspiring Esports athletes.”