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Business, News

Film Star Pooja Hegde teases pTron’s new brand campaign #pTronEveryday

Aug 19, 2021 by Rekha Nair 0 Comments #Founder & CEO, #Mr. Ameen Khwaja, #Pooja Hegde, #pTron

Mumbai– pTron, India’s fastest growing lifestyle digital accessories brand, launches its new brand campaign titled #pTronEveryday, starring India’s celebrated actress, Pooja Hegde. Following one of the brand’s biggest announcements of the year – the announcement of the Film Actress as their brand ambassador – pTron has unveiled its very first campaign with Pooja Hegde.

The brand’s newly launched campaign #pTronEveryday with the young and dynamic pan India star Pooja Hegde, showcases its wide range of new-age audio & lifestyle gadgets that are made for the millennials.

The young & the iconic pan-India star took to her social media to kick start her ambassador journey with the campaign #pTronEveryday with Pooja Hegde. The campaign film flaunts the actress’ exceptional visuals and refined style. With products that are thoughtfully crafted for the new-age Indian youth, Pooja’s modern girl boss energy resonates with the brand’s key messaging of confidence.

Commenting on the campaign, Pooja Hegde, shared “pTron stands for living life loud. With products that are affordable & accessible to all, yet futuristic and aesthetically modern, pTron has become a significant choice of new-age India and steadily becoming the country’s most favourite lifestyle digital accessories brand. I thoroughly enjoyed working with the team for the new campaign and look forward to this exciting journey with pTron to #BeLoudBeProud”.

“We are immensely excited at the chemistry between our brand and Pooja Hegde. The new campaign represents the spirit of the millennial generation, in being fearless and confident. Pooja perfectly embodies what the brand stands for”, said Mr. Ameen Khwaja, Founder & CEO, pTron. Ameen also thanked M5 Entertainment for being instrumental in getting Pooja Hegde as a fabfit endorser for pTron.

pTron’s new range of digital accessories promise quality combined with affordability. The brand’s mantra is to make “Technology accessible to all”.

Business, News, Technology

pTron ropes in the iconic Pooja Hegde as Brand Ambassador…

Jul 16, 2021 by Rekha Nair 0 Comments #Founder & CEO, #Mr. Ameen Khwaja, #pan India star Pooja Hegde, #pTron

India– pTron, the rapidly growing Indian Digital Lifestyle and Audio Accessories brand, has signed a one-year endorsement deal with the celebrated pan India star Pooja Hegde. The popular youth icon will be working closely with the brand to raise awareness for pTron’s attractive portfolio and further expand their customer reach. The talent extraordinaire was chosen for her unique sense of style and her passion for excellence, which reflect the same values espoused by pTron.

Commenting on the new partnership. Mr. Ameen Khwaja, Founder & CEO, pTron said, “An embodiment of inimitable style and energy, Pooja perfectly aligns with the identity of the brand. We are pleased to welcome Pooja into pTron’s family. We are looking forward to this wonderful partnership which adds a modern and youthful chapter to the house.”

The actress will star in pTron’s upcoming creative projects in delivering the message of Power, Passion, and Poise to inspire Gen Z. Known for her on-screen presence both in the North & South, this strategic association with Pooja will assist the brand’s promotions on a national level. With a humongous virtual fan base of over 14 million people on Instagram, the new leading lady of pTron will actively help the brand in all new launches, promotions, and positive brand communication.

A tech-geek with keen interest in latest technologies, Pooja Hegde expressed her excitement on the collaboration. “Being a tech-geek with keen interest in exploring latest technologies, I am elated to be associated with pTron as its Brand Ambassador, a brand that resonates with my music, fashion and fitness story. This is the beginning of a very exciting journey, and I can’t wait to work with pTron’s creative team in bringing out the new collections. I was delighted to try out some of the products from the upcoming collection with the edgiest features and classy designs”, said Pooja Hegde.

The actress has star-studded projects lined up in her 2021 pipeline, including Radhe Shyam, co-starring Prabhas, Bhaijaan co-starring Salman Khan, Cirkus with Ranveer Singh as the leading man and Tamil Film Beast with Vijay Thalapathy.

Following the announcement, the actress is all geared up for the new brand campaign to promote its catalog of products across audio, smart wearables & power banks segments.

Business World, News

pTron debuts Tangent Plus BT neckband with 18Hrs playback, USB C Quick Charge just at INR 999/-

May 18, 2021 by Rekha Nair 0 Comments #Founder & CEO, #Mr. Ameen Khwaja, #pTron

India – The Indian Digital Lifestyle and audio accessories brand, pTron continues to dominate the under 1k category with the launch of advanced and upgraded Tangent Plus v2. Jam-packed with extended playtime, high-quality audio, and design Tangent Plus v2 is available at a consumer-friendly price of INR 999 only.

The convenience factor coupled with the trendy design makes it a perfect choice for students and working professionals.

Mr. Ameen Khwaja, Founder & CEO, pTron commented on the launch, “Wireless is clearly the growing craze among the occupied youth. Every detail of pTron Tangent Plus is refined as per consumer feedback to include improvements in battery life, connectivity, seamless fast charging, and ergonomic design to produce the best possible music experience for music enthusiasts.”

Key Features of pTron Tangent Plus
• 10 minutes charge to offer 6 hours of playtime
• 18 Hours of Average Playtime
• USB-C Quick Charging
• IPX4 rating; Sweat & water resistant
• BT 5.0; Strong 10M Wireless Connectivity;
• Mega Bass & Stereo Output
• Voice Assistance – Google & Siri
• Powerful Bass Performance with 10mm dynamic drivers
• 3 Color Variants – Ruddy Red, Bleeding Blue, and Titanium Grey

The new Tangent Plus is an affordable, feature-rich, and efficient wireless neckband that fits easily within the everyday life of new-age India. It is an ideal choice for consumers looking to get more out of their listening experience with high-quality audio and convenient controls. The Bluetooth neckband boasts a perfectly secure fit, a built-in HD mic for crystal clear calls, Bluetooth 5.0 Connectivity for the most stable connection, and optimum battery life. On top of the class-leading sound, pTron Tangent Plus is equipped with voice assistant and 10 mm dynamic drivers for an immersive stereo sound, accurate high frequencies, and mega bass.

The product highlight is inarguably its quick charging and battery life. Only 10 minutes of charging allows 6 hours of playtime, making Tangent Plus the best partner for those on the go. A product engineered with meticulous attention to detail, presented in 3 vogue colors – Ruddy Red, Bleeding Blue, and Titanium Grey, the neckband is THE style statement of 2021.

Technology

India’s 1st TWS Manufacturer pTron launches its Made in India Smart Essentials Collection

Apr 15, 2021 by Rekha Nair 0 Comments #Founder & CEO, #Mr. Ameen Khwaja, #pTron

India – pTron, the rapidly growing digital lifestyle and audio accessories Indian brand, has announced the launch of its Made in India – Smart Essentials Collection, a variety of trendy, practical, stylish, and essential tech accessories for the modern-day occupied youth. Keen to expand their operations in India, pTron pulled off a feat like no other player in the audio segment, launching the country’s very first Made in India TWS (True Wireless Stereo) Earbuds, pTron Bassbuds Plus. The brand is now a one-stop-shop for mobile accessories that are trendy, aesthetic, quality rich, and most importantly, indigenous.

A feather in its cap, pTron has now launched a full-fledged collection of tech accessories manufactured on the home ground. The Smart Essentials Collection consists of minimalistic yet elegant tech accessories including high-fidelity TWS earbuds, a high energy-packed Power bank, a modish super-fast charger, and a smart charging cable.

Commenting at the unveiling event of pTron’s Smart Essentials Collection, Mr. Ameen Khwaja, Founder & CEO, pTron, said, “Being a part of the Atmanirbhar Bharat initiative and generating employment in India is an important milestone for us at pTron. At the very core, the brand symbolizes innovation. We want to foster innovation on the home ground and prove to the Indian and global customer that technology does not have to laser beam out your wallet. We have witnessed fantastic reception and feedback on our TWS product – Bassbuds Plus, which is India’s first home-manufactured TWS product clocking sales of over 50,000 units in this short period since its launch. We aim to enter new markets in the accessories segment through this Made in India product range”.

pTron Bassbuds Plus
• Ultra-lightweight just 4gms
• Smart Digital Display
• 8mm High-end Copper Drivers
• One-step Insta pairing
• Single key management controls
• Latest BT 5.0 for Fast Pairing
• 12 Hours total playtime
• Voice Assistance enabled
• IPX4 Sweat & Water Resistant
Made in India – Smart Essentials Range from pTron

Bassbuds Plus is a premium TWS offering with excellent sound output and several smart features including a digital battery display and voice assistance, all at a startling price of INR 899. The TWS product also boasts a generous playtime of 12 hours, Bluetooth 5.0 connectivity, Single key controls, Insta pairing, IPX4 rating for water & sweat resistance among other notable features.

Next in the collection is the Dynamo series of Powerbank – Dynamo Pro & Dynamo Lite. Dynamo is an affordable and handy piece of powerbank designed to power-up the everyday life of new-age youth juggling between various day to day gadgets. With 18W High speed charging Dynamo Pro offers 10000mAh of power with PD output allowing you to charge two devices simultaneously. The lighter version Dynamo Lite, offers 10W High Speed charging. Both the devices are BIS certified and provide multiple protection against Overcharge, Over-Discharge, Over Current, Over Voltage, Short Circuit & Reverse Connection. Both Dynamo Pro & Dynamo Lite is available on Amazon India at a special launch price of INR 599 & INR 549 respectively.

The new charging solution range comprises of Solero Type C Fast charging cable & Volta Plus Smart charger. Designed for Indian wall sockets, these BIS certified devices are the most ideal for travel and work environments.

pTron has sold over 7 million products since its inception and had been widely noted for delivering such high-quality products at the most affordable prices. This initiative will go a long way in adding value to the domestic economy.

The Made in India Collection is available for purchase on Amazon India:

l pTron Bassbuds Plus

l pTron Dynamo Pro

l Dynamo Lite

l pTron Solero

l pTron Volta Plus

Business World, News

Palred Q3 Results: pTron drives the charts with growth rate of 161%

Feb 16, 2021 by Rekha Nair 0 Comments #CFO, #Founder & CEO, #Mr. Ameen Khwaja, #Mr. Harish Naidu, #Palred Technologies Limited, #pTron

Palred Technologies Limited, a Technology Solutions player across Consumer Electronics, eCommerce, and IT Solutions industries, on Friday, announced its financial results for the quarter of October to December 2020.

Financial Highlights:

Consolidated Revenue of INR 31.43 Cr for the quarter, registered YoY growth of 161%
Consolidated Profit after tax stood at INR 1.23 Cr for the quarter Vs 1.72 cr loss reported in Q3 FY20
Consolidated YTD Revenue of INR 85.38 Cr for the 9 months ended Dec 2020 and Consolidated YTD Profit after tax of INR 3.19 Cr for the 9 months ended Dec 2020
Revenue generated by pTron brand stood at INR 29.21 Crores in the quarter led by high volume demand for its home-manufactured offerings and a new audio range.
pTron brand EBIT at INR 1.79 Crores against profit of INR 0.35 Cr in Q3 FY 2020

The Company witnessed consistency in performance led by its digital lifestyle and audio accessories brand, pTron. The rapidly growing brand registered complete sales of 9 lac units during the quarter.

Overall profitability of the brand was positively impacted due to the spike in demand for wireless and true wireless audio devices. The WFH model along with online classes and the wave of fitness craze led to an overwhelming demand for hands-free audio devices. In the quarter ended December 2020, the TWS category had registered a humongous growth of 625% (in terms of units sold) as compared to the same period in 2019. The wireless neckband category also witnessed a spike of 313% as compared the quarter ended December 2019.

With an elaborate product portfolio catering to the price sensitive customers, the brand has been proactive in catering to the customer needs and to the pent-up demand post festive sales, giving the brand an upper edge in terms of customer consideration.

Commenting on the results, Mr. Harish Naidu, CFO, Palred Technologies Limited said, “Despite the severe global pandemic, the company has delivered a strong performance in operations and sales fronted by our brand pTron, that drove our vision for the company forward. We have witnessed a YoY growth of 161% with revenues over INR 31 Cr. The recovery witnessed has been better than what we expected a few months back. With the tremendous revenues registered by Palred Technologies Limited, the company is on the verge of crossing INR 100 Cr in FY2021”.

Mr. Ameen Khwaja, Founder & CEO, pTron said, “The demand for wallet-friendly wireless and true wireless audio devices along with smart features makes pTron a unique and attractive option for the younger audience. With the launch of new products and re-establishment of our earlier product line, we can reliably forecast a strong upward trend in the current and upcoming quarters as well. With our super successful Bassbuds series which were received extremely well, we are expecting the series to lead the growth this quarter as well. We, as a brand are pouring in the best of our resources to bring in our A game and set an impressive benchmark to ensure maximum customer satisfaction. So, we are looking forward to bringing in a wider product range to cater to the current and expected demand”.

Business World

pTron yields 229% QoQ growth in Q2 FY 21 profit for Palred Technologies

Nov 18, 2020 by Gouri Achary 0 Comments #Mr. Ameen Khwaja, #Mr. Harish Naidu, #Palred Technologies Limited, #pTron

Palred Technologies Limited, a technology solutions player in Consumer Electronics, eCommerce, and Information Technology has announced its financial results for the quarter of July to September 2020.

Financial Highlights

Consolidated revenue at INR 39.32 Cr; Growth of 260% (YoY) and 169% (QoQ)
Profit After Tax stood at INR 1.50 Cr for the quarter; growth of 256% (YoY) and 229% (QoQ)
Revenue generated by pTron brand stood at INR 34.55 Crores in the quarter led by high volume demand for its audio accessories range
EBIT at INR 2.27 Crores against profit/loss of INR 1.50 Cr in Q2 FY 2020

Consistent growth this fiscal; pTron registers record-breaking sales volume

The company’s consistent financial performance this quarter was led by its digital lifestyle and audio accessories brand – pTron. The brand registered over 7,87,783 units of sales during Q2 FY 2020.

The brand has consistently performed in the last two quarters. It also registered a record number of sales in October 2020 at 4,05,416 units, the highest sales volume ever in a single month. The overall sales grew by 425% and during the same month last year (October 2019) the total no. of units sold stood at 95,534. The majority of the sale came from the TWS segment which contributed 1,63,638 units of sales followed by the Wireless Neckband category at 1,34,723 units.

pTron witnessed a robust demand in the market especially as people work/study from home and the festive fervour has also added to it. The record sales volume is also due to the elaborate range of devices at affordable prices that tick all the right boxes in terms of features and value of Indian consumers. With prices varying from INR 699 to INR 1499 pTron enjoys an edge over its competitors in this aspect. The brand has managed to register significant market share across all product categories with a wide range of hearables including its signature & the country’s first Made-in-India TWS (True Wireless Stereo) product, Bassbuds Plus which was sold out in under a week with over 20,000 pieces.

Commenting on the results, Mr. Harish Naidu, CFO, Palred Technologies Limited said, “The Company has registered strong growth with its highest ever quarterly revenues this quarter that was led our brand pTron. The company had adopted strategic marketing initiatives to tackle the slower growth plagued by the pandemic in the previous quarter. The company is on a strong growth trajectory with only the first 2 quarters for this fiscal, recording consolidated revenues of INR 54 Crores against the annual revenues of INR 45 Crores for the whole FY 20. We are confident that the upwards trend would continue in the current fiscal.”

Adding to the immense success of the brand, Mr. Ameen Khwaja, CEO, pTron said, “Since the onset of the COVID-19 induced lockdown, we focused on making our product R&D much stronger and readjust our new product portfolio due to the massive transition in our growth indicators from the last year. The TWS and wireless category witnessed an enormous surge in the past few months. We have witnessed an increase in sales of TWS products to 2.5 lacs pieces this festive season compared to 20,000 units sold in the comparable period in 2019. The demand for our wireless range is further expected to increase yet again in the coming months. pTron, is currently growing at the rate of 50% QoQ and we are aiming to sell 3.5 million units from our overall elaborate product portfolio of 250+ SKUs by FY21. Hence it will be interesting to see how the following months pan-out for pTron”

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