Tag: Meta

Business

Meta, DCH Motors and Vita Green delve into WhatsApp marketing with Omnichat

Jun 13, 2024 by Sujata Muguda 0 Comments #Alan Chan, #Business Messaging Platform of Meta, #DCH Motors and Vita Green, #Founder and CEO of Omnichat, #Future Commerce Summit, #Hong Kong, #Layla Xu, #Meta, #Omnichat, #Partner Manager, #WhatsApp marketing with Omnichat

HONG KONG, June 13, 2024 — Omnichat, an all-in-one omnichannel messaging platform that provides conversational commerce solutions, recently hosted a highly scalable event, “Future Commerce Summit: From Customer Acquisition to Brand Loyalty“, discovering the immense potential of customer social data in WhatsApp marketing with industry experts from the global social media giant Meta, leading motor service provider and dealer DCH Motors, and reputable health and wellness brand Vita Green. They shared invaluable insights on enhancing customer experience through centralised customer database, automated customer journey, and online-merge-offline WhatsApp strategies.

Future Commerce Summit

Omnichat, as the WhatsApp Business Solution Provider of Meta, also introduced its omnichannel data-driven marketing solution “Omnichannel Social Customer Data Platform (Social CDP)” during the event. This cutting-edge solution is designed to drive customer satisfaction and foster brand loyalty. By consolidating customer profiles across different social platforms, businesses can gain a comprehensive 360° view of their customers, identify their target customers and engage with them at the most opportune moments through automated journeys via messaging platforms. Alan Chan, Founder and CEO of Omnichat, stated, “Customer data has become increasingly crucial for making business decisions. Social CDP enables brands to gather and consolidate scattered data from multiple social media channels, ultimately constructing a centralised customer database for better experience and higher conversions.” Furthermore, the recently introduced WhatsApp flows feature allows customers to fill out and submit forms for various purposes such as making reservations, claiming offers and providing feedback, all directly within WhatsApp, which empowers businesses to enhance their conversions and engagements.

71% of online adults globally say they want to be able to communicate with businesses through messaging, according to Business Messaging Usage Research by Kantar. As customers increasingly expect seamless conversations with businesses, the WhatsApp Business Platform not only serves as a bridge between consumers and businesses but also plays a vital role throughout the entire customer journey, from awareness building, leads and sales driving to re-engagement. “Meta Business Messaging empowers companies of all sizes to effectively grow and nurture leads, offer tailored shopping assistance, and implement retargeting strategies,” said Layla Xu, Partner Manager, Business Messaging Platform of Meta. “When comparing WhatsApp to other communication channels, the conversion rate has witnessed a significant increase of over 50%, while the average return on ad spend (ROAS) has risen by 60%. In addition, the latest Conversions API transmits Click-to WhatsApp advertising data to Meta. The effectiveness of the campaign is clear at a glance, assisting merchants in optimising their advertising activities and reducing costs.”

DCH Motors has recognised the immense potential of conversational marketing and seamlessly implemented Omnichat’s omnichannel chat commerce solution to provide exceptional and comprehensive services that cater to all motoring needs. From discovery, purchase and post-purchase, the end-to-end WhatsApp customer journey has proven highly effective in acquiring new customers and fostering long-term loyalty in the dynamic commerce landscape. Geoffrey Ng, Head of Marketing of DCH Motors, shared the impressive figures brought by WhatsApp, “WhatsApp broadcast has emerged as an invaluable touchpoint to connect with our customers at various stages of their journey, whether it’s promoting test drive, providing exclusive VIP offers, or sending maintenance reminders. The results have been exceptional, with an 80% open rate. By utilising the chatbot’s interactive features that include selectable options, we can effectively gather customer preferences regarding motors and offer tailored recommendations.” YP Chiu, Head of IT of DCH Motors, also highlighted the convenience and productivity via WhatsApp, “We seamlessly integrate WhatsApp and Omnichat with our CRM system, allowing sales representatives to effortlessly access customer information from the platform to initiate warm and personalised conversations, enhancing the overall customer experience. Not only can we effortlessly monitor the number of customers handled by each sales representative, but we can also track the number of customers who ultimately visit our showroom after engaging in conversations with these representatives. This will significantly enhance our ability to measure conversions.”

Vita Green has regarded WhatsApp Business Platform as an integral communication channel for sales, marketing and customer service purposes. “The implementation of WhatsApp automation has undeniably boosted productivity,” said Terrence Siu, Ex-Head of IT & Group Director of Vita Green. “By setting up Chatbot auto-reply to handle general inquiries, we have processed over 47,000 inquiries in just 3 months. This automated solution has successfully addressed more than 60% of the inquiries, leading to efficient and effective customer support.” With the incorporation of its own membership system, Vita Green can seamlessly collect all digital footprints from customer interactions across the website, Facebook, WhatsApp, and Instagram. The valuable data enables Vita Green to deliver personalised product recommendations and offer intimate services to its customers, creating meaningful connections and bonds between businesses and customers. Vita Green also utilises WhatsApp coupons and games to disseminate marketing offers to different customer segments tactically, attracting customers to make purchases at both physical stores and eshop.

Recognising the significance of one-to-one personalised communication in today’s fast-paced world, Omnichat is dedicated to unlocking the huge transformative potential for businesses by offering one-stop chat commerce solutions across WhatsApp Business Platform, Facebook Messenger and Instagram.

Technology

Meta Hosts ‘Digital Suraksha for Teens’ Roundtable on Online Safety

May 22, 2024 by Sujata Muguda 0 Comments #Bangalore, #Biotechnology, #Digital Suraksha for Teens, #Information Technology, #Meta, #Meta  organized, #Natasha Jog, #Online Safety, #Public Policy in India

Bangalore, May 22, 2024: Reiterating its commitment to the wellbeing of youth, Meta  organized the ‘Talking Digital Suraksha for Teens’ roundtable, in partnership with 1M1B. The parent-educator forum was held to build parental awareness on Meta’s approach to online safety and share best practices to safeguard the wellbeing of teens engaged in the online world.

Meta Digital Suraksha for Teens Roundtable 2

The session discussed ways of empowering parents to confidently manage their teens’ usage of smartphones and devices – including on Meta’s platforms, while also gathering insights from parents and educators on their feedback around teen usage of social media and other online trends. The roundtable was attended by a select group of educators and parents from 10-15 selected schools in the city to learn more about digital safety initiatives and discuss experiences of their teen’s social media journey.

Speaking on the occasion, Natasha Jog, Director, Public Policy in India, Instagram, said, “We recognize the need for our young users especially to spend time online meaningfully, to do all the things that they love while staying safe. Through this series of conversations across India, we are seeking ways to engage with educators and empower parents to manage their family’s online experiences, with the boundaries and protections that work best for them.”

As part of ongoing efforts to strengthen the user safety ecosystem, Meta held the ‘Digital Suraksha Summit’ last year, which was built on a continuous endeavor to provide for a safe and balanced online experience for youth and women. Meta has also announced a two-year partnership with the Department of Electronics, Information Technology, Biotechnology and Science & Technology (ITBT), Government of Karnataka to empower students across schools and colleges, and educators on information, awareness and education on online safety and digital citizenship.

News

Social Beat Wins Digital Mandate for Juicy Chemistry

Apr 29, 2024 by Sujata Muguda 0 Comments #digital marketing agency, #ECOCERT-Certified organic personal care brand, #Google, #Juicy Chemistry, #Megha Asher, #Meta, #Pritesh, #Social Beat, #Vikas Chawla

Chennai, 29 April 2024: Juicy Chemistry, an ECOCERT-Certified organic personal care brand has assigned its digital mandate to Social Beat, a leading digital marketing agency known for its innovative strategies and outstanding results. Social Beat will drive brand awareness and consideration across Juicy Chemistry’s product portfolio with creative, innovative, and relatable content. The digital creative mandate was won after a multi-agency pitch process by Juicy Chemistry.

Pritesh & Megha

Social Beat will design targeted brand campaigns to boost brand recognition and scale up Juicy Chemistry’s revenue by utilizing various digital media channels including Meta, Google, and targeted campaigns with affiliates and Influencers.

Mr. Vikas Chawla, Co-Founder of Social Beat, said, “We are very happy to be associated with Juicy Chemistry. They have an attractive portfolio of products available for the diverse needs of modern consumers. We look forward to providing result-driven strategies that can help them expand their market penetration and achieve desired results. With the brand’s focus on their digital native target audience, we are positive that we will be able to help them tap the right consumers through the right channels and efficiently amplify their overall reach and business growth in the long run. We look forward to working on innovative ideas for the brand and having a fruitful association with Juicy Chemistry.”

Pritesh and Megha Asher, Co-founders, Juicy Chemistry said, “Our partnership with Social Beat is highly collaborative as our target audience is digital savvy and Social Beat has vast expertise in understanding and efficiently managing the digital movement of consumers. I feel their experience of the digital landscape, understanding of consumers’ digital behaviour, and insight-driven approach to creative communication, will help us augment our visibility, strengthen our reach and boost our marketing efforts to achieve optimal results. We are excited to partner with Social Beat and look forward to taking our brand to the next level with their help.”

Pure Storage
Business

Pure Storage Partners with Meta on AI Research SuperCluster (RSC)

Jan 26, 2022 by Praveen 0 Comments #AI Research SuperCluster (RSC), #Meta, #Pure Storage

Pure Storage® (NYSE: PSTG), the IT pioneer that delivers storage as-a-service, today announced its role in Meta’s new AI Research SuperCluster (RSC), which Meta believes will be the fastest AI supercomputer in the world.

Announced today, RSC is helping Meta’s AI researchers build new and better AI models that can learn from trillions of examples, work across hundreds of different languages, seamlessly analyze text, images, and video together, develop new augmented reality tools, and much more. RSC will pave the way toward building technologies for Meta’s next major computing platform, the metaverse, where AI-driven applications and products will play an important role.

Meta chose Pure as it needed a storage partner that can deliver robust and scalable storage capabilities to power RSC. With FlashArrayTM and FlashBlade®, RSC will have unparalleled performance to rapidly analyze both structured and unstructured data, underpinned by Pure’s foundation of simplicity, reliability, and sustainability.

Pure is a long-time technology provider for Meta, helping to design the first generation of Meta’s AI research infrastructure in 2017. Since then, Meta has continued to partner with Pure, and RSC is the latest example of how Pure is helping Meta achieve its AI research goals.

“The technologies powering the metaverse will require massively powerful computing solutions capable of instantly analyzing ever increasing amounts of data. Meta’s RSC is a breakthrough in supercomputing that will lead to new technologies and customer experiences enabled by AI. We are thrilled to be a part of this project and look forward to seeing the progress Meta’s AI researchers will make.” – Rob Lee, CTO, Pure Storage

Pure’s portfolio enables large-scale AI workloads with high-performance, architecturally optimized solutions within the smallest and most environmentally friendly footprint, letting customers process massive amounts of data from structured and unstructured sources with speed, reliability, and efficiency. Solutions leveraged by Meta’s RSC include:

  • FlashArray//C is a high-capacity, enterprise-ready platform that delivers hyper-consolidation, proven six-nines of availability, and consistent single-millisecond latency for the most demanding environments. Its unique QLC-based architecture allows the array to fulfill the strict performance, power, density, and space requirements of the RSC environment.
  • FlashBlade is the industry’s most advanced all-flash storage solution for consolidating fast file and object data. It brings a massively parallel platform capable of delivering ultra-fast performance to billions of objects and files.