Tag: Festive Treats’ 2.0

Smita and Dinesh
Business World

HDFC Bank takes ‘Festive Treats 2.0’ to rural India 1.2 lakh VLEs

Oct 11, 2020 by Gouri Achary 0 Comments #Dr. Dinesh Tyagi, #Festive Treats’ 2.0, #HDFC Bank, #Ms. Smita Bhagat

HDFC Bank today took its festive offers to the most remote parts of the country. It launched the semi-urban and rural phase of ‘Festive Treats’, its annual financial services dhamaka through the Government of India’s Common Service Centres (CSC) network.

Through the network of 1.2 lakh village-level entrepreneurs (VLEs) enrolled with CSC, customers in these locations can avail of offers specifically created for them. Customers will get special deals on all banking products from loans to bank accounts. This includes home loans, 2-wheeler loans, car loans, tractor loans, gold loans or business growth loans.

The bank has also tapped over 3,000+ hyperlocal merchants and traders to offer customized deals at the regional level. Customers can avail of flat 5% to 15% off in various categories including apparel, electronics, grocery, home decor and jewellery among others. This is over and above 1,000+ national and international offers that can are also available.

Customers simply have to walk to their nearest Common Service Centre or neighbourhood VLE to avail of special festive offers available across the spectrum of financial solutions. In the current circumstances with the pandemic, all these offers are also available online.

Both retail, as well as business customers, can avail of:

  • discounts on processing fees for loans
  • reduced EMIs,
  • discounts on foreclosure charges on certain loans availed during the period

For the complete range of offers on the Festive Treat campaign, visit:

https://v1.hdfcbank.com/htdocs/common/2020/sept/festivetreat/shopping.html

This is the 2nd phase of HDFC Bank’s Festive Treats 2.0 campaign. It was launched in digitally across the country on September 30. The rural phase of the campaign was launched digitally by Ms. Smita Bhagat, Country Head, Government and Institutional Business, E-Commerce and Start-ups, HDFC Bank together with Dr. Dinesh Tyagi, CEO CSC SPV. You can watch the launch address to the VLEs here:

While there are a vast number of offers available through the Festive Treats 2.0 Campaign, here are a few illustrative benefits especially for rural India:

  • Two Wheeler Loan at Zero Processing Fee. Down payment starting at Rs 1999/- and up to 25% Lower EMI for the first 6 months.
  • 50% off on Foreclosure charges for Tractor Loans booked between 1st Oct to 15th Nov and up to 90% funding on Tractors
  • 50% waiver in Processing Fee for Kisan Gold Loan.

“We want to help people living in rural areas and extend as much benefit of HDFC Bank’s Festive Treats to them as those in urban areas. Last year we saw great response to this initiative. While this year it is an unusual circumstance with the pandemic, I believe our VLEs will be able to safely help those in their areas with all types of finance. They will also be able to celebrate this season with many local offers curated by HDFC Bank,” said Dr. Dinesh Tyagi, CEO, CSC SPV during the launch of phase 2.

Speaking to the VLEs about the launch of Festive Treats, Ms. Smita Bhagat, Country Head, Government and Institutional Business, E-Commerce and Start-ups, HDFC Bank said, “60% of India lives in semi-urban and rural areas and we have been increasingly reaching out to them through our network. Through our partnership with CSC SPV we were able to reach so many people in these markets last year and I congratulate the VLEs for the tremendous success in the previous edition of Festive Treas. With them as our partners, we have been able to go deeper into the hinterland and take banking products to rural India. We hope to continue growing together.”

In July 2018, HDFC Bank and CSC SPV signed an MoU to enable VLEs enrolled with CSCs to offer banking products and services in remote locations. The arrangement envisaged making banking services available to lakhs of people in rural India who did not have access to formal banking.

HDFC Bank
Business World

HDFC Bank launches ‘Festive Treats’ 2.0 with 1000+ offers

Oct 1, 2020 by Gouri Achary 0 Comments #Festive Treats’ 2.0, #HDFC Bank, #Mr. Aditya Puri, #Mr. Parag Rao

Mumbai, September 30, 2020: After the resounding success of the 1st edition, HDFC Bank today launched ‘Festive Treats’ its annual financial services dhamaka. Customers can avail of special deals on all banking products from loans to bank accounts, with over 1000+ offers from leading players and over 2,000 hyper-local offers through tie-ups with local merchants across semi-urban and rural locations.

In light of the unprecedented situation due to Covid19, all deals and offers this year can also be availed of digitally from the safety customers’ homes, in addition to over the counter at branches, partner stores and dealerships.

On the heels of its Summer Treats festival, the bank expects mobiles, consumer durable, and electronics categories to do well in addition to apparels, jewellery and dining-in due to the festive season.

Offers will be available across the entire range of financial solutions for retail as well as business customers with discounts on processing fee on loans, reduced EMIs, cashback, gift vouchers and more benefits.

HDFC Bank has also tied up with retail brands to offer discounts, cashback and extra reward points on both in-store and online purchases. Online majors such as Amazon, TataCliq, Myntra, Pepperfry, Swiggy and Grofers will offer special deals during this time. Leading retail and consumer brands like Lifestyle, Bata, Monte Carlo. Vijay Sales, Kohinoor, GRT, ORRA are a few big names that will offer up to between 5% to 15% cashback on various products and services.

With 53 per cent of branches in semi-urban and rural areas, the bank plans to take this offering to the most remote corners of the country. It has tied up with hyperlocal stores and kiranas to line up over 2000+ offers at the regional level The national campaign was launched digitally by Mr. Parag Rao, Country Head – Payment Business, Merchant Acquiring Services and Marketing, HDFC Bank. Mr. Aditya Puri, Managing Director, HDFC Bank graced the occasion.

While there are a vast number of offers available through the Festive Treats Campaign, here are a few illustrative benefits:

• On all Apple products including the newest launches, HDFC Bank Customers can avail cashback of up to Rs 7000.
• A shopper can avail of cashback of up to 22.5% and convert their purchases into a no extra cost EMI on leading brands such as Samsung, LG, Sony, Godrej and Panasonic.
• The Bank is offering 50% off on the processing fees on auto loans, personal loans and business growth loans and zero processing fee on two-wheeler loans.

“Consumers have held back on purchases during the lockdown and there is a lot of pent up demand that has built up in the system,” said Mr. Parag Rao, Country Head – Payment Business, Merchant Acquiring Services and Marketing, HDFC Bank. “In the past 2-3 months, we have seen renewed customer interest and buying patterns. We see this continuing through the festive season as well. It’s our endeavour that no matter what the dream, with HDFC Bank money should not be a constraint for our customers. We’re therefore bringing together a never before seen range of 1000+ offers across brands and across all our banking products in one place. We are confident that we’ll fulfil every dream of our customers through Festive Treats.”

Speaking at the launch of Festive Treats, Mr. Aditya Puri, MD, HDFC Bank said, “These are unprecedented times. What we have witnessed is that even during this period the people of our country have shown courage and resilience. The launch of #FestiveTreats is our effort to celebrate this spirit of India. Post lockdown we are seeing green shoots. We want to create positivity and boost consumption. We want to be there for our customers and ensure that they have everything they need to meet their demands this year. #HumHaarNahiMaanenge”