Tag: Dollar Industries Limited

Business World

Dollar Industries Limited launches brand new TVC campaigns for the festive season

Oct 14, 2020 by Gouri Achary 0 Comments #Akshay Kumar, #Chitrangada Singh, #Dollar Bigboss, #Dollar Industries Limited, #Dollar Missy campaign film, #Janmenjoy Mohanty, #TVC campaigns

Dollar Industries Limited has always been the quintessence of peerless fashion in its segment. In its new avatar, it has blazed a trail with a new campaign to promote its existing range of Dollar Bigboss and Dollar Missy.

Post a meticulous brand architecture exercise led by LinConsult, the strategic consulting division of Mullen Lowe Lintas Group, the campaign developed by Lowe Lintas Kolkata reflects the brand’s alacrity to adapt to changing consumer trends and break existing stereotypes when it comes to fashion, both for men and women. The quirky and enigmatic campaign explores many aspects of self, audaciously embracing and proudly showcasing a collective individuality and shattering of the status quo. The campaign is a powerful celebration for those unconstrained by norms and definitions.

Vinod Kumar Gupta, Managing Director, Dollar Industries Limited, commented, “We have expanded the Bigboss portfolio to include not just innerwear but also athleisure, gym wear and casuals for men. With our decade long association with Akshay Kumar, our brand has witnessed a 3x times growth. Coming to Dollar Missy, for women, armed with an enviable range of womenswear, we felt it was time for us to break old-standing beliefs as well. Our festive collection consists of 102 colours to choose from. The leggings cater to various occasions and are a perfect fit for women across various leagues of life.”

The Dollar Missy campaign film, featuring Bollywood star Chitrangada Singh contradicts the popular philosophy of women prolonging to dress up, the campaign showcases how Dollar Missy enables today’s Gen Y woman to get ready in a jiffy so that she may seamlessly juggle between her personal, official and social lives. Over the years Dollar Missy has been supporting women through their product, giving the feeling of total confidence and providing fit solutions for all shapes and sizes.

The Dollar Bigboss commercial starring Akshay Kumar reveals the actor’s perfect clone effectively devised, failing in one final and most vital test. Unlike the Dollar Bigboss vest worn by Akshay, his clone’s vest gets easily ripped off portraying only the original brand can stand up to the test of advanced strength and durability. The brand focuses on delivering the very best in comfort by promising a great fit, premium fabrics and uncompromising quality.

Speaking on the idea behind the two campaigns, Janmenjoy Mohanty, Regional Creative Officer, Lowe Lintas said, “Fit Hai Boss as a tagline has always worked wonders for Dollar Bigboss and this time around we have used the phrase to develop a plot which is futuristic but at the same time it delivers a key message – Bigboss can’t be cloned. This imagery goes hand-in-hand with the newly created Dollar brand identity which speaks of the modern times, the science and innovation involved. Akshay is a brilliant actor who pulls off the film with flying colours. With regards to Missy, the concept was derived from the product itself. This easy-to-slip-on legwear are meant for a wide variety of occasions and uses and lends itself perfectly to the idea that today’s multi-tasking woman is game for #SpeedDressing.”

Both the commercials have been directed by the renowned Ad filmmaker, Shiven Surendranath. The campaign has been released on both electronic and online platforms. The advertising campaign will be featured and supported by digital, social media, high impact outdoor locations, print and TV. The new campaign marks the next chapter of the iconic Dollar story. The campaign portrays the authenticity and individuality that empowers the consumers focused on expressions of masculinity and femininity.

Business World

Dollar Industries Limited inaugurates 4 MW solar power plant in Tirupur

Oct 6, 2020 by Gouri Achary 0 Comments #Dollar Industries Limited, #Green Mission, #Mr. Bajrang Kumar Gupta, #Mr. Binay Kumar Gupta, #Mr. Vinod Kumar Gupta, #Perundurai., #SIPCOT Industrial Park, #solar power plant

Chennai, October 2020: Dollar Industries Limited, one of the leading apparel brands in India, commissioned a 4 MW solar power plant at their manufacturing facility in Tirupur. The solar plant is a part of Dollar’s ‘Green Mission’ initiative and has a capacity of generating 75 lakhs power units annually.

Dollar’s objective for installing the solar plant is to not only reduce costs but also make the spinning unit at Tirupur sustainable and self-reliant. To produce 1kg of cotton yarn, the cost of power is approximately Rs. 27-28 which is expected to feed almost 50% of the daily consumption at the spinning unit. Moreover, the solar plant will help in curbing the CO2 emissions by 9000kgs/per day with a sustainable environment.

Sharing his thoughts about the initiative, Mr. Vinod Kumar Gupta, Managing Director, Dollar Industries Limited stated, “We have always been a responsible corporate with a substantial focus on environment-friendly practices. With the current pandemic situation, it is imperative to reduce costs and at the same time also create a clean and eco-friendly manufacturing facility protecting the environment. We at Dollar have been making constant efforts to operate in an environmentally friendly and sustainable manner.”

“By keeping a close watch on the development process, we mainly maximize the utilization of water, energy and our natural resources, safeguarding the earth by reducing our carbon footprints. This project is in line with Dollar’s commitment to developing renewable production capabilities to develop quality products for our consumers”, added Mr. Vinod Kumar Gupta.

During the inauguration, Mr. Binay Kumar Gupta, Executive – Managing Director – Promoter stated, “The solar plant has been commissioned by Indway Power Energy Pvt. Ltd., who is the EPC (Engineering, Procurement and Construction) partner from Coimbatore. The power generated from the solar plant will primarily be used for our spinning unit. In case of excess power will be utilized to feed the dyeing unit, which is located at SIPCOT Industrial Park, Perundurai.

Mr. Bajrang Kumar Gupta, Executive – Whole Time Director – Promoter, Dollar Industries Limited said, “In the past, the company has invested in superior quality manufacturing assets and have utilized state-of-the-art technologies for developing environmentally sustainable work atmosphere. From installing a windmill for the energy needs of the manufacturing facility, utilizing Zero Discharge Water Treatment, to recycle and reuse the water waste from the facility, Dollar Industries Limited has always integrated the environmentally friendly initiative in its business practices. These help us to not only reduce costs but also conserve natural resources.”

Dollar Industries Limited has invested INR 18 crores for the plant and the payback period is expected to be 5 years.solar power plant

Business World

Dollar Industries Limited donates Anti-Viral Face Masks to Paramilitary Forces in New Delhi

Sep 21, 2020 by Gouri Achary 0 Comments #Dollar Industries Limited, #Mr. Ajay Kumar Yadav, #Mr. Pramod Gupta, #Mr. Rajesh Ranjan, #Mr. Vinod Kumar Gupta

New Delhi, September 21, 2020: Dollar Industries Limited, a prominent name in the hosiery and knitwear segment recently launched its new range of anti-viral products, in association with HealthGuard, Australia. As a part of Dollar’s corporate social responsibility, Dollar Foundation donated 2000 pieces of anti-viral masks to the frontline heroes at CRPF and CISF in New Delhi.

Mr. Pramod Gupta, Director, Dollar Industries Limited met Mr. Rajesh Ranjan, Director General, CISF and handed over 1,000 Anti-Viral face masks to him. Additionally, Mr. Amit Kumar Singh, Regional Head Marketing (North India) at Dollar Industries Limited met Inspector General of CRPF, Mr. Ajay Kumar Yadav and donated 1,000 Anti-Viral face masks to him.

Sharing his thoughts about the activity, Mr. Vinod Kumar Gupta, Managing Director, Dollar Industries Limited stated, “The COVID-19 has taken the country by storm and in distressing times like these our warriors at CRPF and CISF have taken the initiative of collaboration within communities by maintaining vigilance in the form of law and order during the lockdown. As a virtuous Indian, we salute the frontline COVID warriors for their paramount and indispensable services. As a small gesture of respect Dollar Industries Limited, shared their newly introduced anti-viral masks to the Central Industrial Reserve Force (CISF) and Central Reserve Police Force (CRPF) to support our fight against the virus.”

Mr. Rajesh Ranjan, Director General CISFand Mr. Ajay Kumar Yadav, Inspector General of CRPFwere overwhelmed with the kind gesture and appreciated the organization’s effort in reaching out to the forces during the ongoing pandemic. While expressing their gratitude, they congratulated the organization for creating products that are developed keeping mind the health and safety in these unprecedented times.

With an elaborate vision focusing on #DontBringTheVirusHome, Dollar Industries Limited curated a range of products in association with HealthGuard, Australia. The products are 99.94% effective against coronavirus and can be of great assistance to consumers as they adapt to the ‘New Normal’ ways of living.

Business World

Dollar Industries Limited announces Q1FY21 results

Aug 18, 2020 by Gouri Achary 0 Comments #Dollar Industries Limited, #Managing Director, #Mr. Vinod Kumar Gupta

Chennai, 18th August 2020: Dollar Industries Limited, one of the leading Garment & Hosiery Company in the country have announced its financial results for the quarter ended June 30, 2020.

Highlights for Q1FY21 Standalone Financials § 
Total Revenue for Q1FY21 stood at Rs.160.17 crore as compared to Rs.233.94 crores for Q1FY20, De-growth of 31.53%. §
Operating Revenue for Q1FY21 stood at Rs.159.99 crore as compared to Rs.233.59 crores for Q1FY20, De-growth of 31.51%. § 
EBITDAfor Q1FY21 stood at Rs.28.83 crore as compared to Rs.27.32 crores for Q1FY20, growth of 5.54%. § 
PATfor Q1FY21 stood at Rs.16.43 crore as compared to Rs.12.90 crores for Q1FY20, growth of 27.47%. 

Commenting on the results, Mr. Vinod Kumar Gupta, Managing Director, Dollar Industries Limited said,

The impact of COVID-19 pandemic on the health of the business of the Companies has provided an opportunity to companies to work in a different way, that is to run the business in the worst scenario. With the decreased revenue, the Companies are trying to cut cost and adopt other measures to decrease their other consequential expenses as well. Companies are restoring to other innovative means to draw their customers.

Keeping in mind the health and safety of its consumers, Dollar Industries Limited will soon launch a unique range of products. Clubbed with new-age technology and Dollar’s trusted products, the upcoming range will be soon available for consumers across the country.

The Company continues to think of innovative ways to ensure that the products reach its consumers safely.