Tag: Do Your Thng

Ankit Agarwal, Founder, Do Your Thng
Business, News

Do Your Thng (DYT) Partners with Encubay to Roll Out Influencer Marketing Campaigns for its Startup Network

Jun 26, 2021 by Rekha Nair 0 Comments #Ankit Agarwal, #co-Founder, #Do Your Thng, #Eashita Maheshwary, #Encubay, #Founder

New Delhi:Do Your Thng (DYT), a branded content marketplace, announces its partnership with Encubay, a global diversity focused startup network. DYT is set to roll out its influencer marketing services to the ecosystem of startups and entrepreneurs at Encubay.

Encubay is a diversity-focused global network that brings together investors, entrepreneurs, industry experts and service providers to foster collaboration and growth. The startup network works with women-led businesses across India and globally to provide mentorship, expert access, business resources, trusted offerings, fundraising assistance and corporate connections.

On partnering with Encubay, Ankit Agarwal, Founder, Do Your Thng, expressed, “We’re thrilled to be working with Encubay and offering our menu of services, including branded filter-based campaigns, product integration campaigns, custom content, data-driven influencer planning and campaigns,to the businesses the network supports. It’s given us an opportunity to drive growth in women-led startups and make a dent in the gender inequality the ecosystem currently has. In addition, since we collaborate with smaller content creators who have higher engagement rates, the startups will gain an extremely cost-effective way to leverage influencer marketing.”

“For startups, the budget is limited, so mega influencers and celebrities are economically prohibitive. But in the same budget, they can team up with dozens, if not hundreds, of micro and nano influencers. Given the depth of their audience size, it enables wider reach, increases traffic and pushes sales to an extent few other tactics can. That’s why 89% of businesses find the ROI from influencer marketing comparable to or better than other marketing channels,” Ankit further added.

“Collaboration amplifies impact! We have actively been engaging with various women-led startups, industry experts, investors and corporates to enhance the growth of our portfolio companies. With the intent of enabling frugality without compromising on quality, we bring together some of the best growth partners, commented Eashita Maheshwary, Co-founder, Encubay, on the partnership.

“In addition to having brands like Jio and HSBC on board, we are very excited to embark on this partnership with team DYT that will assist our companies reach their audience through a strong influencer community. It’s definitely going to benefit our teams while we sprinkle our part of diversity into their community. At Encubay, we are what our network is and are delighted to have our DYT on board with us.”, added Eashita.

DYT, a creator-first platform, offers access to branded content at scale to businesses. Its services fall where media buying, social media marketing and content marketing overlap. Acting as a bridge to content creators, influencers and brand advocates, DYT utilises an open brief – content upfront model. The model gives brands better flexibility during digital marketing campaigns, allowing them to choose from a variety and volume of digital content, paying for only the best.

DYT has already worked with upwards of 80 brands, including MasterCard, ITC’s Savlon, Kohler, Lays, Havells, Charmis, Marks & Spencer, Logitech, Hershey’s, Royal Sundaram, Klairs on 100+ campaigns to generate awareness, amplify interest and gain sales.

Social-Media-Harms-Your-Mental-Health
Business World

Top platforms that are changing the social media landscape in India

Mar 17, 2021 by Neel Achary 0 Comments #Bolo Indya, #ChekMarc, #Do Your Thng, #NOFILTR

A decade earlier, people were not able to socialize and connect much with each other owing to the limited options and occasions for having a get-together. However, in the present times, people have abundant information, ranging from news to promotional videos. It is available at their fingertips and this makes them actively engage with each other all thanks to the availability and accessibility of social media and the internet.

The users don’t just share information but are also well-informed about each other’s activities, life updates, and whereabouts, thanks to the reach of social media. In the midst of the ever-increasing competition, social media platforms are revamping their strategies and features to meet the growing needs of the users.

They work with an aim to connect individuals and cater to their needs & interests in various fields like acting, dancing, influencing, matchmaking, interacting, presenting, cooking & so on. Amidst the increasing inclination towards social platforms, the social media landscape in India is undergoing rapid transformation with the changing times.

Have a glimpse at the top emerging platforms that are revamping the social media space in India-

  1. ChekMarc: ChekMarc is a first of its kind global, social community that connects people one on one in a positive way to help each other accomplish something. Connections are private and more safe, without the worry of negative comments or responses. Anyone, anywhere in the world (over the age of 18) who is looking for guidance or would like to help others can use ChekMarc and it is accessible in over 35 languages ranging from English, to Italian, French, to German, to Japanese and Korean.

The platform has recently launched in India and works at a global level. In the initial stage, the platform will be functional in three languages in the country including Hindi, Urdu, and Bengali. It will be accessible to Indian members via both the website and application version and will be available on both the iOS and Android operating systems.

  1. NOFILTR: NOFILTR is a social media label that primarily incubates young talent by giving them creative and resourceful direction. They establish collaborations between influencers and brands and desire to create a network that facilitates personal expression and intriguing content.

NOFILTR connects the brand to the influencer, and the influencer to the world at large by offering a wide array of services ranging from personal branding, content creation, and curation, influencer marketing, and brand collaborations, campaign design along with campaign execution and analysis. With a resource pool of 50 influencers on board exclusively working with NOFILTR Group, some of the famous artists they have groomed are Mrunu, Ashi Khanna, ManavChhabra, AwezDarbar, Nagma, etc.

  1. Bolo Indya: Bolo Indya is a short-form infotainment video network that has the unique potential to help its creators monetize their content through the Bolo Indya network that opens infinite revenue opportunities for them. The platform experienced a steady 8x growth within 18 months of its launch along with a retention rate of 80 percent for creators due to this unique bid. The platform now has more than 65 lakhs monthly android and iOS users, aged 18-30 and rising in more than 14 languages at a rate of 4x. The platform frequently collaborates with over 75 brands during the festive season with a mission to empower them and increase their brand value. The partnership usually happens in Hindi, Tamil, Telugu, and English languages, with its strong influencers.
  1. Do Your Thng– This is one of the leading content creation apps in India. It facilitates collaboration between brands and creators and provides them a platform to interact, promote their products and create aesthetic posts. The brand aims to drive the creators to pursue their passion that is creating and posting content. The unique bit about the platform is that all kinds of users can post their original content on the app. Be it amateurs, a common social media user, or an influencer, everyone has the opportunity to join the community and start creating content.

The brand gives the creator the flexibility to choose from various campaigns and they will be doing what they love, that is creating their original yet artsy content. Eventually, they are rewarded via cash or kind once their content gets approved if adhering to the guidelines. Offering such creative and communicative activities at zero cost, this is one of the go-to apps for indulging in fruitful leisure time.

We hope your search for productive, creative, and unique social media platforms ends here! Happy scrolling and posting!